1-866-930-0367


Category: Blogs

Does your site have space for custom blog creation?

You may have noticed that so many websites will have a page on their menu screen to direct you to their blog. Though you might have noticed many blogs, there is a likely chance that you have never actually clicked onto the blog to see what it is. This, for the most part, is the role that a blog will take in a website – a hidden compartment that largely goes unnoticed, but which is very useful for a small select number of your regular visitors.

Custom blog creation
Custom blog creation acts as an advanced SEO method that can have a big impact on your website in terms of how successful your business is, as well as being useful for your customers, and simultaneously which has an effect on how the search engine reads and ranks your website.

For your business
Insofar as your business is concerned, custom blog creation works much in the same way as other SEO efforts you might regularly practice and invest in. There is no one way that a custom blog increases the business you do on your website, but a handful of different factors which take into account both how your customer, as well as the search engine read your site.

For your customer
When it comes to blogging, one of the most important factors to consider is how it will affect your customer. By using the space in your blog to cover subjects relevant to your business, product, or service you can go into greater depth and offer specialist knowledge to your customer base. This can lend itself to making you an authority in your industry, and gives you a place to cover more niche interests which may none the less rack up to a lot of traffic, particularly if the info on your blog is unique and can’t be found elsewhere.

For the search engine
From the point of view of a search engine like Google, frequent blog posts are a sign of an active website which is constantly producing new content and information for their customer.

Keeping your website active with blog posting

 

As a form of SEO, blog posting through a custom made blog is one of the techniques which often goes over the head of business website owners. Nonetheless, using a blog on your website is a fantastic way to set yourself apart in your industry, and to add some value that your competition might have missed. A blog is also an opportunity for your business to showcase its expertise and to establish itself as an authority in its industry.  

Why a blog reads well with search engines
All of the fantastic benefits for your customer aside, having an active blog on your website does wonders for its credentials with the search engine. Regardless of how often new content is posted to your main site (for many this might be a rare thing) your blog is a place

What to use your blog for
There are so many different metaphors we’ve seen for how to think of your blog posts, but I like to think of each post as a little trap designed to appeal to a particular customer. By building up many different blog posts which all address a particular topic in detail you are leaving enticing content that might draw in customers in the long term.

Added benefits for your customer
By treating specific subjects with extra detail your website becomes an authority within your industry. This means that your customers can use your blog as a specialised hub of info relevant to them meaning that they can benefit from your expertise, educating them further to the benefits of your products or services.

Web traffic boost
Finally, the regular nature of blog posting means that your site will benefit from appearing more active in the eyes of the search engine. This is a significant way that you can rank more highly in the search results of that engine, and in turn more traffic will be directed your way.

 

Blog Posting guidelines

Welcome to our weekly post, in this instalment we’re taking a look at guidelines for blog posting. Choosing to set a custom blog up is an excellent and slightly less common form of search engine optimisation, but for exactly this reason, plus the fact that it’s relevant cheap and simple to run means that if you feel you’ve covered your design, keyword, Back-links and other relevant SEO techniques in place then a custom blog might well be your best next move.

Before you decide to set your blog up it’s great to know a few key things. Firstly your blog is within your website, though in a sense separate. This gives you the opportunity to develop more fully features which you only deemed relevant to give minimal explanation of on your website.

One of the main benefits of a blog is that you can go further into particularities by leaving a special space in your blog for just that topic. Over time as you build up an archive of these posts, each of these will be an arm reaching out to your customers or users who may require extra help or assistance.

Relevant

When making a blog post, the first guideline to abide is to keep it relevant to the title of the post. The best blog posts are very particular, and cover the topic they discuss without going off subject or leading on to too many other topics. Remember your blog post isn’t for everyone, and in many cases an individual post might only end up being read by a small handful or viewers.

Regular

The second guideline we would recommend is to keep your blog posts regular. Whether it’s every day, once per week, or once per month it doesn’t matter, though it’s good to keep some consistency to your posts, both for your users and for the search engine. Having consistent posts on your website reads well with search engines and might see your website climbing the pages toward first page placement.

Concise

Finally try to keep your posts concise. This kind of carries on from the first point but with one extra thing to mention. Generally blog posts should be short, this caters to the practical purpose of blog posting, and will see your visitors returning again.

Custom Blog Creation as a means to pull in traffic



We’ve spoken recently about how companies can use blogs to pull in traffic, and to help the business rank higher on search engines too. But why is custom blog creation so effective, and how exactly does it lead to more traffic for your website?

There are many reasons why blogs have such a powerful magnetism for traffic, though the most general reasons that they work so well are pretty simple to explain. The first way is a well known rule in sales, and basically means the more people you approach to make a sale, the more sales you’ll make. It’s true that you’ll have more rejection too, since the rate of rejection is higher than success, but all you need to care about is those successes slowly racking up. And this is a little bit like how blogging works.

If you run a busy website and over a 3 or 4 year period you write 500 blog posts, you can guarantee that not one of your customers of viewers is going to read every single one of them. In fact most of them will go totally ignored, in fact your customers might not even check your blog. However your blog posts will still come up on Google, and the more you have, the more chances you have that someone searching on your subject will arrive on your page.

If they do, and appreciate your content then you have a new potential customer, if not, you still get a spike in your traffic coming in to your website, and this is good. The more consistent traffic your site pulls in, the higher it will list on search results, thus bringing in more traffic, and so on.

The reason all of this happens over a blog is to separate it from the main, more specific pages of your website. If all of your blog ramblings were on one page then few viewers would stay for long to look around.

What makes blog posting unique – as a way to pull in traffic

 

You’ll no doubt have heard about the fantastic response that many websites get from blogging, and the attention that blogs draw from users and consumers alike. Blog posting in some cases might not seem relevant to your company, however studies have shown that even the less likely industries can benefit from setting up a blog as a part of your site.

What is blogging?

So first of all, what is blogging? Well blogging describes web posts made which are usually a little shorter than full articles. Blog posts might just be outlining a single thought, or a few comments on a certain topic. But what sets this apart from normal posts on your website?

Well a big part of what makes blogging unique is that it allows much more detail to be made, but which is separate from the main article so that only the particular users who find that post of interest need to read them.

Your main site will have several or more pages of essential information for your customers and users. These pages will receive high volumes of traffic since they will usually remain fixed for weeks, months, or years. Let’s give an example.

If your website is all about how to cut hair, and you have 12 pages which go into real detail about how to cut a particular style. Now there are plenty of offshoots to this topic which many viewers might want to know about, however none apply to all.

For this reason you might direct your viewers to your blog which may feature short articles about what equipment to use, where to find the equipment and so on. It’s true that this info could be put on the main page, but you’ll find that this might mean that your pages go on forever, making them a pain to read for your users who now must rummage through tonnes of info to find the bits relevant to them.

 

How it helps your website

In addition to giving you a place to store extra info for your customers, there is one other big advantage to blogging for your website.

By having a consistent flow of content to your website you will benefit from higher placement on Google. The more active your website seems, the more it will be prioritised by google, and the more traffic you’ll receive. It will also allow you to reach out to different types of customer, widening your reach.

 

SEO in Article Writing and Distribution: Making Your Page Known Through Words

SEO (also known as Search Engine Optimization) is a concept that many businesses and websites fail to grasp. However, it’s much easier than the terminology makes it seem. SEO is how the online world organizes itself. It allows search engines like Bing and Google to form a cohesive order to the thousands of web pages in existence, and it assists users in finding the right locations for their needs.

If you own a website, you’re probably wondering what you can do to help yourself along in that process. Article writing and distribution is an incredibly simple, yet effective, way to do this.

Making your website known through the words that you use can take longer than hiring a company to help you along, so businesses often make the decision to work with both sides of the process. On one hand, you’re paying someone else to give you a professional push in the right direction. And then, on the other, you’re accomplishing small tasks that move your website forward progressively.

Article writing and distribution is the part that you, as the owner of your website, need to worry about. In order to maintain a stable audience, it is imperative that you write about subjects that not only interest your base audience, but also pushes them to share your website with others. By writing articles and sharing them often, you are opening yourself up to these opportunities.

Think about what’s interesting to your readers. What are they looking to see? What do they want to read? What are they dying to hear? If you can answer these questions, then you can very easily put together between 3 and 4 articles a week that keep them returning to your page.

Article writing and distribution isn’t challenging, if you don’t let it intimidate you. Just put your best foot forward, say how you’re feeling or what you have to offer, and let your fan base do the rest. Slowly, it will grow.

5 Ways That Blog Posting Can Be Assisted By SEO

Blogs can be complicated creatures. If you don’t already have one, you may be wary of wandering down that path. However, having a blog can be beneficial to both you and your website. Why? Because when you create blog postings, there are several immediate chain reactions.

  1. Accidental Searching

Why does it happen, and how can it help you? It happens when your blog has a word or phrase that someone is looking for on a search engine. They click your link, find your blog, and hopefully end up obsessed with it. A new follower for your blog can be as easy as that.

  1. If You’re Original, You Get Viewers

Having originality can make a huge difference in the popularity of your blog. In basic terms, don’t plagiarize. It’s great to quote other web pages and people, but make sure you include a link or give credit. Blog postings that contain original content will be sought out and included more often in search engines.

  1. The More Content You Add, The More You’re Noticed

It’s important to have a new blog post every day or, at the very least, every week. Posting to a blog monthly or bi-monthly isn’t going to cut it. You’ll lose readership. And make sure that each post is unique and different.

  1. Permalinks/URL

This is how to get to your site on a direct path. Having a short and simplistic permalink (related to the subject of your post, of course) to all of the pages on your blog will help people better remember how to get back to your website. Doing so will also feed search engines another necessary keyword.

  1. Sitemaps

This isn’t necessarily important for individual posts, but it is vital for your blog and search engines. When search engines are looking for results, sitemaps give greater insight into your website as a whole.

This should give you a better understanding of how blog posting can be made useful by taking advantage of SEO.

Building Traffic by Integrating Social Media Presence with Blog Posting

In this day and age where online competition is so fierce, increasing your traffic is determined by many variables. Luckily some are easy to handle and that is creating links and back links to your site by promoting it on social networks and blogging. But how about linking your blog to your social network profiles? This is a way to ensure all your blog postings out there reach your potential customers while hoping they go viral along the way.

Don’t Overfeed Your Audience

But before you do, you should determine a precise strategy and manner of linking the content. If you have some idea of how each network works then you probably know that the behavior of its users varies as well and something that can be very appealing to one audience can scare away the other – let’s say for example the frequency with which you post some new article, can be very interesting and thorough in one social network while appearing to be a total spammer on the other.

Link but Don’t Duplicate

In coherence with the statements before, linking these accounts and articles may be tricky, so be sure not to end up duplicating your articles. You should also look for bugs or problems with plug-in configurations and also think about if you wish to really tie the profiles together or maybe just one-way (meaning that something which is published in network A is published on network B but not the other way around).

Seek the Help of an Expert

If you need help, you should always seek help from people with the appropriate expertise, at least for a first set up to get you going. It is also advice able that you research when and how to communicate with each particular subset of users in order not to drive them away.

Lastly, think about the consequence that a bad <a href=”http://www.eliteseomarketing.com/link_building.html“>blog posting</a> implementation could produce! It is very unlikely that a user who has stopped following or liking you will look you up again and change their status so take this into account before deciding to take matters into your own hands.

SEO Traffic Increase

So how does an article improve traffic to your site? It is simple, really. Your website can be improved a lot by means of using the right keywords and these keywords should be found in every article that you post in your blog or site.

Writing an article which is informative and convincing is not an easy task and often needs special skill and great knowledge about the subject. If writing an article to promote a small online business is a very difficult job to carry, think about the task of a commercial article distribution of most big companies… it definitely requires Herculean strength. Article writing plays a very important role on how to gain traffic and maintain visibility in the online market.

So how do you write and distribute articles to increase the traffic to your website? There are several ways for article writing and distribution to ensure greater visibility of your brand for your online business.

First is to write article for other website owners. This is a great way to increase your article marketing efforts since there are a lot of website owners that do not have time to do both article writing to promote their business and to create promotional offers to gain greater ROI. In most cases, these businesses choose the latter while forgetting how important article writing is to improve traffic to their site. Moreover, these companies will be more than happy to give you the load and pay you as much as 10 dollars per article with good content.

The next one you need to do is to locate websites that are popular when it comes to article submission. These websites help you generate more traffic to your site and in turn can become converted into revenues. Moreover, you can also do backlinks in these websites. Which is one of the third steps. Creating backlinks can be a good strategy to drive more traffic to your site. If you also prefer, you can post these articles in social bookmarking sites to double the chances of people seeing your website.

The most important thing about creating your article is to use significant keywords all the time so that the major search engines such as Yahoo, Google and MSN can see you. The fourth step that you can do is to do Organic Search Engine Optimization techniques which mean using a lot of keywords so that your website will land on the top spot of most search pages.

Now that you have a steady flow of articles in your site. However, don’t stop there just yet. Try to be persistent with your advertising efforts. You can come up with an e-book that will give readers an idea of what you have to offer.

Once you have done everything, there is still not time to relax. You need to check whether your system is still in order or not so that traffic can be driven effectively to your site.

Blog Posting for Driving Online Business

There’s a ton of information and advice on how to market your website or blog. We’ve heard about how to create quality content, marketing with articles and the importance of auto-responders. Marketers tell us we need to be visible on the blogs and forums that fit our product niche. I’ll admit that I haven’t been consistent with this in the past. But, I made a decision to make better use of blog posting for driving online business and this is what I found to be helpful.

Identify the Top Sites
Whatever the industry you’re working in, there is a blog or forum that fits. The task is to identify the top sites – the ones that are most frequently visited and used. You want really active sites. Once you’ve made this target list for blog posting, you’ll need to follow these steps:

  • Prioritize your list by activity and relevancy to your industry.
  • Register with the forums and blogs that are at the top of your list.
  • Take the time to read and be sure you understand the site’s terms of use. You don’t want to get kicked off because you violated a condition of use.
  • Once you receive the email confirming your registration, activate the site membership.

Blog Posting Tips
Because blog posting is time-consuming, it’s often avoided as a marketing strategy. But once I got the ball rolling, I found that I really enjoyed helping people with good advice. These are the top tips that I found helpful to get started:

  • Go to the blogs that are the busiest and get plenty of comments. When you sign in, click “new posts” – this will tell you how active the website is.
  • List your top sites on a spreadsheet. Spend a max of one hour per day on the sites.
  • Contribute to the newest posts as early as you can. With a really popular thread, you want to be at the top.
  • Always offer value, assistance and relevance to the discussions.

Finally, realize that it will take some time to see the results of your efforts, but it’s great for driving online business.