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Category: Blogs

Taking Advantage of Custom Blog Creation on Your Small Business Blog

When you hire a company to perform custom blog creation for your business, you get a direct line of communication with your client base — but you also get a powerful marketing tool that can win you a lot of search engine traffic. It’s no secret that blogs are commonplace business adjuncts these days, bringing visibility and sociality to a corporate website that may not offer either one innately.

Visibility
The thing about custom blogs is that they give you a place to write passionately and intelligently about your business — and when you do that, you have a tendency to write things that other people interested in your business will search for. Say, for example, someone searches Google for the phrase “direct line of communication with our client base”. Now the chances are good that there are several other websites out there that feature that phrase — but probably not so many that this very blog post won’t show up in the first few pages, and we’re really not even trying.

That kind of thing happens every day as a regular consequence of blogging.

Sociality
There’s not really a lot of reason for some random person to go and link to your homepage on Facebook or Twitter unless you’ve done a phenomenal job of wowing them. But when you put interesting, emotional, controversial, useful, or jawdropping content on your blog — and you should be shooting for at least one of those with every blog post you make — they might. Even moreso if you put a Like, Tweet, Pin, Digg, or other social media button on every blog post you make.

How Much to Blog
Some of that depends on the details of your custom blog creation. Various plugins can change the SEO quality and other details of your blog posts, allowing you to blog less often but to more effect. If you just open up WordPress and start typing, you’ll want to blog almost daily. With a blog created for SEO purposes by an SEO company, once a week should be more than sufficient. Just remember to stay interesting and relevant, and more than anything else, post like clockwork, even if that means writing a bunch all at once and scheduling your posts weeks or even months ahead! (Full disclosure: this post was written on July 15th, 2013. It will be posted on September 29th, 2013. That’s what we’re talking about!)

The Many Business Benefits of Regular Blog Posting

Attract More Traffic
It’s a simple mathematical law: the more pages on your website that are filled with high-quality content, the more natural search visits you’ll see in your Analytics. That’s because each unique article that’s meaningful to your business will quite accidentally end up having a few long-tail keywords that people are actually searching for. You don’t need to do research to find these keywords; they’ll come up as a natural part of writing passionately about the industry you’re a part of and the products and services you offer.

Attract More Traffic Deliberately
If you DO get into keyword research and deliberately develop a blog posting style that can incorporate those keywords naturally and simply, you can drive traffic quite deliberately as well. In addition to the coincidental long-tail keywords, you can focus on the deliberate, shorter keywords, and nail serious traffic that way.

Demonstrate Your Competence
One of the greatest challenge for startup businesses is establishing themselves as authorities in their field. There’s few better ways to do that than writing about your products, services, industry, and expertise — and there’s no better place to do that than on your blog. When someone visits your blog and they find a mixture of useful how-to posts, recent industry news, changes within your company, and details about what you do best, they’ll see how competent you are, and you’ve just overcome the their reservations.

Develop a Following
If you can write your blog posts in a way that encourages a response from the reader — perhaps in the comments section, perhaps in a social media venue — you’re developing a following. In business speak, that’s called “building a brand”: making yourself a strong entity in the customer’s minds and carving a place for yourself in their thoughts. At the positive end, you may even get social mentions and shares, which help your SEO (again) as well!

Give Browsers a “Home” For Your Brand
When your blog kicks butt, you have a ‘targeting system’ that you can use from almost any webspace. It doesn’t matter if you’re marketing to teenage moms on Facebook or to black senior citizens on Twitter, if you post often and passionately on your blog, you’ll have at least one page that’s the right page to send them to in order to further interact.

Market Your Business Using Custom Blog Creation

There are a lot of blogs on the internet some successful, some a waste of time. Custom blog creationis crucial for communication with your existing and potential new clients and it is also a way of ensuring that you retain your high page ranking.
If you don’t already have one, create a blog and link it to your website. Custom blog creations are a point of interest and, provided you keep it up to date and relevant, will succeed in keeping our name visible. They are a vital part of the page ranking system as each new post is classed as new content; thus it is ranked as opposed to repeated content and blogs that are left untouched, which are not ranked.

Consider hiring a custom blog creation company to help you. The will ensure that it is written in such a way that it will gain the best possible ranking. If required, they can also write your content and keep them updated; handy if your advertising has provided you so many clients that you haven’t got the time to do it yourself.

A custom blog creation company will provide the correct plugins for use with social network websites; this will increase your visibility, which is the name of the game. Bear in mind that your blog is not a one-off; it has to be added to constantly. When you hire a custom blog creation company make sure that they have experience.

Quantity is as important as quality. The custom blog creation company you hire must be willing to update your blog on a regular basis with information that is relevant and of a high quality. After all this method is your way forward; the entrance to a world of targeted, high quality traffic.

Regularly updated blogs are seen as new and fresh content by search engine spiders so it is important that the service you hire for your custom blog creation is professional and dedicated to you and your business. It isn’t an expensive business and it’s well worth the investment to ensure you get the 14 best results for your business.

Blog Posting: Outsource, Insource, or Unsource?

So you just paid your SEO experts to perform some high-level custom blog creation, and now you’re sitting there looking at your newly-minted, empty blog, and it occurs to you: you don’t really have a good plan about who’s going to do your blog posting. Your basic options are:

Outsource
This is what most companies go with, and there’s good reason — a solid ghostwriter can learn your industry, develop a voice, and create content with serious SEO value for a moderate price. They might not whip out serious link-bait (if you want that, you’ll have to pay big bucks for a big name), but they’ll get your ranks up and get some positive comments rolling.

The advantage of outsourcing is that it comes cheap in terms of time and money, and it’s the industry standard, so you’re not going to stand out if you go with a ghostwriter. The disadvantage of outsourcing is that you’re really not going to stand out if you go with a ghostwriter — and quite often, standing out is the goal.

Insource
There’s also a pretty strong argument for getting the best writer in your office to whip up a blog article every week. It’s generally actually more expensive than having an outsourcer do it, because it takes some time and in-house people charge by the hour instead of by the word — but on the other hand, an in-house writer knows a lot more about what’s actually going on in your industry and in your company.

Unsource
Of course, if you have the ability to put words on paper in a coherent manner, there’s a couple of very good reasons to do it yourself. After all, you’re the boss — no one knows your business like you do, and you can be certain that if you’re the one writing the blog, you’re going to put out the kind of content that you want to see associated with your business.

Of course, you have to be willing to put yourself out there and take ownership of what you wrote (and how you reply to any flak you get for what you did write). If you’re not comfortable in that kind of position, unsourcing may not be the option for you.

Five WordPress SEO Plugins For Custom Blog Creation

If you are looking to improve your rankings and you are thinking of using your blog to try to have an impact on this, then there are some fantastic SEO plug ins designed specifically for WordPress on the market that can really help. If you don’t have a blog site yet, then contact an Organic SEO company that offers Custom Blog Creation and ask them to set you up with a great blog as soon as humanly possible!

1. WordPress SEO by Yoast.
This is a plug in that you just have to have. This plug in has everything you need when it comes to optimising your WordPress site. Lots of bloggers all over the world use this fantastic add on. It won’t cost you a penny, and it will make optimising your page a doddle.

2. Google XML Sitemap
These days, good SEO wouldn’t be good SEO without a sitemap. It matters hugely with Google and indeed all of the large search engines, and you will be lost without it. This plug in will help automatically create a map of all of the links between the different pages of your blog and will automatically submit the information to the major search engines. Again this one is absolutely free, and is worth its weight in gold!

3. SEOPressor
On page optimisation is another SEO must have in the eyes of Google these days. It can be one of the most important factors in terms of how your site ranks, so having the right ion page optimisation plug in is essential. SEOPressor will help you choose the right keywords and will also help you with appropriate keyword density. This plug in is going to cost you around fifty dollars, but it’s so worth it!

4. 404 Redirect
Sometimes things go wrong with blog sites, and you have to be prepared. None of the search engines like 404 pages popping up when one of your links is broken. This plug in removes a 404 page and redirects the traffic to the correct page. The WordPress directory should be your port of call for this excellent free plug in.

5. HeadSpace 2
This is an all in one. Tag, custom descriptions and titles, on page SEO and more. Another essential plug in that is free from the WordPress directory.

B.L.O.G.

Better Listings On Google

Blog creation is not all just for entertainment but for business matter as well. Here’s how it works. Blogs, no matter what the business may be, can increase your visibility on search engines; if done right. The way Google ranks companies is by initiative. If there are continuous blog postings, or links in regards to the same matter of business you’re dealing with, then Google will pick up on your main keyword phrases and keep you in mind when those specific keywords are typed into a query. Blogs help small business gain top page placements on Google. You have to remember, that search engine optimization, also known as SEO, takes great partnership with blogs. Because you are sharing productive content about subjects associated with your organization, you receive these higher rankings above those who don’t take the time to do so.

Here are some options to begin blogging:

Blogger

The grandfather of blogging started off with Blogger. Blogger is a easy, quick site for begging bloggers. Blogger is also owned by Google. In other words your content will be set live on the server.

Tumblr

Tumblr & Posterous are very similar. They both are “Twitter-like” and break the posts into specific categories. These categories can be divided into photos, quotes, music and more. This is a great way to keep a live stream going. Tumblr is known to be an effective place to create a community around your findings and sharing your new ideas.

WordPress

As one of the most popular blog platforms today WordPress is free and easy to customize. WordPress is available for everyone and anyone to begin right away. WordPress is also known as a hosting service, so do not be confused. WordPress is supported by a volunteered community who work very hard to improve the platform every day.

Easy Content Strategies

Trust us when we say less is more. Blog creations are a big fan of this “less is more” statement. It was studied that people are more likely to take more interest in reading content within a 100 to 200 word-span rather than anything longer.

When it comes to larger ideas you wish to expand on, try working on a brand you can easily market to build a value long term.

Gaining visibility with proper content

  • Don’t solely aim for Google’s first page placements as your route to market. Coordinate across different directories – social, website and off page.
  • Take into consideration your timing. Just as hours of the day affect email rate along with social sharing, so does content publishing. Arrange accordingly for maximum results.
  • When planning content, also consider:
  • Growth in audience
  • Engagement and improvement
  • How you create revenue
  • Acknowledge your targeted audience. The more you know about your customers the more you are able to address a specific tone to use and how to write for their understandings.
  • Understand your customer’s wants. Different People have different needs. Segment your customers and provide them the results they wish to see.
  • Be creative with your content. Search engines despise the same repetitive writings. Strategize your content for every channel, so they deliver the same catch but with different pitches.
  • Easily forgotten, yet extremely important is your content flow. Make sure what you are saying is understandable and flows well.

How to Continue Blog Posting For Years Without Running Out of Ideas

Blog posting is a discipline that many people lack the mental wherewithal to take on for more than a few months at a time — especially if they’re blogging for profit rather than for their passion. But like any task that must be done, there are ways to handle the demands of continuous blog posting, even in the very long term.

The first step is to maximize the effectiveness of your blog posts. That means hiring an SEO company for custom blog creation, so that every post is automatically optimized for impact on the SERPs. It means adding social buttons to your blog posts to allow others to market for you on the social media tip. It means learning the basics of on-page SEO so that you can work keywords naturally into your blog posts without sounding stilted.

Why is that important? Simple – the more effective your blog is at improving business, the more your impetus to keep blogging. After that, it’s less a matter of drive and more a matter of continuously coming up with new things to say.

The first and easiest way to do that is a cute little tool called Google. Between Google News, Google Alerts, and just plain Googling stuff up, there’s no need for anyone in any industry to be anything other than up-to-date on the subjects relevant to their business. And up-to-date news is always blogworthy.

The second easiest source of blog material is your own business. Don’t be shy! Blog about what you just did, what you’re about to do, and your long-term plans no matter how unreachable. (For one thing, just by putting them out there, you’re driving yourself toward the goal. For another, people love to read about crap like that.)

Finally, you’ll never run out of material if you read other people’s blogs about your business. Give them trackbacks and write counter-posts that explain in great detail why they’re wrong, even if they’re mostly right. Stirring up debate draws a crowd, and a crowd is what you want when you’re blogging.

How to Gain More Google Clicks

AD Words x PPC + SEO = GREAT BUSINESS SUCCESS!

Finally a math problem that can be so easily solved! AD Words, PPC Management and SEO services are very easy tasks to accomplish which are also extremely beneficial for your business that may appear online.

AD Words: The Ad Words program involves national, local and international allocation. Google will automatically establish the topic of pages and distributes related ads which are based upon the advertisers’ targeted keyword.

Publishers will choose channels to assist Google’s placements for advertisement on their pages. This is for increasing their ad company. As you may know there are several different categories of ads that may be ranking across Google’s network. This includes text ads, image ads, video ads, banner ads as well as mobile text ads.

One way to manage the building of your ad word accounts is search engine marketing organizations. What they will do is offer you several different types of services such as PPC or SEO as a business service.

PPC & SEO: PPC stands for Pay Per Click meaning exactly that; paying per click onto your page. PPC management raises your company very quickly into the yellow highlighted sections on Google. This section is listed at the very top of Google if you were to run a search. What PPC does is gain you rapid high rankings, which of course comes with a cost. Every person who may click on your ad is charging you per click.  You are paying per click but appear visible at the very top of Google for potential clients. If you may need to set up a budget where you can only reach a certain amount of clicks, no worries that is applicable for you as well.

SEO represents Search Engine Optimization. Signing up with a proper affordable SEO company is key! With search engine optimization you gain organic searches on Google and capable of saving tons of money while gaining it all back with the expansion of your online business. Certain keywords that you accumulate from will be the essential input to your rankings. An SEO company can help produce different tactics that will increase your visibility as well as rise above your competitors. To figure out which keywords and with which titles your competitors are listed under Google and or your SEO reprehensive will assist you with the proper information to triumphant to the top!

Either Pay per click or Search Engine Optimization will work to benefit you and your online business.

Email Marketing

What is Email Marketing?

Email Marketing is basically like any other type of marketing service thru emails.

Sounds pretty simple right? Well guess what it’s as simple as it sounds too. All one needs to do is take at most a minute or out of their day to open or create an email and maybe that will be the solution to everyone’s problems.

Companies Benefit: If you have your own business and you feel sending out emails is a waste of time, your wrong. Obviously not everyone will take as much interest in an email as others or may be foolish enough to read it but hey, you tried and that’s the best you can do. All it takes is a quick template describing what you are trying to distribute or get your idea out there, after that, send it out! You never know when that next lead will enter or become an interest for someone. It’s a 50/50 shot that is simple as writing out what you have to hand out and assist others with. Give it a try!

Consumers Benefit: Say you sign up for gardening services or even random facts of certain plants for your hobby of gardening; you may come across an email that helps you understand the method of gardening or how to increase your landscaping in the growth of your garden. The effortless and simple task of opening an email can only benefit you; weather its learning more information or understanding what a specific company can offer to you. One thing most people think of right of the bat is, oh no, another spam email, but another reason to also take into consideration is hey, maybe they are contacting me because I really do need this type of service. Worst comes to worse you hit the delete button and your day goes on. In reality you really have nothing to lose here, expanding your education to what others have to offer you or increasing your own business or hobby is a win and win situation. Now tell yourself next time, why not?