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Category: Email Marketing

3 Dirty Tricks for Targeted Email Marketing Success

The sheer volume of details involved in marketing your product or service online is overwhelming. Even a relatively small area within internet marketing — like targeted email marketing — has a breadth and a depth that requires it’s own separate level of mastery. If you want to get the most out of your targeted email marketing campaigns, you need to go above and beyond the basics. Here are a few dirty tricks for optimizing your targeted email marketing:

#1: Use Your Squeeze As a Roadblock

It’s one thing to have a squeeze page — that’s just a more-or-less single-purpose page designed to get people’s emails for your email marketing. But the truly dirty will create a website that has something people want, and force them to sign up for their email marketing list in order to get to that thing. Whether it’s a coupon for 50% of one item at your store or it’s a choice bit of hard-to-find information about rooting your tablet, forcing someone to be squoze in order to get what they want is a choice method of expanding your list quickly.

#2: REALLY Target Your Emails

Yes, it’s part of the name — targeted email marketing — but when you really get dirty with it, it’s an entirely different game. You can, in almost every modern autoresponder, separate your audience by race, gender, socioeconomic status, and basically any other information that you can get them to give you. Start a poll, gather what you can, and target every segment of your audience as carefully as you can. The more you feed their belief system, the more they’re likely to identify with you and buy your stuff. Yes, this takes extra work, but the dividends are huge.

#3: Emails Aren’t Just Emails Anymore

You may have gone in for a mobile website design on your squeezepage — gotta get that list from every possible source — but don’t forget that nearly as many people read their emails on a mobile device these days as read them on a desktop. That means that your emails have to be short, sweet, and full of white space as well as informational, relevant, and with a strong call-to-action. That can be a tough balancing act, but learning to pull it off will increase your open rate significantly.

Email Marketing

What is Email Marketing?

Email Marketing is basically like any other type of marketing service thru emails.

Sounds pretty simple right? Well guess what it’s as simple as it sounds too. All one needs to do is take at most a minute or out of their day to open or create an email and maybe that will be the solution to everyone’s problems.

Companies Benefit: If you have your own business and you feel sending out emails is a waste of time, your wrong. Obviously not everyone will take as much interest in an email as others or may be foolish enough to read it but hey, you tried and that’s the best you can do. All it takes is a quick template describing what you are trying to distribute or get your idea out there, after that, send it out! You never know when that next lead will enter or become an interest for someone. It’s a 50/50 shot that is simple as writing out what you have to hand out and assist others with. Give it a try!

Consumers Benefit: Say you sign up for gardening services or even random facts of certain plants for your hobby of gardening; you may come across an email that helps you understand the method of gardening or how to increase your landscaping in the growth of your garden. The effortless and simple task of opening an email can only benefit you; weather its learning more information or understanding what a specific company can offer to you. One thing most people think of right of the bat is, oh no, another spam email, but another reason to also take into consideration is hey, maybe they are contacting me because I really do need this type of service. Worst comes to worse you hit the delete button and your day goes on. In reality you really have nothing to lose here, expanding your education to what others have to offer you or increasing your own business or hobby is a win and win situation. Now tell yourself next time, why not?

Traffic Doesn’t Matter If You Are Not Converting: The Power of Targeted Email Marketing

Everyone knows that you can’t make money online if you don’t have traffic coming to your website. It’s such a fundamental law of internet commerce that it’s easy to read it as “if you have traffic, you will make money” — but that’s like saying if you have eggs, you have a quiche. There are other ingredients in the equation. The most difficult for a young website to master is the ingredient of conversion — convincing a surfer to click on the button that gives you money.

That’s where targeted email marketing comes in — it gives you hundreds more chances to get any given visitor to open up their wallet and give you cash. By convincing a surfer to leave you their email address and permission to use it, you’ve opened up a continuous fishing line from your hands into their wallet. Sure, any given person you send emails to might only read 5% of them and might only click ‘buy’ on 5% of the emails he opens, but it’s a game of numbers.

If you have a targeted email marketing campaign that adds an average of 500 new addresses per month, and you keep it running for five years, you’ll have about 30,000 names on that list. If 1,500 of them read any given email and 75 of them buy from the email they’ve opened, you just made 75 sales you never could have without your email marketing system in place.

And you can repeat the cycle every week or two indefinitely. 75 additional sales every two weeks turns into more than 1,500 extra sales every year — so as long as your individual sales are noticeably profitable, you’ll see the difference very quickly.

So how do you get people to give up their email addresses? Start by signing up for an autoresponder service and building a set of emails that they will receive. Theme it around some sort of relevant problem-solving information. Then add the ‘sign up here’ link to your website. If it’s getting ignored, consider adding a web presenter to point it out to passing surfers. Then it’s just a matter of building the list and keeping up with the emails as they go out.

The Voice of Reason: A Web Presenter

A web presenter is a little man or woman that pops up onto your screen and talks to you while you surf a website. Like a popup window, the web presenter comes with a small ‘x’ somewhere on the screen (usually next to or just above them) that you can click that makes them shut up and go away. Unlike a popup window, the web presenter exists as part of the same page you were already on, and it moves with you as you scroll up and down the page.

A web presenter offers small businesses or web-based businesses the opportunity to have something that they might otherwise lack: a face and a personality. For web surfers that are accustomed to dealing almost entirely in text and maybe the occasional flash video, a web presenter can be a very arresting and captivating element on an otherwise humdrum website.

That said, it’s easily possible to misuse a web presenter. Generally, you want to craft your presenter’s script so that they act as a tool that increases conversions, much like a targeted email marketing campaign or a carefully-crafted sales letter. But because the web presenter uses voice rather than text, it has a very different threshold for driving traffic away.

More specifically, it’s OK to write in all red capitals letters with arrows pointing at them if you need to make a major point in text. But if your web presenter tries to perform the vocal equivalent, they’ll get shut off before they finish their second word. Web presenters should present themselves as informational, friendly, and laid-back.

Think of it this way: remember the last time you walked into a brick-and-mortar store and you were genuinely impressed by the guy or gal behind the counter. You want that kind of attitude — helpful, engaging, friendly, and ready to leave you alone if you want. Those web presenters get listened to, and they make sales — which is ultimately the point.

So if your conversions are lagging, hire a company to put together a professional web presenter for your site. When your surfers find that there’s more information waiting in a friendly and interesting format, they’ll stick around — and that’s often the key to converting them in the end.

The Power of Conversion: A Lesson in Targeted Email Marketing

Let’s do a little bit of basic math. Let’s say you’ve got a website, and for every 200 visitors that come to your site, you make a sale. (People spend a little time on your site, so you know they’re not just bouncing as soon as they land — there’s clearly something attractive about your copy that has them engaging, they just won’t buy.) You’ve got yourself a conversion rate of a meager 0.5%.

Let’s say you’re selling an ebook that doesn’t cost anything to produce, but you have to make at least $1200/month to pay your bills and whatnot. Every sale makes you $30. At this point, in order to make ends meet, you need 40 sales — or 8,000 visitors each month. Sound likely? Not unless you’ve got a lot of money and one hell of a PPC management team.

Solutions to the dilemma are obvious: get more visitors, or improve your conversion rate. Getting more visitors is going to get exponentially harder — but there’s an easy tool you can use to improve conversions; it’s called targeted Email marketing.

With targeted Email marketing, you collect Email addresses from the people who visit your site, and you send them Emails regarding the topic they visited about. For example, if your site sells a product designed to help them pick up men at a bar, you might send them Emails about common problems with bar patrons or how to drink without getting wasted.

At some point, you slip in a sales pitch for your product — and because they’ve had the chance to get to know you through your Emails, they’re a lot more likely to buy from you. The longer you wait to pitch them — and the higher-quality the material you send in the interim — the better it works.

The result, if done correctly, is a massive spike in conversions. Because after all, if you can convert a whopping 3% of your visitors through targeted Email marketing, you don’t need 8,000 visitors each month anymore — you only need 1,334. That’s an incredible decrease in the effort you need to put into marketing, all for just a little extra put into conversions.

Targeted Email Marketing And The Jaw Dropping Power of…

If you’re even tangentially aware of the incredible things that a solid targeted email marketing campaign can do for your website’s sales, you’re hanging on that ellipsis, wondering what could make such an incredible tool even better. If you’re not sure why you should care, let me explain it to you.

Targeted email marketing isn’t a form of website SEO — it’s an entirely different way of extracting additional money from a website that’s already getting traffic. In short, it’s a system of collecting Email addresses, usually by offering something in exchange for the Email address, and then sending Emails out to that list of addresses. At first, the Emails are strictly informational, full of content just like a blog post. Later, once you’ve gotten people used to paying attention to your Emails, you inform people of the latest offer/product/service that you’ve got going on, and they buy it.

website SEOThis works incredibly well, particularly on people that have already purchased your products before. Every targeted email marketing list is a small supply of ready-and-waiting customers that you don’t have to drive to your website — they’re already there!

So, time for the big reveal. If you haven’t guessed already it’s…

Powerful Titles!

Quite simply, no matter how carefully you’ve targeted your emailing list, no matter how amazing the content within your emails, if you can’t get people’s attention with the title, you’ve got nothing.

Crafting a great title is about creating intrigue. People love ‘Top X’ lists, so that’s a standard, but creativity is the key when it comes to titles that make people think. Whether you do it by leaving out a critical word (see above), or by contrasting two things that you wouldn’t think go together, or simply by offering something that the reader doesn’t believe he can obtain, anything that makes the recipient say “I need to know more” is success, and anything less is failure.

The Internet is full of great lists of successful email and direct-mail titles of the past, and it would behoove any dedicated practitioner of targeted Email marketing to check them out and get inspired — a great title makes all the difference.

Targeted Email Marketing Is Your Most Powerful Profit Leverage

Targeted email marketing sounds like exactly what it is — a marketing technique in which you send emails to a list that you have somehow chosen as your ‘target’ market. The idea of sending emails to get people to buy stuff has been around for about three days less than email itself — so clearly the trick in targeted email marketing is the targeting part.

Without targeting, you’re a spammer — something that is both ineffective and, in many places, illegal. Without the email part, you’re trying to reach millions of ‘net surfers without any real way of singling them out personally; it’s less akin to sending out flyers and more akin to posting a billboard — and equally ignorable. And, of course, if you’re not marketing, you’re just sending out a bunch of emails that may get read and provoke an interested response, but won’t ever make you any money.

But let’s assume that you’ve got the marketing and the email part down — you can write an email that will come off as genuine, interesting, and worth reading all the way through, and put a call to action in that will get some decent percentage of the readers to go click where you want them to click. How, then, do you make sure that this Email gets into the inboxes of the kinds of people who will actually give a damn?

There are a few different techniques. One of the least effective involves renting an Email list from someone. This happens more often than you might believe — there are companies out there whose sole business is collecting lists of email addresses and matching them with interests. It’s completely possible to go rent 500,000 email addresses that some company has labeled as “interested in sports”, for example. It’s the least accurate form of targeting, and it’s only marginally better than spam.

You can also put an informational site up on the topic of choice, and invite people to leave their email address in order to acquire more information. Sometimes that more information will be in the form of an email, sometimes a free short ebook, but the point is that they’ve expressed interest in the subject personally — which is much more accurate than some listrenter’s labelling. Of course, this means you have to put up some free information and engage a bit of website SEO to make sure that people actually SEE that information, but the RoI is quite worthwhile when done well.

Finally, if you have an online business, you can send marketing emails out to your own previous clients. This is the most targeted and effective kind of mailing you can send out, because the people in question have not only proven that they’re willing to spend money on your product, but they have a relationship with you already. Leaning on that will result in much better conversions than in the previous two groups.

Regardless of how you go about getting your list of email addresses, by marketing to a select list of folks that have proven that they’re interested in what you have, you can leverage that group to produce much higher conversions and more sales than any amount of unfocused, shotgun-style marketing attempts.

How Targeted Email Marketing can help your business?

Today, direct marketing is the one of the best ways increase the visibility of any online business. Though short messaging and multimedia messaging services (SMS and MMS) help connect to a global audience, the amount of content that can be packed into a single text message or a multimedia message is highly restricted. Though there are many Internet-savvy users who check their email regularly, not many people use their mobile as much as they use their PCs and laptops to ensure web connectivity.

Email or electronic mail is the most effective way of promoting an online business. It doesn’t require any investment apart from setting up the system to send the promotional and marketing messages to a target set of people. Its reach is limitless and this form of marketing gives the owners of the business and budding online marketers and entrepreneurs an excellent Return On Investment (ROI), when implemented in a strategic and intelligent manner.

Targeted email marketing is a great way of not only ensuring the loyalty of existing clients but also attracting new and potential clients in order to enhance the reach of the business. Email marketing can also be combined with a well-connected system of referrals. So, if a client likes a particular product or service that your website is offering, they can choose to ‘spread the word’ by pitching the same product or service to a colleague or a friend by either forwarding the email to them or by playing the role of a ‘referral’ and referring them to become a part of the existing network. Affiliate and referral networks directly or indirectly use email marketing to drive sales. The only difference between the two is that the former network uses specific affiliate links and websites to record traffic to the website.

Another way of promoting your products and services is to buy a small amount of online real estate from other well-known companies. This essentially means that you also have an option of promoting your business through the emails sent to a large number of customers by other popular companies, in the form of advertisements.