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Category: Internet Marketing

Priceless Value of a Press Release Service

No matter how highly talented your team of writers are, it only takes one damaging press release to tarnish the reputation of your company. Press releases have the power to ensure success or bring about failure. Using a press release service as one of the tools in your marketing and business strategy may be one of the best choices you can make.

Benefits of Press Release Service
A press release service can provide many benefits to a company. Their whole job is centered on creating and distributing stellar press releases. It frees up your time and labor to focus on other tasks. Using a service is easy on your budget and produces results in a short period of time. Typically, the turn-around time for implementing and writing takes about a week. Distribution of the release will take a bit more time. The process for planning and writing a press release follows these steps:

  • Company representative supplies the release date, topic, industry and any information to be included.
  • First draft is written and submitted for review.
  • Company representative lists desired revisions.
  • Draft is revised and re-submitted.
  • Final draft is submitted.

Once the final draft is composed, the press release is the property of your company. You can choose to distribute it yourself, or you can contract with the press release service for distribution.

What to Look For
When doing a search for a press release service, you can find many companies online. You will find a great deal of information on the service’s website. Some examples include:

  • Pricing list for writing services and revisions
  • Detailed guide to press releases
  • Package pricing for writing and revision, as well as distribution services
  • FAQs
  • How to contact

Many companies would pay any amount to effectively market products and services and gain a global following. The fact is that a press release service provides positive publicity using the most cost-effective methods. Building credibility for your company and product is crucial in today’s marketing environment. Staying ahead of your competitors ensures the continued growth and success of your company-a goal we all want to reach.

SEO Traffic Increase

So how does an article improve traffic to your site? It is simple, really. Your website can be improved a lot by means of using the right keywords and these keywords should be found in every article that you post in your blog or site.

Writing an article which is informative and convincing is not an easy task and often needs special skill and great knowledge about the subject. If writing an article to promote a small online business is a very difficult job to carry, think about the task of a commercial article distribution of most big companies… it definitely requires Herculean strength. Article writing plays a very important role on how to gain traffic and maintain visibility in the online market.

So how do you write and distribute articles to increase the traffic to your website? There are several ways for article writing and distribution to ensure greater visibility of your brand for your online business.

First is to write article for other website owners. This is a great way to increase your article marketing efforts since there are a lot of website owners that do not have time to do both article writing to promote their business and to create promotional offers to gain greater ROI. In most cases, these businesses choose the latter while forgetting how important article writing is to improve traffic to their site. Moreover, these companies will be more than happy to give you the load and pay you as much as 10 dollars per article with good content.

The next one you need to do is to locate websites that are popular when it comes to article submission. These websites help you generate more traffic to your site and in turn can become converted into revenues. Moreover, you can also do backlinks in these websites. Which is one of the third steps. Creating backlinks can be a good strategy to drive more traffic to your site. If you also prefer, you can post these articles in social bookmarking sites to double the chances of people seeing your website.

The most important thing about creating your article is to use significant keywords all the time so that the major search engines such as Yahoo, Google and MSN can see you. The fourth step that you can do is to do Organic Search Engine Optimization techniques which mean using a lot of keywords so that your website will land on the top spot of most search pages.

Now that you have a steady flow of articles in your site. However, don’t stop there just yet. Try to be persistent with your advertising efforts. You can come up with an e-book that will give readers an idea of what you have to offer.

Once you have done everything, there is still not time to relax. You need to check whether your system is still in order or not so that traffic can be driven effectively to your site.

Forum Posting: A Guide for SEO Success

Internet forums (also known as message boards) are online discussion sites where conversations between people take place through posted messages. There are millions of forum sites available on the internet that cover a range of topics from the hottest TV shows to how to fix your computer at home. Whatever your needs for forum posting, it is guaranteed that you will find a site that meets them.

Online forums are different from chat rooms. Messages are generally archived or indexed for as long as the site is active. There are many of the early forum sites that have been online for several years, so it is easy to see how having a few links on older forum posts can be extremely valuable for your website.

Steps to Forum Posting

  • First, put together a list of all the online forums and blogs that feature discussions around your product niche. For example, if your website sells cosmetics, look for sites that discuss beauty tips or techniques.
  • Determine which of these sites are the most active and frequently used. Flag these as the ones you will join and post on.
  • Once you have joined, regularly go onto the sites and read the posts. Comment on posts when appropriate, being certain to be relevant and helpful.

It’s important to understand that gaining the ability to add links takes a longer time with forum posting. You have to begin with contributing and then you can include your website link with your signature and in your forum profile. After you have built trust and respect by contributing to discussions, you’ll have the ability to include your link in your forum posts, as long as it’s relevant to the topic being discussed.

Final Thoughts
Using forum posting for SEO success is time-intensive, but can be one of the most effective tools you have. It takes consistence and patience while you are establishing and building your reputation in the online forums. Remember to identify the top sites that match your industry and then be relevant in your posts and comments. Once established, you can then add your links.

Why Use a Press Release Service

A press release service is one of the best and effective ways to online marketing. It is used by entrepreneurs, website managers and business owners. It consists of a recorded or written communication, which is directed at members of the news media. The whole purpose behind it is to announce something that seems interesting. Press releases are faxed, mailed, emailed to editors at newspapers, magazines, television stations, television networks and/or radio stations.

 

SEO Press Releases

A SEO press release service brings quicker first-page visibility, which is why it’s so popular. The several keywords you use sometimes allow you to take over the multiple spots that are located on the first page of Google. Submitting release generates traffic to your site and helps you to create backlinks. When it comes to submitting your release, you need to go for sites based on popularity. New release sites love popularity and if your press release was submitted to a site like this, it would always get more views. The backlinks can help consumers go from there straight on to your site.

 

General Press Releases

The press release needs to be general. It needs to be presented in the format of a news article and must also deal with modern events. The sites that host press releases usually have a high rank as a general news information site and these can also be relied upon to build backlinks.

 

Web Copywriting

This is also easy to adapt to this application. The press release statement needs to be related to the services and products that you deal with. However, it needs to be written in a manner that is both generic and informative without a sales pitch. The flexibility of a website copywriting service will help you get the right ground for the press release.

 

Press Release Success

Before you see any results, you need to try many times. If you want success with your press release, you will have to submit them frequently. This creates an important traffic stream to your site and it is also a profitable way to promote your business. If any money is spent on the write, it will always benefit nobody, but you, as the traffic to your site will increase.

SEO Traffic And Popularity

How does the posting of an article improve traffic to your site? It’s really quite simple. Just by using the right keywords, your website can be improved significantly. These keywords should be found in every article that you post in your blog or site.
Writing an convincing and information article sometimes may not be an easy task. Having knowledge about the content you are posting is crucial. Article writing plays a very important role in gaining traffic and maintaining visibility in the online market.
There are several ways for article writing and distribution to ensure greater visibility of your brand for your online business.
First is to write article for other webs page owners. This is a great way to increase your article marketing efforts considering there are a lot of website owners that do not have the time to do article writing, promote their business and to create promotional offers to gain greater ROI. In most cases, these businesses forget how important article writing is to improve traffic to their site. Moreover, these companies will be more than happy to give you the load and pay you as much as 10 dollars per article with good content.
The next step is to locate websites that are well-known when it comes to article submission. These websites help you generate more traffic to your site and as a result, can eventually become revenues. Moreover, you can also do backlinks in these websites. This is one of the third steps. Creating backlinks can be a good strategy to drive more traffic to your site. If you also prefer, you can post these articles in social bookmarking sites to double the chances of people seeing your website.
The most important thing about creating your article is to use significant keywords all the time so that the major search engines such as Yahoo, Google and MSN can see you. The fourth step that you can do is to do Organic Search Engine Optimization techniques which mean using a lot of keywords so that your website will land on the top spot of most search pages.
Now that you have a steady flow of articles in your site, you don’t stop there just yet. Try to be persistent with your advertising efforts. You can come up with an e-book that will give readers an idea of what you have to offer.
Once you have done everything, there is still not time to relax. You need to check whether your system is still in order or not so that traffic can be driven effectively to your site.

Meta Tags

Meta description tags are just as important to SEO as keywords are. As a matter of fact, in some ways, they work together for the very same purpose. During the case of a title tag, focusing on equal keyword phrases, as used with your page titles and body text is extremely important for your desired results. To boost your web page’s relevance on major search engines, it is recommended you use fewer and highly targeted search phrases.

Quick tips:

  • Make sure that each page on your site has a specific Meta description tag. Each keyword must be relevant to that web page.
  • A proper meta description tag contains 25-30 words
  • As priority, the most important keywords should be placed in the beginning of the Meta description tag. This increases higher chances of better search engine rankings.
  • Repetitive and excessive keywords should be highly avoided!

In relation to Meta description tags are Meta keyword tags, Meta robot tags, and many more. These are the main tags associated and giving signal to web-wide crawlers, aka Google.

Meta description tags are very important and add many benefits to your SEO marketing. Leave the Meta tags for us to handle, it is what we specialize in!

 

Build Brand Awareness with Local Online Marketing Strategies

Raising brand awareness not only makes your brand popular amongst many others, but also gets the word around. If it satisfies the customer, they are more likely to return and recommend. To ensure your brand does not get outdated or fade away in the Internet, it is important you use local internet marketing resources.

 

Winning Branding Strategy

A captivating local internet marketing strategy will populate your brand amongst your target audience and also make sure it is recognized everywhere. The importance of brand recognition is that it ensures your business always stays in the customers mind.

 

Know Your Competitors

Before you start, you need to make sure you know your competitors. This is so you can separate your product from your competitors’. You need to make sure your brand stands out and one way going about it is to say what your products can offer, which others cannot.

 

Define a Brand Idea

This is important, as it allows you to construct growing and profitable brand permission. Brand vision dimensions include position, authenticity, strategy, difference and value. Good vision will always give you a clearer direction to what your company wants to achieve.

 

Use Organic Search Visibility

Using local online marketing techniques to enhance your rank in search engines is a must. Several SEO techniques should be implemented, including keyword research, concentrating on end user, attracting incoming links and using titles that mirror the content.

 

Social Media

Using social media sites also helps to build brand familiarity. They can also help to build a reputation that is both lasting and valuable in understanding the brand.

 

Track Your Progress

When you are using local marketing strategies, it is important you track your progress. This will always show you what is and isn’t working. You will also know where your brand is in terms of being noticed on the web.

Managing your brand using online marketing strategies allows you to promote your business and outdo your competitor sites. Another way to maintain your brand is by sending emails on a regular basis to your mailing list. You also need to keep up-to-date with any changing trends and consumers, as you don’t want your site being left behind.

First Page placement – Only An Arms Length Away

When your website just begins to get off the ground, the thought of getting your site first page placement for even just a few keywords can sound challenging. However, it is both a lot  easier — and harder — than you might expect and that’s because there are several different ways to get that first page placement, but none of them are entirely without complexity.

Organic SEO
The first choice is your standard organic SEO marketing: you build a vast array of backlinks. You also make sure you present a natural backlink profile from a wide variety of websites, including directories, articles, blog comments, social bookmarks, and more. The process takes an investment in time, not just in terms of hours, but in terms of allowing months to pass in order to convince the search engines that your site isn’t just a fad.

Organic SEO can be complicated because there are a lot of ways to screw it up. You have to know the basic process of building backlinks, but that’s just the beginning. An artificial link profile (i.e. all of your links traceable to the same IP address; all of your links appearing around the same time of day/days of week; etc.) is a surefire way to get all of your work undone in a hurry, and it’s hardly the only one. With Google’s new Panda update, you have to worry about details like how your page looks to incoming visitors as well.

Pay Per Click Marketing
Pay per click marketing — also known euphemistically as ‘sponsored placement’ — are the ads you see at the top of each SERPs page that aren’t the natural results. Every search engine has them, and anyone willing to bid on the keywords can get their site listed in them. Of course, it’s not an easy process to wrap your mind around, much less explain in a few words.

The key to doing PPC correctly is to not do it at all. If you’re going to rely on PPC marketing to get your traffic flowing to your site, just bite the bullet and hire a qualified PPC management firm. These people know the pay-per-click game inside and out, and the fees they charge are nothing compared to the money you’ll lose if you try to get into the PPC game unaided.

Simply said, first page placement is right there for you to have — but be prepared to work with the experts to get there, plain and simple.

SEO Marketing: True or Flase?

As we look back on Internet marketing history years from now, it’s possible that we’ll see many changes and updates.
At the same time, it’s important to pay attention to the internet, and see how it is changing around Google, and not just within it. The hurried growth of social media, for example, has altered the way people search for information and answers, and the growing number of new websites means there are so many more things to find, while making it harder to actually find them.

All of this change is exciting, but can also cause a lot of confusion. It’s no wonder that Google is trying their very best to stay at the top of its game and businesses are trying to maintain their rankings for keywords and search phrases. Incorrect information and mistaken ideas are everywhere, and following the incorrect advice can hurt your business in a detrimental way.

To help you sort through the chaos, we have listed the most important truths and myths that surround the current and future condition of search engine optimization.

Truth: Keywords and links swill always be important when it comes to SEO.
For the chatter going on that “the old rules of SEO are out the window,” search engines STILL have to find you some way, somehow. That means that keywords and links to your site are still very significant.

Truth: Google wants your website to appear “organic” and not “over-optimized.”
Google is on a mission to downplay (sometimes even punish) sites that have been trying to go around the system by jamming keywords and taking other steps to make pages harder to read and recognize.

Myth: That means you can ignore search engine optimization altogether.
Google and the other search engines process millions and millions of searches per day, which makes them significant Internet marketing. There is a big difference between “findable” and “over-optimized,” and most websites still have a lot of room for development.

Myth: The very same companies and websites will proceed to dominate and rank highly.
Whether you enjoy a great search engine ranking or want to catch up to a challenger, what are most important are the measures you take to move forward. Google is placing more meaning on present content and updates, which means that no ranking or benefit is safe for very long.

Simple facts About SEO Marketing You Did Not Know!

SEO isn’t exactly the most understood process in online marketing. It has also been said that people aren’t too sure what SEO really is. Then there is talk about SEO is joining with social media, content marketing and more.

Word around town is it also not exactly the most well observed marketing channel either. Every now and then, you’ll hear from the fed-up web page owners who have invested in SEO a few times and felt they have wasted their money. You may also hear debate about black hat and white hat SEO. Keeping the following statistics in mind as a reminder and investing more into your SEO efforts later will pay off substantially.

• 79% of search engine users say they normally click on the natural search results. In comparison, 80% of search engine users say they hardly click on the sponsored search results that pop up.

• It has been said that SEO leads have a 14.6% close rate and outbound leads (such as direct mail) have a 1.7% close rate.

• 81% of businesses think of their blogs as a very important asset to their business.

• 70% of the links search users clicks on are organic.

• 70-80% of users ignore the paid ads, focusing more on the organic symptoms.

• 75% of users never scroll past the first page of the listed search results.

• Inbound leads have always had a better conversion rate.