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Category: Internet Marketing

SEO Marketing – You Can Do It!

SEO marketing is often viewed by consumers as a quick and simple way to make a lot of money. The truth is that with SEO marketing, just like all marketing, you need to work hard to get results. As with anything that is worthwhile, becoming an effective SEO and internet marketer, takes a great deal of time, effort and a lot of trial and error before you can see the results you are looking for. There are many misconceptions about SEO marketing that are worth bringing to light and should be taken into great consideration.

You don’t have to be an expert in your field
It is evident that you need to understand your own field. You really need to put valuable information out there that will make others view you as an expert of the subject. Once you have positioned yourself as well informed, you can eventually branch out and share topics that are in other industries.

Internet marketing is so easy that everyone can do it
If you think that SEO marketing can grant you instant success over night, you are setting yourself up for a potential loss. Success in the SEO field takes a great deal of effort and having a willing to learn mind set will help you also. You need to be receptive to new concepts as they come along.

It is so difficult that hardly anyone succeeds at Internet marketing
Succeeding is absolutely possible if you have the right mindset. You need to differentiate your skills and expertise from the talents and expertise of other business owners. You have the ability not only to learn to successfully run an SEO marketing campaign, but to really make it shine. It is crucial that you learn how to identify the needs of your clients, sometimes even before they realize what they need themselves.

It will take you a very long time to really learn how to master marketing
This too is a false statement. If you set your mind to learning all that is necessary to learn to see your SEO marketing start to pay off, you will be up and running quickly and you will not negatively affect the quality of your messaging. Read articles and newsletters and pay close attention to other people who have already achieved success in the Internet marketing field. This will help you to get up to speed pretty quickly.

High Traffic SEO

Search engine optimization (SEO) is the key to hosting high-traffic, high-profitability webpages. Getting a general feel for website SEO is important, and will be the topic of this post. While the topic is much more involved than what can be said here, there are some basic concepts to SEO marketing that you should know.

First, SEO should be defined. In other words, SEO is a process of webpage editing and politics that gets your page ranked higher on search engine results pages (SERPs) for certain keywords. If you sell coffee, for instance, you may want to rank well for the keywords “coffee in Los Angeles”. SEO is designed to optimize your webpage for the keywords by editing them into your title, URL and body in appropriate places. Also, SEO is a political process of getting other webmasters to add an “anchored link” to your page on their pages. An anchored link is a text link that describes the destination (e.g. clicking “Coffee – Los Angeles” on a page would take you to your page). Anchored links are important because they are used by major search engines to determine a webpage’s worth based on popularity. The idea is that popular webpages will have anchored backlinks all over the place.

There are several ways to go about performing SEO cleanups on your site. The most time-consuming way is to learn SEO principles, edit every page and generate thousands of links on your own. Many webmasters opt to have a SEO company edit their pages and use connections to create backlinks.

The final result of SEO is to have a natural, or organic, search engine ranking. Organic SEO is based on getting your link at the top of SERPs for certain keywords so you can generate “organic” traffic, or traffic stemming from keywords. Organic traffic is consistently the most likely to convert to sales because people searching for keywords are the most likely to be the ones wanting to buy products. (A friend who visits your site because you asked them to is less likely to buy than a person searching for “coffee in Los Angeles”.)

This primer on SEO is designed to help you get a general feel of SEO. It is by no means exhaustive and if you really want to learn SEO for your own design, you should find a good resource. Consider visiting www.eliteseomarketing.com if you are interested in what SEO can do for your page.

Mobile Website Design

A mobile website is comparable to any other website, although the obvious characteristic that may distinguish a mobile website from a standard website is the fact that it is a mobile website is specifically and solely designed for a smaller handheld display, such as a cell phone and touch-screen.

Just like any other website, mobile websites have the ability to display data , video and images along with text content. Keep these important facts in mind as you begin the journey of Mobile Design.

Don’t Make Mobile Websites Unresponsive
Mobile website design isn’t just about building a page in a different language than the Web’s native HTML. It’s about designing a website that is usable — not necessarily pretty, or cool, or anything but simply easy to use — from every single mobile device out there. That means having a website that can ask the device it’s being displayed on what resolution it’s being displayed at and adjust itself accordingly.

Don’t Get Tricky
You can get away with cute tricks like putting prices on a separate page when you’re dealing someone that’s sitting at their desktop. But if you’re communicating with someone that’s one-handing their Kindle Fire as they run upstairs with a three-year-old and a bag of groceries in their other hand, you’d damn well better put everything they want to know right in front of their eyes with a single flick of their finger.

Don’t Forget Who The Website Is For
Many business websites are designed to put the business’ needs first — exposing the visitor to those things that are most likely to drive a sale, and making the visitors go surfing to find the details they’re actually looking for. On a desktop, this can work. On a mobile device, people will simply leave your site if they find that it takes a significant amount of investigating to find the bit of information they want. Put the customer first on your mobile website, and leave the web presenter, the squeeze pages, and the other marketing tricks for the desktop site.

The Number One Don’t: Don’t Make Slow-Loading Pages
Don’t make a website that takes any significant time to load, even on the low-end smartphones. Keep it super-simple. Research has shown that 60% of smartphone users aren’t even willing to wait three seconds in order for a website to load — they expect the same level of performance from their phone that they do from their home desktop, despite the obvious disparity between the two. Keep your pages light and fast and simple, and you’ll double the number of people that stick around to see your site.

Mobile websites need to be straightforward, simple, and user-oriented, or they’re not worth the pixels they’re rendered with. Keep that in mind, and you’ll find that your mobile website does wonders for your business.

High ranking on Google

Getting a high ranking on Google is beneficial to every business/ web page owner, and is on the top of everyone’s’ to do list. Nowadays, everyone is trying to hire professionals to help get their web page up there and noticed. What many don’t realize is just how difficult it can be to actually find the right professional company to make it happen. Companies will try to do everything just to get you to sign the required paperwork and hook you in, but leave you disappointed and out of the loop. So ask yourself, what small steps you can take to get the ball rolling and get yourself noticed on Google, not necessarily with the assistance of a professional.

Making sure you are starting with a plan is key. You must know what exactly it is you want, and how you want to begin. It doesn’t matter what sort of web page or business you have, you must know what steps are right for you and the well being of your business. Beginning SEO marketing without a plan is like trying to row a boat with no oar, it’s pointless. Coming up with an effective game plan is crucial.

Create a structure for your site. There are many different fundamentals in the building and/or organizing your page. Dividing up your site into a variety of content topics gives whoever is viewing your site, an easy way to identify your skills and talents.

Writing enough content is important. Remember to write just enough, and try not to write too much. You always want to make sure your content is rich and holds some sort of uniqueness. You also want to make sure you are not writing too little. Your users are spending their time reading your content; add value to what you are writing so no one’s time is felt like it is wasted.

Being social doesn’t hurt either. Always keeping tabs on the comments posted to your site and responding in a timely manner is a great way to display a sense of responsibility and dedication.

These simple yet very effective steps should help get you to where you’d like to be in no time.

Simple Ways to Get SEO Popularity

SEO Marketing and blogs are extremely important, especially if you want to have your website rank higher in search engines such as Google, Yahoo and Bing. Here are some very simple steps you can take to gain popularity, which results to higher rankings, more viewers and builds a name to your business and web page.

• Optimizing your site for search engines is extremely important. Titles and descriptions are always helpful.

• Using any chance to promote your site for free is very important.

• Link building and management.

• Efficient content.

• Performance – how fast and properly your site is working. No one likes to wait.

• Adding a blog to your page only adds more character and personable, leaving your reader with a better idea of who you are and a better sense of your personality. That only leads to a feeling of familiarity.

Skipping the basics of SEO only leaves your site’s foundation messy and prevents you from fully maximizing growth opportunities.

 

How to Benefit From Press Release Services

In business reputation is everything and you need to reach out to the public and let them know about the products and services you are offering. A great way to make the public aware of what you offer and build a positive reputation is using a press release service. There are organizations that will distribute a press release on your behalf for a fee and the majority of SEO firms will also help you with this need.

What Are the Benefits of This Press Release Service
The press release will be distributed over the Internet for people to read and review. If this release is well written and structured then you prospective clients will want to contact your business about the various products and services you are offering. Another benefit is this press release can help your rankings on the search engines. When a person does a search on the Internet for whatever your company offers they will find the press release which gives your business a more professional look.

How Much Does These Press Release Services Cost
The costs of these press release services vary but this is something your SEO service provider will address. When using a press release service you need to be willing to pay for quality and we cannot stress this enough. If the press release is not well structured or doesn’t reach your targeted audience then it will not provide the results you want and in some cases could actually compromise the reputation of your company.

What Makes A Great Press Release?
For any press release to succeed it needs to reach the targeted audience is was written for. Your business will appeal to consumers in a particular demographic and if the press release does not reach this group then your results will be greatly diminished. The content within the press release needs to be engaging and capture the attention of the readers, only when these two items are addressed can you hope to reap the maximum benefits.

Best Time to Issue a Press Release
There is no bad time to use a press release service but you should consider having a press release at least once every other month. By putting having regular press releases it will make your organization look more professional.

How to blog like a pro

Blogging is the process of updating and/or adding material to a section in your web page called “Blog”, hence the name, Blogging. A blog can consist of informational entries or posts, along with many other themes and topics such as, current events and updates.

Adding personality to your blog allows your reader to get a feel of who you are. Allowing your readers to get an idea of your personality makes your blog more interesting and personable and worth taking the time to read what you have to say.

Publishing a blog and just forgetting about it is one of the worst mistakes a blogger and website owner can make. Your reader may leave comments or questions once they have read your posting, responding to the questions posted allows your reader to feel they are in a two way conversation. They will feel important, and also feel assured that you as a blogger, are showing interest and a sense of responsibility. Also making sure you are constantly updating your blog.

Adding pictures and illustrations is also a great way to attract your readers attention.

Your reader is taking time out of their day to read what you have posted. Your blog posts should say something in your own voice and in a conversational manner.

Adding illustrations and graphics adds character and excitement to your entries. Also adding subheads, bulleted/ numbered lists bold fonts and “captions” adds character.

Keeping these simple, yet crucial tips in mind and constantly working on new strategies and techniques along with practice, will get you started on the right foot!

Three warning signs your SEO might not be working for you

Signing up and collaborating with an SEO company that promises you first page results can be a huge step towards success, or a leap towards failure. Investing money with the hopes of more views to your web page can cause a lot of anxiety and create a lot of worries. What if my business fails? What if I lose money? What if I do not end up on the first page as promised? These are all common questions business owners find themselves asking when beginning the journey of SEO marketing. Of course, the best thing to do would be working with a well respected and trusted company. Sadly, we cannot always determine who the very best and the worst are. Here are some warning signs that your SEO marketing might not be working in your favor:
• Always make sure to ask your SEO marketing rep to show you some examples of past or current web pages they are working with. Some SEO companies might even pass on information that does not belong to them. Doing your own research and looking into the company names they are providing you with may uncover some vital information which ultimately may show you that this company is dishonest or great at what they specialize in.
• Looking into how they are ranking on their own key terms also may help you understand how they might work with your own keywords. If their company is located for example, close to the West Los Angeles area, then their web page should be listed on the first page as an SEO company in the West Los Angeles area. Make sure they are choosing keywords with a reasonable number of searches where the competition might not be as strong.
• Make sure the “legal” pages on your site are present. By simply adding a couple of pages with links in the footer, you can see a great difference. Your SEO representative should have an About Us link , Privacy Policy, Terms of Use, Contact Us and an anti- spam policy.

First Page Placement

First page placement ensures that your web page takes the top rank on the most popular search engines on the internet. What exactly does first place placement mean? In other words, a ranking on the first page is when someone is searching for keywords that are relevant to your type of business, and finding your web page or business listing. The goal of SEO is to bring you to a first page ranking and to keep you there. The first page raking process may take a while because there is the process of building quality links for you, improving the content of your web page, and getting your site indexed with all major search engines.

In order for your company to have success in your target market, you need to own a top spot on the front page for all relating keywords. First page placement using local keyword phrases is definitely beneficial to your web page, although it only brings you a small percentage of the overall traffic. There are other services offered that are part of a larger whole and are meant to be used in conjunction with each other. For the best results, meeting with us and analyzing your needs and business plan will set the tone for success.

Marketing

There are many different forms of marketing strategies designed to improve the population of your web page and business. It is debatable between many what the very best form of marketing is, but never the less, they are all very affective and create traffic to ones web page. Some marketing strategies include, Internet marketing, Seo optimization, PPP (Pay per click) marketing, Email marketing. Of course. there are the more original and traditional marketing strategies such as magazine/newspaper ads, billboard ads and even television commercial ads. Regardless of your preference, the desire to advertise your business is the first and most important step to take, for a brighter and much more future for your business.

These marketing strategies may be different, but their goals are all very similar.

  • Raising awareness
  • Educating your customers about your services and explaining your background and goal as a company.
  • Building a loyal foundation with your consumers