1-866-930-0367


Category: Internet Marketing

Web page traffic

A web page’s traffic makes all the difference as far as numbers go. There are many different and creative ways to increase the number of visitors to your webpage. Once you have enough visitors visiting your webpage, you will see that rankings will increase, and ultimately, sales will rise. If you are unable to generate visitors to your site, making sales will be unlikely. There are many steps you can take to help increase the traffic flow to your webpage. Some of those include:

  • Using effective keywords
  • Use social media
  • advertise
  • Clean and concise material
  • Improving your search engine rankings
  • Content makes sense and is informational
  • Adding links
  • Seo marketing, social media marketing, and internet marketing.

Keeping these tips in mind can allow your web page to naturally gain traffic, which ultimately brings in more views, customers, numbers and builds a lasting name for your business.

Social Media

Social media is the interaction between millions of users around the world sharing one thing in common, the world wide web. Social media allows users to share and create ideas and information with one another.

Social Media Marketing
Social Media Marketing is a form of internet marketing that is becoming more and more popular. The process is simple. Web page and business owners gain attention and traffic to their web pages through posting blogs, pictures, columns, statuses and promotions through their web page. This process then allows viewers to follow the clients web page and/or like status updates and posts. This ultimately gains more fans and followers, bumping business and sales up higher!

Social Media Platforms
We can all remember what felt like just a few short years ago, the introduction to Myspace. The number of Myspace users was growing dramatically. Within a few short years, many more social websites began making huge impacts. Facebook, Twitter, Instagram, Delicious, Foursquare and Youtube are to name the most popular and frequently used pages. Business owners have begun using these web pages to make a name for themselves, and the results are really paying off!

Pay-Per-Click Vs. SEO

Pay Per Click
Using Pay Per Click rather than SEO marketing has potential of being a controversial topic. What exactly is Pay Per Click? Pay Per Click is a form of internet marketing which a web page owner pays a sum of money for their  web page to show up on the first page of popular search engine websites, such as Google. It is still in the air whether this marketing strategy is more affective than SEO marketing. Some believe that paying large amounts of money is indeed beneficial and they get what they pay for while others believe it is not worth spending such large amounts of money because consumers tend to “ignore” the ads that pops up while searching. Pay Per Click is calculated by dividing the number of clicks generated by advertisement and the actual advertising cost.

SEO Marketing
Seo Marketing is known to be a more natural and “organic” form of internet marketing. It is known to be a lot more affordable compared to Pay Per Click. Although this process is known to be a more “natural” form of marketing, some do prefer to pay more to skip the “organic placing” process and appear on the ad list on the top of the search results page. SEO is creating natural traffic patterns based on natural searches and link building. Organic SEO had one main goal, and that is to promote the natural growth of business.

Blogging

 

If you are a blogger, then you are probably able to identify the relevance and importance it places to your brand. Blogging allows you to express anything you are passionate about; it is a form of expression that has no limits. It allows the world to hear your voice and spreads word of mouth. While blogging, the more personable you are, the better chance you have of pulling your readers in. Using relevant keywords also goes a long way, and allows traffic to form within your web page. Ultimately boosting the number of clients you may have.
Educating your readers and creating a sense of depth is crucial because you readers will be more inclined to re visit your page. Allowing your passion and drive to show through your writing is key.
Tips on successful blog writing:
• Keep it simple
• Get through to your audience
• Always remember to connect with your readers
• Honesty and sincerity goes a long way
• Make sure your content has a clear and concise theme
• Write with conviction

Keeping these tips in mind builds a powerful foundation for successful blogging and committed readers. Remind yourself to constantly post and keep your site fresh. This also displays a sense of responsibility and drive.

The significance of Keywords

#Keywords

There are billions of searches each day on popular search engines worldwide.What makes an actual search successful? The correct and fitting keyword of course! A keyword is a phrase or a single word that is used to find the best fitting website. For instance, say you were looking into purchasing a brand new bike. You may want to google bikes for sale, affordable bikes, cheap bikes, nice bikes etc.

Once you have submitted your search inquiry, a long list of results will be provided for you to conveniently browse web pages ultimately enabling you to find the perfect bike for you. Just a few short words or concepts hold such great significance. Keyword searches are one of the most important factors in the SEO field.

The total amount of keywords in SEO depends what word can provide the site with the appropriate and acceptable targeted traffic to create organic results.

#Keywords #Are #important

Use your Business’ Local Knowledge with Local Internet Marketing

Small businesses often make the mistake of trying to compete against market leaders. The market leader is committing a lot of resources to stay on top and even if you could commit similar resources it would be a losing proposition. There is a much better way to get better targeted results that are much more cost effective and it is using local internet marketing.

What Is Local Internet Marketing?
This is to use marketing techniques that are aimed at your local area. This makes people that are searching in your local area much more likely to see your results and because you are local it also makes it much more likely that they will purchase from you.

Pay Per Click
One of the most widely used marketing tools that work really well with local internet marketing is pay per click campaigns. The cost per click of popular keywords can be expensive but by narrowing the focus by adding location the cost quickly becomes much cheaper. There are partner companies that help to organize the campaigns and provide exact cost breakdown.

Online Classifieds
One of the areas that a properly orchestrated campaign can have very positive results is in marketing using online classifieds. This is where as many locally focused classified sites are used so that your business becomes highly visible. This can generate many locally based leads and can be adjusted easily to market particular products usually on a monthly basis.

Popular Local Sites
One of the techniques that marketing companies use to find good locally popular advertising sites is to localize searches and then use the results to target advertising and other marketing activities. This can be simply done by doing a localized search in the area targeted and then search for ‘forum’ or ‘blog’. This may return many sites that are not suitable but there are always several that rank highly and are popular in the local community.

Then they can be approached about including advertising for your business on their site. Having a presence on local forums and discussion groups also raise the businesses profile and allows targeted offers to be posted. These are a great way to market to the local community and are very inexpensive.

Local Internet Marketing The Google Way: With Professional Help

The first thing that a small business owner needs to do to take advantage of the plethora of new Google-based local search marketing is to make sure that their website is in good standing with Google. Your Google Plus Local listing needs to match up with your details on your website perfectly, and your site needs to be abiding by all of the content rules of Panda and all of the linking rules of Penguin.

If you make a commonplace mistake, like keyword stuffing your site’s description, it can cost you valuable traction with Google’s ranking algorithm. That said, Google makes mistakes of its own surprisingly often, so make sure when your Places listing gets merged with it’s Plus Local page (which may have already happened) that it’s correct.

The most difficult problem to resolve — and yet, one of the most common — is having your business listed multiple times on Google Maps or within Google Places. This happens most often when Google finds a citation somewhere on the website that gives your business, but with a different phone number, address, or name. If you’re “Tea Leaf II” in Lacey, WA, but someone’s website lists you as “Tea Leaf 2” in Lacey, WA, you can end up with two separate listings for the same business. Google penalizes you for this even though it’s not in any way your fault. Even having your hours updated incorrectly can mess you up.

If you’re not following Google’s local internet marketing forum and their email list, a lot of these things can escape you. It’s a full-time job just to know what kinds of things could be causing problems, much less to keep them from actually penalizing your listings. Even many local search experts have been boggled by the rapid-fire changes and mistakes that Google has made — you could hardly be expected to keep up with them and run your business at the same time.

That’s why we suggest getting a professional to help you with your local online marketing — it’s just about the only way to do it right.

Stretch Your Budget Further With Local Internet Marketing

For the small business, understanding how to carry out effective marketing is a minefield. Local internet marketing should be your starting point- ensuring that your name reaches people in your locality through the internet. Done correctly, it’s the best way to ensure success for your business, bringing you the right customers at the right time.

Local internet marketing provides for a much more impressive ROI than any other method. While there are some businesses that prefer to use the more traditional methods of advertising, they are finding that it’s not as effective anymore. It can also work out extremely expensive.

Best Way to Carry Out Local Internet Marketing
Before you come up with your strategy, think about the effect local internet marketing will have on your business – can you handle the possible explosion in customer numbers and still provide a good service? Strategy is important in any form of internet marketing, but particularly for the local approach.

Choosing how your implement your local internet marketingstrategy is vital for success; traditional SEO methods are highly successful at getting your business rated on page 1 of the search engine results. If you can reach the top 3 then your business will be an unqualified success.

Online directories are a very important part of local internet marketing. Take Google+ Local, for example. Businesses listed in this directory will be shown at the top of the search listings, with a map marking their location and address. Treat your listing as a miniature version of your own website.
Video marketing is fast becoming one of the most successful forms of local internet marketing. People prefer to see what they are getting rather than reading about it. Provided the video is clear, concise and looks professional, it will work.

You can spend as much money and time as you like on your local internet marketing campaign but it will be wasted if the most important tool you own is not right. Every link leads back to your website – if it doesn’t look good, it simply won’t matter what you do. Potential customers want to see a professional website that is easy to navigate and inspires confidence. If it doesn’t, they’ll leave and that’s another sale lost.

Local Internet Marketing Means Finding a Local Internet

When you first start your business and you realize that you need an Internet presence to really compete in today’s market, there are two routes you can go: you can market world-wide, which totally works if you’ve got a product you can ship anywhere or a service you can offer via the Internet, or — much more likely — if you have a localized target audience, you can use local internet marketing.

But in order to use local internet marketing, you have to have a local internet…right? Some people are snickering here, because of course there’s no such thing as a local internet — or is there? No, no there’s not; but there’s something close: there’s a way to make a search engine only pay attention to the places near you. All you have to do is add an unambiguous location name to each of your small business’ SEO keywords.

The key here is “unambiguous” — unfortunately, if you’re a vehicle wrecker working in Toledo, Washington, you’re not going to be able use keywords like “scrap yard Toledo”, because there’s a much more famous Toledo that has wreckers that have that particular keyword under lockdown. You’ll have to either use “scrap yard Toledo WA” or even go a bit out of the way and use “scrap yard Chehalis”. (“scrap yard Castle Rock” is messed up because of the larger Castle Rock, Colorado!)

Once you’ve figured how to explain where you are to Google in a way that won’t confuse the poor titanic computational interface, you can get your SEO team to start the process of getting those newly-localized keywords linked to your landing pages. That part works just exactly like world-wide search engine optimization — the process is identical, just the keywords are different.

So there might not actually be anything called a ‘local internet’, but there’s certainly a way to put strict limits on what part of the broad Internet that a search engine pays attention

Questions to Expect From Your SEO Consultant

First and for most, your SEO Consultant should engage conversation with you about your goals. Expect specific questions about sales goals, and overall business goals.

How Long Has Your Site Been Activated?

This may not seem like an important question, however, it has a lot to do with your visibility on search engines. The longer your site is up and active the longer Google has to recognize it. Putting time and work into your site is the main factor but if your site is fairly new, more work and patience is involved and should be expected.

What are Your Products and Services?

Everyone involving in the growth of your company needs to know the main product or type of services you want to distribute.

Regardless if your main goal is to increase your visibility or overall sales, your “must-have” products or services are priceless to know. This specific information is essential to prioritize focal services top to bottom.

Who is Your Primary Targeted Audience?

This question is not only important for your affordable SEO company but also important information you should be aware of. This is an overall strategy for marketing, but this can also drive plans for engine placement and ad messaging.

Your consultant will go over targets for impressions delivered to your specific targeted audience.

Are There Specific Offers You’d Like to Promote?

It’s important for your consultant to know what promotions and offers you are providing. If you’re on the fence about running a PPC ad this is even more crucial in order to test these specials through your PPC campaign.

To receive and immediate response PPC is a great way to distribute marketing messaging. Testing your promotions through PPC you are able to analyze through your audience in an efficient way what receives attention and profit, rather than, what doesn’t.