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Category: Internet Marketing

If No News Is Bad News: Why You Need A Press Release Service

Most companies are well aware of just how important a good Press Release service is, but a bit of research soon tells you that is it something that plenty of online companies have not even come across. Most people think of something in their local paper when they consider a press release, so it’s perhaps no surprise that people aren’t totally aware of the fact that Press releases can make a huge positive difference to the way a website is marketed online.

An online Press Release Service is a godsend to any company looking to increase traffic, improve sales figures, and to improve awareness. Naturally it works in a similar way to a press release on dry land.

A good SEO company will look to create a press release using a range of your keywords along with a link back to your own site. This press release is not just there so people can find out about your latest offers, although there’s no reason why that shouldn’t be part of it too. An online press release can be a great tool to increase back links to a site, simply because it will be picked up by news sites, who will publish the press release, along with the link to your site.

If your press release is well written and has an interesting angle, all the better. There’s more chance of it being picked up all over the web, which ultimately means more backlinks. If it’s a bit mundane and people have heard it all before, then it may just be picked up by the auto-republishers, which is not in the same class as the newsworthy press release.

The quality of your press release is often down to the SEO Company that you use, so choose wisely. You should be looking for an Organic SEO company who try to take the right approach to internet marketing. Find a company who want to produce quality work for you in the hope that long term you will end up with a well performing site. A short tern view on Press release writing will see you pick a few new links. If you find a company who can produce excellent, incisive copy with great keyword research thrown in to boot, you will benefit enormously in the long term.

Why use article directories?

Article Directories is another form of link building. In other words, this is an additional essential towards your company. They are such a beneficial way to gain easy publicity for the type of service you are promoting!

 

Article directories can help you:

Gain more traffic to your website

Potentially sell your product

Distribute your blog

 

Proposing articles isn’t a fast process. If you are looking to proceed with this process properly than prepare for taking a little time to do so.

 

The real question to ask, why would it be better to be found through hundreds of sites rather than just one? As the old saying goes, the more the merrier!  This same theory relates when submitting different articles to article directories!

The purpose to create and submit these articles is in order to be found by numerous amounts of people so a decent number of them will click on your link. By clicking, each article results to visiting your site. How simple is that?

 

Internet marketing services, not only provide SEO or PPC campaigns but other packets relating to article submissions. Ask your internet marketing company if they will provide you with more information.

Trick or Treat?

Search engine optimization is now an essential part of any business’ marketing strategy.

Many internet marketing companies will either trick or treat you! When choosing a specific SEO marketing company, one must abide by these 5 steps:

  1. Choosing who you trust is not an easy matter. Who you rely on as your SEO partner is the same process and shouldn’t be rushed into. Become more familiar with search engine optimization as much as possible before you decide whom to sign with. When done properly a reliable relationship should be formed.
  1. Most salesmen will promise you that they can fulfill top results of major search engines. They promise you top rankings, but do they have top rankings? Also, ask if the SEO company has a proven record of success.
  2. Be cautious to verify references. Realizing whether or not the SEO firm actually has improved their clients’ rankings is extremely essential. Take time to review testimonials about the company.
  3. What can they offer you? Do they have any guaranties? Well rounded marketing companies will not only target search engine optimization campaigns but PPC Management, social media options as well as much more. Giving you these options and references towards what will benefit you most is what you fundamentally need. This becomes a very fine line with trust. Trust is always a tricky matter, however in the long run the marketing company needs to be on the same team as you and offer you strategies best fit for your company.
  4. Does the consultant elaborate what they are actually doing? Do they discuss why they’re doing it? In other words are they just suggesting to already trust them? This method should set off some sort of trigger. Of course you won’t need every tad bit of information how to micromanage your campaign although, your SEO process should be able to either be viewed in some sort of a client area or be explained properly. Especially in the beginning process, the consultant should discuss with you their recommendations and why they feel this is the best method for you.

The influence of proper Search Engine Optimization has the potential to sky-rocket your sales or hurt the recognition of your brand. This visibility and credibility towards potential customers if not done well, can be damaging to your company. With the vast amount of SEO and marketing companies available please take the time to do your research and be aware of any red flags.

How Google Places Is Changing Local Internet Marketing

It is quite incredible to think that these days there are around three billion local searches made on the internet every single month. This clearly means that if you are a company looking to make inroads into a local market, you absolutely have to have a focus on Local Internet Marketing. Of course, three billion searches are spread all around the world, but when you consider that there are only around 6 billion people in the whole world. This gives you some idea of just how many people are making local searches!

The great news about local searches is that you don’t have to spend a fortune to make sure you have a good presence when people are searching locally. The first thing you need to do is to look at your Google places profile.

This is a simple profile which can be accessed by signing your business into Google, and it only requires basic information. The key here is to make sure that the information you add to your profile matches the information that you may have on other directory sites. Synergy in this respect is going to do an awful lot for you in local search results. This consistency is going to be very helpful to you, so don’t just restrict it to copy. You can also make sure that you have the same images available on your multiple place pages, and you should also think about linking as many of these place pages together as possible. As well as where you are and how things look, make sure you force home your branding on all of your place pages too. You should also make sure that you fill out all of the required information too – even if it’s not compulsory. A belt and braces approach can never hurt.

Finally, you have to share the information, for a variety of reasons. People may already be aware of you, but you want those people liking you on Facebook, +1’s on Google aren’t going to hurt either, and some reviews are going to make a huge difference to the way you rank.
If you’re after First Page Placement in local search results and you don’t think you have the time to work at this yourself, find a great Organic SEO company to do it for you.

What SEO and Your Business Have in Common; You Both Are On the Same Team!

Search engine optimization is such a crucial part in the growth of your company. If you are in the beginning process of building your website it takes not only patience but lots and lots of time and effort. Search engine optimization can increase your visibility and possibly the growth in your business. Isn’t this exactly why you created a website? Optimizing a site to rank high on Google, Yahoo, or any of the other important search engines, can be extremely difficult if you are not doing it the right way. Elite Marketing Solutions is here to help take the load off your back, and assist you with what you need.

In this generation we all have grown to accept, whether we like it or not, the internet and computer technology has taken over. Most people will search the internet for important information; may it be specific news occurrences or a type a business or even a simple question. Search engines have sky rocketed immensely with how popular they have recently become. With learning this information having your business ranked on the first page is a necessity, right? Of course! So how do you get there?

Proper SEO work takes a well certified team along with time and effort. Most SEO companies are not able to offer what they promise. Elite Marketing Solutions takes pride in our affordable SEO as well as other marketing packages we offer. The assembly we work with is not only on your team but strives for the same goals in attaining and gaining more visibility. We assemble hard work and dedication with each and every campaign we offer; whether it may be a simple mobile website layout, link building campaigns, Pay per click or Search engine optimization.  Elite Marketing Solutions offers a wide variety in beneficial campaigns that will escalate you to the top of these popular search engines people use day to day.   In today’s society internet marketing is an extremely necessary part of your online business and site. The reason being so important is because the use of computers is such a typical routine, and when these searchers search the web you and your company need to be visible for these potential clients! So honestly what are you waiting for? Call Elite marketing Solutions! Get the visibly you need; remember we are on the same team!

Local Internet Marketing Needs An Effective Landing Page

Landing pages have long been the crux of successful online commerce. It doesn’t matter how effective your local internet marketing is — you could easily end up with staggering traffic if you apply local internet marketing tricks correctly, but if your landing page doesn’t convert that traffic into money, it’s not worth the money you spend on it.

So what makes an effective landing page? Five things:

  • A killer headline to tell visitors exactly what you’re offering and what makes you different from everyone else.
  • A crystal-clear demonstration of what your product can do (i.e. how it works.)
  • A short statement of the value that your product brings to it’s customers.
  • Some form of social support, like a testimonial or, if your product is brand-new, a press release.
  • A call to action that tells your customers what exactly you want them to do next in order to become (or take the next step toward becoming) a customer.

Of course, there are always more elements that you could put on a landing page, but these are the five basic elements that every landing page must have in order to properly inform and motivate buying behavior in the people who land on your page.

It’s worth keeping in mind that even a killer landing page is only half of the equation — just like local internet marketing isn’t effective without a great landing page, an effective landing page isn’t anything without some SEO or pay-per-click marketing to drive traffic to the page.

The basic equation is simple: your income equals the amount of traffic you drive (i.e. SEO or PPC) times the conversion rate of your page, times the amount of money you make per conversion, minus the cost of your SEO and/or PPC. If you can get more affordable SEO, increase the cost of your product, or make your landing page more effective at converting, you make more money. It really is that simple — and it’s why perfecting your killer landing page is one of the most effective things you can do to make more money online.

Elite Marketing Solutions: Where You Have All Your Internet Marketing Needs Fulfilled

Need SEO service? Check. Need mobile website creation? Check. Blog posting? Link building? PPC Advertisement? Check, check, check! Elite marketing is one of the few marketing companies that will not only offer you Search engine optimizations but a wide verity of internet marketing campaigns.

We take pride in our company, our clients, and the profession we display. Internet marketing is such an essential part of businesses around the world today. Since more than half of the population uses the internet as a main source for information having your business or service accessible to searchers is a great investment to look into.

PPC is an acronym for Pay Per Click, meaning you will be located in the top three yellow highlighted sections on any search engine. This type of advertisement is beneficial for those business that want quick and easy results to the top center part of the page.

Web content, Development & Creation: Either one, both or all of the above we can offer to you. With a site comes a “home page” “about us” “contact us” maybe “tutorials” and so on. The more content you have the better your site looks, the more official your business will appear to be and the more trust you will have in your potential clients. As much as we preach don’t judge a book by it’s cover, many things are. If someone may stubble across your site and it appears to be weak looking or plain the less people are going to want to be interested if there eye isn’t caught right away.

Mobile Website layouts are as important as cell phones; almost everyone has a cell phone, so why don’t you have a mobile website? Because most people have 3G connection now on their cell phones a lot of the searches are done through a cellular device. If your website is not built or set up for mobile cell phone layouts, those are potential clients you are missing out on. All around whether it’s for restaurants, grocery stores or different serve companies have you noticed the new “QR Codes”? These somewhat resemble bar codes in a square like shape. These QR Codes make it simple and easy for people to scan the code with their smart phone and direct them straight to your site. When you sign up for a mobile website creation with us we will provide you with one custom just for you and your site.

For more questions information and knowledge on more services, don’t hesitate to pick up the phone and call 866-930-0367 for a quick quote on any type of service needed. We are known for our affordable prices and money back guarantee if we do not demonstrate what we promise to you.

All About Backlinking!

The term “backlinks” is a term you and your online business should be very familiar with. Backlinking is key and absolutely essential to you and your business, if you use them right. A backlink is a form of a link from third party online site that links back to your site for information, also known as an anchor text backlink. When Google sees more credible backlinks to your site your site is viewed as a trustworthy site. The reason being is because your site has more “votes” and work put into it. The more trustworthy your site appears to be, the higher it will be ranked on Google and all other major search engines. The outcome in ranking higher is more visibility to your site for potential increase in customer visits. There are many forms and strategies for backlinking. You may post on online forums; create a Blog to continuously update, different directories to post submissions, Social book marketing etc.

If you generate a new website, your first priority is for Google to recognize it. Once your site has been distinguished, Google can gain more traffic to your domain name or any links you wish to associate your site with. This process is known as being “indexed”. Indexed is basically catching Google’s eye to your site and endlessly checking up on it and refreshing the site. Google goes back to the site after being saved in the database Google has, and sees all the changes made to it. This benefits you because if you create a certain link such as “pool service” for high rankings, the backlinks created to link back to your site Google will recognize “pool service” as an important phrase that is relevant to your site! In the end it’s a win/win situation!

Becoming indexed may take weeks if you don’t go about it the right way. Although when signing up with an organic SEO company they know the process and procedure correctly by submitting your URL to a good amount of high authority website directories which will guarantee you being indexed within 24hours!

Forum Posting vs. Article Writing and Distribution: Which Is Better SEO?

There are a lot of very different activities that all fall under the umbrella of ‘SEO’. One of the things that SEO companies do constantly is evaluate their processes to see which if any of these processes is going out-of-date or otherwise becoming a less efficient thing to do. It’s an in-depth and very complicated process, because there are often no clear answers. Unless Google comes out and says “we’re devaluing XYZ backlinks” (which they have done in the past!), it’s all inductive logic and pattern analysis.

So let’s look at two common SEO activities: forum posting and article writing and distribution.

Forum Posting
The essence of forum posting is to go onto a forum, make a name for yourself there, and then slip in a few backlinks to a few choice sites. The advantage of forum posting is that it’s a backlink that comes pre-equipped with a pile of potential traffic: the forum-goers that respect your efforts are quite likely to click your link and check out your wares. The disadvantage of forum posting is the administrator: if they decide that you’re a marketer and you’re spamming, all of your effort can vanish with a click of their banhammer.

Article Writing and Distribution
Writing and distributing an article is a time-consuming effort that begins with research, continues with writing original content, and ends by finding the right place and method of making that article available to the public alongside a link back to your webpage. The advantage of article writing and distribution is that your article will generally rank well in the SERPs all by itself, creating an entirely new crowd of people who will see the article and might click the link bank to your main page. The disadvantage of article writing is the enormous amount of effort that goes into creating a proper article that will drive proper traffic.

The question of which makes better SEO depends on a lot of variables. If your goal is raw SERPs, you’re probably better off with forum posting; there are a lot of very high-authority high-relevance forums for just about any niche out there, so forum posting can nail you lots of quality back links relatively quickly. If your goal is traffic, the articles may get you better in the long run since they score for SERPs on their own in addition to raising the ranking power of your website.

Subdomain Links, Unique Root Domains, and First Page Placement

Here’s an interesting fact: of all of the various statistics that you can easily measure about a website, there is one single number that most directly correlates with high rankings on Google. It’s the number of unique root domains you have that link to your website.

So, for example: say you have a website that has 400 backlinks from 7 different root domains (say, for example, because 200 of those backlinks come from blogspot.com — because he does a lot of blog commenting — and another 195 come from squidoo.com because the guy loves his lenses.) Then you have another website that has 55 backlinks from 24 different root domains. The guy with almost 1/8th as many backlinks is more likely to be ranked highly on Google, because he has three and a half times as many unique root domains linked to his site.

Until very recently, this was also true of subdomains — a subdomain effectively counted as a different root domain. (A subdomain, if you didn’t know, is the part of the URL that comes before the website’s “main” name — so ‘arananthi.blogspot.com’ is a different subdomain from ‘taotenshi.blogspot.com’.) They were counted as separate domains for a long time because subdomains were only really used by big sites like blogspot to separate out their various authors.

Of course, SEO companies caught on and realized they could easily make hundreds of subdomains and backlink from each to a site and pull lots of linkjuice without ever even having to register a new domain name. So Google changed things up and made subdomains count as the same domain as the root domain.

What that means for you — or rather, your SEO company — is that it’s no longer profitable in terms of first page placement to invest in more than one Squidoo lens, more than one Blogspot microblog, more than one of anything on the same URL, really.

The exception that proves the rule, of course, being content that’s valuable for being content rather than as a backlink — so you still want regular blog posting, regular articles up on the top article directories, and all that. Content is still king — it’s just not quite as effective SEO as it was a short while ago.