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Category: Organic SEO Marketing

Setting your sights on first page placement

Regardless of whether you’re new or a veteran to the world of online business, first page placement is the holy grail of SEO for businesses big and small. If you are just at the start of your journey then it’s important to understand first page placement so that you know what you’re aiming for, and how you can begin to work toward it.

What is first page placement?
First page placement, as the name suggests, refers to where a customer or web browser can find your content via a search engine. Almost all website clicks come from a search engine one way or the other, so having your site or pages from your site featured on the very first page of results on a search engine like Google is both a sign of great success so far, as well as a cause for developing future growth and success.

What it means to your business
Very rarely when a user enters a search term into the engine will they click past the first page, more often they will edit their search rather than go onto page 2 of search results. What this means for your business is that the first page is like a booming shopping area – the rent might be higher, but it’s certainly worth it in terms of how much trade you’ll do.

Is it attainable?
Yes, first page placement can be achieved whether your business is grand or small through strong SEO efforts providing your content is excellent. Being tech savvy can also give you a leg up on the competition, and there are some shortcuts to be taken advantage of.  

Top tips
Always survey the competition when it comes to achieving first page placement, the great thing about this is that your existing competition which is on the first page is an exact template of what your business needs to take its place, you just need to offer everything they do, and a little extra on top.

Set your business on its way with affordable SEO techniques

 

You don’t need to be a huge multi national to enjoy the benefits of SEO, in fact the vast majority of sites online are for small businesses. So where should you start when looking for affordable SEO techniques when looking to get your online efforts off to a flying start? Here are some of the key areas to get you started.

Simple website design
All too often we see first time website designs that are altogether too complex. Managing a complicated website structure comes with all sorts of pitfalls and extra work, and despite what you might think, can be a huge turn off for your customer. When getting started, invest in a simple but functional website design that is inexpensive yet effective.

Why responsive design is a must
Unless you’ve been in hiding over the past half decade or so, then the idea of mobile browsing shouldn’t be anything new to you. In fact, over half of all browsing now happens on the mobile web, and the same is true for online consumption. By 2016 there is no other way to look at it, invest in responsive design for your mobile customer base, or assume that you’re missing out on half of your potential custom.

Choosing the right keywords
This is a job that your SEO manager can help you with using his specialised tools for the trade. You can choose whether you prioritise your keywords for those which bring in most traffic, or those which have the best rate of conversion, or better yet, try to blend the two together in different ways until you find the best results.

Consider a custom blog
Another really great way to add to your websites SEO is to add a custom blog to your website. A custom blog is inexpensive and adds a whole new angle to your business for the needs of your customer.

How Google reads your website SEO efforts

In this week’s post we thought we’d take a look at website SEO from the point of view of the search engine. Understanding what it is that the search engine ranks your site for is critical in understanding why your SEO efforts are effective and gives you a new perspective to keep in mind while building your site.
What keywords do
You may have thought that carrying out thorough keyword research is all about connecting with your customer – and you would be at least part correct in your assumption – but there is also something deeper going on behind the scenes. A search engine like Google is built upon analyses of big data, each time a user enters a search, Google knows, and it also knows which links are then clicked, and going further which keywords are used closer to the point of conversion (purchase).

The search engine knows what users are looking for when they enter a particular search term, and they list websites in order of relevance using this search term. By having the term embedded in your content, you have a good chance that yours will be one of the websites that are listed.

Why simple navigation is key
Your site layout needs to be simple and intuitive for navigation, and this is true as much for the search engine as it is for your customer. Search engine bots and crawlers constantly roam about the web, mapping links between webpages and websites. Simple navigation means having an inherently logical connection between each of your pages, and few dead ends on your site navigation.

Concise URLs, meta titles, and meta tags
URLs are the full web address for finding each specific webpage. As you may well have seen, many come with many forward slashes and seemingly arbitrary number or word lists. You can edit your URLs to make them relevant to your web page though, this makes your pages content and subject area easier to read, both for the search engine, and for your customer.

The same can be said for meta titles and descriptions – these being what appears on the search engine results – and you should think of these as like the entrance to your website, so keep them clear and concise.

Planning long-term with organic SEO

 

Putting the foundations in place

When you set to work for the first time on your mission to develop a organic SEO campaign for your website it’s critical that you keep the long-term in mind as your priority.

Keyword research
Keyword research will be at the forefront of all of your organic SEO efforts and is one of the key starting points for any website. Your keyword researcher will use tools like google’s keyword research tool to find the most appropriate terminology to use in your text to attract customers. Presuming that your business has an area of expertise, or a particular industry that it operates in then over time you will find many keywords which are applicable in the long term as well as many you will use just for specific purposes.

Backlinks
Backlinks are like hyperlinks which connect your content to other websites. Starting to build backlinks with other businesses you extend your knowledge to include theirs and in time you can hope for them to link back to some of your own content.
Building from your basics
Once you have your basic processes in place you can continue using them for all new content and you can also begin to develop them further. There are so many ways you can develop your keyword research, backlinks, and existing design, here are some great places to start.

Combine content creation with keyword research
Once you have your practice of researching the best keywords in place you’ll over time begin to feel more confident that you know which keywords should be used in which circumstances. Looking ahead you can have your content created in conjunction with keyword research to ensure that all of your content is created with those particular keywords in place.

Building relationships with your backlinks
Once you have half a dozen or so regular websites which you link to and which links back to your content then you can begin to plan future links in ways that benefit both of your websites. If you’re smart about it you can ever partner with other expert sites to create complementary content for your joint customer base, and this makes synergy.

Why Local Internet Marketing is so important

When it comes to your general SEO efforts for your website it’s no doubt true that for the most part you will be targeting a general audience on the web. Keywords will aim more at your industry, product, or service than it will your local area. However taking advantage of local internet marketing is easy, and there are plenty of really useful ways that you can integrate local internet marketing to your wider SEO campaign.

First of all why would you want to target your local audience over a general Internet audience? Well there are plenty of good reasons but the main boil down to this – much of your potential customer base is in your local area. For many types of business like retail or hospitality as well as many other services from a taxi to a plumber rely on local trade, but even if this isn’t the case people still love using a service with a physical address, especially when it’s near to them.

So how can you add a local touch to your marketing efforts and make the most of local internet marketing?

Maps

First and foremost it’s well worth investing in a maps service. Your web developer can synch your business address with Google maps allowing your customer to see you on a map when on your website. The main benefit of this is that local spontaneous customers can click for directions when nearby and looking for your service and be directed right to your door.

Local forums

Post info about your business in local council / borough / state websites to tap directly into your customer base. Featuring on sites like this will give a sense of trust to your custom in advance.

Local keywords

Finally by interesting local words to your keywords you can again tap directly into your most relevant customer base. Trying to compete with the keyword pizza restaurant might be hard but down town LA pizza restaurant will shortly you to the first page of google for those most relevant web searches.

Your Organic SEO guide

Running a business online means that you’ll inevitably have to come to terms with organic SEO and it’s better sooner rather than later. If you’re not yet familiar with SEO then it’s good to know that SEO stands for search engine optimisation and it concerns how your website relates to search engines like Google.

There are plenty of intricate ways that you can improve your organic SEO growth and many of these can be completed by web developers. This list is a great place to start planning your organic SEO campaign and includes all of the most SEO techniques.

Keyword research and development

Researching keywords involved using tools to find the most appropriate and relevant keywords for use in your content, titles, page urls, PPC ads and more. Certain keywords rank highly in search engines and can therefore be very beneficial to your website. Results of how well keywords perform informs us on how and when to make changes and this development never finishes.

Backlinks

Backlinks are when you use hyperlinks to connect some content in your webpage to an external webpage. If you have links going from and to your page you’ll score well with Google and you’ll also help customers and build relationships.

Design

Web design is key to any website’s success. There are plenty of interesting ways you can make your website design more interesting, but what’s more important is keeping it simple for your viewer.

Custom blog creation

You can also create a blog on your website as a form of SEO. The extra posting will rank you higher for consistent posts and the wide array of topics covered may help you to pull in some extra traffic.

Page optimisation

Be sure to format your page properly for all devices, and ensure to pay attention to details like meta tags and meta titles too as well as url name. Remember to keep them short but relevant.  

There are other important factors to your SEO success, navigation around your site is one important example, however this covers much of the basics.

The most effective and affordable small business SEO tricks

 

If you’re considering making the investment in an SEO specialist to help to bring your online business up to scratch then it’s handy to know what you’ll get in return for your investment.

There are plenty of different packages out there offered by different firms, and many will give you a unique quote specifically for your business’ needs. Here are some of the main basic small business SEO techniques which most websites can benefit from though.

– be design savvy

One of the biggest turn offs for visitors to your website is a poor or over complicated website design. If your site is packed with menus on every margin, pop ups for joining newsletters, and bright colours everywhere then your user will quickly get fed up.

The best way to keep your user happy is with a clean, simple, easy to navigate website. Try to do away with unnecessary multimedia, especially anything that is on auto play.

– design for mobile

In the past few years web browsing on a desktop device has been overtaken by mobile browsing for the first time. This is certainly one of the major trends of the decade, and the importance of browsing and shopping online is only likely to move more in this direction.

Designing your website so that it can be viewed across devices with different screen sizes is called responsive design, and it’s so important today because users browse with different mobile phones, tablet devices, as well as traditional desktop screens. Missing responsive design means missing big chunks of your possible audience.

– long-tail keywords

The traditional tactic for using keywords involved trying to monopolise on the most popular keywords for your industry, today though things are a little more subtle. By researching longer, more specific key phrases you can bottleneck the most relevant searchers toward your individual pages.

– quality backlinks

Finally your web developer will work on building long-term high quality Backlinks with websites which will in time become your partners if things work well. The way this works is that if your business fixes bicycles, you will link relevant pages of your site to bike providers and so on, extending the usefulness of your site for your customers, through other websites.

Affordable SEO for your business, large or small

 

I’m often asked how the biggest, most popular websites for each industry manage their SEO differently to smaller firms who make far smaller investments. The great thing is that while it’s true that big companies have significant marketing budgets to ensure their SEO success, the techniques used don’t actually differ much from any other technique.

The main difference with SEO for big multinationals is that firstly they know the value of SEO, and are sure to spend lots of time and resources to ensure their SEO is in constant development. The only other difference is that for those few big companies who sell their products in large part because of brand name, it’s easy for them to direct consumers in since no other company uses that brand name as an SEO keyword, and this helps to pull big numbers in.

While a small electrical wholesaler might focus more on relevant keywords for the products they sell, a company like Nike can also focus simply on attracting customers with the brand name. It’s true that this is a big advantage for these companies, but it isn’t how the majority of users search, and the most affordable SEO techniques when properly applied can still help your small business to compete with the big dogs.

Firstly take advantage of keywords particular to your business. If you specialise in baking bread then it’s unlikely you’re ever going to feature that highly for a search like ‘bread’. These searches are reserved for general searches about the product, and will display the few of the biggest names in the industry.

Instead focus on long-tail keywords that apply more to your business than even the biggest names. This may look something like ‘traditional hand baked bread’ or ‘artisan bread in Central LA’. This way you serve your content (any maybe your bread) directly to those users most likely to make a purchase.

There are plenty of other ways to utilise affordable SEO techniques to get the better of your competition, but the best way to see what’s on offer is by viewing the services offered by the professionals. (Link to services)

Long-term Website SEO tips

It’s true that the best practices used for website SEO are constantly growing, evolving, and developing. For this reason it’s always going to be necessary to update your website SEO from time to time, and in fact many services will even look after this for you as part of the service. None the less this doesn’t mean that we can’t kind of gauge the direction that things are going and plan for the best long-term strategies for achieving success in advance.

Great competitive keyword research is one of the most important aspects of SEO and it’s also one of the most traditional ways of optimising for search engines. For this reason it’s a sure fire bet that good investment in keyword research and implementation is one great way to guarantee long term yields.

However the most effective keyword research will still need constant revision as the rules which govern keyword use change. Previously websites did fairy well out of monopolising the most important keywords, today though the right words need to be used in the right content if you’re going to draw in traffic in the long term.

Finally for effective long-term keyword research your business should consider if taking advantage of your local area could boost your traffic. If your website is more for drawing customers to your store or restaurant then using local area keywords could be one way of carving down your competition to stand out.


building long-term back links, which become business relationships is another main way to get great SEO results. Be sure that you direct your customer to reputable related websites so that your customers can leave even better informed, and more likely to return.

By working together with the websites you link to you can also make sure that you’re not stepping on each other’s toes, and not wasting time duplicating content across both sites.


simple design and layout is the final essential way to determine if your traffic is likely to be long-term rather than one off visitors. Your site should be simple and minimal in design, and made for clear and direct navigation. A difficult to navigate design is one sure fire way of frightening users off, and it can also be more costly.

What is Organic SEO and is it expensive?



SEO is almost a catchphrase in the modern age, and we hear it possibly a little more than we’d like to with so much web chatter devoted to the subject. If you’re a business owner who operates online and are looking for a simple explanation for exactly what you’ll be paying for by investing in Search Engine Optimisation – and how much it will cost – you’ve come to the right place

SEO describes techniques used by developers to make a website act with more magnetism toward search engine users, via the search engine. Because the search engine, especially Google, is constantly being updated and revolutionized, so are the techniques of SEO, and this is why it can often be complicated to keep up, as well as more variables plucking up making calculate costs more tricky.  

Basically though anything which makes your website adhere better to the codes set down by search engines like Google constitute organic SEO, and these range from things like avoiding common mistakes, to ticking the right boxes. The websites which the search engine deems the most appropriate fit will arrive higher in the search results whenever something is searched, meaning these sites will get far more views, and in turn business.

This describes one of the most simple ways which organic SEO techniques can make a big difference to a website. When popular search terms are fought over competitively they’re called Keywords, and knowing which keywords to have on the pages of your website takes research, and can yield powerful results.

Other simple techniques like decent, attractive, and easy to navigate website designs are important, and increasingly services like responsive design for mobile devices are becoming more and more important. One other main form which SEO takes is in link building, which we go into in detail in a later blog post.