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Category: Organic SEO Marketing

Keyword Netiquette

Keywords are the terms and phrases included in your content which relay the topic of the webpage to search engines, so that they can be found when the appropriate term is searched by a web user. In terms of organic search engine optimization (SEO) the use of keywords are one of the most popular, efficient, and cost-effective ways which websites apply organic SEO techniques to increase traffic, and grow their business.

In fact for a time search engines relied so heavily on their quantification of keywords that their use as an SEO tool began to be abused. The name given to swarms of websites which would senselessly paste their chosen keywords to drive in-coming traffic became a malpractice known as keyword stuffing.

Today search engines are more cunning though, and actively discriminate against web-pages which over use key-terms, and readers are more discerning too. None the less many websites continue to utilize a more subtle form of keyword stuffing.

For proper netiquette when using keywords as a component to your SEO strategy, you should integrate the most relevant concepts, into high-quality readable content. When each sentence seems an excuse to use the same phrase-word as in the title, the content may initially drive in traffic, but won’t age well. Only that content which makes minimal and effective use of keywords, in combination with the best content will bring readers back for more.

A professional SEO service can provide keyword research using incredibly useful tools such as ad words. This research can inform how each specific piece of content should be written. Perhaps for professional or technical products or services the terms you use may not reflect the language used by your average consumer.

Well executed keyword research can lead you to find the most effective language for your particular purpose, commonly used synonyms for example which your competition may have left out could drive you a high-volume of viewers.

So to avoid keyword faux-pas (or to check that you aren’t already making them) you should: provide clear, high quality content which uses only the most relevant (and popular) terminology, assisted by professional research. But should not: keyword-stuff content, or produce repetitive content which dumb things down too much.

Increasing Your SEO Traffic

Organic SEO is still a relatively new concept in the world of web pages. If you have a new website, it can sometimes be difficult and time consuming for you to work your way up on Google or other popular search engines without emptying your wallet. But what is Organic SEO?

Instead of hiring a freelancer or company to increase your traffic, Organic SEO is all about utilizing your available resources in order to make your website more easily searchable. If you choose to go organic, there are two main points that you should focus on: link building and keyword usage. These will expand the optimization of your site.

By using specific and unique keywords numerous times throughout your articles and pages, you’ll be able to naturally increase search traffic on your website. Having important keywords in the title of your article or page will also help. The repeated keywords will be recognized by search engines and, though it might take several weeks, will have an effect on your website’s placement.

Though keywords are fairly easy to include in your content, link building is a hard task to accomplish early on. In the beginning stages of a website, you won’t have enough established content to “link back” to your own writing (which increases viewership). However, it is possible to add hyperlinks to other established pages.

It is also vital that you create and share quality content that establishes a genuine interest within your audience. Valued content will result in the sharing of your website; building even more organic traffic. A great way to do this is by having well-known writers or guests create posts on your page. Eventually, you will have the ability to “link back” to your own popular articles and pages.

The benefits of choosing Organic SEO are that there are no fees or monthly payments, you’ll get a sense of self-worth when you see your site’s traffic increase (knowing that you did the work without “cheating”), and doing your own optimization will make users more prone to continue visiting your website and look at new information and posts. Organic SEO is, in majority, about the quality of your work.

Though Organic SEO takes more time than purchasing help, it establishes a more stable base audience for your page. Focus on keywords, linking, and content, and watch your website rise.

Improve Your Internal Linking With These Organic SEO Tricks!

It is very important to take into account the conversion rates your site is generating, but there is no conversion if traffic is not really going through your site. Therefore, a solid linking structure should be one of your main concerns when you want your website to be a success in terms of navigation and user experience – as well as achieving organic SEO.

 

Removing Unnecessary Content

In the past, users used to love nice Flash animations with pretty vector graphics and music, but today that type of content will not get you very far, nor will it get you up the search engine’s results. This is because flash animations act as a stand-alone file embedded on to a webpage, and search engines can’t read through the content of these files because they have a proprietary format that is copyrighted by the creators of Flash. Moreover, these animations tend to be very heavy for a mobile connection which will make your loading times very poor and drive your traffic away before they have had a chance to come in contact with any content at all.

Adding Useful Internal Linking

  • Internal linking refers to links from pages within your website to other pages within your website. This is really useful for the user to navigate the site, but it is also great in terms of quality and linking to content which will rank you in search engines. Remember, though, only to use text as a link and that it carries a good, relevant and precise anchor text and not something generic such as “See more” or “Click Me”.
  • If you use any JavaScript at all, link the file externally within the header.
  • Another useful tool is the use of breadcrumbs. These are usually seen on the footer or the header of the site and they show where you’ve clicked in order to reach a certain article but generally are linked to those previous steps providing internal backlinks. Any broken links will severely affect your ranking.
  • Finally, add sitemap.xml file to your website so that robots from search engines can find the content faster and properly.

If you can achieve everything we told you above, then you are sure to improve your organic SEO.

 

SEO Traffic Increase

So how does an article improve traffic to your site? It is simple, really. Your website can be improved a lot by means of using the right keywords and these keywords should be found in every article that you post in your blog or site.

Writing an article which is informative and convincing is not an easy task and often needs special skill and great knowledge about the subject. If writing an article to promote a small online business is a very difficult job to carry, think about the task of a commercial article distribution of most big companies… it definitely requires Herculean strength. Article writing plays a very important role on how to gain traffic and maintain visibility in the online market.

So how do you write and distribute articles to increase the traffic to your website? There are several ways for article writing and distribution to ensure greater visibility of your brand for your online business.

First is to write article for other website owners. This is a great way to increase your article marketing efforts since there are a lot of website owners that do not have time to do both article writing to promote their business and to create promotional offers to gain greater ROI. In most cases, these businesses choose the latter while forgetting how important article writing is to improve traffic to their site. Moreover, these companies will be more than happy to give you the load and pay you as much as 10 dollars per article with good content.

The next one you need to do is to locate websites that are popular when it comes to article submission. These websites help you generate more traffic to your site and in turn can become converted into revenues. Moreover, you can also do backlinks in these websites. Which is one of the third steps. Creating backlinks can be a good strategy to drive more traffic to your site. If you also prefer, you can post these articles in social bookmarking sites to double the chances of people seeing your website.

The most important thing about creating your article is to use significant keywords all the time so that the major search engines such as Yahoo, Google and MSN can see you. The fourth step that you can do is to do Organic Search Engine Optimization techniques which mean using a lot of keywords so that your website will land on the top spot of most search pages.

Now that you have a steady flow of articles in your site. However, don’t stop there just yet. Try to be persistent with your advertising efforts. You can come up with an e-book that will give readers an idea of what you have to offer.

Once you have done everything, there is still not time to relax. You need to check whether your system is still in order or not so that traffic can be driven effectively to your site.

Choosing a Company to Help With Organic SEO

When it comes to finding a good SEO company it can seem like a difficult undertaking. But, remember, doing so can help drive traffic and sales to your website. So, let’s look at how to choose the right company for you.

What Does An SEO Company Do For You?
A high quality SEO company will assist in bringing more people to your site and they will help you make more sales to these visitors. They understand the importance of using keywords properly in order to grow your business. In addition, the right company knows that organic SEO will place your site higher in the rankings which therefore will increase business as well.

Some Things to Think About When Choosing a Company
A good SEO company will first examine your current website and then optimize your site for targeted keywords. Make sure you choose a company that is reputable, has been in business long enough to have references and shows realistic expectations. It’s also important to be comfortable with the company’s practices. You will want to go with a firm that realizes that spam is not a good way to do business and that really knows how to use organic SEO in order to make your website look good. They are helping to represent you, so you want them to do it well.

How Can You Make Sure They Are Reputable?
See if any of your friends or acquaintances have anything to say about their SEO Company. You can also check business reviews online and weed out some bad seeds that way. You can also look the company’s portfolio and see how their past customers are performing. If they have been around long enough to have examples to show you, that’s a good sign as well. They should feel comfortable enough with their work to give references of past clients. Of course, it all comes down to what kind of a job they will do for you, so speak to them and make sure they understand what will be required and that they are well versed on current practices.

What to Expect From Organic SEO Services

The outcome of a website is due to the team’s effort, but when it comes to how high the rankings are in terms of the internet, then that all goes to the SEO efforts. SEO gives your site a good rank amongst search engines, which brings more and more traffic. Many sites also pay search engines by displaying Pay per Click Ads, which customers click on. However, what you want is your site to naturally rank amongst the top and not due to you paying for the services. With organic SEO services your site will get more preference in a natural way and it will cost you ridiculously less per visitor than PPC.

 

Organic SEO Services

These services improve natural rankings of the site. This means the site naturally has a good rank and attracts traffic. Organic SEO is very useful for big commercial sites with numerous products for sale. Success of such sites relies on the traffic, which is based on the pages the search engine has indexed. More indexed pages mean better and higher rankings.

 

Site optimization

With these services, your site will be optimized, which means customers can easily locate your products and services. This will also give your business supreme online reputation. In order for you to see the amazing results, you will need to hire a professional Search Engine Optimization expert.

 

Content and Optimization

The content provided by you or the person you hired needs to be unique, real and relevant to the keywords. A smart strategy is also needed, which is known as the back linking service. For this, you need to ensure you are regularly generating new content, as these will act as a major source for backlinks. When it comes to organic SEO services, optimization is an essential part. Everything from on and off-page optimization will be taken care of, due to optimization. With on-page optimization, entities include HTML tags, analytics tools, site map and keywords. Whereas, off-page optimization includes RSS feeds, forums, blogs, link building with articles and more.

Hiring all these services means you get to enjoy the full benefits of more clicks to your page, long-lasting trust with content that is both original and relevant, longer-lasting search results and a cost-effective online business.

Do Affordable SEO Companies Provide Quality SEO Service?

When you are hiring someone for a job, the first and last thing that comes to mind is finding someone who will work at a reasonable price and at the same time provide high-quality work. This is definitely the case if you are hiring someone today, in the world of search engines, computer apps and computers.

 

SEO companies

One thing we all know is hiring someone with a low-priced rate can sometimes lead in poorer quality work, which means it may need to be re-done many times. However, is that also the case for SEO services? There are many SEO companies out there that are both affordable and provide good quality work, which means both things are possible.

 

Quality and Results

The quality received from a SEO Service Company does not necessarily depend on the prices charged. You can hire an SEO company that is both affordable and provides outstanding results. Alternatively, you could also get results that are useless from an affordable SEO company. However, even if you go for the most expensive company out there, you could still get the worst results.

 

Good and Bad SEO Results

The only way you will get good quality results, depends on if the company is dedicated to its efforts to provide you with that type of service. The only way you can tell a bad company to a good and affordable SEO company, is to ask others who have used or are using that company. Reading and gathering some reviews, will help you decide whether or not to trust the company.

 

Reviews and Links

Just reading various reviews will not get you anywhere. Reviews are personal opinions and concern of feelings the person has towards a certain thing, in our case SEO services. When writing reviews, people sometimes want to gain something, which depends on the exaggeration of how good or bad the review is. In order to properly know whether the service is for you or not, you need to read many reviews, and find some common factors that link them. Once you have read thoroughly and between the lines, and determined the links, you will be able to decide the quality of service the company offers.

First Page placement – Only An Arms Length Away

When your website just begins to get off the ground, the thought of getting your site first page placement for even just a few keywords can sound challenging. However, it is both a lot  easier — and harder — than you might expect and that’s because there are several different ways to get that first page placement, but none of them are entirely without complexity.

Organic SEO
The first choice is your standard organic SEO marketing: you build a vast array of backlinks. You also make sure you present a natural backlink profile from a wide variety of websites, including directories, articles, blog comments, social bookmarks, and more. The process takes an investment in time, not just in terms of hours, but in terms of allowing months to pass in order to convince the search engines that your site isn’t just a fad.

Organic SEO can be complicated because there are a lot of ways to screw it up. You have to know the basic process of building backlinks, but that’s just the beginning. An artificial link profile (i.e. all of your links traceable to the same IP address; all of your links appearing around the same time of day/days of week; etc.) is a surefire way to get all of your work undone in a hurry, and it’s hardly the only one. With Google’s new Panda update, you have to worry about details like how your page looks to incoming visitors as well.

Pay Per Click Marketing
Pay per click marketing — also known euphemistically as ‘sponsored placement’ — are the ads you see at the top of each SERPs page that aren’t the natural results. Every search engine has them, and anyone willing to bid on the keywords can get their site listed in them. Of course, it’s not an easy process to wrap your mind around, much less explain in a few words.

The key to doing PPC correctly is to not do it at all. If you’re going to rely on PPC marketing to get your traffic flowing to your site, just bite the bullet and hire a qualified PPC management firm. These people know the pay-per-click game inside and out, and the fees they charge are nothing compared to the money you’ll lose if you try to get into the PPC game unaided.

Simply said, first page placement is right there for you to have — but be prepared to work with the experts to get there, plain and simple.

SEO Marketing: True or Flase?

As we look back on Internet marketing history years from now, it’s possible that we’ll see many changes and updates.
At the same time, it’s important to pay attention to the internet, and see how it is changing around Google, and not just within it. The hurried growth of social media, for example, has altered the way people search for information and answers, and the growing number of new websites means there are so many more things to find, while making it harder to actually find them.

All of this change is exciting, but can also cause a lot of confusion. It’s no wonder that Google is trying their very best to stay at the top of its game and businesses are trying to maintain their rankings for keywords and search phrases. Incorrect information and mistaken ideas are everywhere, and following the incorrect advice can hurt your business in a detrimental way.

To help you sort through the chaos, we have listed the most important truths and myths that surround the current and future condition of search engine optimization.

Truth: Keywords and links swill always be important when it comes to SEO.
For the chatter going on that “the old rules of SEO are out the window,” search engines STILL have to find you some way, somehow. That means that keywords and links to your site are still very significant.

Truth: Google wants your website to appear “organic” and not “over-optimized.”
Google is on a mission to downplay (sometimes even punish) sites that have been trying to go around the system by jamming keywords and taking other steps to make pages harder to read and recognize.

Myth: That means you can ignore search engine optimization altogether.
Google and the other search engines process millions and millions of searches per day, which makes them significant Internet marketing. There is a big difference between “findable” and “over-optimized,” and most websites still have a lot of room for development.

Myth: The very same companies and websites will proceed to dominate and rank highly.
Whether you enjoy a great search engine ranking or want to catch up to a challenger, what are most important are the measures you take to move forward. Google is placing more meaning on present content and updates, which means that no ranking or benefit is safe for very long.

Simple facts About SEO Marketing You Did Not Know!

SEO isn’t exactly the most understood process in online marketing. It has also been said that people aren’t too sure what SEO really is. Then there is talk about SEO is joining with social media, content marketing and more.

Word around town is it also not exactly the most well observed marketing channel either. Every now and then, you’ll hear from the fed-up web page owners who have invested in SEO a few times and felt they have wasted their money. You may also hear debate about black hat and white hat SEO. Keeping the following statistics in mind as a reminder and investing more into your SEO efforts later will pay off substantially.

• 79% of search engine users say they normally click on the natural search results. In comparison, 80% of search engine users say they hardly click on the sponsored search results that pop up.

• It has been said that SEO leads have a 14.6% close rate and outbound leads (such as direct mail) have a 1.7% close rate.

• 81% of businesses think of their blogs as a very important asset to their business.

• 70% of the links search users clicks on are organic.

• 70-80% of users ignore the paid ads, focusing more on the organic symptoms.

• 75% of users never scroll past the first page of the listed search results.

• Inbound leads have always had a better conversion rate.