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Category: Organic SEO Marketing

Pay-Per-Click Vs. SEO

Pay Per Click
Using Pay Per Click rather than SEO marketing has potential of being a controversial topic. What exactly is Pay Per Click? Pay Per Click is a form of internet marketing which a web page owner pays a sum of money for their  web page to show up on the first page of popular search engine websites, such as Google. It is still in the air whether this marketing strategy is more affective than SEO marketing. Some believe that paying large amounts of money is indeed beneficial and they get what they pay for while others believe it is not worth spending such large amounts of money because consumers tend to “ignore” the ads that pops up while searching. Pay Per Click is calculated by dividing the number of clicks generated by advertisement and the actual advertising cost.

SEO Marketing
Seo Marketing is known to be a more natural and “organic” form of internet marketing. It is known to be a lot more affordable compared to Pay Per Click. Although this process is known to be a more “natural” form of marketing, some do prefer to pay more to skip the “organic placing” process and appear on the ad list on the top of the search results page. SEO is creating natural traffic patterns based on natural searches and link building. Organic SEO had one main goal, and that is to promote the natural growth of business.

Blogging

 

If you are a blogger, then you are probably able to identify the relevance and importance it places to your brand. Blogging allows you to express anything you are passionate about; it is a form of expression that has no limits. It allows the world to hear your voice and spreads word of mouth. While blogging, the more personable you are, the better chance you have of pulling your readers in. Using relevant keywords also goes a long way, and allows traffic to form within your web page. Ultimately boosting the number of clients you may have.
Educating your readers and creating a sense of depth is crucial because you readers will be more inclined to re visit your page. Allowing your passion and drive to show through your writing is key.
Tips on successful blog writing:
• Keep it simple
• Get through to your audience
• Always remember to connect with your readers
• Honesty and sincerity goes a long way
• Make sure your content has a clear and concise theme
• Write with conviction

Keeping these tips in mind builds a powerful foundation for successful blogging and committed readers. Remind yourself to constantly post and keep your site fresh. This also displays a sense of responsibility and drive.

The significance of Keywords

#Keywords

There are billions of searches each day on popular search engines worldwide.What makes an actual search successful? The correct and fitting keyword of course! A keyword is a phrase or a single word that is used to find the best fitting website. For instance, say you were looking into purchasing a brand new bike. You may want to google bikes for sale, affordable bikes, cheap bikes, nice bikes etc.

Once you have submitted your search inquiry, a long list of results will be provided for you to conveniently browse web pages ultimately enabling you to find the perfect bike for you. Just a few short words or concepts hold such great significance. Keyword searches are one of the most important factors in the SEO field.

The total amount of keywords in SEO depends what word can provide the site with the appropriate and acceptable targeted traffic to create organic results.

#Keywords #Are #important

SEO Marketing – The best form of marketing.

 

SEO Marketing
Which is also known as search engine optimization, is an advanced and highly effective form of internet marketing, that is considered to be one of the top marketing strategies out there today. Business owners’ world-wide can agree; their business is their prized possession. So why not expose your company or web page in the most effective and rewarding way possible?

Elite Marketing Solutions
Here at Elite Marketing Solutions, our specialty is  SEO Marketing . With the combined talents of our highly trained staff, we work together to organically place our client’s web pages and businesses on the front page of well known search engine websites, such as Google. We feel strongly about the use of  SEO marketing method, because we generate organic traffic, and therefore, we build a strong foundation for success.

SEO marketing is an excellent method to help businesses expand and advance. Whether you own a car dealership, clothing store, toy store or even a manufacturing company, SEO  helps boost the visibility and traffic of a web page, which ultimately leads to long-lasting success.

 

Improve your Website SEO with Keywords

Search engine optimization is a hot topic that almost everyone with any sort of website is interested in. The ability to appear as close to the top as possible when someone does a search is great it makes it more likely to be seen and for people to click and be brought to your website.

Website SEO and Keywords
The choice of keywords is one of the most important steps of Website SEO. People search by typing in a few words in the search engine so finding words that most relate to people that want to buy your product or service is vital. These key-words are then made the focus of your website and its content. This helps to make your website more highly ranked when people use these keywords as part of a search.

Keywords and Content
One of the areas that is important is having content on your website that is interesting and uses the keyword in a way that will we seen as positive by the search engine evaluation software. This means being used in context, having related terms and having authoritative links. All of these things will make the webpage they appear on be ranked well in search engines.

The great thing about keywords is that you can use several or many. This means having several pages or even hundreds of pages of content but this then gives you a wide base of website SEO to work with. The statistics on page views and conversion rates will then allow you to see what is working and what is not. This both allows you to focus on what works and to try new areas in your efforts to increase traffic and increase conversion rates.

Links and Ranking
One of the areas of website SEO that sometimes is not understood is the value of links. This does not mean have every second term linked to something but relevant links to older articles, blogs, suppliers and social media will improve the pages ranking. As the links become more complex then they also become more valuable. This means that having a presence on social media and a blog site are great ways to build SEO value.

Boosting Page Views Using Organic SEO

Marketing is an important activity to any business as its primary aim is to increase sales. There are many different ways to do this, both online and offline. One of the most useful online marketing techniques is organic SEO and the improved visibility in search engines it offers.

Cost Effective SEO
One of the advantages of online marketing is its ability to reach a global audience. This has seen a movement by companies around the world to build a strong web presence so that they are able to be part of this revolution in marketing.

Traditional advertising can be very expensive and includes television, radio and print. A website is available 24/7 and search engines can put the websites details in front of the audience whenever they search for related terms.

Flexible SEO
One are that areas the organic SEO has a major advantage over traditional marketing is in its flexibility. The content of the website, blogs and social media can be quickly and inexpensively modified to respond to the market. The entire marketing and market response cycle is so much quicker that online marketing can be fine tuned.

The ability to track sales conversion rates, page views and referral links in virtually real time allow marketing changes to be assessed and fine tuned in time frames that traditional advertising campaigns are not capable of.

Using the Right SEO Strategies
It is important that when online marketing techniques are considered that they form part of a cohesive strategy. This allows each activity to build on each other activity and this gives a multiplying effect of how effective the overall strategy can be.

Every online activity helps to boost visibility and by linking content, online advertising and social media a network is formed that helps to capture prospects and encourage them to visit the website. There may be some temptation to use ‘black hat’ techniques but the risks can far out the supposed benefits. Reputation is a valuable part of your brand and internet marketing should help to build reputation not place it at risk. Organic SEO is a positive way to do this and helps to build your brand and sales.

Organic SEO Is Worth the Effort

Laboring as we are under the black and white tyrants called Panda and Penguin — Google’s updates that have invalidated a good chunk of what website SEO people used to do for a living — isn’t actually as bad as it sounds. Sure, we’re not building backlinks like we used to, by submitting automated requests to hundreds of directories, portals, and other link-gathering sites, or by outsourcing hundreds of thousands of words of content to our favorite Bangladeshi writers. But what we’re doing today, while it takes significantly more effort per link, is worth it.

A Level Playing Field
A good part of that is because everyone is playing by more-or-less the same rules. It used to be that there were people who believed in paying for quality and putting together profiles with a limited supply of high-quality backlinks — and then there were people who were a little less conscientious about the quality of their links, and made up for it in quantity. These days, the high-quantity/low-quality crew is gone, but all that means is that everyone’s backlinks profiles are easier to compare.

Still The Best Investment In Town
Because everyone is playing the same game now, there’s a lot fewer people offering — and a few less people even looking for — “secret SEO tech” that can boost their sites. Everyone knows what you’re supposed to do now:

  • Create content.
  • Put that content out there.
  • Link that content back to your site.

It really is that simple — there are a lot of variations on that plan, but essentially, that’s it. You may be creating content in the form of words, content in the form of videos, content in the form of infographics (or just plain old graphics). You could be creating content for marketing, content for social networks, content for linkbait, content for specific links, or content for specific end-user intent. But organic SEO is all about content, and getting that content in front of the people who want to see it.

Promote Your Business Using a Press Release Service

Press releases are one of the more traditional ways to promote a business. Consider hiring a press release serviceto help you write and distribute the articles, in a timely fashion and to the right places.

These are a highly effective method of getting your name out there and of advertising your business. It’s not easy and it can be time-consuming. Using a press release service will ensure that your articles are professional, to the point and grab the reader’s attention. They will make sure the correct keywords are used and are placed correctly for the search engines to pick up on.

The search engines are responsible for ranking your business; the higher the ranking the more likely people are to see your website and visit it. That’s why it’s important to use a press release service, rather than agonizing over the job yourself. They are highly skilled at providing you a top quality service which will generate the results you require.

Press release services are not cheap but using the right one will ensure that your return is well worth the cost. You can use free sites but you have to write your own articles and they are not nearly as effective at getting your business recognized. You can also use PR Submission services but these charge per submission and are not a cost effective method.

Press releases are suitable for all types of business, large or small. Even if you are looking for traffic to your social networking business site or your blog, using a press release service will do the trick. As well as targeted traffic, a press release will also be seen by the media, giving you valuable free coverage, especially if you get a mention in a prominent publication.

Take a look at the social networking sites; Facebook and Twitter are two of the biggest and they wouldn’t be where they are today with media coverage. Getting your name in Google News is the result you want; if you can do this you can take your business just about anywhere so hire a press release service to get you there.

Organic SEO In The Black and White Era: Not Harder, Just Different

Organic SEO is one of those fields that’s constantly evolving, and every once in a while gets completely overturned by a change from the top — in this case, ‘the top’ meaning ‘Google’. In the past couple of years, a number of once-commonplace SEO practices have been deemed ‘ungood’ by the Goog, with the result that many people who considered themselves decent search engine optimizers suddenly found that their toolbelt was nearly empty. But is SEO actually harder since Google’s “black-and-white” updates (Panda and Penguin) hit?

No. It’s not harder — you can still accomplish the same kinds of results in about the same timeframe as you could a couple of years ago. But it is different, because the tools that you have to use to get the same website SEO‘d properly have changed radically.

Two years ago, you could bust out a daemon that would sign up your website to 2,000 different website directories in a matter of hours, pay a Bangladeshi family to create a dozen Web 2.0 properties and linkring them, and of course hire a hack ghostwriter to bust out a few dozen vaguely-related articles and put them up on EzineArticles.com, and you’d be doing ‘good SEO’.

Today, you have to work a bit more carefully — you have to have, among other things, a good writer and a social media expert. The same time you used to spend waiting for your daemon to finish, you’ll have to spend describing to your writer what it is you want him to do. The same money you used to spend on the Bangladeshi family and the ghostwriter, you’ll have to give to your writer to pay him to create 3-4 good, high-quality articles. And the effort you put into posting articles and linking Web 2.0 properties, you’re going to have to put into spinning each of your few articles a dozen times and then posting each of those dozen variations across different article directories.

The end result of all of this careful article writing and distribution is going to be about the same as your slapdash efforts of a couple of years ago — it just takes a different kind of content and a different attitude toward SEO to get the job done these days.

Organic SEO Is The ‘One Ring’ Of Traffic Generation: It Rules Them All

The world of SEO is constantly changing, and has been since year dot. Thankfully, the changes we have seen in the last few years are taking us in a direction that will make the internet a better place. Every time there is a Google update, SEO companies the world over panic. Will the new change mean that some of our clients suffer page drops? Will our own unique brand of SEO be less effective in the future after the latest change? The answers will of course vary from SEO Company to SEO Company, but what appears to be the case is that the more honest the approach of the SEO work, the less likely there is to be any problem.

The last few Google updates have seen sites with bad content penalised, which is no bad thing if you are an Organic SEO Company who relishes improving websites in ethical of ways. Any organic SEO company is going to be promoting good quality content, and will preach the importance of doing things right.

Perhaps unsurprisingly, it turns out that Google recognise that people want genuine results when they search online, and they don’t want to be duped by someone who has just been very sneaky and artificially made something return favourable results in the SERPs. Because of this, Google work hard to make sure that the websites which are optimised organically, do better than those that don’t.

This means that the SEO company that spends weeks coming up with a viral linkbait campaign is rewarded with great results. If it goes viral, then backlinks are being spread justifiably, and genuinely. If a site offers a great user experience, Google will reward it with a good search engine page result. Good content is rewarded, and a site with genuine backlinks achieved through sharing information about the site will be rewarded.

A good quality, Affordable SEO company who works organically will help you so much. Organic SEO really is becoming the ‘One Ring’ of traffic generation and all other methods will fall out of the wheel in the long run. Get with the right sort of SEO company now, to ensure that you don’t fall foul of the next Google update that rewards an Organic approach and punishes anything else.