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Category: Organic SEO Marketing

Big Corporate vs. Small Business SEO: Money Changes Everything

There’s no doubt that SEO works wonders for large companies. You only have to type in some big broad brash search terms into Google to find that out. Type in the most popular toy into a search engine today, and you can guarantee that you are going to return some results from some of the biggest stores in the world. Of course, many of these companies have a head start – Google already know they are important, so give them credence even before their multi-million dollar SEO campaign has begun.

We know that these huge companies spend huge amounts of money on their SEO, and this of course means that it can be impossible to compete at times, but that doesn’t mean there’s no place for Small Business SEO. If you enlist the help of an SEO company you don’t have to have a huge budget to make a difference to the way your business operates. A few small changes to the structure of your page can often have huge results, and that’s before you even consider the possible effects of viral campaigns, ethical link building efforts and some fresh and relevant content on your blog site.

Smaller companies often choose to focus on Local Internet Marketing because they feel that they have a better chance of competing, and this is often the case. While the major corporations are likely to dominate the search listings for big national phrases, if someone is searching for a product in their local area, they are just as likely to want to go to a smaller store, which means Google is just as likely to want them to find a local store through their search. The important thing is to make sure that it is your store that is found!
A lot of large businesses are juggernauts, and there’s no stopping them, but as a small business, you don’t have to stop them to find success. A good SEO agency will find areas of the market that you can improve in through Organic SEO techniques, and will implement these to help you to become a stronger and more financially viable company. It doesn’t mean that you are going to be playing with the big boys, but increasing profits and traffic should be eminently possible.

First Page Placement And The Good/Fast/Cheap Paradox

You’ve probably heard people say this: “You can get something cheap, you can get it, fast, and you can get it done right. You can even get any two of those at the same time — but never all three.” I’m not here to argue with that. It’s true — even on the vaunted all-powerful Internet.

For example, let’s say you want to get your website a first page placement on the Google SERPs. There’s a few ways you can do it — but none of them are all three, either.

Good/Fast
Pay per click. End of story. With a proper PPC management team at your side and a budget just south of Ferrari territory, any business can make it onto the first page quite literally in minutes. Then they just have to make good enough use of their visitors that they make more money than they’re spending — that’s the challenge.

Good/Cheap
The good/cheap way (slow as December molasses) is good old fashioned organic SEO. You invest a little money every month for a long, long time. As you wait, various smaller keywords come under your control, so the traffic ramps up…organically! Stick with it for a few years, and you’ll come to dominate some big-time keywords in your industry. All you have to do is keep your business alive that long.

Fast/Cheap
The cheap/fast way — but it ain’t terribly reliable — is a full-fledged social marketing campaign. Not just having someone post stuff to Facebook, but a real social campaign that hits on multiple levels. Forum posting, emailing lists, maybe even meatware acts like direct mail — anything and everything you can do to get people talking. It’s not good, by which I mean it has a distinct potential to utterly flop or even backfire on you, but if you’ve got a decent risk tolerance, social marketing can be the tool
you need.

There are plenty of ways onto the first page of Google’s SERPs. The question should never be “can you do it?” The question is always “HOW should you do it?” Take a look at your fiscal and temporal constraints, and figure out which route your business has the best tolerance for. Good luck!

All About Backlinking!

The term “backlinks” is a term you and your online business should be very familiar with. Backlinking is key and absolutely essential to you and your business, if you use them right. A backlink is a form of a link from third party online site that links back to your site for information, also known as an anchor text backlink. When Google sees more credible backlinks to your site your site is viewed as a trustworthy site. The reason being is because your site has more “votes” and work put into it. The more trustworthy your site appears to be, the higher it will be ranked on Google and all other major search engines. The outcome in ranking higher is more visibility to your site for potential increase in customer visits. There are many forms and strategies for backlinking. You may post on online forums; create a Blog to continuously update, different directories to post submissions, Social book marketing etc.

If you generate a new website, your first priority is for Google to recognize it. Once your site has been distinguished, Google can gain more traffic to your domain name or any links you wish to associate your site with. This process is known as being “indexed”. Indexed is basically catching Google’s eye to your site and endlessly checking up on it and refreshing the site. Google goes back to the site after being saved in the database Google has, and sees all the changes made to it. This benefits you because if you create a certain link such as “pool service” for high rankings, the backlinks created to link back to your site Google will recognize “pool service” as an important phrase that is relevant to your site! In the end it’s a win/win situation!

Becoming indexed may take weeks if you don’t go about it the right way. Although when signing up with an organic SEO company they know the process and procedure correctly by submitting your URL to a good amount of high authority website directories which will guarantee you being indexed within 24hours!

How to Gain More Google Clicks

AD Words x PPC + SEO = GREAT BUSINESS SUCCESS!

Finally a math problem that can be so easily solved! AD Words, PPC Management and SEO services are very easy tasks to accomplish which are also extremely beneficial for your business that may appear online.

AD Words: The Ad Words program involves national, local and international allocation. Google will automatically establish the topic of pages and distributes related ads which are based upon the advertisers’ targeted keyword.

Publishers will choose channels to assist Google’s placements for advertisement on their pages. This is for increasing their ad company. As you may know there are several different categories of ads that may be ranking across Google’s network. This includes text ads, image ads, video ads, banner ads as well as mobile text ads.

One way to manage the building of your ad word accounts is search engine marketing organizations. What they will do is offer you several different types of services such as PPC or SEO as a business service.

PPC & SEO: PPC stands for Pay Per Click meaning exactly that; paying per click onto your page. PPC management raises your company very quickly into the yellow highlighted sections on Google. This section is listed at the very top of Google if you were to run a search. What PPC does is gain you rapid high rankings, which of course comes with a cost. Every person who may click on your ad is charging you per click.  You are paying per click but appear visible at the very top of Google for potential clients. If you may need to set up a budget where you can only reach a certain amount of clicks, no worries that is applicable for you as well.

SEO represents Search Engine Optimization. Signing up with a proper affordable SEO company is key! With search engine optimization you gain organic searches on Google and capable of saving tons of money while gaining it all back with the expansion of your online business. Certain keywords that you accumulate from will be the essential input to your rankings. An SEO company can help produce different tactics that will increase your visibility as well as rise above your competitors. To figure out which keywords and with which titles your competitors are listed under Google and or your SEO reprehensive will assist you with the proper information to triumphant to the top!

Either Pay per click or Search Engine Optimization will work to benefit you and your online business.

Organic SEO vs. Social Marketing: Which Wins?

Organic SEO is the tried-and-true way: go forth, get backlinks, build authority, rank for keywords, get traffic. Social marketing is the cutting-edge method: go forth, build a crowd, raise fervor, post links, get traffic. Both are being promoted strongly by professionals in the traffic-building industry. Both are about the same cost per month (which is to say, they vary wildly within the same range. ) So which one is the better choice?

Organic SEO
Organic SEO is reliable. It’s stable. It’s been proven to work. You have to invest a bit of money up front, but in the long run, if you stick with it, organic SEO will always pay dividends. SEO companies have been around far longer than social media gurus, and they by and large have their business down pat.

The advantage of organic SEO is that the only way you can really fail is by quitting, or by hiring a complete nincompoop as your SEO guy. Any decently skilled SEO company will eventually get you a healthy dose of killer traffic if you pay them for long enough. The questions with SEO are not “will it work”, but “when will it work?” and “how much will it cost to attain first page placement?”.

Social Marketing
Social Marketing, on the other hand, is a higher-risk, higher-reward proposition. You can imagine SEO as a linear graph: for every $X you put in, you get Y amount of authority, which eventually translates into search rankings and thus into traffic. Social marketing, on the other kind, is kind of like buying scratch tickets. For every $X you put in, you get a chance to nail huge traffic, but most often, it’ll just sit there and spin.

Social marketing, when it hits, hits HUGE. There are some long-term, small crowds that do build around anyone who sticks with Social Marketing for a long time, but the goal in SM is to go viral. Viral, in this case, means your ideas leap from one head into a thousand heads virtually overnight, and traffic comes beating down your doors.

Which is better? That depends largely on your tolerance for risk. Most small businesses should probably start with organic SEO — most successful businesses should probably pursue both in varying degrees.

PPC Management: What If You Could Hire Warren Buffet For A Day?

Imagine for a minute that you had ten grand just sitting about, but a contract that said if you spend it, you must invest it in some form of long-term financial instrument. If you’re like most people, you have almost zero idea of how to do that. You’d probably put it in the safest vehicle you can find just to make sure you didn’t lose any of it.

Now imagine the same scenario, but you have Warren Buffet on your payroll for a day. He’s perfectly willing to share his massive pile of investment expertise with you. Do you think you’d be more willing to put your money in investments that were ‘higher risk’ knowing that one of the best investors in the world was there to guide your decisions?

Hell yes, you would.

Now imagine you have one grand sitting around, but a contract that said if you spend it, you have to invest it in pay-per-click advertising. If ever there was a piece of software more occult than the investment industry, pay-per-click advertising is it. It’s so easy to lose a grand doing pay-per-click that the Wall Street Journal referred to PPC as a “potential budget drainer”.

So who is the PPC equivalent of Warren Buffet? Well, no one really knows — but there are a lot of very talented firms out there who will happily sit in for him in this particular example. They’re organic SEO companies that specialize in a service called PPC management. PPC managers essentially add their own small fee to the cost of your PPC campaigns at the beginning of each month, and in exchange, they drive your campaigns, making all the right decisions to maximize your campaign’s profitability.

Managed PPC campaigns make money for their clients, period. Unmanaged campaigns might — but they also might be throwing your money down a hole. If you have the opportunity to have Warren Buffet sitting on your staff, why would you pass it up? Because he might charge you a few bucks? Get yourself a PPC management firm today and get your website kicking and screaming to life tonight.

First Page Placement Isn’t A Goal, It’s A Process

When you go to an organic SEO company, you want the same thing that everyone wants — you want your website to get traffic, and that means getting your website placed on the first page of Google SERPs for your chosen keywords. But that vaunted first page placement isn’t something you can attain. At least, not in the sense that once you’ve attained something, it’s yours to keep.

SEO is more like natural selection — there is always a very real danger that your predator of choice will be outstripped by something faster, stronger, or smarter than your beastie. Every website that wants to rank is (or should be) constantly in the process of adding new backlinks — new more authoritative, more relevant, more powerful backlinks. In fact, in many ways the race to attain a first page placement is little more than a contest to see whose backlinks (and on-page SEO) is stronger.

Back off, and you’re toast. Someone who wants that keyword more than you do will hire a keyword analyst and a link tracker, figure out everything that you did right, and then do it just like you did only 15% larger. If you’re not on top of your game, noticing the up-and-comer and using his own tricks against him, your first page placement will rapidly become a third page placement, and you can kill your traffic goodbye.

Of course, not every keyword is that hotly contested. Some low-competition keywords can actually be pretty easy to stay on top of — but unless you find one of the rare ‘traffic bubbles’ that is getting lots of searches but not a lot of competition, you’re not going to get a lot of traffic from the keywords that allow you to sit pretty at the top of the list. (And those traffic bubbles always pop sooner than you think they will, too.)

If you want to target a keyword that gets solid traffic, you’re going to have to hire someone to work their butts off in order to get your site on the top of that pyramid. Then you’re going to have to keep paying them to make sure you can stay there.

Which Is More Affordable, SEO or LBM?

LBM, or Local Business Marketing, is a concept as old as businesses themselves — it’s an umbrella term for any activity that encourages people to be aware of your business. Putting an ad up on the backstop of your local T-ball diamond, buying a radio spot on a local county channel, and paying someone to stand on the street corner and wave a sign at traffic are all classic examples of LBM.

SEO, on the other hand, is online marketing — meaning, among other things, you have to have a website. SEO doesn’t drive people directly through your door; it drives traffic to your website instead. Then your website has to either drive them through your front door or convince them to part with their money online.

So which is more affordable: SEO or LBM? It’s a difficult question to answer, because neither one is a direct correlation of dollars spent to dollars made. The very meticulous can track their daily numbers and do a day-by-day comparison of a month before they put up that ad on the backstop and a month afterward and see if business spiked on or the day after a T-ball game, but it’s not a certain thing. Neither is SEO; just because you did a hundreds hours of backlinking work doesn’t mean that the traffic increase to your page is entirely because of the money you spent on SEO.

There is one factor, however, that definitively tilts the balance in favor of SEO: rankings are persistent. If you spend a year with your ad playing three times every day on the country channel and then you stop, your net ‘residual’ benefit is zero for all reasonable purposes. If you spend a year building backlinks to your website, those backlinks (if they’re made correctly) will last essentially forever, which means your search traffic will stay high even if you stop spending money on SEO.

That’s why, as you might expect from an SEO company, we firmly believe it’s wiser to invest your advertising budget into SEO rather than LBM. The long run will thank you in the end.

Watch A Top Los Angeles SEO Company Build Backlinks

OK, it’s not often that a top-ranking Los Angeles SEO company goes into any amount of detail about what exactly it does when you hire it to put your website on the first page of Google. Every SEO company likes to pretend it has it’s own super-secret proprietary information that only it can use to succeed in a way that no one else can.

The truth, however, is much simpler: most SEO companies do exactly the same stuff. The difference is almost never in the techniques they use — it’s in the details, like customer service, speed, accuracy, and quality of content. The details that separate an all-American company from an outsourced train wreck.

Here’s what our company does when you ask us to guarantee first page placement for your website:

  • Analyze Your Website: We check out your website to see how it conforms to the rules of on-site SEO, and to make sure that it’s professional-looking and ready for the public.
  • Alter Your Website: If it’s not, we’ll give you the specific HTML changes you need to make sure the SEO is spot-on…and we’ll offer a few suggestions to make it a bit more polished if need be as well.
  • Keyword Research: The most important part of ANY SEO operation. We take our time on the keyword research, making certain the phrases we’re going to target will be money-makers as well as being within your site’s grasp.
  • Quick Links: Once we know what keywords to target, we split into four groups. The first group pumps out swarms of small, quick links like social bookmarks and directory submissions. These fast links give Google evidence that your site is growing and isn’t going to go anywhere anytime soon.
  • Slow Links: The second group starts putting together content and distributing it across the best content directories on the Internet. These slower links are stronger individually and cast a wide net with which to capture customers.
  • A Blog: The third group will create a blog for your company, SEO-optimize it, and start putting out fresh content on a regular basis. This helps remind Google that you’re an active and evolving company that deserves frequent attention.
  • PPC Management: The last time uses pay-per-click marketing to get your website on the front page of Google instantly and keep it there while the other three teams’ efforts kick in to give you a natural, organic ranking.
  • That’s the entire plan — sounds simple, doesn’t it? Of course, every one of those parts has an immense amount of experience and expertise that goes into it, which is why companies like ours exist.

Get Your Organic SEO And Put On A Good Public Face At The Same Time

It might be that we’re drilling a little too hard on this concept lately, but it seems like people are having a really hard time understanding the realities of the new organic SEO market. Things don’t work today like they worked a few years ago.

A few years ago, it was easy to buy cheap traffic. Google’s Adwords and similar markets hadn’t been discovered by the corporations yet, and so it was open season for any small business to pop out $.15 per click and get good traffic to their site. At the same time, genuinely good content was hard to find — most $.02/word writers were from the Philippines or Bangladesh, and if you wanted content done well for your business, you basically had to do it yourself or pay a small fortune and hire someone to do it.

Today, it’s switched. The recession has driven thousands of unemployed people from the UK, the US, and Australia online — and as many as have become entrepreneurs, even more have become content producers. That means that content isn’t that hard to acquire anymore — which means, in turn, that the average quality of content online has shot up. At the same time, corporations have taken over AdWords and other PPC networks, which means traffic, which used to be relatively cheap, is at a premium.

Michael Danielson, aka seo_writer_mcThat has created a unique effect on SEO. At the same time that it’s become even more important to small businesses (because PPC isn’t an option), it’s also become higher quality (because of the surplus of native English content writers.) Sure, you can still get cheap one-off backlinks pumped out by SEO companies in Bangladesh, but today, if you want a high-quality, relevant-content backlink, chances are some stay-at-home dad in Washington State will write you a piece for a press release service at $.02/word quite happily.

What that means for YOU, the business, is that you should be able to count on your SEO company to produce backlinks that not only give you authority on Google, but also bring traffic directly to your table — because they’re written by intelligent, English-speaking people who have a basic grasp of how to market to their peers. If you’re not getting that level of service from your SEO company, you need a new SEO company.