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Category: Organic SEO Marketing

Going Viral with a Press Release Service

Let’s start by getting one thing very clear: not every use of a press release service results in a massive boost in traffic. Press releases can be insanely effective, but most of them are just backlinks like any other blog comment or one-off article submission. In fact, many experts will tell you not to put a lot of effort into your press releases — just hire a service and get one put out there about your latest product, service, or idea.

They’re missing out on a huge opportunity.

You see, a press release isn’t like an article you write and then put on a directory where someone might search for it and might read it. A press release goes out on a variety of websites that gather such releases, and the nation’s newspapers, news radio stations, televisions, and other press agencies actually comb through those looking for great stories. If they find one, they’ll take it to their editor, and if it’s approved, it gets printed (and/or airtime.)

organic SEOWhat’s more, if a news agency puts it out there, it’s likely to be picked up by one of the hundreds of secondary news blogs out there that are racing to get a few thousand hits by being on top of Google News for a few precious hours. That increases your potential audience by another order of magnitude — just about the most effective organic SEO you can imagine.

Of course, all of this depends strictly on having a press release writer who can craft something that doesn’t vanish into the massive pile of press releases that come out every day announcing thousands of new businesses’ concepts and products. To that end, you might want to consider asking whomever you hire as your press release service what their track record is. You might even consider offering to pay a little extra to get their best man on the job.

Again, it’s a gamble — but the sheer power of getting literally hundreds of permanent backlinks from all of the secondary (and a few primary) websites is so enormous, especially for a new business, that the extra cost is essentially like a lottery ticket that you’re much more likely to win from.

Affordable SEO, Not Amateur SEO

Affordable SEO is the heart and soul of any startup web-based business. Small businesses don’t have the budget to drop vast quantities of money on pay-per-click marketing — though it is usually smart to spend a bit on it, just to get your income kick-started. In many ways, smart PPC management is the perfect compliment to affordable SEO — you get the income fast from your PPC campaign, you spend it maintaining that campaign and investing in some inexpensive but effective SEO, and eventually, the SEO will take over and the PPC campaign can be dropped.

That’s the fundamental essence of an expert route to success online, actually — find a way to make some consistent money up front, often with pay-per-click marketing or some other method of expensive but high-volume traffic generation, and then use the money you make to create backlinks and other SEO substructure to get your website on the stop of the search engine results pages.

The problem that many webmasters have is that they hire an SEO freelancer for pennies per hour on ODesk or Elance, and then they wonder why it’s been seven months that they’ve been paying for a service and haven’t gotten anything out of it. The answer is that they hired an amateur. It’s possible — and common — for amateurs to spend hundreds of hours doing what seems like valuable SEO work, building backlinks, posting on forums, commenting on blogs, and writing articles, only to get no results at all.

Professional but affordable SEO services might charge a bit more than a freelancer, but the results will be evident from the first week. Professionals know how to perform proper SEO, often utilizing ‘tricks’ that make every effort they put forth perform multiple functions at once — like giving your site a high-quality backlink while also driving traffic to the site to create sales, or writing an article and submitting variations of it in different places that all link back to the main article, driving the article itself up in the search engine results and making it’s effect on your website that much stronger.

The lesson here is simple: when it comes to search engine optimization, not everyone can afford to hire a huge company to work for them and make them king of the hill overnight — but everyone can afford professional SEO services if they know where to look, and anything less is just a waste of time and money.

Organic SEO is Like Organic Food for Your Website

Organic SEO is, at heart, the practice of creating the circumstances that will make Google and other search engines show your webpage on their front page. It’s an absolutely vital practice to the success of any long-term web-based business — in a very real way, if you’re not getting natural traffic, your website isn’t healthy — it’s on life support.

Like a healthy diet of organic food, organic SEO doesn’t have instantaneous effects — the goodness builds up over time. No one expects that if they stop eating Happy Meals and start eating right, they’re going to magically become perfectly healthy overnight — it’s implicitly understood that building a healthy body takes time and continuous effort. Organic SEO is exactly the same.

organicSimilarly, like eating right, Organic SEO has some of the most profoundly positive effects on your business of any of the practices you could engage in. When you eat right and overcome your health problems, you wake up every morning feeling energized and ready to take on the world. When you have powerful backlinks driving your page to the top of the search engines, you wake up every morning to learn that you’ve gotten another thousand visitors, few hundred conversions, and dozens of sales overnight, and you’re ready to pay bills, set some aside for a rainy day, and go out for a night on the town.

For a small business SEO is even more important, because the budget is that much tighter and the profit margins are that much more critical. SEO represents that investment into your future, without which your business will be permanently hooked on ‘fast food’ — by which I mean paying for banner space, classified ads, and other expensive, less-focused traffic.

Like McDonalds, these alternate traffic sources are fast, easy, and they claim to be cheap — but in reality, in the long run, they cost you so much more than doing things right. Just like eating junk will eventually cost you more in medical bills than you could possibly save on your monthly food bill, paid traffic will always eventually catch up to you, wallet-wise, as your conversions suffer.

Far better to ‘eat right’ from the get-go, and achieve a truly healthy web-based business sooner rather than later.

Organic SEO-The Natural Way to Effective SEO (Search Engine Optimization)

Search Engine Optimization (SEO) can be done in various ways. One way of optimizing your website for major search engines like Yahoo! and Google is using the black hat technique of search engine optimization. As the term suggests, black hat methods are commonly employed by business whose only goal is to improve the ranking of the website, so they appear on the first page of search results. These methods, more often than not, violate the terms and conditions of the search engine algorithms.

Though you might drive a large amount of traffic to your website in a very small timeframe using these techniques, your website will always be subject to scrutiny by the well-developed web crawlers and might face the danger of being blacklisted by the search engine. Once a search engine algorithm blacklists a website due to its use of spurious methods of enhancing its visibility, it becomes very difficult for that website or other similar websites to be indexed by the crawler again. When online advertisers have a large budget, they tend to pay very large amounts for every keyword that they bid on while setting up their advertising campaigns. Not only is this deemed illegal by search engines, but more importantly these websites are not competing against other similar websites in a fair and legitimate manner.

To avoid all these problems and ensure a hassle and trouble-free survival in the online marketplace, a better bet would be to employ organic search engine optimization to improve the ranking and performance of your website on the Search Engine Results Pages (SERPs). Organic SEO is a white hat SEO technique that has become very popular due to its low cost of investment, incredible effectiveness and most importantly, it uses a number of methods and technique to improve the ranking of a website in compliance with the rules and regulations of the search engine algorithm. The most important method employed in Organic SEO is creating a website that has a good amount of highly relevant information along with well-define keyword and description metatags and putting keywords in the ‘alt’ attribute of image tags.

Where Blog Posting Fits In

Blog posting can be a very effective piece of an overall internet marketing campaign. The question often arises as to how to effectively use blog posts and what are the real benefits of them in the first place. Blogging and microblogging have begun to revolutionize how people communicate and relate their ideas, desires, and, most importantly to you, the products and services they have to offer.

There are many types of blogs, some researchers claim there are 13 to be exact. The ones that people are most familiar with are company blogs and those ”microblogs” like Twitter and MySpace. A company blog can be used to great effect if the blog posting is good and offers something that the reader can use. Usually your readers will be looking for some sort of tip or advice on how to accomplish a goal. Of course, your goal is to convert a sale. Every one can be satisfied if you offer solid content. You can offer the tips that the reader is looking for and add a subtle sales pitch at the same time. By offering what the reader is looking for you are building trust in your website and the products/services that you offer. Trust equals sales.

Blog posting to ”microblogging sites” can be used to offer quick discounts on products or services and haul in some quick targeted traffic. Twitter only allows 140 characters, so you have only a few words to convey your meaning. The downside to microblogs is that you have to build a following. You can only do that by being as exposed as possible through other aspects of organic SEO and SEM.

Trying to figure out where blog posting fits in can be quite a conundrum. Essentially posting to your company blog and other blog sites offers you a greater internet exposure and can help with organic SEO if you post comments to relevant blogs. Gaining backlinks on related sites will slowly and naturally build your page position. When used as a part of an SEO campaign, blog posting can bring you many benefits.

What Effective PPC Management Does For You

Your website needs to be organically optimized in order to survive the test of time, but PPC management will help you to bring immediate traffic to your site. It may not be sustainable as a stand alone marketing strategy, but PPC management is one of the shortest routes to sales for your website. In many ways PPC is the spark that will light your site on fire, but organic SEO is the very fuel that will keep your fire burning.

PPC management is not as simple as it looks on the outside. At first brush it appears that all you have to do is sign up, choose a budget, pick some keywords, and go live. After that you just wait for the sales to roll in. What happens when those sales do not come? It may very well have been from a lack luster campaign. Did you emphasis the right keywords? Did you place the keywords correctly in your ad? There are so many questions that will come to mind if you do not run an effective PPC campaign.

Another thing to keep in mind when figuring out how to approach your PPC management is cost per click(CPC). The CPC is on the rise in every market and will continue to do so as more and more competitors appear. This can devastate the budget of the novice campaigner without bringing the sales needed to continue marketing your website. You have to follow clear and concise goals when entering the PPC market or you will wasting your time and money, neither of which you want to willing throw away.

Fine tuning your campaign is a necessary part of a successful PPC attack. It can be the most minute details that make or break your campaign. Going it alone can be very costly and ineffective. Effective PPC management can only be achieved through long term experience. That is experience that very few of us have. If you lack confidence in your skills or have failed in several attempts at PPC usage, it might be time to seek out an outside authority. Effective PPC management will convert more sales and create enough profit to more than pay for itself.

The Three Top Benefits Of Local Internet Marketing

For many small to medium sized businesses, local internet marketing makes as much since as trying a global approach to their marketing scheme. Businesses of that size have a large portion of their sales in a small geographical area. Local marketing will help your return on investment because you are better able to target your audience and focus your marketing dollars. There are three main benefits to local internet marketing and here they are.

Targeted marketing

Local internet marketing allows you to highly focus your marketing efforts. You can virtually hit your geographical area from every conceivable angle. There are localized search engines and directories that will allow you to establish a profile that will tell your potential customers who you are, what you believe in, and what you have to offer them in the way of products or services.

Weekly updates

When you hire a company to do your local internet marketing, they will update your profile and product information weekly and submit those updates to all of the local directories and search engines. Since most of the major, nationwide search engines depend on these local search engines for some of their listings, it only makes sense that your national profile will be updated, also. These updates will appear as a slow, natural building of your web presence and help with your page positioning.

Low cost

Once your basic profile is established, local internet marketing can be done for a cost comparable to a simple yellow book listing. That gets your company’s information distributed to all of the major search engines and directories. With such a low cost you are bound to see a great return on investment.

The history of the internet has always been a series of small databases linked together to produce all of the listings and info that you need. The average owner of a small to medium sized business does not know of the existence of local internet marketing nor do they realize the amount of time that can be spent doing it. It is all there at your fingertips, but you can wear your fingers out trying to perform all of these submissions yourself, even if you know where to submit to. Local internet marketing is better left to a professional company.

Is Affordable SEO Good SEO?

There is no magical dollar amount that defines affordable SEO. The quality of the service and its worth to you are the only considerations that matter. You will have to search for the right company to determine who has the SEO package and strategy that fits with you. Here are some of the top questions that you should be asking to help you determine if the affordable SEO companies are offering a good product.

”What is your overall organic SEO strategy?”, is the number one question to have on your mind when choosing an affordable SEO company. If they only offer a couple of white hat SEO services, but the approach is not all encompassing, then they are not offering good SEO. That makes them a waste of money no matter how inexpensive their services are.

”What are the components of your SEO program?”, is another good question to ask a potential candidate company. An all encompassing approach will include several organic SEO tactics as well as using pay-per-click advertising and other paid inclusion methods of link building. Some of the natural, organic link building strategies will include article writing and submission, press releases, directory submissions, and blog posting. When all of these methods are coupled with paid inclusions, you will have a holistic SEO attack. If a company offers all of these for a fair price, then you have found affordable SEO services.

A final service that an affordable SEO company should offer is to look at your .html code and offer to fix it for you. Broken links within your site or an unnatural hierarchy for your pages and directories will bring penalties from the major search engines. Fixing these offers you a better chance for first page placement.

Is affordable SEO always good SEO? Not all of the time. If you ask the questions above before hiring a company, you will be able to ensure that you are getting a good service that will help your site soar to the top of the search engine results for your keywords.

The Importance Of A Press Release Service

A press release is usually a one page document meant to let as many people know about a new product or service as possible. How do you create that press release and make it seem newsworthy to various media outlets? That completely illustrates the importance of having a press release service on retainer. A press release can be used to create backlinks and drive traffic if it is written and distributed correctly. A good press release service should be able to offer both copywriting and distribution services to you.

A press release service will be able to take your company’s upcoming event or product launch and make it newsworthy to the world. If the content that is written sounds like a sales pitch, most news and press release companies will not publish it or refuse to accept it in the first place. Writing a press release borders on being an art form. The copywriter has to walk a tightrope between news and company promotion. One misstep and the whole thing has to be scraped and the writer will have to start all over.

The other aspect of a press release service to be considered is their distribution process. Most will not tell you exactly what websites and wire services that they will use, but you can get a general idea of their strategy. If the service is worth its salt, the company will use a web-based approach while making attempts to get your press release into print. You will want a minimum of several dozen websites to release your press release to optimize the organic SEO effects for your site. The sheer volume of submissions needed can be tedious and overwhelming for an individual. A press release service can automate the process for you and free up a lot of your time.

A well prepared and distributed press release can boost your organic SEO beyond your imagination. A solid and reputable press release service will take the angst out of the process. There is no reason to feel that you are alone when trying to SEO your website. By hiring out some aspects of it you will accomplish your goals faster and more efficiently.

How Important Is First Page Placement

The importance of first page placement can not be overstressed. In order for a website to thrive and convert sales it has to be visible. In general, unless a person follows a link from another site, they will only look at the first page of results. On rare occasions they may go through the first five on the second page. Those sites that struggle for the bottom results will ultimately fail. Here are a few tips on how to capture first page placement in the search engines.

The first thing to consider when trying to obtain first page placement is keyword research. There are many good services available that will offer you a keyword search run for a reasonable price, but you will still have to cross check those with a Google tool to make sure of the frequency and relevance of each keyword. Sometimes the best attack is to go after the less common keywords first. Being ranked well for longtail keywords will still drive some heavily targeted traffic to your site and increase your sales rate. Once you have established your site in the longtail region, go after the most heavily competed for keywords. It will take more effort to capture any kind of placement for these, but the effort will be rewarded with heavier sales.

Keyword selection, use, and distribution are very important items, but they are all for naught without a consideration of the other on page factors of your site. Meta tags, content, and url normalization have to be looked at before you will capture first page placement. Meta tags have to contain your keywords. URL normalization will help the search engines’ spiders to follow and index your site. Always remember that content is king. You have to use a proper keyword density- 1-3% – to avoid spam penalties. People have to feel that the content is written for them or they will not trust your site enough to buy from you.

First page placement is the Holy Land of the internet. Sales flow every day from that placement. When you try to capture on of those top ten spots, consider whether or not you truly have the time to make it happen or should you hire an outside company to get you there quickly and efficiently.