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Category: PPC Management

How you can experiment with PPC management

 

PPC management describes the various different ways that your PPC manager can change the flow of your PPC marketing campaign, for better or worse. Tracking back momentarily, for those who may not yet know, PPC or pay per click marketing is a form of online advertising where you pay a search engine directly to sponsor links to your website.

The most obvious benefits of PPC marketing are firstly that your site can achieve first page placement without needing to rank more highly than all of your competition. Other benefits include that you have total control over your budget, and that you only pay for clicks that actually enter your site.

Trying out new ad keywords
One of the first aims of your PPC manager will be to find the most effective keywords to appeal to your customer. Your PPC expert will use the content on your site, along with specialised keyword research tools to find the most popular and beneficial keywords available, it will then be a trade off with the keywords which are most popular and the price difference between them.

This said, the most expensive or popular search terms are not necessarily always the best. By constantly experimenting and trying new phrases, different length phrases, and synonyms you may be able to appeal more to your niche customer without spending as much, so the key really is constant revision.

Focus on conversions
Rather than simply focusing on drawing in as much traffic as you can, why not try a more focused approach to converting sales. Proper research can find the search terms which not only drew the most customers into your website, but it can also find which ads appealed to your customers who were ready to make a purchase. By targeting these customers you might see overall traffic dip, but your PPC costs should decrease, and your revenue should ride because of it.

 

Investing in PPC Management

If you’ve found your way here then you’re probably considering investing in a PPC management service, or else you’re doing some research about what exactly PPC management is, and how it can help your business. In either case we’re taking a look here both at what PPC management is and can be, and how exactly the ROI works with PPC management.

PPC stands for pay per click, and this is essentially the core of what we’re talking about in online advertising. When you place a PPC ad, a search engine like Google for example will sponsor your website in a link at the top of a search page. The particular way that PPC advertising works is that rather than paying for the advert in its place, you only pay when a customer clicks into your page.

So in essence your PPC manager will be in charge of fine tuning your PPC marketing campaign to get the best results.

Among the biggest added benefits of using PPC marketing is the ability to fast track your site to the first page of Google. First page placement can be hard to attain and won’t necessarily possible for all new websites, but with PPC you can quickly find your site at the top of the search results, and sponsored by a reputable name like Google.

Another great thing about PPC marketing is that your experts will continually experiment using new keywords, trying synonyms and different word combinations can yield great results and save plenty of money. They will then analyse the results and create reports to find the best and most affordable way to get results for your website.

Do remember though, a PPC campaign is no replacement for organic SEO, and shouldn’t be used as a replacement. PPC may be the quickest solution to bringing customers into your website, but then it’s your job to keep them interested.

Should Your Site be Using SEO or PPC

Overview

SEO (search engine optimization) and PPC (pay per click) advertising are the two most commonly and effectively used strategies used to market and drive in traffic to websites.

As you may know SEO refers to ways in which your site registers with search engines, so that your content can be pulled up when a viewer searches for relevant terms. There are a number of ways that strong SEO can help to boost your business, and to help you to appear on the first page of search engine results. The most popular include utilizing the best keywords in your content, meta titles, and page descriptions, to reach your target audience. Other techniques include making sure your site backlinks to other trusted, popular, and relevant pages on the web.

PPC is a very different way of marketing your business online. Whenever you search a term in a search engine, if you see “sponsored link” or “ad” or “google-ad”, then you are seeing a demonstration of PPC. When using PPC you pay for each click that the search engine refers someone to your site.

 

Benefits of PPC

When using PPC it is very easy to know and measure the success and value. If you are paying say $10 for clicks this month, and you can see that those clicks have helped you generate an extra $200 in turnover for the period, then you have a successful campaign. Similarly if you earn money through your site using advertising then simply compare the money that you make from on site ads to the money you’re spending.

 

Benefits of SEO

Whilst it may be harder to measure in terms of value for ROI (return on investment), SEO is a far broader, and in many ways, is a more substantial long term investment. If you have been using PPC, and decide to stop the service then your marketing efforts come to a halt. SEO is a more gradual process which, once put into effect will continue to pull in valuable traffic into the future, with no extra costs. If you apply keyword research to 10 pages of great content, that same content will keep hooking new visitors for as long as the page exists.

 

Which is right for you?

For websites which sell products online, PPC advertising is a quick, simple, and measurable way to successfully target your audience. If however your website provides information, entertainment, or anything else which means that you earn your money by selling advertising space, then your content should be the focus, and SEO should be your marketing method of choice.

PPC Management through Spreadsheets

Having to deal with PPC Management on a daily basis can certainly become a hassle if you don’t know how to expertly handle some form of spreadsheet software. Of course, with some basic knowledge you can track some information, but I assure you when push comes to shove you are likely to start going a little crazy. Some common spreadsheet tools, however, can make the difference between exhaustion and sanity and you will find a list of them below.

 

Formula Functions

  • Vertical Look up: If you can figure out how to use this nifty tool then you are already on the way to a better PPC management. Try to list and pack a file with how things have evolved during the past month, six months or a year. It is also useful to check for repetition of keywords within a list.
  • Concatenation functions can also come in handy when creating or better say joining two URL’s with their respective keywords together.

Software Functions

  • Find and Replace: Since different search engines utilize different formats of web addresses (or URLs) this can be certainly helpful at transforming or adapting one string of characters to the other, or even create new ones. Most Find and Replace functions can be found by pressing: Ctrl+F. Just to be clear, this is not a formula but a functionality embedded into the software.
  • Some software allow for a special formatting to appear when certain conditions are met. If you can get yours to tell you with a color scheme the evolution you’ve had in the past months then you’ll certainly analyze data faster.

Problems with Cases

You can fix and change upper and lower cases to their opposites in and within strings by using formulas as well as software functions, or they may even change if you don’t pay careful attention to what you do, so be sure to double check your string outcomes (or results) and verify that they are properly addressing the keywords and links you wish to reach.

These are but some basic skills which any true PPC manager should have… are you familiar with them?

First Page placement – Only An Arms Length Away

When your website just begins to get off the ground, the thought of getting your site first page placement for even just a few keywords can sound challenging. However, it is both a lot  easier — and harder — than you might expect and that’s because there are several different ways to get that first page placement, but none of them are entirely without complexity.

Organic SEO
The first choice is your standard organic SEO marketing: you build a vast array of backlinks. You also make sure you present a natural backlink profile from a wide variety of websites, including directories, articles, blog comments, social bookmarks, and more. The process takes an investment in time, not just in terms of hours, but in terms of allowing months to pass in order to convince the search engines that your site isn’t just a fad.

Organic SEO can be complicated because there are a lot of ways to screw it up. You have to know the basic process of building backlinks, but that’s just the beginning. An artificial link profile (i.e. all of your links traceable to the same IP address; all of your links appearing around the same time of day/days of week; etc.) is a surefire way to get all of your work undone in a hurry, and it’s hardly the only one. With Google’s new Panda update, you have to worry about details like how your page looks to incoming visitors as well.

Pay Per Click Marketing
Pay per click marketing — also known euphemistically as ‘sponsored placement’ — are the ads you see at the top of each SERPs page that aren’t the natural results. Every search engine has them, and anyone willing to bid on the keywords can get their site listed in them. Of course, it’s not an easy process to wrap your mind around, much less explain in a few words.

The key to doing PPC correctly is to not do it at all. If you’re going to rely on PPC marketing to get your traffic flowing to your site, just bite the bullet and hire a qualified PPC management firm. These people know the pay-per-click game inside and out, and the fees they charge are nothing compared to the money you’ll lose if you try to get into the PPC game unaided.

Simply said, first page placement is right there for you to have — but be prepared to work with the experts to get there, plain and simple.

Optimizing your site’s organic SEO potential

What is organic SEO? Organic SEO refers to optimizing your site’s SEO using the site itself, rather than just relying on things like PPC services. Of course, it is possible to use a variety of different methods to improve your website’s page ranking, but you should also make sure that your site is search-engine friendly. Bad SEO practices can keep you from getting the page ranking you want, and they can even get your site blacklisted from search engines. Keeping up with the best Organic SEO practices is crucial if you want to reach the most possible customers.

Elite Seo Marketing offers services to make sure your site can achieve the best possible ranking. This is done by making sure your site has the proper structure, keywords, and content. The way that search engines rank pages is always changing, so it is in your best interest to consult experts who are constantly keeping up with SEO practices. Search engine don’t just look at your META tages anymore; they pay attention to how often you update, how many backlinks you have, and if your site seems to have quality content.

Custom Blog Creation can also help you to maximize your site’s potential. Having a blog on your site can help you to become more visible to search engines, which will get more traffic to your site. However, not just any content will help. It’s important that they recognize your content as unique and of high quality, as well as just being updated on a regular basis. Using keywords properly, having a large amount of quality content, and having links to your blog on related websites can all help to improve your ranking with search engines.

It is best to put your blog on your own site, rather than using a free blog service with a different domain name. This allows for more customization, it is better for search engines, and it helps with branding your site. Make sure your blog is easy to navigate, and that you link to older posts or the archives on your blog. This makes it easier for customers to read, and it also helps search engines to spider your blog.

SEO is the way to GO!

How to Select the Right PPC Management Firm

If you want to maximize your profits from the Internet you need to invest in pay-per-click advertising. When PPC is done properly it can give your business a tremendous increase in sales and revenue but you need to hire a professional PPC management company to help you.

I Am Smart Why Can’t I Do My Own PPC?
In order to do PPC well you need to be smart but you also need experience which is something that most of us don’t have the experience so you must hire a firm to do this work. If you don’t hire the right firm you could spend a fortune without seeing results.

Things to Consider When Screening These Prospective PPC Management Firms
When you are screening the prospective PPC management firms the first thing you have to look at is how many years they have been providing these services. The majority of these firms also offer SEO (search engine optimization) services so you shouldn’t have any issues finding these firms.

What Are the Costs Associated With This PPC Management Services
The fees vary from company to company but what you need to do is look at the potential return on investment. By investing money into PPC you should be able to attract new customers who should be long term clients. The small amount of money you invest will yield long term benefits provided you hire the right management company to handle your PPC campaigns.

Important Questions to Ask the Pay-Per-Click Management Firm
The first question you need to bring up is what type of results they have produced on similar projects in the past. You need to have realistic expectations on the return of investment you can expect. You need to speak with other clients who have worked with the PPC managers to find out what type of results they achieved. Once you have identified the firm that has the best reputation and track record you can hire them for this important task. PPC is one of the best marketing tools available to you and when done properly it can give your organization a massive increase in revenue.

Marketing

There are many different forms of marketing strategies designed to improve the population of your web page and business. It is debatable between many what the very best form of marketing is, but never the less, they are all very affective and create traffic to ones web page. Some marketing strategies include, Internet marketing, Seo optimization, PPP (Pay per click) marketing, Email marketing. Of course. there are the more original and traditional marketing strategies such as magazine/newspaper ads, billboard ads and even television commercial ads. Regardless of your preference, the desire to advertise your business is the first and most important step to take, for a brighter and much more future for your business.

These marketing strategies may be different, but their goals are all very similar.

  • Raising awareness
  • Educating your customers about your services and explaining your background and goal as a company.
  • Building a loyal foundation with your consumers

Pay-Per-Click Vs. SEO

Pay Per Click
Using Pay Per Click rather than SEO marketing has potential of being a controversial topic. What exactly is Pay Per Click? Pay Per Click is a form of internet marketing which a web page owner pays a sum of money for their  web page to show up on the first page of popular search engine websites, such as Google. It is still in the air whether this marketing strategy is more affective than SEO marketing. Some believe that paying large amounts of money is indeed beneficial and they get what they pay for while others believe it is not worth spending such large amounts of money because consumers tend to “ignore” the ads that pops up while searching. Pay Per Click is calculated by dividing the number of clicks generated by advertisement and the actual advertising cost.

SEO Marketing
Seo Marketing is known to be a more natural and “organic” form of internet marketing. It is known to be a lot more affordable compared to Pay Per Click. Although this process is known to be a more “natural” form of marketing, some do prefer to pay more to skip the “organic placing” process and appear on the ad list on the top of the search results page. SEO is creating natural traffic patterns based on natural searches and link building. Organic SEO had one main goal, and that is to promote the natural growth of business.

Key tasks for managing PPC accounts

PPC Management evolves busy tasks, that with some time set aside can be done effectively. The following main points will quickly brief you on the main tasks to complete while managing a PPC project.

 

1. Keyword Research

Keyword research is a vital skill for PPC managers. This may require a bit of time to complete, but if done correct will benefit you in the end. Preparing a long list of keyword suggestions may be the start of this process, unless you have an intern to save you the time.  Who ever completes the list should be finalized by the PPC manager as the final decision on keywords.

 

2. Search Query Reports

Side-by-side with keyword research, search query reports accompanies keyword research as necessary task. Identifying negative and potential positive keywords will be critical for your searches and a great profile to have once dealing with the client.

 

3. Competitor Research

Along with any service or company comes competition. With PPC competitors, staying on top of them can feel like a full-time job, however it still doesn’t take away that it needs to be done. There are several tools and software’s available to help nevertheless, reports are still required to be reviewed.

 

Pulling data from competitive tools should be the start. Running AdWords Insights reports on a daily basis is another great way to stay on top of competitors. Possibly, in time, individual reports will be help to use in order to create graphs, which will enable examples of changes over time. This may be a great forecast to a competitor strike!

 

5. Audits

Having the highest HTML-savvy representative would be ideal. Audit the site set up for PPC management and request the client to complete a test form, along with having them check conversion tracking codes each step of the way.

 

Finding ad groups with extremely high amounts of keywords or keywords with low quality scores will be some extent of performing PPC account audits.

 

6. Reporting

Reporting can be the ultimate grunt work in the agency world, as the first few days of the month may be consumed by reporting obligations. On the other hand, reporting and organizing data will help with a simpler flow of PPC management in order to add proper insight or an analysis.