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Category: Search Engine Optimization

First Page Placement for an independent business

If you’ve ever run a small independent website or have a website for your independent business then you probably know the feeling of frustration at finding your web page that you’ve worked so hard on featuring dozens of pages down the list in the search engine.

Whilst it certainly is true that in some ways it will always be difficult for a small independent business to compete with industry leaders in the quest for first page placement, though this certainly doesn’t mean it’s impossible. Also remember to try different search terms, you may never know how your web page will best be ranked by the likes of Google.

On page optimisation

First off when competing with the best there are plenty of ways you won’t necessarily be competitive, however there are advantages you have and one of these might or could be more concise individual web pages. Ensure that your url names, meta tags, and meta titles are all clear and concise. Doing this will rank your page better on the search engine, and will also help to attract more viewers and in time both of these factors will boost your pagerank.

Be the best

Secondly never sell yourself short. You might not be the biggest company in your industry but that doesn’t mean you aren’t the most professional at what you do. Ensure that your content has everything that your competition boasts and more and you’ll be sure to make big gains over time.

Local keywords

Finally take advantage of your local area. Locality is one of the biggest weapons you have in your toolbox, and it can target your most relevant customer base and set you apart from the rest of your competition. Consider using map services for your website to help local mobile browsers to find you directly.

Simple techniques for Small Business SEO

Many of the SEO techniques that you’ll read about can be applied differently to different sized businesses, however there are some which apply more to larger scale operations, as well as some which are particularly valuable as a small business SEO approach.

In this post we’ll be briefly taking a look at some of the most valuable SEO techniques and how a small business might utilise them in particular.

Keywords

When researching for keywords there are a variety of factors which need to be considered. One of these is the popularity of the keyword as a search term, another is how popular that term is with your competition. If your business specialises in say coffee beans, you might find that the competition is too fierce for a small company to make much of such a broadly used keyword. Instead look to ways to specialise your keywords, perhaps your product is organic, or particularly premium for some reason, or maybe you simply want to add your locality to the keyword such as coffee beans in London or organic coffee beans in London. Although you won’t be targeting the most common words necessarily, you may be able to set yourself with keyword use.

Maps

Small companies are more likely to rely on regular local trade, and as such investing in interactive maps for your website and mobile website could be a great way to boost your traffic and sales. Although it’s tempting to look to the entire World Wide Web as your customer base, realistically you should ask yourself who your core customer base are, and where they live.

Backlinks

Rather than shooting for the stars try to link your content to other smaller scale, preferably specialist vendors. Though the status may be less you’ll at once be giving your customer a more useful link, and your own site is far more likely to be linked back to.

There are ways in all areas of SEO that you might consider adapting for the purpose of your small business, and there is plenty of room for innovative new ideas too.

Affordable SEO for a basic business website

When it comes to searches about SEO, price is one of the most commonly searched for subjects. But that SEO practices need to cost a fortune is a myth, and you can implement effective changes using affordable seo techniques.

If for example the website you currently have is in need of a complete revamp with new design, content, the works, then for a small website the cost could be as low as a few thousand dollars. But what exactly do you get for your money?

Keywords

Keyword research and implementation is one powerful weapon in your SEO arsenal. Keyword research tools like Adwords allow an expert to find the most appropriate keywords to use in your web content. By analysing your keyword performance you can continually edit your keywords and thus your results in the search engine.

Content

As we’ve said elsewhere content quality is now more important than ever, this is why producing high quality, unique content needs to be a priority and can be a part of your SEO campaign.

Backlinks

Backlinks connect parts of your content to other relevant websites which expand upon something on your site says or explains a related topic. By connecting to other relevant sites you can expand on the areas you cover, and the site will often link back to your site.

Custom blog creation

A custom blog is s beat SEO technique and a well of opportunity for any website. By posting short regular posts in a blog you’ll benefit your website in many ways, and your customer too.

Firstly a blog allows you to expand on information that wasn’t quite relevant to your web page itself. This allows you to go into greater depth without filling up your web pages with content most people would ignore. Blogs allow specialists to discuss concerns, and this can create a micro community around your company and your website. It will also make your site appear more active, which is great for its page rank.

Website SEO for 2016

Website SEO trends move as quickly as with any other online trends and 2016 is another year. We can expect much of the same as we had from 2015 in many respects when it comes to design, content, and keyword use, here’s a closer look.

Content

SEO focus will remain heavy on content in 2016. The release of Google hummingbird last year meant that more than ever the significance of fantastic qualifiable content was more than ever, and this will certainly continue.

Website SEO should focus on connecting keyword research and content creation to better integrate thoroughly researched short and long-tail keywords. This can be done by ensuring an open channel of communication between keyword researchers and content writers.

Design

2015 was a pretty big year for mobile browsing with it having overtaken desktop browsing for traffic and in many sectors sales too. This means two things when it comes to design, and the first is that you absolutely must have responsive design for your website.

Second it means that the influence mobile design has had on the web will go further, with more horizontal browsing, hidden menus, web apps and other nifty gadgets inspired by the challenge of mobile browsing.

Keyword research

Taking more advantage of long-tail keywords will certainly become more valuable in the coming year and relying only on short tail keywords won’t be enough. More time should be spent analysing reports on how effective keywords are too.

We’re sure there’ll be many unexpected developments in the coming year for website SEO so be sure to check back for updates, and to regularly update and tweak your website.

Blog Creation

Creating a blog for your website is another fantastic way of boosting your potential when it comes to search engine optimisation. By having an extra space in your site full of content you’ll bring in more readers, and find more customers returning.

 

Should Your Site be Using SEO or PPC

Overview

SEO (search engine optimization) and PPC (pay per click) advertising are the two most commonly and effectively used strategies used to market and drive in traffic to websites.

As you may know SEO refers to ways in which your site registers with search engines, so that your content can be pulled up when a viewer searches for relevant terms. There are a number of ways that strong SEO can help to boost your business, and to help you to appear on the first page of search engine results. The most popular include utilizing the best keywords in your content, meta titles, and page descriptions, to reach your target audience. Other techniques include making sure your site backlinks to other trusted, popular, and relevant pages on the web.

PPC is a very different way of marketing your business online. Whenever you search a term in a search engine, if you see “sponsored link” or “ad” or “google-ad”, then you are seeing a demonstration of PPC. When using PPC you pay for each click that the search engine refers someone to your site.

 

Benefits of PPC

When using PPC it is very easy to know and measure the success and value. If you are paying say $10 for clicks this month, and you can see that those clicks have helped you generate an extra $200 in turnover for the period, then you have a successful campaign. Similarly if you earn money through your site using advertising then simply compare the money that you make from on site ads to the money you’re spending.

 

Benefits of SEO

Whilst it may be harder to measure in terms of value for ROI (return on investment), SEO is a far broader, and in many ways, is a more substantial long term investment. If you have been using PPC, and decide to stop the service then your marketing efforts come to a halt. SEO is a more gradual process which, once put into effect will continue to pull in valuable traffic into the future, with no extra costs. If you apply keyword research to 10 pages of great content, that same content will keep hooking new visitors for as long as the page exists.

 

Which is right for you?

For websites which sell products online, PPC advertising is a quick, simple, and measurable way to successfully target your audience. If however your website provides information, entertainment, or anything else which means that you earn your money by selling advertising space, then your content should be the focus, and SEO should be your marketing method of choice.

How often do you click to Google’s second page?

(or: How To Achieve First Page Ranking)

So what’s that you were saying? Google has a second page?

For the vast majority of internet searches, the user already knows the destination they require. For the rest, search engines are very proficient at ordering the most relevant pages so as to help you to find your solution as quickly as possible. The only necessary proof of this is by asking yourself, how often do you need to click beyond the first page of results when using a search engine?

Exactly! So how is it that you might one day hope to see your web page(s) ‘up in lights’, peacock proud, displayed on the first page of the search results for your given term?

The answer is that you need to cater to the search engine by ticking all of the boxes for a successful implementation of professional search engine optimization techniques.

 

Beware of quick-fix solutions

If you found this page then the chances are that you searched something somewhat similar into your chosen search engine. You may also have come across a flurry of results advertising “first page placement in the time it takes to boil the kettle”. Suffice to say, this is a little like an advert for “the perfect bikini body in a fortnight”, perfectly true if you’re already almost in such a position. For Keith, 45, with his 38″ waist, and furry shoulders, though, it probably isn’t a reality.

All quick-fix alternatives to growing your website’s success will be so temporary as to only have a degradative effect in the long term.

 

The healthy way to the top

If you take your business seriously and have long-term goals for your website’s success, then these are some of the things you need to succeed.

Great quality content
Expert keyword research
Effective link building
Clean simple web-design
Social Media presence

Organic SEO: Then and now

Search engines are continually evolving, Google for example update their search algorithms around 500 times each year, and keeping up requires marketing specialists more than ever to be on their toes. Here is a little run-down of the evolution of search engines, and organic SEO as a result.

As search engines evolve, so does the role and the workload of SEO specialists. The overriding direction of search engine tweaks are toward creating an online environment where the consumer / webuser wins. The highest quality, most original content which resonates with it’s readers will shine through, and old techniques will leave once successful, perhaps reputable businesses to fall off from first page placement into the shadows of page 2 and beyond…

Fortunately though it isn’t (as it often seems) a battle, search engines constantly provide in depth guides to navigating and understanding their updates, which great SEO experts will be able to apply. Here though are the most important developments to be aware of:

Focus on Return on Investment
Once upon a time page ranking was the crowning glory of successful SEO, though not so much any more. Now a focus on the Return on Investment (ROI) prevails as SEO specialists focus on each and every page of content, and not merely the general performance of the website.

Long-tail Keyword Focus
Traditionally Keywords for search terms were short, and general terms targeting the widest possible audience reach. Recent changes in the way search engines function means that long-tail phrases are now far more important than ever. This means that if a mechanic wants to search for a very specific part, rather than finding suppliers for parts in general and trying to narrow down the options to find the part, now search engines are more apt at finding relevant web page for even the most specific searches. This is also really handy as these searches often occur at the point of purchase.

Quality Backlinks
No more will websites profit from spamming backlinks, link-farming, or link-exchanging. Instead today’s backlinks require experts in the field to come together and form relations to connect the most relevant content. Links which become valuable themselves as pathways through content which organically relates. Imagine the different stages of building a house for example, which might connect the expertise of plumbers, roofers, bricklayers and so on.

Website SEO – 8 Things You Really Need To Be Doing

Even basic website SEO is fundamental to your business.  It will help to ensure that your website gets found by people when they need it the most.

The main aim of such isn’t to cheat search engines, but to help create a great and seamless experience for its users.

When it comes to website SEO there are important things you need to be doing that will help your business to flourish.

  1. Think of your website as a cake. The links act as the icing, whilst the content acts as the ingredients that make it. Without these your website like a cake would tasteless and boring.
  1. Search engines want to do the best job possible when people use them. Make sure that the content in yours is relevant.
  1. Search engine spiders only have a certain amount of storage for data. Make sure you don’t use tactics that are shady.
  1. When it comes to website SEO you need to understand what your goals are. Spend some time thinking about what you want to achieve whether it is generating more leads or more sales.
  1. You need to start optimizing for multiple channels. So think what you need to do when you are using social media. Make sure that as part of your website SEO strategies you are consistent when it comes to using certain keyword phrases.
  1. Make sure that you are consistent when it comes to your domain name. It is far better to use sub-directories rather than sub-domains, if you can use old domains rather than new ones. Plus try and use ones that include specific keywords that are relevant to your website.
  1. When it comes to website SEO make sure you are optimizing for other types of results. Don’t forget to focus on mobile and tablet optimization as well, plus not forgetting social media.
  1. You must make sure that you focus on meta data as well when it comes to website SEO. So make sure your content includes meta descriptions and title tags.  Remember to ensure that the ones you use are unique.

How Forum Posting Can Improve Your SEO

If you’re involved on the internet, then you probably already know what forums are. Whenever you have questions about a specific topic, you search for a forum that has the answers. Likely, at some point in the past, you looked to a forum for direction by reading about other people’s problems and their solutions. But, what exactly got you to the forum and how does forum posting help you?

Chances are, it was because of the search engine that you used. You typed in your problem, and instantly a forum showed up with the solution. Or you typed in a solution, and instantly a forum showed up explaining the problem. Forums work both ways, giving you the ability to supply questions and answers.

Forum posting creates a web. And that web is made up of the different topics that present themselves on the forum. When web surfers search for something that is on your forum, they end up getting caught in your web. Their interest becomes a view, a comment, a reply. And when someone comments or replies on a forum post, that’s one more page that search engines will pick up. What else though?

Titles of your forum will also give search engines more keywords to grasp. Remember to use significant headings though. Many times, companies make the mistake of using forum titles that are completely unrelated to their topic.It’s very important that you know the difference between using relevant keywords and adding information that doesn’t match up just to get more views. The lasting impression will be cast on those who like what they read.

Now, you can’t actually control what others put on your forum. But you can stop people from posting nonsense on it. Keeping a close eye on the postings within your forum will allow you to monitor the quality of your website and, thus, obtaining a more satisfied audience in the process.

Using Small Business SEO to Compete with Corporations

When you’re talking about small business SEO, it becomes immediately apparent that your job is going to be much more difficult than it is for larger corporations or companies. Your scope of influence is much smaller. At least, for the time being. The constant struggle includes the fact that things are always changing and, unless you have the money to pay for professional marketing, it can be hard to keep up with the big bucks. In this day and age, time is money and money is time.

So let’s talk about the elephant in the room. What can you do about search engines that favor big name companies? Not only are they given preference, but big companies have more experience with SEO. How do you keep up?

First of all, you’ll need to stay committed to your company and your goals, despite your frustration. Commitment always gets the job done.

Second, get your website out into the world through social media pages. Even by talking about your business on your own private page or by getting your friends to share your website, you’ll be able to increase your coverage. This requires a little extra time and effort on your part, but asking friends and family to promote your website or business through social media is a smart way to increase your traffic. Every big corporation has some kind of social media page, so make sure that yours is always updated and active in order to compete with other websites.

Lastly, make sure that you are using updated text and descriptions. Titles and headings are what people are searching for. That’s what SEO is all about; getting better efficiency with search results. Using these tips, small business SEO can be simple and effective.