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Category: Search Engine Optimization

What You Need To Know About Small Business SEO

Entrepreneurs trying to generate more sales need to get their business ranked prominently on the search engines. If you have small business, SEO will be a powerful tool for your business. In order to rank prominently you need to invest in your small business so we decided to put together these suggestions which should help you make the right decision.

I Have A Website So I Don’t Need Small Business SEO Right?
Having a website is the first step but without search engine optimization you have a website that prospective clients cannot find. When a consumer goes to a search engine they are going to type in whatever product or service they want and based on the search results buy from that business. If your website is not ranked on the search engine for the specific keywords related to what you have to offer then you are missing out on sales.

I Can Do This Small Business SEO On My Own?
Effective small business SEO requires a full time commitment by professionals that understand the finer nuances of search engine optimization. If you tried to do this on your own it will end up backfiring in your face so don’t even try it instead engage the services of a firm that specializes in SEO for small businesses.

How Do I Select The Right SEO Company?
What you need to do is look for firms that have been working in the community for many years and have a well-established track record. This due diligence is going to take some time to complete but it is necessary if you want your business to gain a competitive advantage on the Internet. Once you have identified the SEO firms that have experience with small businesses you need to ask each of them for proposals.

What Type Of Results Can I Expect?
The results will vary depending on the niche you are in and the SEO Company you hire so bring up this question with the SEO firms you are screening. Ask these firms what type of return on investment you can expect from this project. If the SEO firm offering these services is experienced and has a well-established track record they should be able to provide you with an accurate projection.

Three warning signs your SEO might not be working for you

Signing up and collaborating with an SEO company that promises you first page results can be a huge step towards success, or a leap towards failure. Investing money with the hopes of more views to your web page can cause a lot of anxiety and create a lot of worries. What if my business fails? What if I lose money? What if I do not end up on the first page as promised? These are all common questions business owners find themselves asking when beginning the journey of SEO marketing. Of course, the best thing to do would be working with a well respected and trusted company. Sadly, we cannot always determine who the very best and the worst are. Here are some warning signs that your SEO marketing might not be working in your favor:
• Always make sure to ask your SEO marketing rep to show you some examples of past or current web pages they are working with. Some SEO companies might even pass on information that does not belong to them. Doing your own research and looking into the company names they are providing you with may uncover some vital information which ultimately may show you that this company is dishonest or great at what they specialize in.
• Looking into how they are ranking on their own key terms also may help you understand how they might work with your own keywords. If their company is located for example, close to the West Los Angeles area, then their web page should be listed on the first page as an SEO company in the West Los Angeles area. Make sure they are choosing keywords with a reasonable number of searches where the competition might not be as strong.
• Make sure the “legal” pages on your site are present. By simply adding a couple of pages with links in the footer, you can see a great difference. Your SEO representative should have an About Us link , Privacy Policy, Terms of Use, Contact Us and an anti- spam policy.

First Page Placement

First page placement ensures that your web page takes the top rank on the most popular search engines on the internet. What exactly does first place placement mean? In other words, a ranking on the first page is when someone is searching for keywords that are relevant to your type of business, and finding your web page or business listing. The goal of SEO is to bring you to a first page ranking and to keep you there. The first page raking process may take a while because there is the process of building quality links for you, improving the content of your web page, and getting your site indexed with all major search engines.

In order for your company to have success in your target market, you need to own a top spot on the front page for all relating keywords. First page placement using local keyword phrases is definitely beneficial to your web page, although it only brings you a small percentage of the overall traffic. There are other services offered that are part of a larger whole and are meant to be used in conjunction with each other. For the best results, meeting with us and analyzing your needs and business plan will set the tone for success.

Marketing

There are many different forms of marketing strategies designed to improve the population of your web page and business. It is debatable between many what the very best form of marketing is, but never the less, they are all very affective and create traffic to ones web page. Some marketing strategies include, Internet marketing, Seo optimization, PPP (Pay per click) marketing, Email marketing. Of course. there are the more original and traditional marketing strategies such as magazine/newspaper ads, billboard ads and even television commercial ads. Regardless of your preference, the desire to advertise your business is the first and most important step to take, for a brighter and much more future for your business.

These marketing strategies may be different, but their goals are all very similar.

  • Raising awareness
  • Educating your customers about your services and explaining your background and goal as a company.
  • Building a loyal foundation with your consumers

Pay-Per-Click Vs. SEO

Pay Per Click
Using Pay Per Click rather than SEO marketing has potential of being a controversial topic. What exactly is Pay Per Click? Pay Per Click is a form of internet marketing which a web page owner pays a sum of money for their  web page to show up on the first page of popular search engine websites, such as Google. It is still in the air whether this marketing strategy is more affective than SEO marketing. Some believe that paying large amounts of money is indeed beneficial and they get what they pay for while others believe it is not worth spending such large amounts of money because consumers tend to “ignore” the ads that pops up while searching. Pay Per Click is calculated by dividing the number of clicks generated by advertisement and the actual advertising cost.

SEO Marketing
Seo Marketing is known to be a more natural and “organic” form of internet marketing. It is known to be a lot more affordable compared to Pay Per Click. Although this process is known to be a more “natural” form of marketing, some do prefer to pay more to skip the “organic placing” process and appear on the ad list on the top of the search results page. SEO is creating natural traffic patterns based on natural searches and link building. Organic SEO had one main goal, and that is to promote the natural growth of business.

How to Select the Best Los Angles SEO Business

A website used to be said that a website was only as good as the information contained in it. Now even having a fantastic website is not enough, SEO is so important that having the right company is very important.

Finding the Best
When you are looking at Los Angeles SEO businesses then it is important that you believe that you can trust them and what they offer. Contacting them and find out what they offer can be a good way at judging how they come across to you. A company that has team members that can build rapport and work with you are much more likely to be become a partner in growing your business rather than just a company that is doing SEO work.

SEO Knowledge
There are unfortunately some Los Angeles SEO firms that are more about hype presentations and trying to sell you the most expensive SEO plan available. SEO is not a one size fits all solution and having a knowledgeable business that understands your how your websites works and can explain how to get more pages views and conversions without using jargon is vital.

Jargon and explanations that are not understandable and make no logical sense are a classic sales technique that is used when there is no substance to sell a product or service with.

Is It Too Good?
If the Los Angeles SEO company that you are considering is making claims without even looking at your website and business you have to ask yourself how likely are they to deliver. It is to make empty promises but much harder to deliver.

It takes SEO techniques time to work and a timeframe of six months to implement a strategy, update a website and fine tune the campaign is normal. You can see results in a month but it takes longer to get the full impact. Claims of a top ranking in a week are just not possible unless an ineffective keyword is selected or techniques that can end up damaging your websites reputation are used.

Looking at websites that have been optimized by the business and talking to the site owner can be helpful. This may not always be possible but it can never hurt to ask.

How to Get the Most Value from Small Business SEO

Every small business that has a website needs SEO to make certain that it is as visible as possible on the internet. It is amazing how just a few changes in the way a website is structured can make searches show your website at a higher ranking.

Does SEO Have To Cost A Lot To Be Effective?
Companies that specialize in offering value small business SEO services can plan a strategy that works on any budget. There is no reason that a staged plan cannot be used. This is where the ‘low hanging fruit’ are first improved so that the lowest cost items are optimized first.

This can then be added to when the traffic increases. In most cases where websites have not been professionally made or SEO optimized there are coding changes, content changes and linking strategies that can be made that will help page ranking.

Investing In SEO Is More Cost Effective than Advertising
One of the areas that small business may be able to better allocate funds is to divert some of their advertising budget to an SEO campaign. Advertising is a tricky area and many small businesses are paying for advertising because it is what they have always done.

Small business SEO can be tightly targeted at the local area and because of smart phones, pad devices and mobile internet local people are much more likely to use internet searching to find local businesses.

Understand SEO Metrics
Your website is a valuable asset and to understand how it is helping or hindering your business then understanding metrics that give you information about your website is vital. Do you know how many people view your website? If not how will you know if any your small business SEO changes are working.

When you can quantify how many visitors, you have what they look at and where they come from then you have valuable information. If you get a tripling of visitors from SEO improvements but only a few more sales then you can see that you need to change your sales strategy. A good SEO provider will relay this information and also give you solutions that help you make the most of every situation.

The SEO First Page Placement Guarantee is Almost Always a Scam

There are a lot of companies out there who use words like “guaranteed” when they announce that they can get your website on the first page of Google. But that’s almost never actually a guarantee they can back up. Even Google’s Webmaster Tools puts is succinctly: “Beware of SEO’s that claim to guarantee rankings.”

So why do people fall for it so easily? We have no idea — probably it’s because people expect, when they buy a service, to get specific, measurable results. When you pay for a maid, you expect a clean house. When you pay for a chauffer, you expect to get to your destination comfortably and on time. When you pay for an SEO, however, you’re not buying a sure thing. As prominent SEO speaker Rand Fishkin once wrote:

SEO scams have used ‘guaranteed rankings and traffic’ as a slimy catchphrase to lure in gullible buyers with too-good-to-be-true promises. That association has stained the entire industry. SEO’s cannot control the search results the way FedEx can control shipping packages or Coca Cola can guarantee the taste of their beverage. The search engines alone are responsible for…the rankings

Now, there are exceptions — every once in a long while, you’ll find an SEO company so confident that they don’t take any money from you until they’ve delivered a first page placement. Those groups are amazing — and usually quite expensive; moreso than you’d have to pay a typical SEO company for the same placement.

It’s a sad situation, but the fact is that SEO is a ‘magic pill’ kind of industry — people want there to be silver bullet-style solutions, fast workarounds, and guarantees, and there’s just no way to go about doing any of that. So long as there’s opacity in the system — and there has to be because Google requires it — there will be people out there willing to take your money, do nothing for you, and then claim that they worked their butts off to no avail.

In short, the lesson is this: if your SEO company is guaranteeing results, be suspicious — and ask them for specifics. Ask them for a timeframe, and if they don’t deliver within that time frame, don’t hesitate to ask for all your money back and switch companies.

New Website For Your Small Business? SEO Is In Your Future

If you’re just starting to promote your small business’ new website, you’re going to have a lot of people trying to get your attention. They’re going to try to sell you on a variety of different ways to promote your website and get visitors to come to it. Before you say ‘yes’ to any of them, however, you should read a little bit about what they’re trying to do.

Black-Hat Crap That Will Get Your Site Nuked
If you have someone come up to you and offer you an opportunity to partake in their “link exchange”, “link ring”, “link swap”, or basically anything else that starts with the word “link” and has a second word that means either “trade” or is a form of construction like a ring, pyramid, tesseract, or some such, they’re almost always a black hat SEO guy. Black hat SEO works — and it works fast — but it’s not anything you want if you intend to be in business for more than a month or three. That’s because black hat techniques are inevitably discovered, and once discovered, they’re penalized so hard that you’ll never get a first page placement on Google ever again.

Grey-Hat SEO That Will Rank Your Site, but Not Much Else
If someone says that your small business’ SEO should consist of “backlink building”, “link building”, “link generation”, “link creation”, or other phrase that sounds like they’re going to create links themselves out of thin air and effort, you’re dealing with a grey-hat SEO company. Google doesn’t like grey-hat SEO, but they don’t nuke it. Grey-hat SEO works, but it’s not ideal — you’ll pay your money, and you’ll probably get some decent ranking, but there’s better to be had.

White-Hat SEO That Will Build Your Brand
The best SEO is based around content, not links. It’s more expensive, so for many cash-strapped small businesses, grey-hat SEO is actually preferable at first — but white-hat SEO has benefits. Because it’s based on getting high-quality content onto the Internet, it creates positive vibes through social media, builds brand awareness, and get you ranked on the search engines at the same time.

It’s possible — even normal — for a single company to offer both white-hat and grey-hat SEO, depending on what you can afford. If you want the best, ask about ‘content marketing’ and ‘linkbait content’. That’s where the gold is.

Utilize new technology: Video Marketing

 

Video media is a new technology brought to search engine optimization. Over the past few years video technology has grown to be another tool used to enhance higher visibility on major search engines.  In earlier years, the use of a video was solely another form of social media marketing. The difference between these two uses of video technology is speech recognition technology. Google audio indexing was introduced prior to search platforms in 2007. Search platforms were operated based on audio content and keyword content of title tags in order to search through videos. In relation, video SEO strategies placed a video on a hosting website, such as Google Video or YouTube in order to increase higher visibility. These videos link back to the original video page placed on client’s home page, bringing more traffic to your site.

What use to be known to digital marketing companies was, Google was unable to index media content. Uploading or creating any sort of video technology was thought to be destructive for Google’s search spiders; however now with new technology, more and more SEO companies are recognizing there is more to an online strategy with video marketing! Utilizing video SEO for search engine optimization will enable websites ahead of the game!