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Category: Search Engine Optimization

What Are the Modern Website SEO Standards?

A modern website’s SEO standards look very little like they did when we first got into the game several years back. But rather than reminisce about the olden days, let’s look at what you need today to make a website rock.

Content
Content breaks down into a few different sections. First, it needs to be formatted properly, with proper spelling, grammar, and vocabulary. It needs to be concise, feature a variety of formats (i.e. not just 800 “top 7” lists), and yet be consistent in it’s quality and the material it covers across the entire site. The content must be high-quality in that it should cover the depth and breadth of the topic appropriately, and it should be very close to 100% original.

Content should also have elements that are stable, including company mottos and their ilk, but also content that is often-referenced or important to the site’s theme, and other elements that are updated or transient. This reflects that the company is both offering value and keeping itself up-to-date.

Code
The code must have all of the critical elements in the right place (no broken pages). It should also have all noncritical elements correct (no stupid errors). It must be as simple as possible, with no redundant code. It should also have perfect HTML semantics (i.e. no unclosed tags, tags nested properly).

Hosting
Hosting is simple: the site should be hosted by a service that has a fast connection, and as close to 100% uptime as possible.

URLs & Internal Links
The domain should be old and trusted, as should the homepage. Internal pages should range from older to newer, with ‘background’ pages like the About Us, Privacy Policy, and other similar pages being older and content being updated more frequently. Internal links should never be broken and should avoid redirects (though redirects are a very minor issue.)

Backlinks
Backlinks should come from authoritative sites within the industry or niche of your site. They should come from the largest possible variety of unique root domains, and they should be as old as possible.

Most SEO efforts go into that last heading, but in reality, backlink building should only be prioritized after the other elements are satisfactory.

How to Achieve the Best Search Engine Rankings – Use Website SEO

If you want a visible, successful business on the internet, you need to know how to get your website ranked in the search engines. You need to use something called website SEO to do this; this is what the search engines look for when they are ranking your page or website.

To make sure your website SEO is successful, you need to consider 2 separate areas:
·On-site Optimization. This means making any relevant changes to the HTML code that is present on all of your web pages.
·Off-site Optimization. Making sure your backlinks are relevant and of quality – not covered here.

On-site web SEO is important. If changing the HTML code sounds complicated, you need to read this list otherwise you will not be able to achieve success in any format:
Keywords are vital. Knowing which ones a will achieve the best result involves using research tools. You need to know what search terms people are using to search for your business niche and using them in the correct manner.
Meta Tags – Title. Make sure your title Meta tag has the right amount of the requisite keywords – no more than 70 characters in total, including spaces.
Meta Tags – Description. Use a bit of your web page if you like but it must be a brief description of what you are offering – no more than 160 characters including spaces.
Webpage Content – Text. You should write a short piece of copy, between 150 and 30 characters in length that contains sufficient keywords. This is known as keyword density and is an essential part of website SEO. This is what is used to rank your page correctly.
Webpage Content – Image, Audio, Video. Self-explanatory, make sure you include this type of content as it is good for your rankings and it makes your website far more appealing.

Following these website SEO tips will ensure that your website is seen by the search engines. The more professional and unique your content, the more likely it is to be ranked highly, thus making it visible to potential customers.

Cut Cost, Increase Profit with Small Business SEO Services

To be successful with an internet business it is essential that you use SEO techniques. This is especially true of the small business, even those with limited budgets. Using small business SEO methods will ensure that your website receives maximum exposure with the minimum amount of fuss and cost.

Small business owners will want to look around and get the best deal for their money. Small business SEO techniques are neither quick nor are you paying for a one-off service. It is an ongoing method of ensuring that you get the best return on a regular basis. There are plenty of firms who offer small business SEO packages these days at an affordable price.

Small Business SEO Strategies:
1) Original Content: Search engines rank better on original and new content that is relevant to the business. A small business SEO provider will make sure your website is optimized with at least 10-20 pages of relevant content, all of which are highly relevant and don’t contain repeated or filler content.
2) Keywords: Keywords and the use of them is the single most important part of small business SEO. Selection of the right keywords and their placement is vital if you want to achieve top results and high rankings. Depending on your business and its location, you will either use Local or Global SEO practices in order to reach the intended targets.
3) Quality Traffic: You want traffic to your website but it has to be quality, not quantity. A small business SEO consultant will ensure that you only receive traffic that is liable to purchase your product or service. It’s better to have 5 quality visitors than 50 passers-by. Making sure your content is relevant and up to date is the best way of ensuring the right visitors.
4) Link Building Services: All online business needs to carry out link-building – it’s the only proven way to get traffic flowing. For the small business, an SEO consultant will employ different practices, as opposed to a large business. He will use local services rather than global to ensure that your website reaches its target audience.

Promote Your Business with Affordable SEO Methods

One of the most important parts of any business is website promotion. Do it right and your business will take off; do it wrong and it’s likely to come crashing down. You can do it yourself but is best to hire a professional for the job. It doesn’t need to cost the earth either; there are plenty of affordable SEOservices that you can use.

By affordable, we mean a service that is competitively priced, dedicated to your needs and provides the required results. Many businesses refuse to use these services but, in today’s cut-throat business world, only the best advertised businesses will be successful. Finding an affordable SEO consultant will pay its own dividends and is well worth the initial cost.

A badly designed website will cost you your ranking on the search engines, your business and your reputation. When you think about hiring a consultant to help you, think of the tax incentives you may be entitled to, and the reductions in overheads and labor. Take these off of the cost and you’ve got your affordable SEO service.

Things to Know About SEO Services
1) Out of the 85% of people who use search engines, 75% don’t get any further than page 1 of the results.
2) There are over 100 million websites, each of which wants to be at the top of the list.
3) Online businesses are growing at around 20 – 25% per year – visibility is of the utmost importance if you want to succeed.

Using an affordable SEO service will ensure that your website receives the correct ranking on the search engines for the most visibility and the best exposure.

How much traffic you receive will depend entirely on how your SEO consultant works. If he uses underhand techniques, your website is liable to be banned. Most affordable SEO services will need at least 4 or 5 months to start generating any significant results. If they tell you they can do it within a week or even overnight then don’t waste your money. Hiring a company that is experienced and ethical will ensure, not just a worthwhile return but that you will get an affordable SEO service.

First Page Placement on Google: Two Routes To The Top

When you’re shooting for the elusive first page placement on Google, you have two simple choices: the overnight-celebrity option or the long-grind option.

Sure, Baby, I can make you an Overnight Celebrity
If you want the glamour and sparkling lights of topranked placement now and you’re willing to spend to get it, pay-per-click marketing is the option for you. Pay-per-click, or PPC, marketing is what creates those “Sponsored Links” at the top and sides of nearly every search.

The advantages of PPC are simple but powerful:

  • you don’t pay anything unless someone clicks on your Sponsored Link.
  • everyone who clicks on your Sponsored Link goes straight to your landing page, where you have the chance to turn them from a surfer into a customer.
  • the sponsored links start appearing the moment you’ve finished setting up the campaign, so there’s no delay; your customers arrive minutes after you’re done.

On the other hand:

  • Compared to a mature SEO campaign, the cost of PPC visitors is obscenely high.
  • If you don’t do your keyword research carefully, you can end up paying for a lot of visitors who are looking for information rather than a product or service to buy.
  • When you stop paying for PPC, it stops working instantly, too — there’s no ‘residuals’.

The Long Grind
The other option for first page placement is straight up organic SEO — doing everything you can to make your website look good to Google. This is a huge field and it takes an SEO company to do the job well.

If you think you might like SEO, it’s probably because:

  • SEO, once it’s matured, is extremely efficient money-wise, almost to the point of generating free traffic.
  • Visitors that come from a well-designed SEO campaign almost always arrive with the intent of buying what you’re offering.
  • Once you start getting traffic from SEO, you’ll keep getting traffic from it for quite a while, even if you stop paying for it for a while.

On the other hand:

  • SEO takes a long time to mature — six to twelve months is normal, and double that in particularly competitive markets — and until it matures, it can feel like you’re just throwing money down a hole.
  • Because of that, you can’t be guaranteed results when you pay for SEO; the best you can be guaranteed is that your website will move upward in the search rankings, which is not nearly the same thing.

6 Small Business SEO ProTips

Start With Your Budget
The single most distressing fact about small business SEO is that it requires both time and money, and the less money you can put in, the more time it takes. That’s because the effects of SEO are cumulative, and the more you pay, the more an optimization company will do for you in a given time-period. So the first thing you need to do it figure out how much you can afford to put in each month, knowing that the more you put in, the faster it’ll become profitable.

Go Local
For a small business, it makes much more economic sense to invest in local internet marketing than in broad-scale marketing. Unless your business happens to be able to ship all over the world (or offers an entirely digital service), you don’t want to pay your optimizer to get hits from London and Senegal — you want customers that will actually buy from you.

Pair with PPC
SEO taking as long as it does to work, you might want to consider a pay-per-click marketing campaign to go alongside your SEO campaign. Yes, it means spending even more money, but PPC has bottom-line results the very next day, and if you calculate your percentages right, you can use the profit from your PPC campaign to pay for itself plus the SEO work you need done.

Be Penguin- and Panda-Approved
‘Penguin’ and ‘Panda’ are (vaguely) recent Google updates that made a lot of SEO techniques invalid. Don’t work with any optimizer that isn’t able to explain why their techniques are still valid under Panda and Penguin.

Look For Similar Results
Many search engine optimizers will take any old customer that comes along, without paying much attention to the details of each customer’s unique market and circumstances. Ask a potential SEO company if they’ve had success with customers like you, and ask them to show you. If they can’t, check out their competition and ask again.

Settle In For the Long Haul
Even after your SEO efforts start showing a profit, you’re not done — if you cut off your SEO spending the moment you see positive numbers, you’re going to be overtaken by a hungry competitor who is willing to spend enough to knock you off your top spot. SEO spending is something you’ll be doing for as long as you intend to have an Internet presence — just keep looking at the RoI and remind yourself that it’s well worth every penny.

Questions to Expect From Your SEO Consultant

First and for most, your SEO Consultant should engage conversation with you about your goals. Expect specific questions about sales goals, and overall business goals.

How Long Has Your Site Been Activated?

This may not seem like an important question, however, it has a lot to do with your visibility on search engines. The longer your site is up and active the longer Google has to recognize it. Putting time and work into your site is the main factor but if your site is fairly new, more work and patience is involved and should be expected.

What are Your Products and Services?

Everyone involving in the growth of your company needs to know the main product or type of services you want to distribute.

Regardless if your main goal is to increase your visibility or overall sales, your “must-have” products or services are priceless to know. This specific information is essential to prioritize focal services top to bottom.

Who is Your Primary Targeted Audience?

This question is not only important for your affordable SEO company but also important information you should be aware of. This is an overall strategy for marketing, but this can also drive plans for engine placement and ad messaging.

Your consultant will go over targets for impressions delivered to your specific targeted audience.

Are There Specific Offers You’d Like to Promote?

It’s important for your consultant to know what promotions and offers you are providing. If you’re on the fence about running a PPC ad this is even more crucial in order to test these specials through your PPC campaign.

To receive and immediate response PPC is a great way to distribute marketing messaging. Testing your promotions through PPC you are able to analyze through your audience in an efficient way what receives attention and profit, rather than, what doesn’t.

 

Search Engine Session!

Search engine optimization professionals and even webmasters follow search engine guidelines in order to gain the highest rankings on them. Paid search marketers pay in order to be highlighted on them; and consumers use them while exploring for businesses, entertainment, answers or information.

 

For many years now, the search engine industry has developed into the prosperous condition it has grown to be today. As everything else in life, search engines come and go; however those major search engines that still stand today, are the ones you and your company want to target for first page placements!

 

Google is the most dominate search engine to date. Google appeals to roughly 60% of worldwide searches at 37 billion. Most common search engines in the U.S. include Google, Bing, Yahoo, Ask.com and AOL. All of these combined consist of hundreds of billions of searches each month.

 

Other Major Search Engines throughout the World

 

Google takes the place as the most popular search engine in the U.S. and even most of the world. Search engines in other countries like Google, have maintained to be more dominate as well. If your business is interested in marketing other countries this information may benefit you.

Baidu, in China, can be considered MVP with more than three out of every four searches made on their engine. Baidu, like Google also offers PPC management which is also similar to AdWords, These AdWords are placed as the highlighted top portion or the right side margin of results.

 

Yandex, in Russia is the most used search engine over all the Russian-language search engines. This engines tactic is to focus on algorithms and data in the Russian context.

 

Guruji, in India focuses on displaying better results to Indian searchers. Relating to Yandex they also use algorithms towards the Indian context. Everyday there are new articles that contain over 1,000 live feed including news and entertainment.

 

Search engines and Search Engine Optimization (SEO) is such an essential part to expanding your business to others through the web.

B.L.O.G.

Better Listings On Google

Blog creation is not all just for entertainment but for business matter as well. Here’s how it works. Blogs, no matter what the business may be, can increase your visibility on search engines; if done right. The way Google ranks companies is by initiative. If there are continuous blog postings, or links in regards to the same matter of business you’re dealing with, then Google will pick up on your main keyword phrases and keep you in mind when those specific keywords are typed into a query. Blogs help small business gain top page placements on Google. You have to remember, that search engine optimization, also known as SEO, takes great partnership with blogs. Because you are sharing productive content about subjects associated with your organization, you receive these higher rankings above those who don’t take the time to do so.

Here are some options to begin blogging:

Blogger

The grandfather of blogging started off with Blogger. Blogger is a easy, quick site for begging bloggers. Blogger is also owned by Google. In other words your content will be set live on the server.

Tumblr

Tumblr & Posterous are very similar. They both are “Twitter-like” and break the posts into specific categories. These categories can be divided into photos, quotes, music and more. This is a great way to keep a live stream going. Tumblr is known to be an effective place to create a community around your findings and sharing your new ideas.

WordPress

As one of the most popular blog platforms today WordPress is free and easy to customize. WordPress is available for everyone and anyone to begin right away. WordPress is also known as a hosting service, so do not be confused. WordPress is supported by a volunteered community who work very hard to improve the platform every day.

Trick or Treat?

Search engine optimization is now an essential part of any business’ marketing strategy.

Many internet marketing companies will either trick or treat you! When choosing a specific SEO marketing company, one must abide by these 5 steps:

  1. Choosing who you trust is not an easy matter. Who you rely on as your SEO partner is the same process and shouldn’t be rushed into. Become more familiar with search engine optimization as much as possible before you decide whom to sign with. When done properly a reliable relationship should be formed.
  1. Most salesmen will promise you that they can fulfill top results of major search engines. They promise you top rankings, but do they have top rankings? Also, ask if the SEO company has a proven record of success.
  2. Be cautious to verify references. Realizing whether or not the SEO firm actually has improved their clients’ rankings is extremely essential. Take time to review testimonials about the company.
  3. What can they offer you? Do they have any guaranties? Well rounded marketing companies will not only target search engine optimization campaigns but PPC Management, social media options as well as much more. Giving you these options and references towards what will benefit you most is what you fundamentally need. This becomes a very fine line with trust. Trust is always a tricky matter, however in the long run the marketing company needs to be on the same team as you and offer you strategies best fit for your company.
  4. Does the consultant elaborate what they are actually doing? Do they discuss why they’re doing it? In other words are they just suggesting to already trust them? This method should set off some sort of trigger. Of course you won’t need every tad bit of information how to micromanage your campaign although, your SEO process should be able to either be viewed in some sort of a client area or be explained properly. Especially in the beginning process, the consultant should discuss with you their recommendations and why they feel this is the best method for you.

The influence of proper Search Engine Optimization has the potential to sky-rocket your sales or hurt the recognition of your brand. This visibility and credibility towards potential customers if not done well, can be damaging to your company. With the vast amount of SEO and marketing companies available please take the time to do your research and be aware of any red flags.