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Category: Search Engine Optimization

What you need is what we have!

Optimizing a website for top search engine results takes time and strategy.

A statement from a doctor towards your health is far more trust worthy than your friends opinion right? Why is that? Because the Doctor has a degree and profession in health care. Same goes for Internet marketing. You can’t have your friend tell you how to market your company nor attempt to do it! That’s why there are professionals to take over the hassle for you! Search Engine optimization or any type of internet marketing campaign needs the statement and expertise from a professional! Elite Marketing Solutions; free of charge, offers you a chance to speak with one of many Senior Web Analysts. These professionals will go over the type of work you and your company may need to expand your visibility successfully.

Four main topics to review:

Keyword phrases: Which keyword terms your company will be first page placed?

Your competition: Who is ranking above you and why?

Exposure & Location: What areas would you like to provide your type of service to?

What are you online marketing goals? Recommended strategies to achieve those goals!

What is the importance?

  • Keywords target inquires related to your business.
  • Learn techniques to surpass your competitors; BE the competition!
  • Are you providing your service nationwide? Or local? Different methods are taken towards both.
  • Knowing what you need is important to accomplish what you want!

With the knowledge and advice from an expert here at Elite Marketing Solutions, there is no stopping you to achieve your branding, visibility and exposure triumph! Call now and set up a date to have a free website review.

 

Easy Content Strategies

Trust us when we say less is more. Blog creations are a big fan of this “less is more” statement. It was studied that people are more likely to take more interest in reading content within a 100 to 200 word-span rather than anything longer.

When it comes to larger ideas you wish to expand on, try working on a brand you can easily market to build a value long term.

Gaining visibility with proper content

  • Don’t solely aim for Google’s first page placements as your route to market. Coordinate across different directories – social, website and off page.
  • Take into consideration your timing. Just as hours of the day affect email rate along with social sharing, so does content publishing. Arrange accordingly for maximum results.
  • When planning content, also consider:
  • Growth in audience
  • Engagement and improvement
  • How you create revenue
  • Acknowledge your targeted audience. The more you know about your customers the more you are able to address a specific tone to use and how to write for their understandings.
  • Understand your customer’s wants. Different People have different needs. Segment your customers and provide them the results they wish to see.
  • Be creative with your content. Search engines despise the same repetitive writings. Strategize your content for every channel, so they deliver the same catch but with different pitches.
  • Easily forgotten, yet extremely important is your content flow. Make sure what you are saying is understandable and flows well.

First Page Placement: Two Paths, One Result

There’s exactly one absolute law in search engine marketing: if your website doesn’t have at least one first page placements on Google, you’re not going to get enough traffic to survive. Even a 100% conversion rate won’t help you if you only get a visitor every five days.

There’s two (white-hat) ways to achieve a first page placement, and they’re both equally effective — only perhaps under different circumstances. The first, organic SEO, is slow, less expensive, more efficient, and lasts a long time. The second, pay per click marketing, is fast, more expensive, less efficient, and ends the second you stop spending money.

Organic SEO
Organic SEO is essentially the art of ‘tricking’ Google into putting your website at the top of the rankings for specific keywords. That’s accomplished through a huge variety of tricks (a complete SEO Bible would be longer than most encyclopedias) most of which involve manipulating the website itself to appear more relevant and authoritative for specific keywords (on-page SEO) or linking to the website in a way that makes the website appear more relevant and authoritative for those keywords (off-page SEO).

Organic SEO is slow because the way Google calculates authority is based, at least in part, on website age and number of incoming backlinks — and if you build too many backlinks too quickly, Google will penalize you for ‘cheating’. So it’s a process that builds up over time. That said, the cost-per-visitor once you reach the top spots is almost nothing, and the authority you’ve built take a long time to fade away.

Pay Per Click Marketing
PPC marketing is basically ‘paying Google for traffic’. All of the “sponsored links” you see when you Google something are people who are paying for PPC marketing. PPC marketing is drop-dead simple in concept and bewilderingly complex once you get into it — that’s why it’s always a good idea to hire a PPC management team to take care of the details for you — anything else is basically wasting money.

PPC is fast because the moment you get your campaign set up, the ads start appearing and people start clicking. However, you will pay at least a few cents for every visitor that comes to your website — so you’d better have the conversions and the profit-per-conversion up high enough that you can afford to do so.

Affordable SEO Comes In Fast or Good: Which Do You Prefer?

Affordable SEO is a tough term to define, because depending on your business’ precise financial circumstances, the kinds of ways that you can afford something can change pretty dramatically. But let’s assume that you’ve figured out which services you can afford: there’s another decision you have to make. Like most things in life, SEO can be any two of affordable, fast, or high-quality.

Fast, affordable SEO
Fast, in this case, measures the amount of time it takes you to achieve a first page placement. Fast SEO might still take a month or two, but during that time you’ll be able to track your climb through the rankings. It’s exhilarating to watch — but of course it comes at a price.

Fast SEO isn’t truly high-quality SEO, which means that while you’ll reach the first page quickly, you won’t ever reach first place. To break into the top few spots for almost any keyword takes a pretty extraordinary investment — and for any keyword that’s actually worth breaking into, it can take months of strategy, planning, and execution. On the other hand, studies have shown that some 40% of clicks go to that top slot — and only 8% make it to the person in the #4 position. So it can be worth the wait when you finally get there.

High quality, affordable SEO
The other option, then, is to go for the high-quality links right out of the gate. Skipping things like directory submissions and press releases, the high-quality approach goes for links that require a lot more individual work, but are worth a lot more as well. Blog posts, social media mentions, article writing and distribution.

The downside, as you might imagine, is the pain of waiting month after month as your website crawls from number 12 to number 11 to number 10. The upside is that once you reach number one — often a year or more later — you’re not going to be toppled by some upstart with a decent SEO strategist and a slightly larger budget.

Targeted Email Marketing, We’ve Got Your Number (It’s 91)

If you’re not already familiar with targeted email marketing, here it is in a mere sixteen words: surfers give you permission to send them emails, and you market to them with those emails. It’s called “targeted” because (presumably) people wouldn’t give you permission to send them emails if they didn’t want to receive them, and it’s called “marketing” because you intend to get them to purchase something.

So what does the number 91 have to do with targeted email marketing? Simple: 91 is the right number of days to send someone email. This is controversial, and the Los Angeles SEO company I’m ghostwriting this blog for probably doesn’t want me telling you this. They’d rather you never stop sending email to someone once you start, and there’s a couple of reasons why:

1) Lists look impressive when you can say you have 10,000 or 50,000 subscribers. If you drop a customer after 91 days, you probably won’t ever reach those numbers.

2) Emailing lists are generally charged by the number of people on them — so those big numbers mean more money for the company administrating the list.

But the reasons why 91 days is optimal for you, as a small business doing targeted email marketing, are pretty decent:

1) Emailing lists are generally charged by the number of people on them. You don’t need to spend money sending emails to people that aren’t paying attention to your emails anymore.

2) If people haven’t purchased anything from your emails after three months (90 days), it’s time to hit them with one last, super-amazing jaw-dropping offer on the last day — the 91st day — and if they don’t respond to that, drop them like a bad habit.

If they do reply to an offer, make sure that as a part of that offer, they sign up for your other mailing list — the one for people that have been proven to reply to offers. THAT mailing list, you should keep people on forever, because once people have proven that they’re willing to buy from you, they’re much more likely to buy again…and again.

Small Business SEO And The Art of the ‘Service’ Page

Small business SEO is a fairly straightforward affair as far as SEO is concerned. You have a page, you have some keywords you’ve researched, and you optimize the page so that it ranks well for those keywords. Everyone’s pretty familiar with the first step — but what do you do when you’ve optimized for all of the keywords you can reasonably fit on your landing page?

You have to make another page, naturally. Many SEO companies will develop a specific landing page just to fit some new keywords on, but that’s inefficient and can actually penalize your page if Google decides that your ‘spare’ landing pages are low-quality or otherwise detract from the rest of your site.

Instead, we encourage small businesses to develop their ‘services’ page into a landing page. The services page is the second page seen by most surfers — they land on your landing site, they’re not quite ready to buy yet, so they look for more information. The services page is the natural selection. But there’s no particular reason you shouldn’t be promoting your services page as though it was a landing page.

Consider: the services page is where surfers go to lean about your product. That’s what your landing page is basically intended to do as well, right? Also, your services page had better have a strong call-to-action on it (just like your landing page), or you’ll lose out on people who are on the verge of a buying decision once they read about how awesome your services are.

In fact, in almost every way, your services page acts like a selling page — it just doesn’t have to have the big shiny banner and other niceties that a “normal” landing page does. It’s an optimal opportunity to expand the keywords you’re pursuing with your website’s SEO while offering your surfers a ‘shortcut’ to what they consider the important part: the answer to the classic buyer’s question “What’s in it for me?”

Elite Marketing Solutions: Where You Have All Your Internet Marketing Needs Fulfilled

Need SEO service? Check. Need mobile website creation? Check. Blog posting? Link building? PPC Advertisement? Check, check, check! Elite marketing is one of the few marketing companies that will not only offer you Search engine optimizations but a wide verity of internet marketing campaigns.

We take pride in our company, our clients, and the profession we display. Internet marketing is such an essential part of businesses around the world today. Since more than half of the population uses the internet as a main source for information having your business or service accessible to searchers is a great investment to look into.

PPC is an acronym for Pay Per Click, meaning you will be located in the top three yellow highlighted sections on any search engine. This type of advertisement is beneficial for those business that want quick and easy results to the top center part of the page.

Web content, Development & Creation: Either one, both or all of the above we can offer to you. With a site comes a “home page” “about us” “contact us” maybe “tutorials” and so on. The more content you have the better your site looks, the more official your business will appear to be and the more trust you will have in your potential clients. As much as we preach don’t judge a book by it’s cover, many things are. If someone may stubble across your site and it appears to be weak looking or plain the less people are going to want to be interested if there eye isn’t caught right away.

Mobile Website layouts are as important as cell phones; almost everyone has a cell phone, so why don’t you have a mobile website? Because most people have 3G connection now on their cell phones a lot of the searches are done through a cellular device. If your website is not built or set up for mobile cell phone layouts, those are potential clients you are missing out on. All around whether it’s for restaurants, grocery stores or different serve companies have you noticed the new “QR Codes”? These somewhat resemble bar codes in a square like shape. These QR Codes make it simple and easy for people to scan the code with their smart phone and direct them straight to your site. When you sign up for a mobile website creation with us we will provide you with one custom just for you and your site.

For more questions information and knowledge on more services, don’t hesitate to pick up the phone and call 866-930-0367 for a quick quote on any type of service needed. We are known for our affordable prices and money back guarantee if we do not demonstrate what we promise to you.

Writing Articles = Developing Links

Not only is rich content essential and good eye candy for your website, but with articles come links.

Inbound links is a huge part in assisting your site more rankings! Inbound links also have the potential in providing genuine traffic to your site in which you are aiming for. Different companies use several different methods in driving traffic to their site. PPC, paid advertising are some examples of marketing, although the most cost-efficient marketing strategy would be to publish more articles! Articles are effective in two immense ways:

1: Exposure & Reliability– With credibility that article writing may provide to your site is always a good look and cushion to have for your business. The more content written for your company the more reliable your site appears to others. Once you have someone’s trust where can you go wrong? EXACTLY! Not only that but you also gain the benefit of more traffic with your targeted audience. Visitors will come to your site directly from different article postings.

2. Increasing Link Popularity– When there are different keyword phrases such as Marketing Solutions or affordable SEO, different viewers from different site will see your link, understand they are more interested, click on the links & BOOM; they are on your home page! It’s an easy way to draw people from other sources back you’re you.

With quality content and articles over time may benefit your site and business tremendously! In time your website itself may become a sufficient resource for others. Believe it or not different web masters search through numerous sites for reliable trust worthy sites to link information to. With much emphasis on shared linking or link building especially in these times, those webmasters will link to sites for reasons as simple as feeling their visitors will be interested in your specific content.

Easy tasks: Build a decent website with quality content; keep it simple to navigate through. Create sections for specific areas; such as contact us, articles, about us etc.

For more information please call 866-930-0367 or visit www.eliteseomarketing.com; a great way to increase your visibility and work with your price range.

The Key Word is Keywords

When trying to target a certain audience to draw the most attentive and accurate audience one must spend a significant amount of time focusing on keywords. A keyword record is a list of detailed and descriptive words that are used to deliver the proper information to users who may be in need of your type of business.  The keywords that you choose should be similar to your webpage along with the city or state you want to target.

One of the first steps in getting started with any SEO campaign is determining your most relevant keyword phrases to your type of service and or product. Making sure that the most valuable keyword terms are presented is so crucial; for this is a prime way for people to view your site and see what there is to offer. In doing so, keep in mind the final accomplishment are those potential clients becoming final sales.

Choosing the proper keywords depends on the audience you would like to target. Depending where located, which search engines are typically most used or are the most popular. Above all and most importantly which words someone can easily associate your business with.

For the united states as example; Yahoo, Bing, Google etc. are most commonly used worldwide. 84% of people that surf the internet have used search engines. 87% of search engine users admit that they locate the information searching for through search engines. If a company can guarantee you first page placements on these major search engines; what is there to lose? Why are you wasting your time?

Elite Marketing Solutions will take the time to set up essential keyword phrases that will benefit you and your business and make it sky rocket off the roof! Elite Marketing Solutions ranges from all internet marketing purposes but one key element we are known for is our SEO work. Give us a call and get a quick easy quote from one of our Senior Web Analyst, who will take the time to view your site, your competitors along with much more information for you to benefit from.

Can Small Business SEO be Affordable SEO?

For most of America’s small businesses, SEO is one of the last things on their mind. Most businesses still don’t have a website, and those that do think of their websites as a nominal web presence — they have it because they’re supposed to, not because it’s part of their marketing plan. If they understood how effective and affordable SEO could be, they might be singing a different tune.

Putting together a killer webpage isn’t actually all that difficult. The chief thing to recognize is that, unless you’re already an expert in HTML, Flash, Cascading Style Sheets, and graphics design, you don’t want to do it yourself. You need someone who does professional business websites for a living — if you’ve ever visited a small business website and recognized the web styles of the late nineties in action, you know why.

That means that before you even worry about SEO, the money starts to flow. But the best website in the world is just a placeholder without traffic — and that’s what SEO is for. So you spend more money on SEO.

At that point, a dichotomy emerges: there are those websites that will simply never pay for themselves, because they’re not written in a way that drives customers to spend money online or drive them to walk through your front door — and then there are websites that successfully make money The definition of affordable morphs, at that point, from a perspective of “how much of my budget can I afford to spend on this” to a perspective of “is this bringing in more than it costs?”.

If you’re a small business, you can make money from your website in several ways. You can sell things directly from your site. You can offer coupons that people can print off and bring in. You can even offer emailed newsletters that tell subscribers all the reasons why they should come into your store week after week. The options are limited by your imagination and your budget — there’s no reason why any business should ever have a website that isn’t making money.

If the combination of website+SEO is making money every month, then your SEO is affordable, end of story. You might find a more cost-effective deal elsewhere if you poke around (it’s actually less likely than it might seem), but as long as the bottom line is net-black, congratulations — you’ve built a website that’s good for your business! Keep it growing and watch the profits improve.