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Category: Search Engine Optimization

All About Backlinking!

The term “backlinks” is a term you and your online business should be very familiar with. Backlinking is key and absolutely essential to you and your business, if you use them right. A backlink is a form of a link from third party online site that links back to your site for information, also known as an anchor text backlink. When Google sees more credible backlinks to your site your site is viewed as a trustworthy site. The reason being is because your site has more “votes” and work put into it. The more trustworthy your site appears to be, the higher it will be ranked on Google and all other major search engines. The outcome in ranking higher is more visibility to your site for potential increase in customer visits. There are many forms and strategies for backlinking. You may post on online forums; create a Blog to continuously update, different directories to post submissions, Social book marketing etc.

If you generate a new website, your first priority is for Google to recognize it. Once your site has been distinguished, Google can gain more traffic to your domain name or any links you wish to associate your site with. This process is known as being “indexed”. Indexed is basically catching Google’s eye to your site and endlessly checking up on it and refreshing the site. Google goes back to the site after being saved in the database Google has, and sees all the changes made to it. This benefits you because if you create a certain link such as “pool service” for high rankings, the backlinks created to link back to your site Google will recognize “pool service” as an important phrase that is relevant to your site! In the end it’s a win/win situation!

Becoming indexed may take weeks if you don’t go about it the right way. Although when signing up with an organic SEO company they know the process and procedure correctly by submitting your URL to a good amount of high authority website directories which will guarantee you being indexed within 24hours!

How to Gain More Google Clicks

AD Words x PPC + SEO = GREAT BUSINESS SUCCESS!

Finally a math problem that can be so easily solved! AD Words, PPC Management and SEO services are very easy tasks to accomplish which are also extremely beneficial for your business that may appear online.

AD Words: The Ad Words program involves national, local and international allocation. Google will automatically establish the topic of pages and distributes related ads which are based upon the advertisers’ targeted keyword.

Publishers will choose channels to assist Google’s placements for advertisement on their pages. This is for increasing their ad company. As you may know there are several different categories of ads that may be ranking across Google’s network. This includes text ads, image ads, video ads, banner ads as well as mobile text ads.

One way to manage the building of your ad word accounts is search engine marketing organizations. What they will do is offer you several different types of services such as PPC or SEO as a business service.

PPC & SEO: PPC stands for Pay Per Click meaning exactly that; paying per click onto your page. PPC management raises your company very quickly into the yellow highlighted sections on Google. This section is listed at the very top of Google if you were to run a search. What PPC does is gain you rapid high rankings, which of course comes with a cost. Every person who may click on your ad is charging you per click.  You are paying per click but appear visible at the very top of Google for potential clients. If you may need to set up a budget where you can only reach a certain amount of clicks, no worries that is applicable for you as well.

SEO represents Search Engine Optimization. Signing up with a proper affordable SEO company is key! With search engine optimization you gain organic searches on Google and capable of saving tons of money while gaining it all back with the expansion of your online business. Certain keywords that you accumulate from will be the essential input to your rankings. An SEO company can help produce different tactics that will increase your visibility as well as rise above your competitors. To figure out which keywords and with which titles your competitors are listed under Google and or your SEO reprehensive will assist you with the proper information to triumphant to the top!

Either Pay per click or Search Engine Optimization will work to benefit you and your online business.

Which Is More Affordable, SEO or LBM?

LBM, or Local Business Marketing, is a concept as old as businesses themselves — it’s an umbrella term for any activity that encourages people to be aware of your business. Putting an ad up on the backstop of your local T-ball diamond, buying a radio spot on a local county channel, and paying someone to stand on the street corner and wave a sign at traffic are all classic examples of LBM.

SEO, on the other hand, is online marketing — meaning, among other things, you have to have a website. SEO doesn’t drive people directly through your door; it drives traffic to your website instead. Then your website has to either drive them through your front door or convince them to part with their money online.

So which is more affordable: SEO or LBM? It’s a difficult question to answer, because neither one is a direct correlation of dollars spent to dollars made. The very meticulous can track their daily numbers and do a day-by-day comparison of a month before they put up that ad on the backstop and a month afterward and see if business spiked on or the day after a T-ball game, but it’s not a certain thing. Neither is SEO; just because you did a hundreds hours of backlinking work doesn’t mean that the traffic increase to your page is entirely because of the money you spent on SEO.

There is one factor, however, that definitively tilts the balance in favor of SEO: rankings are persistent. If you spend a year with your ad playing three times every day on the country channel and then you stop, your net ‘residual’ benefit is zero for all reasonable purposes. If you spend a year building backlinks to your website, those backlinks (if they’re made correctly) will last essentially forever, which means your search traffic will stay high even if you stop spending money on SEO.

That’s why, as you might expect from an SEO company, we firmly believe it’s wiser to invest your advertising budget into SEO rather than LBM. The long run will thank you in the end.

Watch A Top Los Angeles SEO Company Build Backlinks

OK, it’s not often that a top-ranking Los Angeles SEO company goes into any amount of detail about what exactly it does when you hire it to put your website on the first page of Google. Every SEO company likes to pretend it has it’s own super-secret proprietary information that only it can use to succeed in a way that no one else can.

The truth, however, is much simpler: most SEO companies do exactly the same stuff. The difference is almost never in the techniques they use — it’s in the details, like customer service, speed, accuracy, and quality of content. The details that separate an all-American company from an outsourced train wreck.

Here’s what our company does when you ask us to guarantee first page placement for your website:

  • Analyze Your Website: We check out your website to see how it conforms to the rules of on-site SEO, and to make sure that it’s professional-looking and ready for the public.
  • Alter Your Website: If it’s not, we’ll give you the specific HTML changes you need to make sure the SEO is spot-on…and we’ll offer a few suggestions to make it a bit more polished if need be as well.
  • Keyword Research: The most important part of ANY SEO operation. We take our time on the keyword research, making certain the phrases we’re going to target will be money-makers as well as being within your site’s grasp.
  • Quick Links: Once we know what keywords to target, we split into four groups. The first group pumps out swarms of small, quick links like social bookmarks and directory submissions. These fast links give Google evidence that your site is growing and isn’t going to go anywhere anytime soon.
  • Slow Links: The second group starts putting together content and distributing it across the best content directories on the Internet. These slower links are stronger individually and cast a wide net with which to capture customers.
  • A Blog: The third group will create a blog for your company, SEO-optimize it, and start putting out fresh content on a regular basis. This helps remind Google that you’re an active and evolving company that deserves frequent attention.
  • PPC Management: The last time uses pay-per-click marketing to get your website on the front page of Google instantly and keep it there while the other three teams’ efforts kick in to give you a natural, organic ranking.
  • That’s the entire plan — sounds simple, doesn’t it? Of course, every one of those parts has an immense amount of experience and expertise that goes into it, which is why companies like ours exist.

Subdomain Links, Unique Root Domains, and First Page Placement

Here’s an interesting fact: of all of the various statistics that you can easily measure about a website, there is one single number that most directly correlates with high rankings on Google. It’s the number of unique root domains you have that link to your website.

So, for example: say you have a website that has 400 backlinks from 7 different root domains (say, for example, because 200 of those backlinks come from blogspot.com — because he does a lot of blog commenting — and another 195 come from squidoo.com because the guy loves his lenses.) Then you have another website that has 55 backlinks from 24 different root domains. The guy with almost 1/8th as many backlinks is more likely to be ranked highly on Google, because he has three and a half times as many unique root domains linked to his site.

Until very recently, this was also true of subdomains — a subdomain effectively counted as a different root domain. (A subdomain, if you didn’t know, is the part of the URL that comes before the website’s “main” name — so ‘arananthi.blogspot.com’ is a different subdomain from ‘taotenshi.blogspot.com’.) They were counted as separate domains for a long time because subdomains were only really used by big sites like blogspot to separate out their various authors.

Of course, SEO companies caught on and realized they could easily make hundreds of subdomains and backlink from each to a site and pull lots of linkjuice without ever even having to register a new domain name. So Google changed things up and made subdomains count as the same domain as the root domain.

What that means for you — or rather, your SEO company — is that it’s no longer profitable in terms of first page placement to invest in more than one Squidoo lens, more than one Blogspot microblog, more than one of anything on the same URL, really.

The exception that proves the rule, of course, being content that’s valuable for being content rather than as a backlink — so you still want regular blog posting, regular articles up on the top article directories, and all that. Content is still king — it’s just not quite as effective SEO as it was a short while ago.

Why Every Website SEO Company Needs To Master Public Relations

If you intend to do any serious amount of business with your website, SEO is only one small part of what you need to succeed in today’s internet business environment. Having backlinks used to be the be-all and end-all of SEO, but with last year’s Google update codenamed Panda, lots of things changed — and each successive update Google performs, from increasing the number of secure searches to punishing content mills, only pushes SEO further into the realm of PR.

Here’s what I mean. It used to be that you could outsource a few dozen 250-word articles to your friends in Bangalore, get them spun into a dozen articles each by some other friends in Calcutta, and post your 144 articles to 144 different article directories to get 144 unique backlinks with controllable anchor text and LSI — and it would matter. Not anymore.

Panda has killed thin-content pages — especially those on weak websites (like almost any article directory that’s not on the Top Ten Article Directories list.) You can still do that whole process, and it’s even gotten cheaper and quicker as automation software and outsourcing quality has improved; it just won’t actually bump your traffic much at all. If you want to see improvement in your rankings, you have to play to Panda’s demands — and that means real content on quality websites that pass legitimate juice through your backlinks.

So how does that force organic SEO and public relations to join hands? Simple — if you’re creating fat content, people will read it. If your content is looking like it has being written in the Bangalore, people are going to associate that level of quality and knowledge with your company forever. You never know which piece of content will be the one that a given surfer will find and use as his first impression of your company — and you never get a second chance to make a first impression.

In other words, every ‘fat’ backlink you post needs to be something you would proud to have your customers see. And that means hiring an SEO company that knows a little something about PR.

How Will Secure Search Change Small Business SEO?

Google has started redirecting people who log into their Google accounts before searching to a new, more secure form of Google search. The difference is a small as an s: it’s https://www.google.com instead of http://www.google.com — but the effects the change has on the searching process are profound to everything except the searcher.

If you run a search on the new secure Google, you won’t notice any difference at all — but the owners and users of first- and third-party applications ranging from Google Analytics to Market Samurai will. Those applications take information from Google’s database of searches and use them to tell various people about your Google searches. The new secure search prevents those applications from ever getting your data.

If you’ve got Analytics, for example, and someone uses Google to get to your site, you’ll learn that they did so — but you won’t get to see what search term they used to get there. If you use Market Samurai, you won’t see the missing data, but the data that you don’t see will be incomplete — because whatever small percentage of people that are using the secure search don’t have their data counted by MSam’s keyword research module.

So what does this have to do with small business SEO? Pretty simple: even if all your doing is basic local internet marketing, you still need to know which keywords to target. As secure searches become more and more common (and Google has said outright that this is one of their goals!), obtaining the information you need to properly target keywords is going to get more and more difficult.

That said, this isn’t something that should be blown out of proportion. To a degree, local internet marketing isn’t ever that hard — if you sell martial arts supplies to a small down like Aptos, CA, the keywords “sparring equipment Aptos” or “Aptos ninja gear” are always going to be safe bets. It’s only for the long-tail keywords, particularly pay-per-click marketing long-tail keywords, that will really suffer — making PPC an even worse bet for small businesses than it is today.

Quick Links Like Forum Posting Or Slow Links like Article Writing and Distribution?

Last week, we mentioned a divide between two different kinds of links in the SEO world. Since then, we’ve gotten several Emails from interested readers who wanted us to explore that difference in a little bit more detail. Here goes.

Quick Links
The first category of backlinks are the ‘quick links’ — links that take very little creativity, time, or even expertise to generate. These are links like the ones you get from forum posting, social bookmarking, RSS aggregation, directory submission, and blog commenting.

The goal of a quick link is to get a backlink pointing from a unique root domain that you’re not already linked to — all other elements of the backlink are secondary. It’s nice if you can control your anchor text, your link context, your LSI, and all of that — but it’s not necessary. The simple fact that there’s a new root domain on your list of “root domains that are linked to my page” is the goal.

You can get quick links from almost anywhere — even most SEO-ignorant stay-at-home moms can be trained in the art of quick link building in a matter of hours. The important attributes of a quick-linker are a long attention span, an immunity to boredom, and a resistance to carpal tunnel syndrome.

Slow Links
The second group are the ‘slow links’ — links that get built at the rate of two per hour instead of twenty per hour. These links take a spark of creativity, because they need content in order to be built. Article writing and distribution, press releases, Web 2.0 properties, guest blog posts, and marketing videos are all slow links.

The thing about slow links is that they’re like the Swiss army knives of SEO: they do everything, and they do it all pretty well. A well-written slow link will give you:

  • * A backlink — and usually one with decent authority and juice behind it.
  • * A landing page from which potential customers can find you.
  • * A public work that you can point to as evidence of your expertise and use as a tool to build your reputation.
  • * A piece of content that other people might backlink to voluntarily, widening your sales funnel even further.

In the end, the best SEO strategies probably involve a bit of both kinds of links. Focus too much on quick links and you’ll lose to someone with a better reputation. Focus too much on slow links and someone with a mountain of quick links will outrank you. A divided approach is the best answer for most companies.

Article Writing and Distribution Is The First Step in Online Reputation Management

Article writing and distribution does a lot of good things for a website. It creates powerful backlinks, it drives mad traffic all by itself — and if you hire a spinner to multiply your articles, it’s a great form of affordable SEO. But one thing that many novice webmasters miss out on entirely is the ability of a solid set of articles to create an online reputation for an individual or a business.

Think about it — if you go to an article repository and you see three dozen articles by the same guy on several different aspects of the same detailed subject — let’s say it’s Italian art. Furthermore, each of these articles links to one of two pages on a website all about Italian art. You can scan these articles and find technical terms and details that clearly demonstrate that this guy knows a hell of a lot more than you do about Italian art. And, of course, the website he links to clearly indicated that he is the owner of the site and it’s attached business.

You walk away from that experience with the understanding that if you ever have a question about Italian art, that dude — and that website — are your go-to sources of information. You’ve just been hit by the online reputation building power of article writing and distribution.

On the other hand, the inverse is also entirely possible. If you submit a boatload of articles that are full of bad grammar, incorrect facts, and a childish tone of voice, you can utterly destroy your online credibility. It’s a double-edged sword. That means it’s worth a lot of time and energy to get your few articles done well — and also worth a little extra cash to hire a high-quality article spinner, and a top-tier distribution expert.

Some people have decided that the possibility of a negative impact is so great that they’d rather just skip out on the article marketing part of SEO altogether. On the other hand, if you love what you’re doing and you’re passionate enough to know the details, it should be easy for you to impress.

Need Money? Got a Website? SEO Turns Websites Into Money.

There’s a set of tools out there for everyone who wants to turn a profit with their website: SEO. Search Engine Optimization, or SEO, is an umbrella term for any technique or system used to cause a website to rank more highly in the results pages for specific keywords.

For example, let’s say your website is all about Venezuelan Criollo cocoa beans and the chocolate that’s made from them. You might be on the 4th page of Google if you search for “Venezuelan chocolate”, the 2nd page for “Criollo beans”, and the 23rd page for “Criollo chocolate”.

Anything that you can do to improve any of those ‘Xth’s up there falls under the desmesnes of SEO. Follow a variety of SEO techniques (on-page, off-page, backlink building are the categories, but there are a lot of specific items within each category. For example, on-page SEO means writing copy with an eye toward keyword density; it means watching the contents of your metatags, and it means adhereing to the customer-oriented philosophy of the latest Google requirements.

The result of a few months’ SEO work is the eventual ascension of your website onto the first page of Google for some of your choicest keywords. That, in turn, will cause an explosion of traffic to your site, which you can then turn into money using a variety of techniques from AdSense to affiliate sales to selling, say, Criollo cocoa beans through the mail.

Without traffic, you have no visitors to monetize. Without SEO, you can’t get respectable levels of traffic — unless you replace SEO with some other traffic system, all of which require significant upfront investment (advertising) and/or have a profound potential to fail and cost you a load of money with no real benefit (pay per click marketing).

So website owners who want to turn their sites into cash are left with two options: spend money getting professional <a href="There's a set of tools out there for everyone who wants to turn a profit with their organic SEO performed by a respectable SEO company, or do it themselves. Either way will eventually work (assuming in the latter case they do it right), but the point is that if you want to make money on your site, get to know SEO — it’s how websites turn into money.