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Category: SEO Articles

SEO Traffic Increase

So how does an article improve traffic to your site? It is simple, really. Your website can be improved a lot by means of using the right keywords and these keywords should be found in every article that you post in your blog or site.

Writing an article which is informative and convincing is not an easy task and often needs special skill and great knowledge about the subject. If writing an article to promote a small online business is a very difficult job to carry, think about the task of a commercial article distribution of most big companies… it definitely requires Herculean strength. Article writing plays a very important role on how to gain traffic and maintain visibility in the online market.

So how do you write and distribute articles to increase the traffic to your website? There are several ways for article writing and distribution to ensure greater visibility of your brand for your online business.

First is to write article for other website owners. This is a great way to increase your article marketing efforts since there are a lot of website owners that do not have time to do both article writing to promote their business and to create promotional offers to gain greater ROI. In most cases, these businesses choose the latter while forgetting how important article writing is to improve traffic to their site. Moreover, these companies will be more than happy to give you the load and pay you as much as 10 dollars per article with good content.

The next one you need to do is to locate websites that are popular when it comes to article submission. These websites help you generate more traffic to your site and in turn can become converted into revenues. Moreover, you can also do backlinks in these websites. Which is one of the third steps. Creating backlinks can be a good strategy to drive more traffic to your site. If you also prefer, you can post these articles in social bookmarking sites to double the chances of people seeing your website.

The most important thing about creating your article is to use significant keywords all the time so that the major search engines such as Yahoo, Google and MSN can see you. The fourth step that you can do is to do Organic Search Engine Optimization techniques which mean using a lot of keywords so that your website will land on the top spot of most search pages.

Now that you have a steady flow of articles in your site. However, don’t stop there just yet. Try to be persistent with your advertising efforts. You can come up with an e-book that will give readers an idea of what you have to offer.

Once you have done everything, there is still not time to relax. You need to check whether your system is still in order or not so that traffic can be driven effectively to your site.

SEO Traffic And Popularity

How does the posting of an article improve traffic to your site? It’s really quite simple. Just by using the right keywords, your website can be improved significantly. These keywords should be found in every article that you post in your blog or site.
Writing an convincing and information article sometimes may not be an easy task. Having knowledge about the content you are posting is crucial. Article writing plays a very important role in gaining traffic and maintaining visibility in the online market.
There are several ways for article writing and distribution to ensure greater visibility of your brand for your online business.
First is to write article for other webs page owners. This is a great way to increase your article marketing efforts considering there are a lot of website owners that do not have the time to do article writing, promote their business and to create promotional offers to gain greater ROI. In most cases, these businesses forget how important article writing is to improve traffic to their site. Moreover, these companies will be more than happy to give you the load and pay you as much as 10 dollars per article with good content.
The next step is to locate websites that are well-known when it comes to article submission. These websites help you generate more traffic to your site and as a result, can eventually become revenues. Moreover, you can also do backlinks in these websites. This is one of the third steps. Creating backlinks can be a good strategy to drive more traffic to your site. If you also prefer, you can post these articles in social bookmarking sites to double the chances of people seeing your website.
The most important thing about creating your article is to use significant keywords all the time so that the major search engines such as Yahoo, Google and MSN can see you. The fourth step that you can do is to do Organic Search Engine Optimization techniques which mean using a lot of keywords so that your website will land on the top spot of most search pages.
Now that you have a steady flow of articles in your site, you don’t stop there just yet. Try to be persistent with your advertising efforts. You can come up with an e-book that will give readers an idea of what you have to offer.
Once you have done everything, there is still not time to relax. You need to check whether your system is still in order or not so that traffic can be driven effectively to your site.

Getting The Most Out Of Blog Posting

Using blog posting for more traffic on your web page is a great and effective strategy, especially since blogging software is a form of content management that can help maximize your site’s SEO potential. However, you should always remember to try and make your blog as search engine friendly as possible.  Elite SEO Marketing can help drive more traffic to your web page and attract more viewers.

Having a sidebar that links to many other areas of your site and shows up on every page, makes it easy for search engines to “spider your blog”. This also makes it easier for users to view your blog archives and previous posts. Easy access to your archives allows your blog to become much more user-friendly as well as improving your Website SEO.

Link Building is another important way to get more visitors to your site. If people see your site listed on quality websites and forums, they may click on it. Having your site listed on a variety of websites also improves your page ranking with search engines. There is more than one way to achieve this.

You might find blogs that are similar to yours, and email the owners to exchange links. You can also participate in web forums, using a forum signature with your blog’s URL in it. Or you might comment on other blogs with similar subject matter, and put a link to your blog in the comment. If you comment on blogs or on forums, make sure to add to the discussion, not just post a link. Otherwise, it could be considered spam and deleted by the website owner. Reading the blog or forum posts and adding to a discussion intelligently will also help you to gain the trust of other readers, which makes them more likely to want to visit your site.

If you have a blog, you should update it frequently. Having a blog that is almost never updated will not only make it uninteresting to your site’s visitors, it also won’t help your page ranking. Updating your blog frequently with quality content will improve your SEO and keep your visitors coming back.

Blogging

 

If you are a blogger, then you are probably able to identify the relevance and importance it places to your brand. Blogging allows you to express anything you are passionate about; it is a form of expression that has no limits. It allows the world to hear your voice and spreads word of mouth. While blogging, the more personable you are, the better chance you have of pulling your readers in. Using relevant keywords also goes a long way, and allows traffic to form within your web page. Ultimately boosting the number of clients you may have.
Educating your readers and creating a sense of depth is crucial because you readers will be more inclined to re visit your page. Allowing your passion and drive to show through your writing is key.
Tips on successful blog writing:
• Keep it simple
• Get through to your audience
• Always remember to connect with your readers
• Honesty and sincerity goes a long way
• Make sure your content has a clear and concise theme
• Write with conviction

Keeping these tips in mind builds a powerful foundation for successful blogging and committed readers. Remind yourself to constantly post and keep your site fresh. This also displays a sense of responsibility and drive.

The best SEO company?

When it comes to choosing the best SEO company, how do we determine what is the best fit? After all, our business’ well being is at stake. SEO companies are designed to improve the visibility of a web site or web page, to “organically” place them at the top of ranking results of search engines inquiries. What you must keep in mind, is just how successful is a potential SEO company in placing their clients at the top.

Some things you might want to ask yourself before choosing the right company for you:

  • Will the SEO firm be writing the content on your site, or will they be using existing content?
  • What references will they be able to provide you with?
  • What is their preferred marketing strategy?
  • How will they be monitoring and maintaining your site? and how often?

Identifying these important facts will help you make a much more clear and concise decision to ultimately commit yourself and your business to lasting success and higher rankings.

KEYWORDS

What are keywords, first of all?

Keywords are a specific term/phrase/word you would like to target to gain branding, visibility and exposure.

Some options to take into consideration while constructing keyword phrases would be:

  • the type of business you are proving
  • the city your business will take place in
  • your targeted audience

While the length of your chosen keywords will vary, we will recommend a few suggestions about keyword length:

  • 0-5 character keywords more often reflect to be too short for advertisers to gain any meaning. In other words, these short keywords don’t create significant impressions, clicks, or conversions for the majority of advertisers.
  • 6-10 character keywords produce a higher number of impressions than0-5 keyword characters. Although, they fail to generate a proportional amount of conversions and clicks. Searches of this character length do have feedback; in spite of this, they still are not persuaded enough to actually ‘click’ and renovate onto the paid search advertisements or PPC management.
  • 11-20 character keywords will virtually turn into 60% of all impressions and clicks. Also including 21-25 character keywords bringing us to 80% call conversions.
  • 26-40 character keywords create fewer impressions. Initially, 11-20 character keywords signify 62 percent of clicks whereas, 26-35 character keywords reflected a 6% of clicks
  • The impact, click and conversion volume with +40 character keywords come out to be very minimal. The efficiency on these keywords outcome to very low results

Mobile Websites 101

There are over 2.5 billion mobile phone users in the world and the numbers are quickly increasing.  Additionally, many of them are applying internet access to their phones, making it easy for them to browse online while on the go.  For this reason, website owners are reconfiguring their settings to fit the standards of mobile devices.  Some phones, such as iPhones, have the capacity to upload any site, whether it is reconfigured or not. But most every other phone, particularly older versions, do not support the capacity of a regular website. Small screens require smaller space.  By decreasing the size of your site to fit 20MB, you will become accessible and viewable to any mobile website user.

To further understand what is needed to make your website mobile-accessible, you may want to first access your website from a cell phone and analyze what you see. Does it even load? Can you view important information on your website? What can be accessed on the site and what is missing? Many websites have flash features that do not work on phones at all.  In order to make the site mobile ready, you may have to remove this feature completely and replace it with something else. The main thing to keep in mind is the user and what is most important that they view on your site.

Here are 5 essential steps to keep in mind when altering your website:

  1. 1. Trim Down Content- Mobile phones do not have the same capacity as regular computers when it comes to uploading content. Therefore, it is important to trim down unnecessary content. Depending on what your company is selling or promoting, you need to decide what the most important features are and alter your site around these features. If you own a restaurant, for example, you may want to stick with the most essential information such as contact information, a map and directions to the restaurant, a menu and maybe any special promotions you are having. By doing this, you are not only making your site mobile ready but are also developing the key selling features of your site. Your clients will have an easier time accessing the important information from your site and will not waste time searching through useless pages.
  2. Immerse Content into Single Columns- Because phone screens are smaller than monitors, having multiple columns can often confuse and frustrate a user.  Having a single column that the user can scroll up and down on is much more practical.  They will find all the information they need easily and won’t find themselves spending minutes just to scroll through a page.
  3. Prioritize Your Content- While a regular website can easily spread their content all over a web page, mobile phones are harder to sift through. It’s important to prioritize your content, offering the most important features at the top or bottom of the page so that they are easily found by users.  For example, if you are selling brand apparel, it may be best to add a search browser or a drop down menu at the top or bottom of the page. That way users can just type in or search through categories to find what they are looking for. All information such as text and photos will then be placed in the middle of the page. The main idea is to make the site as user-friendly as possible.
  4. Customize Text Entry For Mobile Users- Typing on a mobile phone can be a lot trickier than typing on a standard keyboard.  Often times, users will make grammatical mistakes and take up lots of time typing in information.  This is why adding features that will require less typing are best.  Program “My Account” settings on your mobile site that will enable clients to simply type in their information one time and access it whenever they want.  This is especially handy when they are purchasing from your site! Also, instead of requiring a password to be entered to access a site, maybe install a pin feature that only requires numbers. Another big feature that is offered on mobile phones are inbuilt functionalities that will enable the user to access addresses and maps, make calls by simply clicking on a number and find the nearest restaurant, hospital, etc. of their choice.
  5. Design For Touch screen & Non-Touch screen- While it is key to fit as much important information as possible into your mobile site, it is also important to bear in mind the accessibility of certain features on the site.  Because touch screen users browse a site with their fingers, clicking on things can be a clumsy challenge.  If you make crucial links too small, it can be a challenge for them to access the link.  Make sure to make links a bit larger and easier to read and access.

5 Common SEO Myths

Let’s face is, the world is filled with myths and the internet is no different! Most of these myths are relatively harmless, but problems arise when people actually believe and act upon them.  The Search Engine Optimization industry has a bountiful amount of myths that often get many people in trouble because they take them to be true.  Not only are they seen all over the web, but businesses actually feed these myths to innocent bystanders in hopes of making some extra money.  The key is to be knowledgeable about what the industry is really about and what realistic expectations you should have. This is especially important if you are planning on signing up with an SEO company. By doing your homework, you can save yourself lots of time and ultimately, lots of money.  To get you started, here are 5 very common SEO myths you should avoid at all costs!

  1. 1. SEO Guarantees a #1 Spot- If a company is guaranteeing a #1 spot on Google or any search engine for a key phrase or website name, run in the other direction!  SEO fluctuates constantly and is such a competitive industry that there is no way anyone can guarantee a #1 placement.  Period.
  2. 2. SEO Works Instantly- SEO does not work instantly. Again, if any company is dishing this myth out to you, be wary.  SEO is a very involved and time-consuming process.  Not only does it take time for webmasters to develop the code and optimize your website, but you must allow the search engines time to index your site and decide where your website will rank on their SERPS (Search Engine Result Pages.)
  3. 3. SEO Is a One Time Deal- This is a very common notion that many website owners seem to have.  Once they have applied SEO to their website, they think they are set for life.  This is simply not true.  SEO is one of those tactics that needs constant updating and supervision.  This may seem like a hassle, but honestly, it is worth it if you want your website to rank.
  4. 4. SEO Can Be Done By yourself- Sure, anything can be self-taught!  However, SEO is not something you can learn overnight… or even in a month.  The tactics are so in depth and they are in constant transformation and fluctuation.  In other words, what is pertinent one day, may not be important the next.  Therefore, it will probably be far more time efficient to hire a professional SEO to do the work for you.  It may seem costly, but you must realize that you are paying for quality! If you want something done right the first time, it’s best to hire an expert.
  5. 5. Search Engine Submissions Work- Nope! Don’t waste your money or time trying to submit your website to search engines because SEO doesn’t work this way. Search Engines want you to put in the hard work it takes to get ranked, so trying to pay them off isn’t going to buy you much. If a company is trying to sell you this tactic, tell them no thanks!

How To Handle Angry Clients

Whether you are in the SEO industry or any other industry, there will always be frustrated or angry clients to deal with.  Some are reasonable and others are irrational, but either way, you must deal with them in a professional and courteous manner.  This is important not only because it is part of owning a business, but because your clients are pretty much the essential aspect of that business.  Without them, your business will most definitely fall apart. Therefore, keeping them nice and happy should be your top priority! If you do encounter an angry client, here are five essential steps to resolving the issue and establishing peace.

  1. Keep Cool- Sure, it is human nature to get angry when someone is hostile toward you. But when it comes to customers, you must always remember that they are always right- even when they aren’t.  Therefore, no matter what the client says to you, you must always keep your composure.  Do not fight back but instead, respond in a confident and composed demeanor.  Express no hostility!
  2. Listen & Acknowledge- Again, the client wants to always feel as if they are in the right.  After all, they are the ones spending money on your business.  It is important to let the client express their concerns and comments- so let them vent! Listen to what they have to say and acknowledge where you are at fault.  This makes the client feel as if they have valid points and more importantly, that you are on their side.
  3. Ask Questions- After you have heard the client out, ask questions that are relevant to their concerns.  How can you better help them? What moves should you make to adjust to their needs? In essence; what will make them happy?
  4. Agree on a Solution- This is important! Here you will establish what you promise to do for them.  Come to an agreement on what changes are necessary to keep them as a client.  Remember, make sure that they are happy with the solutions you are offering.
  5. Go Above and Beyond- Once a solution is agreed upon by you and the client, you are not only going to meet that goal, but go above and beyond that.  This tells the customer that you are willing to go the extra mile for them and that they are a true priority.  Honestly, this tactic should be used with all clients you encounter, whether they are angry or not!

How a Sitemap Can Save Your Website

When it comes to promoting your business, your clients are the main people you need to worry about impressing.  However, this also means that in order to get to your client, you must first learn effective advertisement mediums. On the internet, your biggest hurdle will be with the search engines.  So many people use search engines to look for products and services they need, that advertising yourself on a search engine is now almost a necessity.  Therefore, truly understanding the best way to get noticed on a search engine is imperative to your business.  Almost every day, new developments are popping up in the search engine optimization world and sitemaps are only one of them.  A sitemap is now becoming a fantastic way for search engines to crawl your site without missing any of the pages within your site.  This results in better rankings for your website!

But what is a sitemap? Simply put, a sitemap is a map used to guide your visitors on what is available to them on your website. But more importantly than that, the sitemap is an XML file specifically designed by webmasters to inform search engines which pages on their website are available for them to crawl.  The crawlers simply pick up all the URLs listed on the sitemap and are able to easily extract information about each webpage with the information linked within the sitemap. Typically, search engines will crawl a website and are guided from page to page by links. This is effective but often times, they can miss pages and links may lead them away from your site. However, search engines that accept sitemaps are able to crawl websites with much more ease and in being directed by the sitemap, do not miss any pages within the site.

How does this help you? Well, the more pages that are crawled and indexed by search engines, the higher visibility you have online.  This means that all pages on your website will be picked up and become viewable to people browsing online.  By optimizing each of the pages on your website to the greatest capacity, your site will rank highly on search engines.  The ultimate goal is to be on the first page on Google, Yahoo, Bing, etc.  Of course, a sitemap is only one of the many steps necessary to optimize yourself effectively online.  By combining this with all other SEO factors, you will be on the way to developing a profitable online marketing campaign.