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Category: SEO Articles

Targeted Website Traffic – Discover the Secrets

If you are the owner of a business website, then you must learn Internet marketing strategies to get the most out of your web presence. If you have a site up and running, then you need steady web traffic to your site and maximum possible conversion of this “interested” web-traffic to “actual” sales closure. You need to have the right strategies in place to get people interested in your products/services offered through your site. In this article, we will explore a few of these strategies.

Common Pitfalls that Dissipate Web Traffic

At the outset, let’s have a look at some of the common mistakes that website owners commit that have a negative impact on web traffic generation.

  • Some sites are loaded with jazzy banner ads that lack aesthetic sense.
  • The content is sometimes written in corporate style that laymen often fail to interpret.
  • The sales pitch is often made too quickly.
  • Sometimes the enterprise owners remain anonymous, which raises the eyebrows of the visitors. After all, we engage ourselves in business transactions with people whom we know.
  • Too many products and too many cross-links leave a negative impression on the visitors.

Steps to Improve the Impression of your Site

Here are some of the tips that can increase your site’s (and hence your products & services) acceptance to the visitors.

  • Keep your paragraphs and sentences short, because people do not want to read long online.
  • Write the content lucidly, so that every visitor is clear about your offers.
  • Impart an attractive headline (if applicable, sub-headings too) within the page content.
  • Do not use a small font size that readers find difficult to read.
  • Stress on proper layout of the web page. Every element on the page should be properly spaced.
  • Place the sign-in form link at a conspicuous place so that people can sign up easily.

Determine your Target Audience

It is surprising but true that many website owners do not have a clear understanding about the site’s target audience. One of the first things you need to determine is your site’s target audience. Determine the demographic aspects such as age, sex, race, and hobbies etc. Try to frame the idea of a person who is a probable candidate to buy the product. Once you frame your target audience, you are in a better position to position your site accordingly.

Targeted Advertising through Social Networking Sites and PPC Advertising

Today’s Internet activities are dominated by surfing popular social networking sites. People, mostly surfers of the younger generation, visit these sites to build and maintain social networks. They get benefited by a lot of stuff – from friendship to jobs. These social media sites offer targeted advertising facilities. By investing in this scheme, you can narrow down fruitless web traffic to focused visitors.

Another method of getting targeted web traffic is investment in Pay-Per-Click (PPC) advertising. It doesn’t involve a huge financial outlay, but helps you to reach your target audience quicker. It is in fact one of the most traceable forms of online marketing. People who are interested in your line of products will find the positioning of the PPC links highly relevant and would want to explore the sites.

At the end, we can conclude that getting web traffic is not as important as getting targeted web traffic. You need to do your basic homework first to identify your target audience, design your site accordingly, and invest in online marketing to pull targeted web traffic to your site with the potential of increased sales.

Can Google Buzz really help Search Engine Optimization?

All business sites are subject to Search Engine Optimization (SEO) practices these days. The main aim of SEO, as you are perhaps already aware, is to boost up your prospects of achieving a higher position in search engine rankings. People need information about products and services continuously. They go to search engines like Google and Yahoo!, type in one or more words in the search text box, and click the Search button. Within seconds a search list appears. The main aim of SEO is to tune a site to be search engine friendly so that it appears towards the top in the search list. An optimized site has a much greater visibility than a non-optimized site.

SEO practitioners continue to search for newer avenues to boost up their site’s SEO prospects. Many processes and techniques have become well-known and established today. But with the passage of time, newer things are coming up in the SEO arena. Some of these are quite nascent. Google Buzz, one of the latest social networking media, is one such tool that can influence a site’s SEO prospects.

What is Google Buzz Anyway?

Google Buzz the latest social networking tool offered by Google Labs. The tool was launched on 9th February 2010. Google Buzz is expected to do what exactly Twitter and Facebook – the social networking giants do. But, Google Buzz doesn’t pose any immediate threat to these two social networking biggies. In Google Buzz, you can update your status and let your followers/friends know what you are doing. You can also share your choicest videos, pictures, and music with your friends. Google Buzz is easily accessible in our day to day lives as it can be accessed right from your Gmail account. Without going to the unique features that Google Buzz offers, let us concentrate on the tool’s SEO prospects.

Google Buzz and Its SEO Implications

SEO specialists are ranking Google Buzz high due to the implicit predisposition Google search engine is likely to have to its own new product. The ‘auto-following’ feature, by which you can grow your social networking activities quite rapidly from Gmail, holds great prospects in terms of increased visibility.

If you follow the behavioral pattern of Google search engine, you will observe that Google is now moving towards ‘real-time’ or ‘blended’ search. You will not only see the organic search list (the links that are listed free based on Google’s search algorithms) and the paid links, you will also see images, video, Twitter, MySpace and news posts in the list as and when they happen to match the search keywords. It is highly likely that Google will give importance to inbound links to your site from Google Buzz posts.

In future, these posts may likely be listed in the search list and may lead to increased traffic to your site. Google Buzz, being Google’s own baby, will naturally be in a more advantageous position in the area of blended search. In the launch video of Google Buzz, Google has already indicated that Google search engine will index Google Buzz posts. Thus, you can easily imagine the prospects Google Buzz holds as an SEO-enabler.

Importance of Keywords in Search Engine Optimization

If you are the owner of a business website, you will naturally want it to be
search-engine-optimized these days. The reasons for this is not too far to seek. Today’s technology-enabled people quite often seek information about products/services on the Internet. They use leading search engines such as Google and Yahoo! to locate the sites. With competition picking up, every website wants to have a share of the Internet pie. Every site wants to be listed towards the top in a search engine’s search rank. Here, SEO plays a big role. SEO slowly and steadily helps to tune your site to the expectations of the search engines. One of the basic and most importation aspects of SEO are finding the right keywords for your site and use it for optimization. In this article, we will explore the importance of keywords in SEO.

What are keywords?

Keywords are single or group of words that people type in search engine text boxes to find information about what they need. Search engine optimizers need to detect these keywords while optimizing the sites. Keywords are used in the content and other areas to make the site tuned to the search engines’ expectations. The more focused a site becomes to what people search for, the probability of its location by people through search engines increases. When people use these words or phrases in search engines, they get two types of search results. There is a paid search result towards the top and right side of the list. The font size and style for these paid links (merchants pay the search engines to list their links that are relevant to the keywords) are a bit different. The other category constitutes the organic search results that the search engine has deduced based on its algorithms.

Keyword Selection

The search engine optimizers need to choose the keywords with care. The keywords chosen should have a high search volume. If more and more people search with the keyword, greater is the chance of increase in your site traffic. If by chance the competition for your chosen keywords is weak (that is, not many sites have detected the search potential of these keywords), your chance of crawling towards the first page of the search results will increase manifold. There are many tools available in the market for keyword research. However, it is better to consult with an elite SEO marketing company to choose the apt keywords.

Keyword Frequency

Remember, search engines regard the “content of a website as the king”. The keywords should be carefully spread across the content. They should be present in the title and the body text. Be careful not to repeat the keywords too many times. The best approach will be to write the free-flowing content and introduce the keywords at some places (particularly more towards the beginning and at the end of the article). The keyword frequency (or keyword density) for single words should not exceed more than 6% in the page. This percentage will come down to 3% for keyword phrases.

Other Important Areas for Keywords

For the purpose of SEO, you have to look at several other places to distribute your keywords apart from body text and content. Some of these areas are ‘meta’ tags, ‘alt’ tags for images, ‘description’ tags, headings (H1, H2 tags), link text for outbound links, and so forth.

Thus, we can easily infer that keywords are the pillars of SEO. Unless keywords are not researched for properly and not applied to the content appropriately, your dream of making to the first page of the search list might remain elusive.

Mobile SEO – A New Era in Search Engine Marketing

Search engine marketing has evolved a lot. The latest buzzword in search engine marketing is mobile SEO. We all are aware about the indispensability of mobile phones these days. Mobile phones are not only suitable for making calls; they can organize our lives; help us to send messages and video clips; help us take an impromptu snap; and even help us read emails on the fly and search the web for information. In this article, I am going to give you a brief introduction to mobile search engine marketing.

Expectations from Mobiles

In the current scenario, companies can expect a lot from mobiles in terms of product promotions. Companies have started contemplating the launch of products and services through mobile phones in order to reach a much wider audience. Mobile applications having the power of generating mass promotional messages can be developed. Search engine marketing campaigns can very well be routed through mobile phones in order to get a wider coverage. Mobiles have huge potential as a marketing tool. Once you do a little bit of study on this, you will be convinced about the tremendous potential of mobile phones as a marketing tool.

Mobile Phone Couponing

Couponing is one of the simplest forms of mobile search engine marketing. Web marketers can include the couponing method in their search engine marketing campaign. The process of SEO through mobiles involve the use of short code SMS or MMS couponing and this makes the SEO campaign more effective. Remember, mobile search engine marketing is similar to any email campaign. The only difference lies in the choice of the medium.

Negative Pulse

Many companies are not in favor of mobile search engine marketing yet. They feel that people are more hooked to their computers than mobile phones. The context and duration of interaction of a person with the web in his/her PC and in his/her mobile phone are quite different and hence they do not see mobile phones as a viable option. These companies are also of the opinion that only a few people redeem their mobile coupons. To the contrary, clipped paper coupons fetch greater responses. All these observations are going against the usage of mobile phones as a search engine marketing tool.

The Reality Lies Elsewhere

Though some companies are not in favor of mobile SEO campaign currently, still the medium has immense potential. The shift from web SEO campaign to mobile SEO campaign is still in its nascent stage. But once the companies get the feel, they will surely be bent on using this new age widget.

It always pays to stay ahead. Those who can foresee and are ready to bring a paradigm shift in their online search campaign strategy early, will definitely stay ahead in the race.

Custom Business Blog – How to make it successful

Engagement into business today calls for the creation and upkeep of a website. As global citizens of the 21st century, we are aware about the extent of technological invasion in our social and private lives. The Internet plays a pivotal role in disseminating information and providing entertainment. If you want to survive competition, you need to reach out to more and more prospective customers today and your easiest tool should be your website. However, just hosting a site with some graphics and stagnant content will not help. You should make your site dynamic by putting in contents that are deemed to be useful by the readers. Appending a custom business blog to your site and refreshing its content periodically is a good idea to generate increasing web traffic. In this article we will discuss how custom blogs can be utilized to generate interest of your potential customers.

Advantages of Business Blogs

Some of the advantages of maintaining business blogs are:
• Custom business blogs can draw materials from existing marketing and communication plans easily.
• They are targeted towards building long-term relationships.
• Custom business blogs can gauge the expectations of potential customers.
• They help in Search Engine Optimization (SEO) of the parent website.

Prior Preparations

Don’t take a custom business blog lightly. If you want to make it a hit, you need to make some prior planning. Make a note of the following points:
• At the first step, spend some time in understanding your audience, what their expectations are, and what attractions can pull their attention towards your blog.
• Pay some attention to the graphical design of the blog page. Professionally elegant templates should be considered.
• Start researching on how to promote your blog for various search engines and on various web directories.

“Content is the King”

There is an adage in the web parlance that “content is the king”. Appealing graphics are not as attractive to viewers as quality, informative content. Remember that web surfers are always hungry for information. You should provide as much as information into your content as possible and periodically update your blog with newer, more relevant content.

Some Useful Tips

Here are some tips that can help you reap rich dividends out of your business blog:
• Try to include interesting stories that has some relevance to your product/service in the blog.
• Use news feeds that will give constant flow of informative content for your readers.
• Do not forget to update your blog regularly.
• In addition to the blog content, use images and video clippings generously. This will further highlight your product/service.
• Try to draw users’ participation through comments, posts, and surveys.
• Be careful in your approach to link your blog post with your main site. Do not use your blog page as a link farm. Try to entice the readers about the product/service you are offering and provide links to the appropriate web pages of your site. Do not force the links. Let them be naturally included in the content. Make your blog page search engine friendly.

Thus, we see that custom business blogs are essential tools for promoting your product/services online. They go a long way in maintaining a sustained relationship with your present and potential clients.

Video Billboard Marketing

With the Internet becoming one of the most profitable means of marketing, companies have begun to make great efforts to come up with unique marketing strategies that can keep them on the top of the search engine rankings. With millions of users online everyday you need to create a marketing technique that will help you attract your customers to what you have to offer. At Elite SEO Marketing, we help you to do just that!

Video Billboard Marketing today, is one of the best marketing strategies that you can come across. It has a huge impact on viewers and is much more interactive than a banner advertisement because it appeals to both visual and auditory senses. After all, the human brain is much more receptive to story telling and thus, when you use a video to market your product, you end up making the buyer more interested in your product through your story telling.

Why video marketing?

Indeed it is not surprising that the Internet giant Google decided to buy the largest internet-broadcasting site in existence – YouTube. Video directories like YouTube and Yahoo!Video are extremely popular and thus, if your company’s video comes up in their search, you are assured of great customer responses. After all, YouTube is believed to have a greater distribution power than even NBC, CBC and Fox combined – so you can well imagine what a well-placed Video Billboard Marketing strategy can do for your business.

We at Elite SEO Marketing help you to stay at the top of your competition by creating and distributing online videos about your company to all major video directories on the web. Since all search engines today pay a lot of attention to content coming from video directories, you can be confident that your video will feature in the search page if it is relevant. With each click you receive, the popularity of your website will increase and you will be able to feature in the top searches!

What kind of video billboard marketing technique is best for your company?

At Elite SEO Marketing we decide upon the video after reviewing the kind of services that you offer – that way, we can help you to come up with a marketing video that is more effective and made exclusively to meet the requirements of your business. You can make the video billboard to demonstrate the service you offer. Alternately, you can also use it to introduce your team to the clients in a unique manner that will catch their attention and interest.

The Video Billboard Marketing Strategy that we help you to create and develop at Elite SEO Marketing will ultimately help to generate interest in your product and your company as a whole, thereby driving the traffic to your website and increasing your client base.

Tips to Get Rid of Telemarketers

Visualize this: You are a telemarketer. You’re sitting at your terminal and each person that you speak to has to be entered into a certain category. The objective is to fill up the “sale” category but you also have “refusal”, “call back”, “answering machine”, etc.

Now put yourself in the position of the prospect. You’ve just answered the phone, most likely at dinner time, and it’s another annoying sales pitch. You’ve already put yourself on the “Do Not Call” Registry, you’ve asked over and over to not be called, you’ve even threatened legal action and the calls keep coming. Every night as you sit down to relax after a hard days work the phone rings and it’s an offer to refinance your home, give you a better rate on your credit card, or a plea for money for the police something or other that you never heard of. How do you make it stop?

There is a way to do it. Let’s go back to the telemarketer at his terminal. He needs to push one button at the end of the call that will tell the computer when or if to call you back. Even if you say “no”, you will still get another call because “the list” now says that you are an active prospect. If you want to stop the phone calls you need to get off “the list.”

Everyone is on “the list”. I worked in telemarketing for twenty-five years and watched the developing impact of database companies on the industry. When I first started in the business we used to call off a photocopied page right out of the phone book. Call centers today use modern technology. They buy a list from Dunn and Bradstreet or American Business Listings and load it into a predictive dialing computer that makes a connection every seven seconds. Picture that multiplied by the thousands of call centers out there and you now know why you get all those calls.

If you hang up on an automated dialer it will automatically call you back after a certain amount of time.

If you say “no” you will be called back again for a different campaign. Most companies use the same list over and over again.

If you look at your caller id and don’t recognize the number, don’t let your machine get it. The dialer will call you back again, usually in less than an hour.

If you say, “That person is not home,” the dialer will call you back.

Sometimes if you ask to placed on a do not call list you won’t receive calls on that particular campaign but it probably won’t stop the same company from calling you for another campaign. Also, many telemarketing companies are based outside the United States now and our laws aren’t always enforceable with them.

Even if you tell the caller that you (while pretending you are not you) are deceased will not stop the calls. He’ll just delete your name but leave the phone number as an active number.

So how do you do it? The simplest way is to change your own category. Telemarketing lists generally come in two categories, residential and business. Ninety percent of the telemarketing calls made in the United States are to residential phone numbers. The only way to get yourself removed from a residential list to tell the caller that you are a business. Generally he will apologize, hit the appropriate button and you will never hear from him again.

Do this often enough and your phone number will begin to show up as a business number with most telemarketing companies. These companies trade lists all the time and even buy them outright from each other. If you happen to be home during the day and you get a business solicitation you can tell the caller he has reached an old number for a company that has gone out of business. He’ll push the button that says “out of business” and your phone will stop ringing.

This technique should stop most of the telemarketing calls made to your home. At the very least you’ll be able to enjoy a peaceful dinner more often.

Small Business SEO – Make Your Online Presence Profitable

Websites have proliferated in this Internet era and we often face a hard time in finding the right information. Have you ever wondered why a particular website ranks high in search engines and why another rank far lower? The key is a technique known as Search Engine Optimization (SEO). In this article we will try to learn a bit about SEO and its beneficial effects on small business sites.

What is SEO?

Search Engine Optimization or SEO is a website promotional strategy that enhances the probability of a site’s recognition by search engines. SEO takes place after design and hosting of a site and usually it involves a prolonged monitoring process. The ultimate goal of SEO is to push your site’s search ranking in popular search engines within the first ten listings.

Who Does SEO?

If you are the owner of a small business, you might wonder who can do SEO for your website. A professional person, known as Search Engine Optimizer, can take care of your small business SEO needs. For small business SEO, the Search Engine Optimizer may need to adjust your site’s programming code suitably.

SEO Tips

In this age of cut-throat competition, designing and hosting a static website with stale content that remains unchanged for months will not help your business. As a small business owner, you need to increase the visibility of your site so that your products and services gain wider publicity. To reap maximum benefits of your online presence, you need to invest in small business SEO.

SEO cannot be conducted in a jiffy. Your Search Engine Optimizer may need months before you can witness any tangible improvements in your search engine rankings. SEO needs to be done ‘honestly’. There are many unapproved ways of conducting small business SEO. These techniques might seem to bring short term results but doing SEO dishonestly might lead to banning of your site by popular search engines.

Remember that search engines keep their complex search algorithms secret. These algorithms also change. A Search Engine Optimizer tries to make educated guesses at what these algorithms look for and tries to modify the site within permissible limits.

Remember one phrase in the parlance of your small business SEO – “content is the king”. You have to draft your content really well, to the extent that people searching for a particular product might find something truly interesting in your site.

For good results in small business SEO, keywords need to be put in the page title and header tags. Try to put keywords in text links. Provide garden fresh original content for the web pages.

However, ensure that your site is not over-optimized. Don’t go for link building schemes inbound or outbound, as they are considered as deceptive practices. Do not put identical content in mirror sites and do not ever resort to plagiarism. Do not use foul or racist language.

Conclusion

Prior to the engagement of your Search Engine Optimizer, discuss with him about your small business SEO goals. Try to follow the best practices and avoid all deceptive small business SEO strategies. As you are likely operating in the local market, do not bother about your rankings on a pan world basis. Your aim should be to cut down your local online competitors.

Small Business Blogs – An Effective Tool to Propel Your Business

In this Internet age, who doesn’t know about blogging? Blogging, including its latest variant- micro blogging, seems to have captured the imagination of the Internet community. Blogs are evolving. At the beginning of the blogging era, we had only personal blogs, now we have small business blogs too. The commercially driven small business blogs hold a huge potential as a communication medium.

What is a Blog?

A blog is a web page made up of short write-ups that are frequently updated. The posts are chronologically arranged and can be compared to an electronic diary. Primarily blogs can be of two types, personal and commercial.

Market Research Proves the Popularity of Blogs

Market research has established the popularity of blogs. One particular research has established that approximately 50 million people in USA visit blog sites. Interestingly, blog readers are in higher income brackets, young, and tech savvy. They are moderate to heavy Internet users and often make most of their shopping online. The most popular blogging subject is politics. Blogs on technical subjects and small business blogs fare lower. Still, things are evolving and small business blogs will cast greater impact on the online community in the near future.

Why Blogs Are Popular

You might ask about the reasons behind the popularity of blogs. Exploring the reasons will help you make a reasonable estimation of the potential that small business blogs hold in the future.

First, blogs are very simple to use. It is just like writing an email. Blogs are aimed at creating content of interest for the readers. This property can be used effectively for small business blogs. Blogs can answer readers’ questions, reflect product reviews, company news and so forth.

Second, maintaining blogs is inexpensive. Many personal blogs are free. For small business blogs, a couple of hundred bucks or a bit more will suffice for hiring the services of a blog writer. This little expenditure is worth it.

Third, blogs are search engine friendly. Search engines are getting smarter day by day and only those sites that contain attractive content will fare higher up. Blogs score high on this. Consider adding a blog page to your company’s website. The blog page will help your site to climb up the search engine ladder.

Lastly, blogs are technically smart and are bound to evolve. Blogs are not owned by a particular company and

technical appeal of this popular online platform. As owners of small business blogs you can rest assured that your communication medium will not be out of date.

Tips to Write Small Business Blogs

If you run out of ideas, consider interviewing a person knowledgeable on the subject. Record the interview and publish it as a streaming audio. Interesting, isn’t it? Wherever possible, use video clippings and still photos. They will bring life into your blog. Try to keep your blogs short, sweet and tight. In no case your blog should exceed 600 words. Ensure that your blog contains interesting content – useful tips and tricks and imaginative ideas – content that will compel your readers to keep visiting your site.

Companies that invest in blog platforms continue to look for innovation and technical appeal of this popular online platform. As owners of small business blogs you can rest assured that your communication medium will not be out of date.

SEO Today

SEO today has come a long way and become a major and undeniable part of marketing any business online. It is meant to give you high page ranking, thus increasing the traffic to your site and thereby, your business. It is an effective and extremely essential part of the Internet marketing strategy, which makes sure that the most relevant site is thrown up in the search results.

SEO or Search Engine Optimization involves a number of factors that include link building, article writing, keyword management, web presenter services and so on. A good SEO can also enable access to pay-per-click optimization; it can also conduct researches directly from the search engines, in order to discover the most relevant and important keywords.

What is New?

SEO has taken giant leaps from its earlier form, and as such, a number of new factors determine what makes a good SEO. Earlier SEO was mainly about tweaking the title and adding meta tags, but now it is so much more.

Personalised and local search – Today, a search result that you get from say, New York, is going to be starkly different from what comes up in New Jersey. This is because of the personalized searches are now a major thing in the Internet. When you type in your search word, a localized search result is thrown up depending on your location, which can be seen through the IP address.

Sites are also Search Engine Optimized for local searches, today, so that business can also tap the local market, apart from the national and international market.

The mobile Internet – With everything going mobile, SEO for this medium is extremely important. This is why, the content of the mobile web is Optimized and developed so that consumers are attracted to your product.

These types of SEO can be done with the use of widgets, listings on mobile maps and even visibility on Twitter – the last being extremely popular on the mobile.

Social Media – Making your presence felt in popular social media is an important part of SEO today, which ensures that you come up in searches. You can create various media link “baits” for your viewers by giving out the information in various forms – content, video, widgets and content.

Other factors in SEO today

Other than this, the regular rules of SEO still stand. Always remember to anchor your links, optimize your title tags, add meta tags and headings. The content body of the article is extremely important. It should contain the relevant keywords, with about 3-5% keyword density in the content. Also remember that updating the content and adding new content now and then makes your site look more relevant to the search engines and thus, you can have a better ranking.