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Category: Social Websites Marketing

Making Money through Social Bookmarking

Is This Really A New Trend?

It is certain that some online trends are new to our lives, but have you ever questioned yourself if they are really new at all? Perhaps the reinvention of an old custom is the case of social bookmarking. Bookmarks used to be a very common thing for events, or reading through a book, curiously enough they weren’t something you would share but today it has become something different – so different that it can actually help you make money by impacting your website.

How It Works

On these social websites for bookmarks different people share information, products or links they have found on the internet for everyone to see. This way, each time that someone posts or shares something related to your webpage it creates a back link, which in turn ranks you higher up in search engines’ results, therefore driving more and more traffic to your website.

Making Money from It

If you have a product to sell or a service to offer, this can surely be a game changer if done correctly. Generating affiliate links can be achieved by paying attention to trends, and see what other people are bookmarking in order to determine a compelling title that will most likely interest a network of people or at least have them pay attention to you.

Make Sure You Are Doing It Right

You should, however, make sure that whichever social bookmarking site you sign up for, has enabled link following in the robot configuration, since if it isn’t enabled your search for an audience and back link building will be in vain. You may build something of an audience but it will not benefit your search engine ranking unless they post it somewhere else where this feature is enabled.

Also take into account that it is possible to pay for some sites to bookmark you, some even for a very small fee but this can help you as much as hurt you if you are not careful. Some of these sites have been banned, or carry adult content or aggressive material, which perhaps are not the best things for your business to find itself to be associated with.

Effortless Social Bookmarking

Social bookmarking has become the newest and simplest ways to save and organize favorite websites, documents and links. It has gained so much popularity that there are hundreds of sites available today. Some of the sites are geared more toward news, while others may be centered on business and technology. The choice of which social bookmarking site you use will depend on individual needs and tastes.

Getting Started
If you’re new to social bookmarking, spend some time researching all the different sites available. Once you’ve found one or a few that seem to be a good fit, you’ll need to sign up. Accounts are generally free, and the sign-up process is quick and easy. Some sites give you the option of adding buttons to your browser. One button may be for fast and easy access to the bookmarking site, while there are usually two more: one for accessing your bookmarks and one for tagging websites and documents.

“Tagging” with Social Bookmarking
Tagging refers to the use of keywords that help you and other users get to your bookmarked documents and webpages. For instance, you may be reading a great article on dog training and decide you’d like to save and share it. Simply click the “tags” button and a pop-up will show asking for verification and the tags. In this example, your tag could be dogs, dog training or pets. Use one tag or a few. The more tags you have, the quicker others can find your bookmarks and webpages. Using multiple tags also makes it easier to find your own bookmarks as your list grows.

Benefits of Social Bookmarking
The real beauty of social bookmarking is that not only can other users find your favorite links by entering your tags; you can use the search option to find information that interests you. You can sort by most recent, popular or by different categories. These sites allow you to really hone in on the information you’re looking for without paging through hundreds of search engine results. You can also see the number of votes an article has received to determine the best choice.

Social Bookmarking and Common Mistakes Made

Social Bookmarking is one of the best ways to promote both content and your favorite websites. When it comes to the whole process, you may like to read and note down one or two tips from below.

 

First Bookmarking Mistake: Obvious Self-Interest

Webmasters usually bookmark to a variety of social bookmarking sites in order to generate traffic from various sources. When it comes to mistakes in bookmarking, then the first is only bookmarking your own websites, content or blogs. The bad thing about bookmarking every single page on your site is that the majority of sites will pick up eventually that you are just promoting your content alone. This could result in a ban or your account being locked. To make it look natural, you need to bookmark other sites including ones that are not related to your niche.

 

Second Bookmarking Mistake: Repetition

The second common mistake is when you bookmark more than one site and use the same title and description of your bookmark. You will need to rotate the titles and descriptions and cover more keywords within them for multiple sites. This will look natural and give you better results in the search engines.

 

Third Bookmarking Mistake: Marketing with Titles

The third mistake is people tend to use advertisements as the title, and this must be avoided. Doing this could cause people to not even read the bookmark. The important part of the bookmark is the title as that is what seeks attention and gets people to read your content. When it comes to SEO, then a keyword should also be in the title and needs to be relevant to the bookmark.

 

Fourth Bookmarking Mistake: Poor Content on Targeted Pages

The final common mistake is bookmarking pages that have very little or no content or pages with low quality content. Pages that contain helpful information, images and even videos should be bookmarked. E.g.) If there is going to be a sale on products, you could bookmark this as it will be helpful to people purchasing your products. However, pages that only have pictures and prices, but no content should not be bookmarked.

Understanding the Role Social Bookmarking Plays in Your Business

Businesses who want to stay relevant and increase sales needs to embrace various forms of Internet marketing including social bookmarking which could make or break your business. We are going to look at the benefits of bookmarking and why you need to implement this bookmarking concept with your business.

So What Is Social Bookmarking?
The majority of people who use the Internet also use social networking websites like Facebook and Twitter. These individuals communicate with family and friends over these networks and can also discuss experiences they had with businesses like yours. If your business has a profile on these social networking websites then consumers can “bookmark” your business. This bookmark let’s all of the friends of the person who bookmarked you know about your business.

What Makes Social Bookmarking Beneficial?
When a person bookmarks your business then all of their friends are made aware of your business. If these friends also buy from your company they will bookmark your company and their friends will become aware of your company as well. As you can see this social bookmarking will create a chain reaction where more and more people are aware of your company and what you have to offer.

Sounds Easy Can I Do This Myself?
The short answer is “no” these social bookmarking projects require a considerable amount of planning and deployment which takes time and experience. You should seek out organizations that specialize in this social networking/marketing and have them take care of the implementation process.

How Do I Select The Right Company To Integrate This Social Networking Initiative?
You should look for firms that have been working with social networking and search engine optimization (SEO) for a considerable number of years and have a well-documented track record that can be verified. The money you spend on this social networking project will really pay off when you see a dramatic increase in the total number of sales you are generating. Another benefit of this social networking is it helps you rank higher in the search engines. These “social signals” will help your website climb higher up the search rankings which is a nice additional benefit.

First Page Placement

First page placement ensures that your web page takes the top rank on the most popular search engines on the internet. What exactly does first place placement mean? In other words, a ranking on the first page is when someone is searching for keywords that are relevant to your type of business, and finding your web page or business listing. The goal of SEO is to bring you to a first page ranking and to keep you there. The first page raking process may take a while because there is the process of building quality links for you, improving the content of your web page, and getting your site indexed with all major search engines.

In order for your company to have success in your target market, you need to own a top spot on the front page for all relating keywords. First page placement using local keyword phrases is definitely beneficial to your web page, although it only brings you a small percentage of the overall traffic. There are other services offered that are part of a larger whole and are meant to be used in conjunction with each other. For the best results, meeting with us and analyzing your needs and business plan will set the tone for success.

Web page traffic

A web page’s traffic makes all the difference as far as numbers go. There are many different and creative ways to increase the number of visitors to your webpage. Once you have enough visitors visiting your webpage, you will see that rankings will increase, and ultimately, sales will rise. If you are unable to generate visitors to your site, making sales will be unlikely. There are many steps you can take to help increase the traffic flow to your webpage. Some of those include:

  • Using effective keywords
  • Use social media
  • advertise
  • Clean and concise material
  • Improving your search engine rankings
  • Content makes sense and is informational
  • Adding links
  • Seo marketing, social media marketing, and internet marketing.

Keeping these tips in mind can allow your web page to naturally gain traffic, which ultimately brings in more views, customers, numbers and builds a lasting name for your business.

Social Media

Social media is the interaction between millions of users around the world sharing one thing in common, the world wide web. Social media allows users to share and create ideas and information with one another.

Social Media Marketing
Social Media Marketing is a form of internet marketing that is becoming more and more popular. The process is simple. Web page and business owners gain attention and traffic to their web pages through posting blogs, pictures, columns, statuses and promotions through their web page. This process then allows viewers to follow the clients web page and/or like status updates and posts. This ultimately gains more fans and followers, bumping business and sales up higher!

Social Media Platforms
We can all remember what felt like just a few short years ago, the introduction to Myspace. The number of Myspace users was growing dramatically. Within a few short years, many more social websites began making huge impacts. Facebook, Twitter, Instagram, Delicious, Foursquare and Youtube are to name the most popular and frequently used pages. Business owners have begun using these web pages to make a name for themselves, and the results are really paying off!

Social Bookmarking 101: Understanding Dofollow

A social bookmarking site allows us to link posts, videos and web pages in a single place. These favorite places then become much easier to check on for updates and new information. The reason that they are popular is that we can use the bookmarking site on our phone, home computer and work computer anywhere that has an internet connection.

Understanding Dofollow
These bookmarking sites rely on being popular and protect their search engine ranking at all costs. The users of these sites can back link so they have SEO value and have become a favored tool of SEO companies. These back links can be set as dofollow or nofollow and they indicate for the search engine crawler whether the link should be followed or not.

The bookmarking site may find that it is losing its ranking because too many of the back links are rated as poor and its reputation suffers. This can result in a policy of nofollow back links so that low quality links do not pull down the reputation of the social bookmarking site.

Dofollow Is Better For Our SEO
The social bookmarking sites that allow dofollow are therefore the sites that we want to use so that our site gets the most benefit. We can help by trying to only link good sites and by removing links to old content that is no longer being looked at.

Good Content
On our site it is important to have some unique quality content so that we benefit from being ranked by the search engines and from the link we have placed on the social bookmarking site. While good links are important and our site gains reputation from back links to high reputation popular sites this alone cannot turn a bad site with no content into a highly ranked site.

The best way is to have a balanced approach good content, good links to good content and letting as many people know about them as possible. Bookmarking sites, social media, blogs and forums are all great places to give your site a boost. This will improve your sites reputation and help you to be visible in search engines.

Social Media – Facebook Updates

With constant updates and changes to social media, Facebook has taken the leap by drastically changing its contest rules for business profiles. Businesses are now able to hold promotions and contests, without the use of a third-party app, on their own timelines.

Facebook announced they are allowing Facebook users to “like,” comment or create posts on a page as a voting method, or entering into a contest. As business pages were prohibited to do so, this no longer in violation of the rules.

Business Profiles are now able to:

  • run promotions right on their timelines
  • Accumulate entries by users posting, commenting, messaging or liking a page
  • Utilize likes as a voting tool

Facebook is taking social media advertising up another level however, another factor that might have been in danger of this new addition were the apps. These apps that were previously used for entering contests and even with the new updates are not dead and won’t be anytime soon. Actually, Facebook offers insight in order to decide between utilizing an app or business timeline for contest entries.

Through the use of apps, there is a higher branding strategy creating a more personalized experience for your viewers. Apps offer more space for content than page posts. Promotions are often run under apps in order to collect data securely. This may be more appealing to larger brands and advertisers.

On the flip side, promotion through a Page is more easy and fast. A big plus with Page posts are being able to be viewed on the News Feeds. People who have liked the Page can be promoted. This opens a broader audience viewing your promotions.

The great part is businesses will always have the choice of apps or their page to distribute promotions. Facebook’s Promotions Help Document briefly explained they want to make an easier experience for all sizes of businesses to create and manage promotions on Facebook. Facebook is looking to altering polices in order to align the needs of marketers.

Social Bookmarking: It Never Left, But Boy Howdy, Is It Back!

Social bookmarking — once the realm of Digg, Reddit, and Delicious — seemed to fade away for a little while, kept alive in the background by the various dedicated legions of SubReddits, the chaotiphiles of StumbleUpon, and other niche groups. But Pinterest brought the phenomenon back a year or so ago, and the notion of ‘tools for sharing links to stuff you love with your friends’ has only continued to expand since.

Just in the past six months, a host of innovative new ways to bookmark have evolved, inlcuding:

Pearltrees — a ‘visual bookmarking’ service, PearlTrees allows you to create what amount to mindmaps of related websites, and link to other people’s PearlTrees, allowing you to essentially literally browse the web by subject, moving from one topic to another naturally, the way the human brain intuitively arranges them.

Collectably — allows you to create ‘groups’ and ‘boards’ within the groups, then add whatever webpage you’re on to a specific group and board with three mouse clicks. You can share individual links or boards with others with only a couple of clicks as well.

StyleHive — specifically intended for bookmarking style-related goods, StyleHive is an amazing niche site if you happen to be selling clothing, hair extensions, quirky household goods, or similar items.

RedGage — a fascinating site that pays people to use it. We’re still not certain that this is going to turn out to be a decent business model OR terribly good for marketing purposes, but it certainly stands out among it’s peers.

BuddyMarks — still quite small, BuddyMarks is kind of across between Digg and Groupon insofar as it offers both social bookmarking and social coupon services from the same interface. We’ll see if that’s enough to get it growing in 2013.

There are, of course, hundreds more innovative new social bookmarking sites out there waiting to prove their value both to consumers and to those businesses looking to exploit them for their organic SEO value — and that’s exactly the point. Social bookmarking may have had a bit of a slump, but that’s clearly over – 2013 will be like 2008 all over again.