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Category: Sponsored Placement

3 Effects First Page Placement Will Have On Your Website

Search engines are so often the crux of a website’s hit-or-miss status. They are the difference between an extremely poor amount of traffic, or an insanely high amount of traffic. If you fail to be noticed on search engines, your websites will fail to wield a large audience. Most website creators want to get their page or blog to achieve first page placement, but do you know why that goal is so important? There are three major advantages: relevance, exposure, and visitors.

  1. Relevance

When viewers run across your website as one of the first search engine hits on their page, they will get the feeling that your site is what they are looking for. Because most websites on the fourth or fifth page of Google or Bing are very rarely seen, they tend to be less professional and less interesting. At least, that’s how surfers on the web see it. You want to avoid that stereotype. You want to be relevant.

  1. Exposure

Having positive exposure is the best way to get the word out about your website. The higher up you are on the search engine, the more popular your page will be and, therefore, the more exposure it will get. Never underestimate the power of hits.

        3. Visitors

If your website already has good exposure and is relevant to searches, more visitors are bound to look at your site and see what it’s all about. The more people that see your website, the more people that spread your website. Make sense?

Relevance, exposure, and visitors (or traffic), will be directly influenced by your first page placement. And, even if you can’t make the first page, these traits are still increased immensely by small changes in your status on search engines. Make sure to check up on your placement regularly.

PPC Management – Avoiding AdWords Blunders

To be really effective with PPC management, you have to stay on your toes. Making mistakes not only costs a lot of money, it will also negatively impact conversion results. To avoid making costly blunders, follow these tips.

  • Keyword Research. There is really no excuse for skipping this step. There are several free tools for performing some great keyword research. Google’s keyword tool can give you some valuable direction in targeting the right words. Research what successful advertisers are putting into the first three lines of their ads.
  • Too many keywords. Have one ad group for each keyword using the three basic variations of exact, phrase and broad. You should place two ads into each group. Doing this will help you pick your winners.
  • Lifeless Ads. Your ads should be compelling and feature the item that is being searched for. Don’t feature your business name or product, but address a need. For example: “Premium Jewelry for Every Budget” instead of “Jane’s Jewelry”. Provide the solution the customer is trying to find.
  • Experiment. Include variations of the ads by making minute changes to test the response.
  • Negative keyword usage. Negative keyword will help to sort out and further refine the marketing campaign.
  • Test, and then test again. Colors, position, copy – these elements should always be under testing. Know the conversion metrics. Use tools like Google analytics or Website Optimizer.

Delivering the Promise
Once tactic of PPC management that can be overlooked deals with the copy featured on the landing page. When a user clicks on your ad, are they sent to some informational page, or do they land on the exact product they were looking for? Clear navigation makes it easier for the customer to make a purchase. Delivering the promise optimizes the quality score and improves your position. Costs are lowered, while still meeting the needs of the searcher.

Good PPC management will deliver targeted traffic and takes your message to the users that are searching for the products you provide. Use these tips to save time, reduce costs, increase brand exposure and give you the maximum return on your advertising dollars.

How to Select Your PPC Management Company

One thing you must do before thinking on how to target costumers is to have more than one strategy in one place. This is so if one isn’t so efficient, you will still have others to rely on. There are many techniques that can boost your sales and the number of traffic to your site and this includes Pay Per Click advertising (PPC). Below are some tips that will help you select the correct PPC management company for your business.

 

Short List of Specialists

Firstly, you must create a list of likely PPC specialists. You can do this by getting referrals from others that you trust. After this, you will have a good variety of choices, you can then take note of the list of requirements the PPC management company must meet.

 

Tools and Techniques

The pay per click management specialist will use advanced tools and techniques, which will allow you to know which ad groups and keywords work well to give optimized PPC campaigns. The specialist will also simplify your management campaign, increase the conversion and click-through rates, deliver relevant traffic to your site and filter out any website visitors, which may not be prone to buy your company’s services or not prone to buy your products.

 

Management and Results

Google AdWords is the cost-effective and efficient way of reaching your market, due to the fact it controls the placement of ads through language targeting and location. The PPC specialist must be able to promise Google AdWords management that delivers results. They should also give you captivating copy for your PPC ads. This includes the text, image and other things that entice your target customers. This includes reviews, coupons and videos. It is not a must that the ad needs to be a banner, there are a variety of ways to deliver messages to your consumers and the company can easily identify what will work best for you.

 

Search Engine Marketing

The majority of search engine marketing offers PPC campaign management. However, you should go for a company that specializes in the management. Doing this allows you to be more targeted, focused and will give you an expert PPC campaign.

Get the Most for Your Pay Per Click Dollar with PPC Management

The pay per click industry is huge and it is important to get the most ‘bang for your buck’ this is where a complete PPC management solution can be the right thing for your business.

SEO and Pay Per Click
The reason that many SEO specialists also offer pay per click or PCC services is because they both use similar analytics to work properly. It may be tempting to log onto a pay per click offer chose some likely sounding keywords and sit back. The company will happily accept your money and you will more than likely find little or no difference while the campaign runs. So, pay par clicks doesn’t work? It does work but it needs to be tightly focused on your business and what it sells.

Price versus Results
When you use a PCC management service they take care of everything. This means finding the best pay per click advertising and then selecting keywords that will bring customers wanting to make a purchase to your website. They will also allow you to monitor the traffic generated and the conversion rate.

PPC Management and Data
It is vitally important to have hard data on your pay per click campaign so that decisions can be made. This includes pulling the plug if it is not working. The conversion rate or the amount of people that buy something for the amount of people that click and come to your site is the primary measure of how successful the campaign is. The cost per click can factor in because of the cost per sale.

Bundling Pay Per Click And SEO
When you hire a PCC management service then you might consider using them to improve your sites SEO and offering a bundled solution that can keep costs down. The big advantage is the two pronged strategy of pay per click and search engine traffic that gives a much broader traffic profile. A managed solution with full traffic data clearly shows where the traffic is coming from and what the conversion rates are. This allows an evolving campaign that can quickly adjust to changes in the market.

Key tasks for managing PPC accounts

PPC Management evolves busy tasks, that with some time set aside can be done effectively. The following main points will quickly brief you on the main tasks to complete while managing a PPC project.

 

1. Keyword Research

Keyword research is a vital skill for PPC managers. This may require a bit of time to complete, but if done correct will benefit you in the end. Preparing a long list of keyword suggestions may be the start of this process, unless you have an intern to save you the time.  Who ever completes the list should be finalized by the PPC manager as the final decision on keywords.

 

2. Search Query Reports

Side-by-side with keyword research, search query reports accompanies keyword research as necessary task. Identifying negative and potential positive keywords will be critical for your searches and a great profile to have once dealing with the client.

 

3. Competitor Research

Along with any service or company comes competition. With PPC competitors, staying on top of them can feel like a full-time job, however it still doesn’t take away that it needs to be done. There are several tools and software’s available to help nevertheless, reports are still required to be reviewed.

 

Pulling data from competitive tools should be the start. Running AdWords Insights reports on a daily basis is another great way to stay on top of competitors. Possibly, in time, individual reports will be help to use in order to create graphs, which will enable examples of changes over time. This may be a great forecast to a competitor strike!

 

5. Audits

Having the highest HTML-savvy representative would be ideal. Audit the site set up for PPC management and request the client to complete a test form, along with having them check conversion tracking codes each step of the way.

 

Finding ad groups with extremely high amounts of keywords or keywords with low quality scores will be some extent of performing PPC account audits.

 

6. Reporting

Reporting can be the ultimate grunt work in the agency world, as the first few days of the month may be consumed by reporting obligations. On the other hand, reporting and organizing data will help with a simpler flow of PPC management in order to add proper insight or an analysis.

 

 

Simplify Your PPC Management With These Five Tips

PPC campaign management is a tough job — but there are a few things you can do to simplify the process and make it easier on everyone.

Clean Up Your Ad Groups
It might seem at first that throwing all if your keywords and ads into one massive ad-group is going to be easier to manage — but that’s not the case. If you take the time up front to create several (dozen?) tightly-focused ad groups, each with a few highly-relevant keywords, ads targeted toward a specific market segment, and landing pages that match the ads, you’ll find that the amount of work you have to put in on the back end is significantly smaller. You’ll also see your Quality Scores rise, which is huge!

Make Bulk Changes
Using campaign-level tools like Google’s AdWords Editor, you can change bid prices on dozens or hundreds of keywords at a time, or change which landing pages your ads are pointing to all at once. Because they work offline and then connect once to make all of your changes simultaneously, they don’t have any issues with network latency and they don’t end up with the occasional user getting stuck ‘mid change’.

Use Negative Keywords
Negative keywords are every PPC management firm’s best friend. There’s no point in having your ads show to people who type “free” or “info” or some other tire-kicker giveaway into the search engine. It not only reduces the amount of profitless clicks you pay for, but it also simplifies the campaign data analysis down the road by reducing statistical “noise”.

Dynamic Keyword Insertion Is Your Friend
Dynamic Keyword Insertion is the art of writing ads with variables in them — ads that will fill in the variable with the user’s exact search term when the ad comes up. They’ll see that the ad has their exact search term included and bolded in the copy, which will improve your clickthrough rate as well as your Quality Score. Cleverly used, it can also allow you write significantly few ads. Just switch from broad-match to exact-match, or you’re likely to end up writing ads that don’t make sense at all in context.

Use Ad Scheduling to Turn Off Your Campaign at Night
Ad Scheduling allows you to only run your ads during particular times of day or days of the week. If your data analysis has shown that the majority of your conversions come in particular parts of the day or week, you can simply only run your ads during the most profitable times.

Why Use a PPC Management Service?

PPC, or Pay-Per-Click, is a form of advertising that can have a significant impact on the amount of traffic that your website receives, and it can happen in a very short amount of time. However, the nature of PPC is that you have to pay for every click on your website — making sure you only get relevant ones is a tough business. One of the wisest courses of action is to hire a professional PPC management service to make sure you don’t end up paying a ton of money for useless clicks. They will ensure that your keywords are the right ones to draw in quality and qualified leads and they will make sure that your ad design is done in such a way that your website becomes visible almost immediately.

It will take you a great deal of time and energy to set up your PPC campaign and even then you can’t guarantee its success. Hiring a PPC management service will ensure it is done professionally and within a matter of hours. Right away, your money is being spent on leads that will convert to sales. If you want a quick result, choose PPC over any other form of internet marketing method.

PPC management professionals will make sure your keywords are the most effective ones for your product. They will keep your costs as low as possible while working to increase your profits. They will track reports from your campaign so they know what’s happening and where more energy needs to be directed.

PPC management companies are experts in running PPC campaigns; they know exactly what is required to make your business work for you, with the minimum amount of work and the least cost. Using a professional service means you have more time out concentrate on your existing customers and on processing new customers.

PPC management companies also provide a full monitoring service. This ensures that you get the best return for your investment and you can be confident that not just your business, but your budget and your reputation are safe in professional hands.

First Page Placement on Google: Two Routes To The Top

When you’re shooting for the elusive first page placement on Google, you have two simple choices: the overnight-celebrity option or the long-grind option.

Sure, Baby, I can make you an Overnight Celebrity
If you want the glamour and sparkling lights of topranked placement now and you’re willing to spend to get it, pay-per-click marketing is the option for you. Pay-per-click, or PPC, marketing is what creates those “Sponsored Links” at the top and sides of nearly every search.

The advantages of PPC are simple but powerful:

  • you don’t pay anything unless someone clicks on your Sponsored Link.
  • everyone who clicks on your Sponsored Link goes straight to your landing page, where you have the chance to turn them from a surfer into a customer.
  • the sponsored links start appearing the moment you’ve finished setting up the campaign, so there’s no delay; your customers arrive minutes after you’re done.

On the other hand:

  • Compared to a mature SEO campaign, the cost of PPC visitors is obscenely high.
  • If you don’t do your keyword research carefully, you can end up paying for a lot of visitors who are looking for information rather than a product or service to buy.
  • When you stop paying for PPC, it stops working instantly, too — there’s no ‘residuals’.

The Long Grind
The other option for first page placement is straight up organic SEO — doing everything you can to make your website look good to Google. This is a huge field and it takes an SEO company to do the job well.

If you think you might like SEO, it’s probably because:

  • SEO, once it’s matured, is extremely efficient money-wise, almost to the point of generating free traffic.
  • Visitors that come from a well-designed SEO campaign almost always arrive with the intent of buying what you’re offering.
  • Once you start getting traffic from SEO, you’ll keep getting traffic from it for quite a while, even if you stop paying for it for a while.

On the other hand:

  • SEO takes a long time to mature — six to twelve months is normal, and double that in particularly competitive markets — and until it matures, it can feel like you’re just throwing money down a hole.
  • Because of that, you can’t be guaranteed results when you pay for SEO; the best you can be guaranteed is that your website will move upward in the search rankings, which is not nearly the same thing.

PPC Management And The Power of Shoestrings and Bootstraps

PPC management is a service offered by many SEO companies — it’s the service of taking your pay-per-click marketing campaign under their wing and nursing it to health. Or just creating it from scratch if you don’t already have one; the point is, they manage the campaigns and make sure that they’re profitable.

Why is this important? Because for a great many entrepreneurs, ‘profitable’ is a line that’s hard to get across — it’s not that hard to make money, but it’s pretty tough to make more money than you had to spend in order to make the money in the first place. PPC management is the art of, forgiving the mixed metaphor, pulling your shoestring budget up by it’s own bootstraps.

Here’s how it works: you have a product with a profit margin. Let’s say you sell widgets for $8 at a cost of $3 per widget and a monthly cost of $5000 for rent and other expenses. Obviously, you need to sell a thousand widgets to break even. But in order to sell widgets, you need to advertise, and that takes money.

If you’re advertising online, you have two basic options: Search Engine Optimization (SEO), or Pay-Per-Click (PPC). SEO is amazing stuff, capable of driving huge quantities of traffic to your site for almost no money, but even the most affordable SEO services take months to build that traffic up to an appreciable amount.

PPC on the other hand gets your traffic today, but it costs significantly more money (on the vicinity of 16x as much per customer) as SEO. But let’s do the math. Let’s say you have to spend $.04 to get a single visit to your website from PPC. Then let’s say that, on average, only 1 in 25 visitors to your website actually buys a widget — that means your total cost-per-sale is $1 per widget.

That means that your profit per widget has just dropped from $5/widget to $4/widget, meaning you need to sell 1,250 widgets in order to break even. The question then becomes: can PPC help you sell 1,250 widgets in a month?

The answer is yes, of course it can, that’s why it works. You’ll need to sit down and talk to your PPC management company about the exact numbers in each scenario, of course, but it’s well within the power of a solid PPC campaign to drive a thousand visitors to your website every day (assuming you’ve done your homework and a decently-sized audience for your product actually exists) — and you only need, on average, 1041 to break even.

Is it extremely efficient? No — but when you’re working with shoestrings and bootstraps, the question is simply will it work? And for most businesses, the answer is yes — PPC management works.

Stay in The Right Direction with Pay Per Click

Out of order, flawed or incorrect data while optimizing your PPC campaign will get you exactly where you DO NOT want to be!

Anywhere from natural disasters to technical glitches can create Irregular performance data. Running a PPC campaign, making sure you avoid any disruption to your tracking and performance is highly important.

It may not be simple identifying any abnormal performance changes, but the easiest way to spot an issue is through being website-related. For example, going from being OK to being way off is a definite indication that there is a problem. In some cases, traffic and conversion rates will drop to zero.

Unreliable or “bad” data can appear within your campaign in numerous ways which relates to the performance statistics that may create misguidance towards your optimization. These statistics may create circumstances where a delay is held on your PPC account. The biggest threat of “abnormal data” is guiding your working party in the opposite direction you don’t want to be while optimizing your account.

Setting up automated alerts helps monitor performance trends to track down drastic issues or changes in your campaign. Google Analytics or AdWords provides assistance in setting up alerts. In order to compare time frames or find unexpected and sudden shifts setting up alerts are the way to go. Keep in mind that alerts can focus on weekends and others can compare weekends. The importance to keep alerts on weekends is because transactions may normally sink considerably on Saturday than when weighed against to Friday. A beneficial alert is to be triggered when revenue drops by more than 40 percent.