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Organic SEO: Then and now

Search engines are continually evolving, Google for example update their search algorithms around 500 times each year, and keeping up requires marketing specialists more than ever to be on their toes. Here is a little run-down of the evolution of search engines, and organic SEO as a result.

As search engines evolve, so does the role and the workload of SEO specialists. The overriding direction of search engine tweaks are toward creating an online environment where the consumer / webuser wins. The highest quality, most original content which resonates with it’s readers will shine through, and old techniques will leave once successful, perhaps reputable businesses to fall off from first page placement into the shadows of page 2 and beyond…

Fortunately though it isn’t (as it often seems) a battle, search engines constantly provide in depth guides to navigating and understanding their updates, which great SEO experts will be able to apply. Here though are the most important developments to be aware of:

Focus on Return on Investment
Once upon a time page ranking was the crowning glory of successful SEO, though not so much any more. Now a focus on the Return on Investment (ROI) prevails as SEO specialists focus on each and every page of content, and not merely the general performance of the website.

Long-tail Keyword Focus
Traditionally Keywords for search terms were short, and general terms targeting the widest possible audience reach. Recent changes in the way search engines function means that long-tail phrases are now far more important than ever. This means that if a mechanic wants to search for a very specific part, rather than finding suppliers for parts in general and trying to narrow down the options to find the part, now search engines are more apt at finding relevant web page for even the most specific searches. This is also really handy as these searches often occur at the point of purchase.

Quality Backlinks
No more will websites profit from spamming backlinks, link-farming, or link-exchanging. Instead today’s backlinks require experts in the field to come together and form relations to connect the most relevant content. Links which become valuable themselves as pathways through content which organically relates. Imagine the different stages of building a house for example, which might connect the expertise of plumbers, roofers, bricklayers and so on.

Ways To Boost Your Local Internet Marketing Opportunities

When people are looking to find a particular business where they live, more often than not they turn to the Internet.  This is why using local internet marketing opportunities is vital.  Especially if you want it to stay one step a head of its competitors.

There are many ways that you will be able to boost your local Internet marketing opportunities.  The ones we discuss below, provide you with the potential to make it easier for customers to find you.

  1. It is important to make sure that your website is using the right SEO strategies. It should be optimized through using keywords that are specific to your industry.

You need to make sure that the keywords included are ones that are particular to the area that your business serves.

  1. As the owner of a local business, it is important to make sure that you have been listed in Google Places. This is a free service.

Having entered your information into it, you get further coverage.  Then when potential customers search on Google for your type of business in the area you serve, yours will appear before them.

  1. PPC or pay per click is another great way to boost your local Internet marketing opportunities. You should be using this if you are in an industry where competition is high.

Make sure that you bid only on keywords and phrases that are relevant to your business.

  1. Okay, social media might not be the way that most customers are likely to find you at first. But it is,a great way to be able engage with customers, who are already loyal to your business.

Using Facebook and Twitter, is a great way to boost your local Internet marketing opportunities.  It helps you engage more with your customers both old and new, plus it allows customers to provide feedback much faster.

Don’t expect these ways to boost your local Internet marketing opportunities fast, it is going to take time.  But building up a solid foundation means that you are more likely to gain the trust of those who visit your website.

How A Los Angeles SEO Service Will Make You And Your Business More Attractive

SEO or search engine optimization is one important factor that will help to determine if your business online is a success or failure.   Employing the right Los Angeles SEO service will ensure that your business becomes more attractive to potential customers.  In turn this should help you to start to see a healthy return on the investment you made.

But how does a Los Angeles SEO service help to make your business more attractive?  Well they do this by carrying out the following:

  1. They make sure that structural elements of your website are correct. They ensure it is structured in such a way, that the pages of your site are indexed without any difficulty, by the search engine spiders.   They do this not only in relation to SEO, but also to ensure that it is user friendly, and visitors to the site can read it without trouble.
  1. They make sure, that specific keywords and phrases appear on each page of the site, these are ones that people are using in relation to businesses like yours.

They will use certain tools like Google Keywords to find what keywords and phrases get used.

  1. A good Los Angeles SEO service will make sure, your business looks more attractivethrough the use of the right page URL’s. They will make sure that these include, the main keywords that you want targeted.

They will make sure, that each page of your website comes with its own specific URL.

  1. A good SEO service understands that search engines cannot read images, but instead read alt-text. They will use such to help the search engines better understand what the meaning of each image is.  They will make sure when describing an image to use some of the keywords as well.
  1. They will develop internal links that help point to other pages on your site. These play an important role in on page SEO, as they help the search engine algorithms to crawl through the site.  Your Los Angeles SEO service includes these, because they help to get each page of the site indexed.

Organic SEO – Will Help Make Your Business More Successful

Everywhere you look online, you get told that organic SEO can help to improve the success of your business. But often you don’t get told why it is that you need it.

As you will soon discover, organic SEO definitely has a key role to play if you want your business to be successful online. Below we explain just how it will help to make your business more successful.

Reason 1 – Organic SEO Will Help Deliver A Much Higher ROI For Your Business

There isn’t any other online marketing strategy that can deliver the kinds of returns that this can. It is able to deliver non stop traffic to your website.

Reason 2 – Able To Connect With Potential Customers Who Are Mobile

Through using organic SEO you are able to make your business much more visible to potential customers even when they are on the move. As mobile searching is definitely going to become ever more popular, you need to make sure that your website is ready for it.

 

Reason 3 – Organic SEO Will Always Remain In Vogue

It isn’t ever going to disappear, but you will need to make sure that your business evolves as SEO does. By understanding the dynamics of it you are going to be able to adapt to it without any real problems.

Reason 4 – Every One Searches Online For Businesses

Having a good organic SEO strategy in place will help increase the chances of potential customers finding you. But you still need to make sure that you are thinking from the perspective of these people.

Remember these days they can search for what they want online no matter where they are or what time of day it is.

In order for customers to find your business you need to have a good organic SEO strategy in place. This will then help to attract the right kinds of customers to it.

If you have no experience then working with an experienced SEO consultant is a must.

Website SEO – 8 Things You Really Need To Be Doing

Even basic website SEO is fundamental to your business.  It will help to ensure that your website gets found by people when they need it the most.

The main aim of such isn’t to cheat search engines, but to help create a great and seamless experience for its users.

When it comes to website SEO there are important things you need to be doing that will help your business to flourish.

  1. Think of your website as a cake. The links act as the icing, whilst the content acts as the ingredients that make it. Without these your website like a cake would tasteless and boring.
  1. Search engines want to do the best job possible when people use them. Make sure that the content in yours is relevant.
  1. Search engine spiders only have a certain amount of storage for data. Make sure you don’t use tactics that are shady.
  1. When it comes to website SEO you need to understand what your goals are. Spend some time thinking about what you want to achieve whether it is generating more leads or more sales.
  1. You need to start optimizing for multiple channels. So think what you need to do when you are using social media. Make sure that as part of your website SEO strategies you are consistent when it comes to using certain keyword phrases.
  1. Make sure that you are consistent when it comes to your domain name. It is far better to use sub-directories rather than sub-domains, if you can use old domains rather than new ones. Plus try and use ones that include specific keywords that are relevant to your website.
  1. When it comes to website SEO make sure you are optimizing for other types of results. Don’t forget to focus on mobile and tablet optimization as well, plus not forgetting social media.
  1. You must make sure that you focus on meta data as well when it comes to website SEO. So make sure your content includes meta descriptions and title tags.  Remember to ensure that the ones you use are unique.

SEO Traffic Increase

So how does an article improve traffic to your site? It is simple, really. Your website can be improved a lot by means of using the right keywords and these keywords should be found in every article that you post in your blog or site.

Writing an article which is informative and convincing is not an easy task and often needs special skill and great knowledge about the subject. If writing an article to promote a small online business is a very difficult job to carry, think about the task of a commercial article distribution of most big companies… it definitely requires Herculean strength. Article writing plays a very important role on how to gain traffic and maintain visibility in the online market.

So how do you write and distribute articles to increase the traffic to your website? There are several ways for article writing and distribution to ensure greater visibility of your brand for your online business.

First is to write article for other website owners. This is a great way to increase your article marketing efforts since there are a lot of website owners that do not have time to do both article writing to promote their business and to create promotional offers to gain greater ROI. In most cases, these businesses choose the latter while forgetting how important article writing is to improve traffic to their site. Moreover, these companies will be more than happy to give you the load and pay you as much as 10 dollars per article with good content.

The next one you need to do is to locate websites that are popular when it comes to article submission. These websites help you generate more traffic to your site and in turn can become converted into revenues. Moreover, you can also do backlinks in these websites. Which is one of the third steps. Creating backlinks can be a good strategy to drive more traffic to your site. If you also prefer, you can post these articles in social bookmarking sites to double the chances of people seeing your website.

The most important thing about creating your article is to use significant keywords all the time so that the major search engines such as Yahoo, Google and MSN can see you. The fourth step that you can do is to do Organic Search Engine Optimization techniques which mean using a lot of keywords so that your website will land on the top spot of most search pages.

Now that you have a steady flow of articles in your site. However, don’t stop there just yet. Try to be persistent with your advertising efforts. You can come up with an e-book that will give readers an idea of what you have to offer.

Once you have done everything, there is still not time to relax. You need to check whether your system is still in order or not so that traffic can be driven effectively to your site.

Organic Marketing – What We Are All About!

Here at Elite Marketing Solutions, we strive for perfection. So with that said – our goal is to rank your web page on the 1st page of Google, ORGANICALLY. What is organic marketing? Let’s take a look. Organic SEO is all about creating natural traffic, better known as organic traffic. Organic traffic is, by far, the best way to increase traffic and sales conversions long term. This is the ultimate goal of all SEO Marketing campaigns, as it requires less money to advertise and it returns more sales than a PPC campaign could hope to produce. With Organic SEO, having a user friendly, easy to navigate website is king. This helps on two fronts. First, it allows the visitor to easily browse the website with little confusion. Second, it allows the search engine spiders to better crawl the website which can help the website’s rankings. Good content is also a key factor. Creating content that is attention grabbing and inspiring will keep a potential client longer on the website and in turn drive more sales.

What is Affordable SEO? Many SEO companies that claim to have really low prices may end up hurting a company’s reputation in the end. Companies that charge far less than the competitive price point may not be paying their employees well, are outsourcing overseas, or may not even be in the United States at all. While not being based in the United States is not bad in and of itself, when English is not their native language it requires due diligence to check for grammar, spelling, syntax, or culture errors. On the other hand, SEO companies that are charging far above the competitive price point makes one wonder, what exactly are they spending their money on? Elite SEO Marketing is all about providing truly affordable SEO. We customize our plans to our client’s needs so they get everything that they need and nothing they don’t want while guaranteeing all of our work.

Why waste your time on unreliable companies? We are confident in our work and guarantee satisfaction! We are more than happy to provide you with a free website analysis. Call us today!

SEO Traffic And Popularity

How does the posting of an article improve traffic to your site? It’s really quite simple. Just by using the right keywords, your website can be improved significantly. These keywords should be found in every article that you post in your blog or site.
Writing an convincing and information article sometimes may not be an easy task. Having knowledge about the content you are posting is crucial. Article writing plays a very important role in gaining traffic and maintaining visibility in the online market.
There are several ways for article writing and distribution to ensure greater visibility of your brand for your online business.
First is to write article for other webs page owners. This is a great way to increase your article marketing efforts considering there are a lot of website owners that do not have the time to do article writing, promote their business and to create promotional offers to gain greater ROI. In most cases, these businesses forget how important article writing is to improve traffic to their site. Moreover, these companies will be more than happy to give you the load and pay you as much as 10 dollars per article with good content.
The next step is to locate websites that are well-known when it comes to article submission. These websites help you generate more traffic to your site and as a result, can eventually become revenues. Moreover, you can also do backlinks in these websites. This is one of the third steps. Creating backlinks can be a good strategy to drive more traffic to your site. If you also prefer, you can post these articles in social bookmarking sites to double the chances of people seeing your website.
The most important thing about creating your article is to use significant keywords all the time so that the major search engines such as Yahoo, Google and MSN can see you. The fourth step that you can do is to do Organic Search Engine Optimization techniques which mean using a lot of keywords so that your website will land on the top spot of most search pages.
Now that you have a steady flow of articles in your site, you don’t stop there just yet. Try to be persistent with your advertising efforts. You can come up with an e-book that will give readers an idea of what you have to offer.
Once you have done everything, there is still not time to relax. You need to check whether your system is still in order or not so that traffic can be driven effectively to your site.

Meta Tags

Meta description tags are just as important to SEO as keywords are. As a matter of fact, in some ways, they work together for the very same purpose. During the case of a title tag, focusing on equal keyword phrases, as used with your page titles and body text is extremely important for your desired results. To boost your web page’s relevance on major search engines, it is recommended you use fewer and highly targeted search phrases.

Quick tips:

  • Make sure that each page on your site has a specific Meta description tag. Each keyword must be relevant to that web page.
  • A proper meta description tag contains 25-30 words
  • As priority, the most important keywords should be placed in the beginning of the Meta description tag. This increases higher chances of better search engine rankings.
  • Repetitive and excessive keywords should be highly avoided!

In relation to Meta description tags are Meta keyword tags, Meta robot tags, and many more. These are the main tags associated and giving signal to web-wide crawlers, aka Google.

Meta description tags are very important and add many benefits to your SEO marketing. Leave the Meta tags for us to handle, it is what we specialize in!

 

SEO Marketing: True or Flase?

As we look back on Internet marketing history years from now, it’s possible that we’ll see many changes and updates.
At the same time, it’s important to pay attention to the internet, and see how it is changing around Google, and not just within it. The hurried growth of social media, for example, has altered the way people search for information and answers, and the growing number of new websites means there are so many more things to find, while making it harder to actually find them.

All of this change is exciting, but can also cause a lot of confusion. It’s no wonder that Google is trying their very best to stay at the top of its game and businesses are trying to maintain their rankings for keywords and search phrases. Incorrect information and mistaken ideas are everywhere, and following the incorrect advice can hurt your business in a detrimental way.

To help you sort through the chaos, we have listed the most important truths and myths that surround the current and future condition of search engine optimization.

Truth: Keywords and links swill always be important when it comes to SEO.
For the chatter going on that “the old rules of SEO are out the window,” search engines STILL have to find you some way, somehow. That means that keywords and links to your site are still very significant.

Truth: Google wants your website to appear “organic” and not “over-optimized.”
Google is on a mission to downplay (sometimes even punish) sites that have been trying to go around the system by jamming keywords and taking other steps to make pages harder to read and recognize.

Myth: That means you can ignore search engine optimization altogether.
Google and the other search engines process millions and millions of searches per day, which makes them significant Internet marketing. There is a big difference between “findable” and “over-optimized,” and most websites still have a lot of room for development.

Myth: The very same companies and websites will proceed to dominate and rank highly.
Whether you enjoy a great search engine ranking or want to catch up to a challenger, what are most important are the measures you take to move forward. Google is placing more meaning on present content and updates, which means that no ranking or benefit is safe for very long.