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Simple facts About SEO Marketing You Did Not Know!

SEO isn’t exactly the most understood process in online marketing. It has also been said that people aren’t too sure what SEO really is. Then there is talk about SEO is joining with social media, content marketing and more.

Word around town is it also not exactly the most well observed marketing channel either. Every now and then, you’ll hear from the fed-up web page owners who have invested in SEO a few times and felt they have wasted their money. You may also hear debate about black hat and white hat SEO. Keeping the following statistics in mind as a reminder and investing more into your SEO efforts later will pay off substantially.

• 79% of search engine users say they normally click on the natural search results. In comparison, 80% of search engine users say they hardly click on the sponsored search results that pop up.

• It has been said that SEO leads have a 14.6% close rate and outbound leads (such as direct mail) have a 1.7% close rate.

• 81% of businesses think of their blogs as a very important asset to their business.

• 70% of the links search users clicks on are organic.

• 70-80% of users ignore the paid ads, focusing more on the organic symptoms.

• 75% of users never scroll past the first page of the listed search results.

• Inbound leads have always had a better conversion rate.

High Traffic SEO

Search engine optimization (SEO) is the key to hosting high-traffic, high-profitability webpages. Getting a general feel for website SEO is important, and will be the topic of this post. While the topic is much more involved than what can be said here, there are some basic concepts to SEO marketing that you should know.

First, SEO should be defined. In other words, SEO is a process of webpage editing and politics that gets your page ranked higher on search engine results pages (SERPs) for certain keywords. If you sell coffee, for instance, you may want to rank well for the keywords “coffee in Los Angeles”. SEO is designed to optimize your webpage for the keywords by editing them into your title, URL and body in appropriate places. Also, SEO is a political process of getting other webmasters to add an “anchored link” to your page on their pages. An anchored link is a text link that describes the destination (e.g. clicking “Coffee – Los Angeles” on a page would take you to your page). Anchored links are important because they are used by major search engines to determine a webpage’s worth based on popularity. The idea is that popular webpages will have anchored backlinks all over the place.

There are several ways to go about performing SEO cleanups on your site. The most time-consuming way is to learn SEO principles, edit every page and generate thousands of links on your own. Many webmasters opt to have a SEO company edit their pages and use connections to create backlinks.

The final result of SEO is to have a natural, or organic, search engine ranking. Organic SEO is based on getting your link at the top of SERPs for certain keywords so you can generate “organic” traffic, or traffic stemming from keywords. Organic traffic is consistently the most likely to convert to sales because people searching for keywords are the most likely to be the ones wanting to buy products. (A friend who visits your site because you asked them to is less likely to buy than a person searching for “coffee in Los Angeles”.)

This primer on SEO is designed to help you get a general feel of SEO. It is by no means exhaustive and if you really want to learn SEO for your own design, you should find a good resource. Consider visiting www.eliteseomarketing.com if you are interested in what SEO can do for your page.

Optimizing your site’s organic SEO potential

What is organic SEO? Organic SEO refers to optimizing your site’s SEO using the site itself, rather than just relying on things like PPC services. Of course, it is possible to use a variety of different methods to improve your website’s page ranking, but you should also make sure that your site is search-engine friendly. Bad SEO practices can keep you from getting the page ranking you want, and they can even get your site blacklisted from search engines. Keeping up with the best Organic SEO practices is crucial if you want to reach the most possible customers.

Elite Seo Marketing offers services to make sure your site can achieve the best possible ranking. This is done by making sure your site has the proper structure, keywords, and content. The way that search engines rank pages is always changing, so it is in your best interest to consult experts who are constantly keeping up with SEO practices. Search engine don’t just look at your META tages anymore; they pay attention to how often you update, how many backlinks you have, and if your site seems to have quality content.

Custom Blog Creation can also help you to maximize your site’s potential. Having a blog on your site can help you to become more visible to search engines, which will get more traffic to your site. However, not just any content will help. It’s important that they recognize your content as unique and of high quality, as well as just being updated on a regular basis. Using keywords properly, having a large amount of quality content, and having links to your blog on related websites can all help to improve your ranking with search engines.

It is best to put your blog on your own site, rather than using a free blog service with a different domain name. This allows for more customization, it is better for search engines, and it helps with branding your site. Make sure your blog is easy to navigate, and that you link to older posts or the archives on your blog. This makes it easier for customers to read, and it also helps search engines to spider your blog.

SEO is the way to GO!

Mobile Website Design

A mobile website is comparable to any other website, although the obvious characteristic that may distinguish a mobile website from a standard website is the fact that it is a mobile website is specifically and solely designed for a smaller handheld display, such as a cell phone and touch-screen.

Just like any other website, mobile websites have the ability to display data , video and images along with text content. Keep these important facts in mind as you begin the journey of Mobile Design.

Don’t Make Mobile Websites Unresponsive
Mobile website design isn’t just about building a page in a different language than the Web’s native HTML. It’s about designing a website that is usable — not necessarily pretty, or cool, or anything but simply easy to use — from every single mobile device out there. That means having a website that can ask the device it’s being displayed on what resolution it’s being displayed at and adjust itself accordingly.

Don’t Get Tricky
You can get away with cute tricks like putting prices on a separate page when you’re dealing someone that’s sitting at their desktop. But if you’re communicating with someone that’s one-handing their Kindle Fire as they run upstairs with a three-year-old and a bag of groceries in their other hand, you’d damn well better put everything they want to know right in front of their eyes with a single flick of their finger.

Don’t Forget Who The Website Is For
Many business websites are designed to put the business’ needs first — exposing the visitor to those things that are most likely to drive a sale, and making the visitors go surfing to find the details they’re actually looking for. On a desktop, this can work. On a mobile device, people will simply leave your site if they find that it takes a significant amount of investigating to find the bit of information they want. Put the customer first on your mobile website, and leave the web presenter, the squeeze pages, and the other marketing tricks for the desktop site.

The Number One Don’t: Don’t Make Slow-Loading Pages
Don’t make a website that takes any significant time to load, even on the low-end smartphones. Keep it super-simple. Research has shown that 60% of smartphone users aren’t even willing to wait three seconds in order for a website to load — they expect the same level of performance from their phone that they do from their home desktop, despite the obvious disparity between the two. Keep your pages light and fast and simple, and you’ll double the number of people that stick around to see your site.

Mobile websites need to be straightforward, simple, and user-oriented, or they’re not worth the pixels they’re rendered with. Keep that in mind, and you’ll find that your mobile website does wonders for your business.

How to blog like a pro

Blogging is the process of updating and/or adding material to a section in your web page called “Blog”, hence the name, Blogging. A blog can consist of informational entries or posts, along with many other themes and topics such as, current events and updates.

Adding personality to your blog allows your reader to get a feel of who you are. Allowing your readers to get an idea of your personality makes your blog more interesting and personable and worth taking the time to read what you have to say.

Publishing a blog and just forgetting about it is one of the worst mistakes a blogger and website owner can make. Your reader may leave comments or questions once they have read your posting, responding to the questions posted allows your reader to feel they are in a two way conversation. They will feel important, and also feel assured that you as a blogger, are showing interest and a sense of responsibility. Also making sure you are constantly updating your blog.

Adding pictures and illustrations is also a great way to attract your readers attention.

Your reader is taking time out of their day to read what you have posted. Your blog posts should say something in your own voice and in a conversational manner.

Adding illustrations and graphics adds character and excitement to your entries. Also adding subheads, bulleted/ numbered lists bold fonts and “captions” adds character.

Keeping these simple, yet crucial tips in mind and constantly working on new strategies and techniques along with practice, will get you started on the right foot!

Elite SEO Marketing offers an affordable way to start your own business blog!

Los Angeles, CA: Elite SEO Marketing offers an affordable way to start your own business blog! It is true, for a limited time only Elite SEO Marketing will build a custom blog for your business and they will make professional blog postings for 8 weeks absolutely FREE! This is an awesome deal that no business man or woman should pass up.

Blogs are extremely important, especially if you want to have your website rank higher in search engines such as Google, Yahoo and Bing.  At Elite SEO Marketing the inner saying is that a BLOG stands for “Better Listings On Google”, and guess what friends they are absolutely right.  Google themselves approve and promote the use of blogs on websites in order to get better results in their SERP’s.  And after many successful blog creation campaigns, Elite SEO Marketing decided to do something that no other competitor is doing in the industry of SEO Marketing! What can that be? Well here it is. They are going to offer their famous blog creation and posting service with every SEO marketing campaign that they will be engaged in.  That is huge value added according to Alex Blitshteyn who is the owner of the Los Angeles based SEO Marketing Company!

Essentially, Elite SEO Marketing will approach the blog creation services in two different yet very effective ways: 1) they will create an inner blog that is part or is embedded in the existing website of their clients, or 2) they will create a new outer blog with a similar or a completely different domain name, depending on the needs of the marketing campaign set forth by the marketing guru’s at Elite SEO Marketing. The objective of this is to comprehensively work in tune with other search engine optimization techniques in order to get websites ranked higher in all major search engines.

Google loves blogs, they even say so themselves! Blogs play a very important role to every business because this helps with critical business relationships, customer satisfactions, surveys, feedback etc… But the most favorite aspect of blogs is that they make your website more relevant because fresh new content is being added regularly.  This will make your website look more important and much bigger in the eyes of the ever so changing algorithms that are used by all of your favorite search engines.

Visit EliteSEOMarketing.com and view the intuitive video about blogs or just read more information about the importance of having your own blog on your website.

Why broken web links are killing your web page (and business)

Web links provide a complete method of posting links to your web site, it is also known as a hyperlink. Link building requires creativity and quite often,  a budget. But having a broken link, completely changes the ball game. Broken links can negatively impact your web page. When a page that is linked is deleted, or a URL address is changed without a correct update of the URL, your page page can display 404 errors on your web page. What do 404 errors do? In more simpler words, they nicely tell the viewer of your web page to keep it moving and search else where. No one wants that for their web page or business!

Search engines also keep a close eye on your links. Google, which is known to be the top search engine in the WORLD, is all about providing their users with excellent service and pulling up the best of the best web pages matching with their search inquiries. If you would like to rank well with Google, making sure your are fixing your broken links would be the first and smartest step towards success.

Keeping these few tips in mind can make a great difference in the success and progress of your web page. Always monitoring your links and making changes can make the greatest difference!

Three warning signs your SEO might not be working for you

Signing up and collaborating with an SEO company that promises you first page results can be a huge step towards success, or a leap towards failure. Investing money with the hopes of more views to your web page can cause a lot of anxiety and create a lot of worries. What if my business fails? What if I lose money? What if I do not end up on the first page as promised? These are all common questions business owners find themselves asking when beginning the journey of SEO marketing. Of course, the best thing to do would be working with a well respected and trusted company. Sadly, we cannot always determine who the very best and the worst are. Here are some warning signs that your SEO marketing might not be working in your favor:
• Always make sure to ask your SEO marketing rep to show you some examples of past or current web pages they are working with. Some SEO companies might even pass on information that does not belong to them. Doing your own research and looking into the company names they are providing you with may uncover some vital information which ultimately may show you that this company is dishonest or great at what they specialize in.
• Looking into how they are ranking on their own key terms also may help you understand how they might work with your own keywords. If their company is located for example, close to the West Los Angeles area, then their web page should be listed on the first page as an SEO company in the West Los Angeles area. Make sure they are choosing keywords with a reasonable number of searches where the competition might not be as strong.
• Make sure the “legal” pages on your site are present. By simply adding a couple of pages with links in the footer, you can see a great difference. Your SEO representative should have an About Us link , Privacy Policy, Terms of Use, Contact Us and an anti- spam policy.

First Page Placement

First page placement ensures that your web page takes the top rank on the most popular search engines on the internet. What exactly does first place placement mean? In other words, a ranking on the first page is when someone is searching for keywords that are relevant to your type of business, and finding your web page or business listing. The goal of SEO is to bring you to a first page ranking and to keep you there. The first page raking process may take a while because there is the process of building quality links for you, improving the content of your web page, and getting your site indexed with all major search engines.

In order for your company to have success in your target market, you need to own a top spot on the front page for all relating keywords. First page placement using local keyword phrases is definitely beneficial to your web page, although it only brings you a small percentage of the overall traffic. There are other services offered that are part of a larger whole and are meant to be used in conjunction with each other. For the best results, meeting with us and analyzing your needs and business plan will set the tone for success.

Marketing

There are many different forms of marketing strategies designed to improve the population of your web page and business. It is debatable between many what the very best form of marketing is, but never the less, they are all very affective and create traffic to ones web page. Some marketing strategies include, Internet marketing, Seo optimization, PPP (Pay per click) marketing, Email marketing. Of course. there are the more original and traditional marketing strategies such as magazine/newspaper ads, billboard ads and even television commercial ads. Regardless of your preference, the desire to advertise your business is the first and most important step to take, for a brighter and much more future for your business.

These marketing strategies may be different, but their goals are all very similar.

  • Raising awareness
  • Educating your customers about your services and explaining your background and goal as a company.
  • Building a loyal foundation with your consumers