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Category: Video Marketing

Utilize new technology: Video Marketing

 

Video media is a new technology brought to search engine optimization. Over the past few years video technology has grown to be another tool used to enhance higher visibility on major search engines.  In earlier years, the use of a video was solely another form of social media marketing. The difference between these two uses of video technology is speech recognition technology. Google audio indexing was introduced prior to search platforms in 2007. Search platforms were operated based on audio content and keyword content of title tags in order to search through videos. In relation, video SEO strategies placed a video on a hosting website, such as Google Video or YouTube in order to increase higher visibility. These videos link back to the original video page placed on client’s home page, bringing more traffic to your site.

What use to be known to digital marketing companies was, Google was unable to index media content. Uploading or creating any sort of video technology was thought to be destructive for Google’s search spiders; however now with new technology, more and more SEO companies are recognizing there is more to an online strategy with video marketing! Utilizing video SEO for search engine optimization will enable websites ahead of the game!