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Category: Video SEO

Affordable SEO: Get the Most from Video Marketing

Videos are a great tool to show a product or how it is used but how can it be used as a marketing tool?

Search Engine Optimization for Videos
Search engines deal with words not pictures so to ensure your video searchable then proper affordable SEO techniques need to be used. The title of the video should include the keyword that is most appropriate.

The description of the video should also include the keyword that you are targeting. It should be positioned in the first sentence of the first paragraph to be most effective. The description should be as complete as possible and give information on your product, why it should be bought and your website.

Location Information
The best technique in affordable SEO to include location information is by adding it to the keyword in the description. This has maximizes the overall SEO value and helps to also make it visible in searches that are narrowed by location.

Including a telephone number can also prompt people that are searching to click your link. There is only a limited amount of information returned in search results so to be seen it needs to be in the first 150 characters of the description.

Links
Links help to increase the ranking of your entry in the search engine results for the keyword used. The more links to quality trusted websites that point to your video the better you are ranked. When people link to your links the value also increases. This is an affordable SEO technique that can be applied to all areas.

You can help the process by uploading your video to video sharing sites and linking to these with your blog. Social media is also great to build links so having social media accounts like Facebook, Pinterest, Twitter, LinkedIn and Google+ let you start the process of creating a web of valuable links.

Interesting video content is very valuable and can be a great marketing tool that generates interest in your product and in your brand. Producing a video of acceptable quality just requires a little practice. The latest generation smart phones and digital cameras have the ability to record content with good quality.

Lose The Bounce with a Web Presenter

One of the worst feelings that can creep over a webmaster is logging on to their analytics page and seeing 1000 visits in 24 hours — with 984 bounces. A bounce, in this context, means a visitor who came to your webpage, stayed for less than ten seconds, and vanished without following a link away (usually by closing the window that was open to the page.)

Bounces are bad, because they tell you that something about your site is fundamentally flawed. It might be that you accidentally linked a forum post about the latest MLS game to your site about fly fishing, but more likely there’s something about your site that people are instinctively distrusting.

Fortunately, there are a few things you can do about it, one of which is to have a web presenter made for your site. A web presenter is nothing more than a pop-up video of a live person that talks your visitor about your business and your site. In some cases, they can be extraordinarily distracting (this is particularly true on modern adult sites) or annoying (if the ‘close’ button is particularly hard to find.) But that doesn’t need to be the truth.

Assuming you can avoid an irritating web presenter, you’ll find that having one reduces your bounce rate significantly. After all, a surfer who came to your site of his or her own volition had a reason to be there — they just decided against it. If you can capture their attention with a web presenter, you can get them past that initial reaction and get them interested again.

It works because of two factors. First, a web presenter has a voice, and it’s a lot harder to walk away from someone you believe is talking to you than it is to click away from a website. Second, the presenter will load and start talking while the surfer is still deciding whether to bounce or not, so having the presenter start with an intriguing or controversial statement can quelch the bounce reflex in it’s tracks.

All that you have to do is make sure that once they’ve decided to stay, they’ll go on to make you some money. We suggest targeted Email marketing.

Putting A Face On Your Website Using a Web Presenter

A web presenter is nothing more than an animated image of a person that appears on your computer screen and talks to you about the subject matter of the webpage you’re on. It’s akin to the old paperclip Office Assistant that came out first with Microsoft Word, only its human and doesn’t turn into a bicycle and roll off when you click the ‘X’. So what’s the big deal with these animated guides?

Well, it’s common knowledge that when a surfer arrives on a website, they only spend a few choice seconds looking for the clues that will tell them whether or not they’re going to click away or not. Videos have been shown effective in getting a surfer to stay and pay attention, but in many cases they take too long to load and the surfer is already gone. Web presenters tend to be quick-loading, and more importantly they instantly command attention by virtue of being unexpected — and unexpectedly human.

first page placementMost public speakers — and all politicians — know that 90% of human communication is nonverbal. It’s based on gestures, facial expressions, and posture. The way that people stand often tells you more about how they think of you than any amount of words that come out of their mouth. One of the things that makes a traditional text-and-picture website easy to click away from is the lack of that other 90% — the part of human communication that feels ‘personal’.

A skilled web presenter can add a lot of that missing communication back to your website. By giving it a face, a voice with human inflection, hand gestures, and inviting posture, a web presenter instantly gives your website much stronger ‘stick’.

Just as importantly, once the web presenter has the attention of your audience, s/he can direct that attention to other parts of the webpage. By communicating the essential message of your website in a human way, and then giving your call to action a bit more personality than the classic “only 7 left, 60-day guarantee, click here for a no-risk trial”, a web presenter can make the sale a much less jarring prospect for a surfer — and that means more conversions.

Creating a good web presenter with a quality presentation can seem like a lot of work, especially for a smaller web-based business, but professional teams of producers that are available online can get the job done effectively and at a very reasonable cost. The benefits are huge, and the process is relatively easy. Of course, you still need to get traffic to your site to make the web presenter fully effective, but once you’ve achieved your first page placement, the presenter will turn your natural traffic into hordes of conversions and sales consistently and without a lot of ongoing effort.