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Category: Web Content

An SEO guide to Google Hummingbird

 

What is Hummingbird?

Like Panda and Penguin before it, Hummingbird is the name of the latest and greatest update to the Google search algorithm. This dictates how, what, and where web content appears given any particular search term. Many existing and familiar features remain the same as before, whilst overs have been tweaked, removed, or reinvented. The most important and exciting change though, which I want to explain here, is the application of their smart semantic search feature, and what it means for SEO. 

 

Semantic search

The way search once worked required all parties to speak the language of the search engine. It was important for the content, but also for the searcher.

Today search engines are learning to speak human on all sorts of levels. This means that jargon, technical terminology, as well as slang can be picked up and understood more readily so as to be placed in the proper context.

Essentially what semantic search means is that rather than matching keywords from search terms to web pages, the underlying meaning is taken and analysed from both sides.

If you search for terms which have recently become obsolete without your knowledge, as opposed to presenting older information, search engines would now look to deliver web pages that explain why your search is obsolete, and what you instead should be searching for.

 

What this means for SEO

As always, the best SEO professionals need to stay ahead of the curve to keep up with search engines and this is no exception.

As mentioned precise word matching takes on slightly less of a role, and a greater need for Adword research takes it’s place. Also quality of content takes a centre stage in this new type of SEO. Your reputation will also become increasingly relevant to how search engines treat your content. Are you being well reviewed? do your customers or viewers return frequently? Are they sharing your links with others? All of these considerations now become crucial.

Google’s Smart Semantic Search Means Quality is (Finally) King

All of the biggest and best search engines are continually striving to improve their service for the customer, and to therefore provide the best service available. Recent developments in Google’s Hummingbird update are a big step forward, and it is essential to be up to date so that you can make the most for your SEO strategy.

There are a great many factors which go into deciding which pages will appear when a search term is entered, and where these pages will be placed. Conventional means like analysis of page-rank, and keyword use still feature as critical elements, but with a twist.

The new algorithm used by hummingbird makes the user experience far more conversational than ever. You can now easily type “great taxi firm nearby” as opposed to needing to rely on the location keywords. Further the more specific your search terms, the more google works to filter out irrelevant pages. It manages this by analysing content more than ever, by taking the gist of the content, the summary, or particular subjective viewpoints into consideration, the search engine can move away from keyword reliance to focus on precisely what the content explains.

All this means progress for how the web is used, though as a part of your SEO strategy it may mean more hard work for some. Repetitive, or low quality content will be discriminated against in favour of more clear, concise, and informative content. Be creative and diverse, make use of synonyms which rank highly in Adwords rather than drowning your viewer in the same keyword two dozen times per page.

Since the beginning of time (in SEO terms) content has been hailed as king, though there have always been ways that certain companies get around the requirement. Updates in how search engines work, particularly the smart semantic approach of hummingbird, seems as if we are heading very much in the direction where high quality becomes an absolute necessity.

Simple Ways to Get SEO Popularity

SEO Marketing and blogs are extremely important, especially if you want to have your website rank higher in search engines such as Google, Yahoo and Bing. Here are some very simple steps you can take to gain popularity, which results to higher rankings, more viewers and builds a name to your business and web page.

• Optimizing your site for search engines is extremely important. Titles and descriptions are always helpful.

• Using any chance to promote your site for free is very important.

• Link building and management.

• Efficient content.

• Performance – how fast and properly your site is working. No one likes to wait.

• Adding a blog to your page only adds more character and personable, leaving your reader with a better idea of who you are and a better sense of your personality. That only leads to a feeling of familiarity.

Skipping the basics of SEO only leaves your site’s foundation messy and prevents you from fully maximizing growth opportunities.

 

Three warning signs your SEO might not be working for you

Signing up and collaborating with an SEO company that promises you first page results can be a huge step towards success, or a leap towards failure. Investing money with the hopes of more views to your web page can cause a lot of anxiety and create a lot of worries. What if my business fails? What if I lose money? What if I do not end up on the first page as promised? These are all common questions business owners find themselves asking when beginning the journey of SEO marketing. Of course, the best thing to do would be working with a well respected and trusted company. Sadly, we cannot always determine who the very best and the worst are. Here are some warning signs that your SEO marketing might not be working in your favor:
• Always make sure to ask your SEO marketing rep to show you some examples of past or current web pages they are working with. Some SEO companies might even pass on information that does not belong to them. Doing your own research and looking into the company names they are providing you with may uncover some vital information which ultimately may show you that this company is dishonest or great at what they specialize in.
• Looking into how they are ranking on their own key terms also may help you understand how they might work with your own keywords. If their company is located for example, close to the West Los Angeles area, then their web page should be listed on the first page as an SEO company in the West Los Angeles area. Make sure they are choosing keywords with a reasonable number of searches where the competition might not be as strong.
• Make sure the “legal” pages on your site are present. By simply adding a couple of pages with links in the footer, you can see a great difference. Your SEO representative should have an About Us link , Privacy Policy, Terms of Use, Contact Us and an anti- spam policy.

Web page traffic

A web page’s traffic makes all the difference as far as numbers go. There are many different and creative ways to increase the number of visitors to your webpage. Once you have enough visitors visiting your webpage, you will see that rankings will increase, and ultimately, sales will rise. If you are unable to generate visitors to your site, making sales will be unlikely. There are many steps you can take to help increase the traffic flow to your webpage. Some of those include:

  • Using effective keywords
  • Use social media
  • advertise
  • Clean and concise material
  • Improving your search engine rankings
  • Content makes sense and is informational
  • Adding links
  • Seo marketing, social media marketing, and internet marketing.

Keeping these tips in mind can allow your web page to naturally gain traffic, which ultimately brings in more views, customers, numbers and builds a lasting name for your business.

Social Media

Social media is the interaction between millions of users around the world sharing one thing in common, the world wide web. Social media allows users to share and create ideas and information with one another.

Social Media Marketing
Social Media Marketing is a form of internet marketing that is becoming more and more popular. The process is simple. Web page and business owners gain attention and traffic to their web pages through posting blogs, pictures, columns, statuses and promotions through their web page. This process then allows viewers to follow the clients web page and/or like status updates and posts. This ultimately gains more fans and followers, bumping business and sales up higher!

Social Media Platforms
We can all remember what felt like just a few short years ago, the introduction to Myspace. The number of Myspace users was growing dramatically. Within a few short years, many more social websites began making huge impacts. Facebook, Twitter, Instagram, Delicious, Foursquare and Youtube are to name the most popular and frequently used pages. Business owners have begun using these web pages to make a name for themselves, and the results are really paying off!

The best SEO company?

When it comes to choosing the best SEO company, how do we determine what is the best fit? After all, our business’ well being is at stake. SEO companies are designed to improve the visibility of a web site or web page, to “organically” place them at the top of ranking results of search engines inquiries. What you must keep in mind, is just how successful is a potential SEO company in placing their clients at the top.

Some things you might want to ask yourself before choosing the right company for you:

  • Will the SEO firm be writing the content on your site, or will they be using existing content?
  • What references will they be able to provide you with?
  • What is their preferred marketing strategy?
  • How will they be monitoring and maintaining your site? and how often?

Identifying these important facts will help you make a much more clear and concise decision to ultimately commit yourself and your business to lasting success and higher rankings.

Web Pages

 

Web Pages

Web Pages not only add a visual to a business, in a sense, it is the “first impression”.  A web page adds character to a business, while allowing potential clients to view and understand exactly what it is you do, and offer.  Whether you are explaining company prices, explaining services that you offer, or displaying contact information, owning a web page will allow you to do just about anything to assist in the growth and enhancement of your company.

Maintaining a Web Page

Along with owning a website, there comes a certain amount of maintenance and care. Maintenance of a website is what ultimately keeps your site fresh and up to date.  In order to keep customers satisfied and coming back for your services, maintaining and constantly updating your web page is crucial.

 Tips

·         Regularly checking your website for links is important to help detect if there may be any broken links.

·         Constantly update your web page with new updates, links, blogs and information to help keep your page looking clean and maintained.

·         Posting blogs on your page adds a great depth of character and personality, and properly allows you to add point of views and opinions.

Why You Shouldn’t Write Your Own: The Article Writing and Distribution Of Today

There was a big-time Internet marketing phenom a few years back called BUM Marketing. It centered around the idea that any old bum off of the street could make money online if they followed a simple article writing and distribution strategy. It worked like a charm for a while, made quite a few people rich…and now it doesn’t work anymore.

Why not? Because when ever everyone and their brother starts doing something, you inevitably get a diminishing returns situation. The more EZineArticles.com got flooded with non-English-speaking writers that spammed the editors so hard that occasionally a barely-comprehensible article made it through, the more surfers became sensitive to poor English and bad sentence structure and simply clicked away the instant an article became incomprehensible, even if only for a single phrase.

That, in turn, has led us to today: with so many old, crappy articles on the Web’s various article directories, Google has cracked down hard. Quality levels have to be high if you want an article to score a decent spot on the SERPs — and not just high as in “you speak good English”, but high as in “people who click on this article will leave feeling like they just got what they wanted”.

AND they have to be built to exacting SEO specifications. Now, it’s totally possible for you to learn in-text SEO tricks and take the time on a regular basis to write things about your industry that people would actually love to read and leave feeling like they won a prize. And even to learn to weave calls-to-action into the text so that the article sold your product or service as well…but could you do all of that and run your business effectively at the same time?

Not bloody likely. A dedicated website SEO guy, however, can easily learn enough about your business to write intelligent, useful, practical, SEO’ed articles that will drive traffic to your site. That’s his job — and that’s precisely why you shouldn’t write your own. It worked a half a decade ago, but today, it’s the age of the geek. Let us do what we do best.

Traffic Doesn’t Matter If You Are Not Converting: The Power of Targeted Email Marketing

Everyone knows that you can’t make money online if you don’t have traffic coming to your website. It’s such a fundamental law of internet commerce that it’s easy to read it as “if you have traffic, you will make money” — but that’s like saying if you have eggs, you have a quiche. There are other ingredients in the equation. The most difficult for a young website to master is the ingredient of conversion — convincing a surfer to click on the button that gives you money.

That’s where targeted email marketing comes in — it gives you hundreds more chances to get any given visitor to open up their wallet and give you cash. By convincing a surfer to leave you their email address and permission to use it, you’ve opened up a continuous fishing line from your hands into their wallet. Sure, any given person you send emails to might only read 5% of them and might only click ‘buy’ on 5% of the emails he opens, but it’s a game of numbers.

If you have a targeted email marketing campaign that adds an average of 500 new addresses per month, and you keep it running for five years, you’ll have about 30,000 names on that list. If 1,500 of them read any given email and 75 of them buy from the email they’ve opened, you just made 75 sales you never could have without your email marketing system in place.

And you can repeat the cycle every week or two indefinitely. 75 additional sales every two weeks turns into more than 1,500 extra sales every year — so as long as your individual sales are noticeably profitable, you’ll see the difference very quickly.

So how do you get people to give up their email addresses? Start by signing up for an autoresponder service and building a set of emails that they will receive. Theme it around some sort of relevant problem-solving information. Then add the ‘sign up here’ link to your website. If it’s getting ignored, consider adding a web presenter to point it out to passing surfers. Then it’s just a matter of building the list and keeping up with the emails as they go out.