Category: Website Design

Why responsive website design should be your first choice

As anyone operating online should know by now, mobile browsing isn’t just the future, it’s already the present. As many experts had predicted a decade ago, the way we browse the web has rapidly evolved thanks to the development of mobile and tablet technology so that today over half of all browsing happens via a mobile phone or tablet device. Knowing this, every business should by now be spending a larger budget on mobile ready website platforms than conventional desktop sites, however research shows this still isn’t the case.

On the plus side, if you’re still yet to develop a mobile platform for you website, you’re not alone, and by starting the project of building a site now, you still have the opportunity to leave so much of your competition behind.

The mobile web
As we’ve explained, in terms of total user traffic, the mobile web now trumps the more traditional desktop based web. If a customer or Google crawler bot enters into your website and finds that it isn’t mobile ready, your overall web rank will suffer. Therefore for the overall health of your website, however it is viewed, it is essential that you’re competing on the mobile web.

“M dot” websites
Simply mirror the design of your existing site on a sub-domain with m. before the normal web address. The main benefit of this is that it maintains the current look and feel of your website but with a smaller format.

Mobile web apps
Mobile web apps mirror how a native app (one that you download and install) looks and feels, but without the need to download. Instead a mobile web app can be reached via the search engine like any other site, but keep in mind the app platform isn’t fit for all purposes.

Responsive design
Responsive website design has become the web developers favourite when it comes to building a mobile platform and is the format that we would most recommend. A responsive site has a dynamic format which can adjust to any given screen size making it effective for desktop, mobile, or tablet browsing.

The facts you need to know about mobile website design

This post is made for anyone out there who operates an online business but is yet to make the step of building a platform suitable for mobile browsing. As an online business, one of the most powerful weapons at your disposal is education, and understanding just a few facts about mobile website design can inform your whole method for doing business online.

The dominance of mobile browsing
Since the early days of WAP (I’m sure some of you remember) browsing the web using a mobile device has completely transformed. Today the ease of access to mobile browsing means that all of us use the mobile web on a daily basis and on the whole, the number of us browsing using a mobile has overtaken desktop browsing.

It all comes down to convenience really, we all live our lives with an Internet ready device in our pocket, and for the most part we spend our days out and about on the go. This is why if your potential customer is ever going to stumble onto your site, the odds are that today they’ll be using a mobile device.

Top priorities
When you begin planning the design for your responsive mobile ready site, it’s important to list the priorities you need to keep in mind as you build your site. Here are some of our top priorities that all businesses should keep in mind.

The appearance of your website shouldn’t be overlooked, as superficial as it might seem, it’s something that makes a big difference to how many customers will return to your site after their first visit, plus it isn’t hard to design a visually simple yet attractive layout.

Since mobile browsing can change depending on the connection available at any given place or time, it’s important that you do everything in your power to ensure that your site runs as quickly as possible.

Responsive Website Design – a how to guide

The first question to ask yourself is this – is your website currently designed using responsive website design? If the answer is “don’t know” then maybe we’re getting ahead of ourselves. First of all make sure that you know exactly what responsive web design is.

A new way of designing for mobile

Essentially this is exactly what responsive design is, a whole new way of building website content, design, and infrastructure to better suit mobile browsing. One of the greatest things about responsive design (besides essentially doubling your potential target audience size) is that it’s very simple for a desktop device to read, whereas a site designed originally for desktop can be a real problem for a mobile device to read. So if you are currently designing your first ever website, perhaps consider designing for mobile first, it may save you time, money, and a lot of hard work.

Small screen size

The main reason for the difference in design between desktop and mobile is the limited and widely varying screen sizes used on mobile and tablet devices. When you access a website which isn’t responsive you will find that images are too large to view, the speed of the site slows dramatically, and content format becomes corrupt.

Your one stop solution to all of this and to give you access to the massive wave of mobile web browsers is to invest in responsive mobile website design, it’s that simple!

Most of the widely used responsive design tools out there focus on using intuitive grid systems to help you design how your web content will look on different screen sizes. Other neat features like more finger friendly buttons and icons are also important. Finally in designing for mobile you will focus on stripping your website back to the necessities, speed is a common problem with mobile browsing and by keeping elements like media to a minimum you can help to speed up your mobile site.

Mobile Website Design is more necessary than ever

It’s a fact that many are still yet to get their heads around – mobile browsing and ownership has clearly overtaken desktop Internet use. For every household with a desktop device the chances are that there are more mobile devices for each house. On top of this mobile browsing can be done on the way to and from work, in a cafe, the cinema, or on a train. For all of these reasons and more the importance of strong mobile website design is greater than ever.

In the past couple of years the same trend which we were seeing for browsing has now followed suit when it comes to online sales, and now a great proportion of online sales are going through mobile devices.

With this moving trend web developers have been quick to find a myriad of solutions to speeding up and improving the performance of mobile websites, responsive design, and mobile web apps. This means the potential for creating a fantastic mobile site is greater than ever, though there is one problem worth noting.

Despite all of the evidence to support the rise of mobile internet use, other evidence shows that those who run or own websites have been slow to respond to the changes in trend. Though we’re seeing a decrease in overall desktop browsing and a massive increase in browsing using a mobile or tablet device, investment in desktop friendly websites are still the biggest made. This is a good opportunity though for your business to take the bull by the horns and speed ahead of your competition.

Your mobile website, or web app needn’t be flashy, and just ensuring you have a mobile capacity for your website can make a huge difference to how your audience perceives your company, and in turn what traffic and revenue you combined internet efforts bring in.

New features of responsive web design to look out for

With the growth of the mobile web we’ve seen fascinating new way of extra responsive web design cropping up, and they’re changing the way we browse the web in a beautiful way. Recent developments are beginning to make the way we browse the web more effective, more responsive, and more beautiful.

It seems like every day some new revolution is making the news, but here are our favourite recent developments in responsive web design, you’ve probably seen some of them already, but might not know much about them.

– Ghost buttons
Ghost buttons are small transparent icons that take replace the buttons you’re more familiar with clicking on. Traditional button icons which you use to move from page to page, or make selections were very solid, and seemed fixed in place. Ghost buttons seem like a layer above the content below, and can blend seamlessly with the background, giving design the foreground, while functionality becomes more discrete.

– Hidden Menus
Very popular now for shopping sites, especially in the fashion industry, but by now popular in pretty much any industry, hidden menus. Again menus were traditionally more solid, now menus can slide or fade in and out of view as you navigate the page. This is great for a few reasons, firstly it allows for far more ease when browsing, not needing to return to a fixed menu, now it comes with you.

Also because the menu hides when you’re not using it, the whole page space can be dedicated to the content, far more focussed. Focus is a trend in design more generally too and is changing the colour of the internet.

– Colour
When the internet was new, it was “cool” to be flashy. Bright colours, text, elaborate font, and a general lack of taste were “in”. Design has recently got much classier though, and more gentle tonal colours help the user to focus on the content, and not the page it’s on.

How Mobile Website Design is Changing Everything


When the mobile web was first released it was a good half-decade or so behind the progress of desktop browsers. Over the past decade in particular though this gap has steadily been drawing to a close. In the past couple of years though something happened, the mobile web overtook the desktop, as more people were browsing on the go than at home. As this happened, the need for mobile website design became more important than ever.

There are a number of reasons for this including new generations of smartphones making the technology possible, as well as cultural phenomenon like social media making browsing on the go commonplace, especially for the younger generation.

– significance of mobile traffic

As we’ve said mobile browsing has overtaken the desktop, but even more significantly – shopping is moving more and more in the direction of mobile users. What this means is that the way people spend money is changing, and that means that having a mobile website might be the difference between healthy or unhealthy revenue from your website.

This paradigm shift has been massive, and the response from web developers has been powerful. We’ve seen a real rapid response to mobile design, and the way it’s transforming the internet is profound.

– need for responsive design

The first important thing to make clear is what responsive design is. Basically because of the variety of devices now used with such range of screen sizes, it can be complicated for the code for web page to know how to display. This is why when browsing on your mobile you sometimes find that websites don’t display properly, or at all.

This means that the website isn’t responsive to your device, and you’ll have to look elsewhere. If you’re the business however, that’s a customer lost. Websites can now be custom built to work for any mobile device, tablet, laptop as well as your trusty old household desktop.


Making your web design work for mobile


Increasingly our life on the web is mediated by our mobile phone, or other portable devices. This means that websites need to be able to cater to a mobile friendly market place, which may mean changing your current design spec. In some sectors more than 25% of searches are now made using mobile phones, so to make sure you’re not missing that traffic, you should ask yourself, is your website design mobile friendly?


Mobile friendly websites

If you would like to skip out worrying about mobile design for your site altogether then there are some really great shortcut options available. You could use responsive themes if you are using WordPress, which can be picked up at great value. These themes basically consider the platform viewing the page for every viewer in order to format your page most appropriately. Alternatively sites like squarespace or wix will do the job for a nominal monthly fee. Or finally you could setup a sub domain at m.example.com.


Mobile first

A growing trend among designers says that when creating a new site today, the mobile site should be first priority. This way you can build your site to address the concerns of your mobile viewers. Unlike the confusion pages designed for the desktop might encounter when viewed on a mobile, it is no issue when done the other way around.

If your site is already in place, and you simply want to deliver a seamless user experience by mobile then there are a few universally common features to bear in mind.

Are your icons finger friendly?

– Fingers are less precise than the mouse cursor, make sure your viewer can easily move around your site without the constant need to zoom.

Page width!

– the distinguishing feature of mobiles is… They’re small. For this reason make sure your site isn’t full of empty wasted space, and make your page width as slim as possible.

Be vigilant

– new changes and updates are plenty and frequent. Make sure that as well as your usual inspections you keep an eye on how your site behaves on mobile. Is the font legible? Or are there any overwhelming blunders? Finally use simplicity when designing for the mobile web, many viewers will click away if your page takes even 30 seconds to load.


The Ropes of Proper Mobile Web Design

If you think that mobile web design is not of the upmost importance when developing a website, I should tell you that you are in for a rude awakening from a long journey of denial. Today, there are more people surfing the web from a mobile device in their hands and away from a hard line than ever. On the other hand if you agree with the fact that it is actually peaking and perhaps even displacing common website design then here we have some starting points to make sure you are on the right track:


Screen Size

Screens on mobile devices are not the generally accepted 15’’ or more that home computers have and their resolutions tend to be somewhat lower in pixel quantity. However, newer devices have a bigger pixel density, which actually may result in a higher definition even if it is in a smaller surface. Take this into account and develop nice websites with images and layouts that fit the intended audience’s screens.

Don’t Waste Your Audience’s Patience

Being on the run means you don’t have time to wait for long load times or to look for a button on the screen. All the information should be relevant and neatly arranged with navigation buttons that make the user feel comfortable to click around and read the website, if it is not friendly to the user you will drive him away.

Break It Up

If it is necessary, break articles into smaller parts that are easier to read and that also load faster. This way you will have your visitors compelled to keep reading and browsing your site. Also, by breaking down an article into smaller parts you promote internal linking which is beneficial for search engine rankings.

Whatever You Do

Don’t take up space or time from your visitor with unnecessary text or images. Users nowadays look for precise information regarding a subject and usually get out – don’t fight this just try to find a way to keep them interested so they come back. If you flood their screens with things they don’t want to see they’re unlikely to become avid readers of your news even if they do have an interest in the content.




Why Your Business Must Have a Mobile Website Designed

The fiery growth of mobile internet searching means your business must also design a mobile website. Regardless of the size of your business, if you want it to be a hit, you really need to consider a mobile website for it. The increase in mobile searches is due to the fact that everyone now uses a smart phone and with one of these gadgets, searching online is all possible. One thing you don’t want to do is be behind your competitors in terms or traffic and popularity, which is why you must choose a mobile website design.


Significance of Mobile Websites

In 2002, Americans had said that the least important devices they use are mobile phones. However, after five years, they then said that a mobile phone is the number one device for them.


Statistical Proof

Due to mobile websites, the local search volume seems to be increasing an amazing 50% annually. 2009 brought one billion searches, 2010 brought 1.5 billion searches, 2011 went to 2.3 billion searches and 2012 also went to 3.45 billion. Today, a whopping 20.7 million+ searches are being carried out on mobile phones.


Technical Aspects

In technical terms, a standard website on a mobile phone would be difficult to read, due to the small text and the constant up and down scrolling. However, with a specifically designed mobile site, all the information is easily displayed, which means your customers can easily view it on their smartphone.


Mobile Redirect 

The visitor will be correctly directed to the website from what they are using via coding. The coding picks up whether the visitor is using a mobile phone or a traditional connection. The coding technology gives all customers a professional and continuous experience.


Usability and Upcoming Proofing

Another vital factor is to ensure that your mobile website works well on all browsers and phones. If you use a professional company to design your site, they will ensure the content is properly optimized to cover both now and the future.

If you really want your service to benefit, then you should truly consider and even get building a mobile website design. Be the site customers pick over your competitors!

Mobile Website Design

A mobile website is comparable to any other website, although the obvious characteristic that may distinguish a mobile website from a standard website is the fact that it is a mobile website is specifically and solely designed for a smaller handheld display, such as a cell phone and touch-screen.

Just like any other website, mobile websites have the ability to display data , video and images along with text content. Keep these important facts in mind as you begin the journey of Mobile Design.

Don’t Make Mobile Websites Unresponsive
Mobile website design isn’t just about building a page in a different language than the Web’s native HTML. It’s about designing a website that is usable — not necessarily pretty, or cool, or anything but simply easy to use — from every single mobile device out there. That means having a website that can ask the device it’s being displayed on what resolution it’s being displayed at and adjust itself accordingly.

Don’t Get Tricky
You can get away with cute tricks like putting prices on a separate page when you’re dealing someone that’s sitting at their desktop. But if you’re communicating with someone that’s one-handing their Kindle Fire as they run upstairs with a three-year-old and a bag of groceries in their other hand, you’d damn well better put everything they want to know right in front of their eyes with a single flick of their finger.

Don’t Forget Who The Website Is For
Many business websites are designed to put the business’ needs first — exposing the visitor to those things that are most likely to drive a sale, and making the visitors go surfing to find the details they’re actually looking for. On a desktop, this can work. On a mobile device, people will simply leave your site if they find that it takes a significant amount of investigating to find the bit of information they want. Put the customer first on your mobile website, and leave the web presenter, the squeeze pages, and the other marketing tricks for the desktop site.

The Number One Don’t: Don’t Make Slow-Loading Pages
Don’t make a website that takes any significant time to load, even on the low-end smartphones. Keep it super-simple. Research has shown that 60% of smartphone users aren’t even willing to wait three seconds in order for a website to load — they expect the same level of performance from their phone that they do from their home desktop, despite the obvious disparity between the two. Keep your pages light and fast and simple, and you’ll double the number of people that stick around to see your site.

Mobile websites need to be straightforward, simple, and user-oriented, or they’re not worth the pixels they’re rendered with. Keep that in mind, and you’ll find that your mobile website does wonders for your business.