1-866-930-0367


Category: Website Design

Why You Need To Consider Mobile Website Design

Most consumers access the Internet through their smartphones and if your website is not optimized for mobile viewers you could be missing out on an opportunity. What you need to do is seek out companies that can help you with mobile website design. When an individual is using a smartphone to access your website it may look completely different than what you see on a normal desktop computer.

What Are The Benefits Of Making My Website Accessible To Mobile Devices?
The majority of people who are accessing the Internet use their smartphones and if your website does not adhere to the mobile website design best practices these visitors will not have a positive experience. If your visitors do not have a positive experience then they will not want to do business with you and may speak negatively about your business at the same time.

How to Implement These Mobile Website Designs
This is not a project you can do on your own. What you need to do is engage the services of a SEO firm that not only knows how to design your website to conform to these mobile viewing requirements but can help you generate more “clicks”, conversions and sales for your business.

How to Spot the Best Mobile Website Designers
You need to start screening all of the organizations that offer mobile website design services. Try to find out how long the firm has been offering these services and whether they have a well-documented track record with their clients. Never hire a firm unless you can speak with a few of their clients.

Consequences of Not Having a Mobile Friendly Website
If you do not take action now then your prospective customers will not have a pleasant experience with your website and go to one of your competitors. Facing this hard reality you need to take proactive steps right now and reach out to an organization that specializes in this type of website design. With each passing day the competition is going to get stiffer so now is the time to take action before you lose marketshare.

The Pros and Cons of Responsive Mobile Website Design

Responsive Web Design is the Google-approved way of creating a website so that it appears differently — but functionally — on desktop devices, tablet devices, and mobile devices. Because an ever-increasing percentage of search traffic is coming from mobile devices, it’s essential for any Internet-oriented business to have a website that can deal with mobile devices — and your choices are to have an entirely separate mobile site, or a single Responsive site that handles both sources of traffic.

Pros
The most significant benefit to responsive website design is usability — people accustomed to your desktop site will find your mobile site has the same basic functionality. It may (and probably should) appear differently, with some content moved onto tabs or deeper within the site — but it’s all there. Brand recognition is instant, as the same style appears across both types of device.

The second advantage is in having a unified website. This reduces maintenance costs, SEO costs, design costs, and so forth. That’s not a trivial consideration — in fact, it’s probably the single biggest consideration in this entire article. With lower costs involved, the responsive style of mobile website design has won a lot of adherents.

But it’s not the only thing to consider, naturally. There are also the…

Cons
The biggest con to responsive website design is that it can take a long time to get right. It’s relatively simple to put up a responsive website, but getting it right, so that your mobile customers really are being fed the content that they need to see the most and so that the site flows naturally from both desktop and mobile devices, can be a long trial-and-error affair.

There are also some browsers and rarely devices that don’t support the kind of CSS media query that responsive design uses in order to display content correctly. These kind of technical issues don’t come up often, but they do come up.

Finally, there’s the issue of purpose: there are some industries in which mobile users and desktop users simply have very different priorities. If you’re in the movie rental business, for example, a mobile user is much less likely to use your website to watch a streaming movie because their plans are bandwidth-limited — so having a separate mobile website devoted entirely to information about renting physical movies is more appropriate.

What Is Mobile Website Design?

Although we live in a world that is technically mobile, website design has traditionally been used just for desktop and land line web services. Now, with the increase in use of Smartphones, there are more and more companies that are starting to provide a mobile website design service, optimized for use on mobile web browsers.

Using Mobile Website Design
Mobile technology is used everywhere; QR codes are now being used to make life easier. It’s a simple method that employs the use of a picture and a barcode – using an application on the Smartphone; you can scan in the QR code and get taken to the company website immediately. It’s an attractive and easy way of promoting your business and driving traffic. This is where mobile website design technology comes in.

How To Do It?
The most foolproof method is to hire a mobile website design expert. They know how to get round the difficult task of being able to transfer a website designed for desktop over to mobile, without losing any data or quality.

What Mobile Website Design Agencies Do
They are experts in designing websites specifically for the mobile platform, using 5 pointers:

Speed – With mobiles this is the most important point. Mobile speed is generally slower than traditional so this must be considered in mobile website design.

Navigation – This is completely different on a mobile due to the restrictions in space and speed.

Less Text Entry – As with navigation, mobile browser text entry has to be reduced.

Operating Systems – Each mobile operating system is different; some use touch screen some don’t; and some use a combination. Mobile website design companies have to consider how this affects performance and factor it in.

Native Functions – All mobile include native functions and these can react with a mobile web browser. This must be taken into account by a mobile website design company.

Can Mobile Website Design Help My Business?
Mobile website design is the way forward with internet access predicted to increase by 40% in the next 5 years. If your business can’t be taken onto a mobile platform you will potentially lose out on a lot of new customers.

mobile websites

Are you reaching out to the needs of your on-the-go mobile users? Visibility is not only done through computers or laptops but through mobile devices too! It is important to acknowledge who is viewing your site along with these tips to help guide you through a proper mobile website layout.

Keep it simple:

Primarily, when setting up a layout, you must determine the content you will be including. It is important to target and make clear your key pieces of information, given the restricted amount of screen space available. Be cautions to include information your viewers may be looking for. Such as “contact” information.

Plan your layout:

Keep in mind that mobile devices will load web pages slower than usual web pages. Insuring that your viewers don’t get frustrated and leave your site, it is important to keep your pages to a minimum so your site will load faster.  This also reflects back to keeping it simple.

Coordinate your standard site to your mobile site:

Yes your mobile site will be more simplified; however you want to distribute and incorporate equal branding elements. Remember, having a mobile website layout doesn’t only make it easy for mobile user’s navigation, but also reflecting and promoting your brand essence. Also, for traditional users it is important to keep them familiar with your company, your designs, your colors etc.

Avoid Flash or Java:

Apple products do not support Flash. Because iPhones hold about 30% of smart-phones, a large amount of viewers are automatically excluded. In other notice, several phones don’t support Java. If they do, this can conclude to a longer loading time. Save this for your standard site.

Reduce the Amount of Text Entry Necessary

When probable, resort to dropdown menus and checklists for data entry. More than few have difficulties typing on touch screen or smaller keyboards. Avoiding the most amount of text within reasons, helps increase trouble-free experiences.

Mobile Website Design: The Killer App

Millions of people around the world are addicted to apps. Around the office, every time a sweet new app is discovered, it spreads like wildfire through the personnel. And we can’t count the number of times that a owner who was visiting for some small business SEO reason or other lamented the fact that it’s not really reasonable to create an app just for his business.

“But wait,” we tell him, “that’s not the case! We can create an app for your business…kinda!”

Generally, small business apps are kind of…silly…all things considered. But there’s one thing that every small business interested in creating a mobile presence for themselves can easily do: get a mobile website designed for their business. A mobile website is essentially a stripped-down version of your current website built with a few rules in mind.

It has to load fast.
People on mobile devices have bandwidth limitations, and they’re not any more patient than people on desktops — if your mobile site takes more than two seconds to load, you’ve lost them.

It has to do what they want, up front, with no bull.
Imagine climbing a set of stairs with a five year old prancing around your feet, a bag of groceries in your arms, trying to navigate a website with one thumb while you hold your iPhone in the fingers of that hand. Consider that normal for mobile browsers, and let them instantly assess your site and do what they want to do with that one thumb while they use half of their attention to avoid the five year old.

It has to link to, but not itself contain, more information and other relevant actions.
For those mobile browsers that need more than just a call to action — say, the ones that are on a three-hour bus ride and want to learn about your company along the way — all of your mobile pages should link (through footers to keep the links out of the way) to the same kinds of informational pages that your normal website does — Services, Solutions, and so on.

By putting together a proper mobile website like this, you can “mobilify” your business — it’s the closes thing that most of us will ever get to having our own killer app.

What SEO and Your Business Have in Common; You Both Are On the Same Team!

Search engine optimization is such a crucial part in the growth of your company. If you are in the beginning process of building your website it takes not only patience but lots and lots of time and effort. Search engine optimization can increase your visibility and possibly the growth in your business. Isn’t this exactly why you created a website? Optimizing a site to rank high on Google, Yahoo, or any of the other important search engines, can be extremely difficult if you are not doing it the right way. Elite Marketing Solutions is here to help take the load off your back, and assist you with what you need.

In this generation we all have grown to accept, whether we like it or not, the internet and computer technology has taken over. Most people will search the internet for important information; may it be specific news occurrences or a type a business or even a simple question. Search engines have sky rocketed immensely with how popular they have recently become. With learning this information having your business ranked on the first page is a necessity, right? Of course! So how do you get there?

Proper SEO work takes a well certified team along with time and effort. Most SEO companies are not able to offer what they promise. Elite Marketing Solutions takes pride in our affordable SEO as well as other marketing packages we offer. The assembly we work with is not only on your team but strives for the same goals in attaining and gaining more visibility. We assemble hard work and dedication with each and every campaign we offer; whether it may be a simple mobile website layout, link building campaigns, Pay per click or Search engine optimization.  Elite Marketing Solutions offers a wide variety in beneficial campaigns that will escalate you to the top of these popular search engines people use day to day.   In today’s society internet marketing is an extremely necessary part of your online business and site. The reason being so important is because the use of computers is such a typical routine, and when these searchers search the web you and your company need to be visible for these potential clients! So honestly what are you waiting for? Call Elite marketing Solutions! Get the visibly you need; remember we are on the same team!

4 Big Don’ts In Mobile Website Design

Don’t Make Mobile Websites Unresponsive
Mobile website design isn’t just about building a page in a different language than the Web’s native HTML. It’s about designing a website that is usable — not necessarily pretty, or cool, or anything but simply easy to use — from every single mobile device out there. That means having a website that can ask the device it’s being displayed on what resolution it’s being displayed at and adjust itself accordingly.

Don’t Get Tricky
You can get away with cute tricks like putting prices on a separate page when you’re dealing someone that’s sitting at their desktop. But if you’re communicating with someone that’s one-handing their Kindle Fire as they run upstairs with a three-year-old and a bag of groceries in their other hand, you’d damn well better put everything they want to know right in front of their eyes with a single flick of their finger.

Don’t Forget Who The Website Is For
Many business websites are designed to put the business’ needs first — exposing the visitor to those things that are most likely to drive a sale, and making the visitors go surfing to find the details they’re actually looking for. On a desktop, this can work. On a mobile device, people will simply leave your site if they find that it takes a significant amount of investigating to find the bit of information they want. Put the customer first on your mobile website, and leave the web presenter, the squeeze pages, and the other marketing tricks for the desktop site.

The Number One Don’t: Don’t Make Slow-Loading Pages
Don’t make a website that takes any significant time to load, even on the low-end smartphones. Keep it super-simple. Research has shown that 60% of smartphone users aren’t even willing to wait three seconds in order for a website to load — they expect the same level of performance from their phone that they do from their home desktop, despite the obvious disparity between the two. Keep your pages light and fast and simple, and you’ll double the number of people that stick around to see your site.

Mobile websites need to be straightforward, simple, and user-oriented, or they’re not worth the pixels they’re rendered with. Keep that in mind, and you’ll find that your mobile website does wonders for your business.

3 Dirty Tricks for Targeted Email Marketing Success

The sheer volume of details involved in marketing your product or service online is overwhelming. Even a relatively small area within internet marketing — like targeted email marketing — has a breadth and a depth that requires it’s own separate level of mastery. If you want to get the most out of your targeted email marketing campaigns, you need to go above and beyond the basics. Here are a few dirty tricks for optimizing your targeted email marketing:

#1: Use Your Squeeze As a Roadblock

It’s one thing to have a squeeze page — that’s just a more-or-less single-purpose page designed to get people’s emails for your email marketing. But the truly dirty will create a website that has something people want, and force them to sign up for their email marketing list in order to get to that thing. Whether it’s a coupon for 50% of one item at your store or it’s a choice bit of hard-to-find information about rooting your tablet, forcing someone to be squoze in order to get what they want is a choice method of expanding your list quickly.

#2: REALLY Target Your Emails

Yes, it’s part of the name — targeted email marketing — but when you really get dirty with it, it’s an entirely different game. You can, in almost every modern autoresponder, separate your audience by race, gender, socioeconomic status, and basically any other information that you can get them to give you. Start a poll, gather what you can, and target every segment of your audience as carefully as you can. The more you feed their belief system, the more they’re likely to identify with you and buy your stuff. Yes, this takes extra work, but the dividends are huge.

#3: Emails Aren’t Just Emails Anymore

You may have gone in for a mobile website design on your squeezepage — gotta get that list from every possible source — but don’t forget that nearly as many people read their emails on a mobile device these days as read them on a desktop. That means that your emails have to be short, sweet, and full of white space as well as informational, relevant, and with a strong call-to-action. That can be a tough balancing act, but learning to pull it off will increase your open rate significantly.

Lose The Bounce with a Web Presenter

One of the worst feelings that can creep over a webmaster is logging on to their analytics page and seeing 1000 visits in 24 hours — with 984 bounces. A bounce, in this context, means a visitor who came to your webpage, stayed for less than ten seconds, and vanished without following a link away (usually by closing the window that was open to the page.)

Bounces are bad, because they tell you that something about your site is fundamentally flawed. It might be that you accidentally linked a forum post about the latest MLS game to your site about fly fishing, but more likely there’s something about your site that people are instinctively distrusting.

Fortunately, there are a few things you can do about it, one of which is to have a web presenter made for your site. A web presenter is nothing more than a pop-up video of a live person that talks your visitor about your business and your site. In some cases, they can be extraordinarily distracting (this is particularly true on modern adult sites) or annoying (if the ‘close’ button is particularly hard to find.) But that doesn’t need to be the truth.

Assuming you can avoid an irritating web presenter, you’ll find that having one reduces your bounce rate significantly. After all, a surfer who came to your site of his or her own volition had a reason to be there — they just decided against it. If you can capture their attention with a web presenter, you can get them past that initial reaction and get them interested again.

It works because of two factors. First, a web presenter has a voice, and it’s a lot harder to walk away from someone you believe is talking to you than it is to click away from a website. Second, the presenter will load and start talking while the surfer is still deciding whether to bounce or not, so having the presenter start with an intriguing or controversial statement can quelch the bounce reflex in it’s tracks.

All that you have to do is make sure that once they’ve decided to stay, they’ll go on to make you some money. We suggest targeted Email marketing.

Putting A Face On Your Website Using a Web Presenter

A web presenter is nothing more than an animated image of a person that appears on your computer screen and talks to you about the subject matter of the webpage you’re on. It’s akin to the old paperclip Office Assistant that came out first with Microsoft Word, only its human and doesn’t turn into a bicycle and roll off when you click the ‘X’. So what’s the big deal with these animated guides?

Well, it’s common knowledge that when a surfer arrives on a website, they only spend a few choice seconds looking for the clues that will tell them whether or not they’re going to click away or not. Videos have been shown effective in getting a surfer to stay and pay attention, but in many cases they take too long to load and the surfer is already gone. Web presenters tend to be quick-loading, and more importantly they instantly command attention by virtue of being unexpected — and unexpectedly human.

first page placementMost public speakers — and all politicians — know that 90% of human communication is nonverbal. It’s based on gestures, facial expressions, and posture. The way that people stand often tells you more about how they think of you than any amount of words that come out of their mouth. One of the things that makes a traditional text-and-picture website easy to click away from is the lack of that other 90% — the part of human communication that feels ‘personal’.

A skilled web presenter can add a lot of that missing communication back to your website. By giving it a face, a voice with human inflection, hand gestures, and inviting posture, a web presenter instantly gives your website much stronger ‘stick’.

Just as importantly, once the web presenter has the attention of your audience, s/he can direct that attention to other parts of the webpage. By communicating the essential message of your website in a human way, and then giving your call to action a bit more personality than the classic “only 7 left, 60-day guarantee, click here for a no-risk trial”, a web presenter can make the sale a much less jarring prospect for a surfer — and that means more conversions.

Creating a good web presenter with a quality presentation can seem like a lot of work, especially for a smaller web-based business, but professional teams of producers that are available online can get the job done effectively and at a very reasonable cost. The benefits are huge, and the process is relatively easy. Of course, you still need to get traffic to your site to make the web presenter fully effective, but once you’ve achieved your first page placement, the presenter will turn your natural traffic into hordes of conversions and sales consistently and without a lot of ongoing effort.