1-866-930-0367


First Page Placement And The Good/Fast/Cheap Paradox

You’ve probably heard people say this: “You can get something cheap, you can get it, fast, and you can get it done right. You can even get any two of those at the same time — but never all three.” I’m not here to argue with that. It’s true — even on the vaunted all-powerful Internet.

For example, let’s say you want to get your website a first page placement on the Google SERPs. There’s a few ways you can do it — but none of them are all three, either.

Good/Fast
Pay per click. End of story. With a proper PPC management team at your side and a budget just south of Ferrari territory, any business can make it onto the first page quite literally in minutes. Then they just have to make good enough use of their visitors that they make more money than they’re spending — that’s the challenge.

Good/Cheap
The good/cheap way (slow as December molasses) is good old fashioned organic SEO. You invest a little money every month for a long, long time. As you wait, various smaller keywords come under your control, so the traffic ramps up…organically! Stick with it for a few years, and you’ll come to dominate some big-time keywords in your industry. All you have to do is keep your business alive that long.

Fast/Cheap
The cheap/fast way — but it ain’t terribly reliable — is a full-fledged social marketing campaign. Not just having someone post stuff to Facebook, but a real social campaign that hits on multiple levels. Forum posting, emailing lists, maybe even meatware acts like direct mail — anything and everything you can do to get people talking. It’s not good, by which I mean it has a distinct potential to utterly flop or even backfire on you, but if you’ve got a decent risk tolerance, social marketing can be the tool
you need.

There are plenty of ways onto the first page of Google’s SERPs. The question should never be “can you do it?” The question is always “HOW should you do it?” Take a look at your fiscal and temporal constraints, and figure out which route your business has the best tolerance for. Good luck!