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Get Your Organic SEO And Put On A Good Public Face At The Same Time

It might be that we’re drilling a little too hard on this concept lately, but it seems like people are having a really hard time understanding the realities of the new organic SEO market. Things don’t work today like they worked a few years ago.

A few years ago, it was easy to buy cheap traffic. Google’s Adwords and similar markets hadn’t been discovered by the corporations yet, and so it was open season for any small business to pop out $.15 per click and get good traffic to their site. At the same time, genuinely good content was hard to find — most $.02/word writers were from the Philippines or Bangladesh, and if you wanted content done well for your business, you basically had to do it yourself or pay a small fortune and hire someone to do it.

Today, it’s switched. The recession has driven thousands of unemployed people from the UK, the US, and Australia online — and as many as have become entrepreneurs, even more have become content producers. That means that content isn’t that hard to acquire anymore — which means, in turn, that the average quality of content online has shot up. At the same time, corporations have taken over AdWords and other PPC networks, which means traffic, which used to be relatively cheap, is at a premium.

Michael Danielson, aka seo_writer_mcThat has created a unique effect on SEO. At the same time that it’s become even more important to small businesses (because PPC isn’t an option), it’s also become higher quality (because of the surplus of native English content writers.) Sure, you can still get cheap one-off backlinks pumped out by SEO companies in Bangladesh, but today, if you want a high-quality, relevant-content backlink, chances are some stay-at-home dad in Washington State will write you a piece for a press release service at $.02/word quite happily.

What that means for YOU, the business, is that you should be able to count on your SEO company to produce backlinks that not only give you authority on Google, but also bring traffic directly to your table — because they’re written by intelligent, English-speaking people who have a basic grasp of how to market to their peers. If you’re not getting that level of service from your SEO company, you need a new SEO company.