1-866-930-0367


Going Viral with a Press Release Service

Let’s start by getting one thing very clear: not every use of a press release service results in a massive boost in traffic. Press releases can be insanely effective, but most of them are just backlinks like any other blog comment or one-off article submission. In fact, many experts will tell you not to put a lot of effort into your press releases — just hire a service and get one put out there about your latest product, service, or idea.

They’re missing out on a huge opportunity.

You see, a press release isn’t like an article you write and then put on a directory where someone might search for it and might read it. A press release goes out on a variety of websites that gather such releases, and the nation’s newspapers, news radio stations, televisions, and other press agencies actually comb through those looking for great stories. If they find one, they’ll take it to their editor, and if it’s approved, it gets printed (and/or airtime.)

organic SEOWhat’s more, if a news agency puts it out there, it’s likely to be picked up by one of the hundreds of secondary news blogs out there that are racing to get a few thousand hits by being on top of Google News for a few precious hours. That increases your potential audience by another order of magnitude — just about the most effective organic SEO you can imagine.

Of course, all of this depends strictly on having a press release writer who can craft something that doesn’t vanish into the massive pile of press releases that come out every day announcing thousands of new businesses’ concepts and products. To that end, you might want to consider asking whomever you hire as your press release service what their track record is. You might even consider offering to pay a little extra to get their best man on the job.

Again, it’s a gamble — but the sheer power of getting literally hundreds of permanent backlinks from all of the secondary (and a few primary) websites is so enormous, especially for a new business, that the extra cost is essentially like a lottery ticket that you’re much more likely to win from.