Google’s Smart Semantic Search Means Quality is (Finally) King

All of the biggest and best search engines are continually striving to improve their service for the customer, and to therefore provide the best service available. Recent developments in Google’s Hummingbird update are a big step forward, and it is essential to be up to date so that you can make the most for your SEO strategy.

There are a great many factors which go into deciding which pages will appear when a search term is entered, and where these pages will be placed. Conventional means like analysis of page-rank, and keyword use still feature as critical elements, but with a twist.

The new algorithm used by hummingbird makes the user experience far more conversational than ever. You can now easily type “great taxi firm nearby” as opposed to needing to rely on the location keywords. Further the more specific your search terms, the more google works to filter out irrelevant pages. It manages this by analysing content more than ever, by taking the gist of the content, the summary, or particular subjective viewpoints into consideration, the search engine can move away from keyword reliance to focus on precisely what the content explains.

All this means progress for how the web is used, though as a part of your SEO strategy it may mean more hard work for some. Repetitive, or low quality content will be discriminated against in favour of more clear, concise, and informative content. Be creative and diverse, make use of synonyms which rank highly in Adwords rather than drowning your viewer in the same keyword two dozen times per page.

Since the beginning of time (in SEO terms) content has been hailed as king, though there have always been ways that certain companies get around the requirement. Updates in how search engines work, particularly the smart semantic approach of hummingbird, seems as if we are heading very much in the direction where high quality becomes an absolute necessity.