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High Traffic SEO

Search engine optimization (SEO) is the key to hosting high-traffic, high-profitability webpages. Getting a general feel for website SEO is important, and will be the topic of this post. While the topic is much more involved than what can be said here, there are some basic concepts to SEO marketing that you should know.

First, SEO should be defined. In other words, SEO is a process of webpage editing and politics that gets your page ranked higher on search engine results pages (SERPs) for certain keywords. If you sell coffee, for instance, you may want to rank well for the keywords “coffee in Los Angeles”. SEO is designed to optimize your webpage for the keywords by editing them into your title, URL and body in appropriate places. Also, SEO is a political process of getting other webmasters to add an “anchored link” to your page on their pages. An anchored link is a text link that describes the destination (e.g. clicking “Coffee – Los Angeles” on a page would take you to your page). Anchored links are important because they are used by major search engines to determine a webpage’s worth based on popularity. The idea is that popular webpages will have anchored backlinks all over the place.

There are several ways to go about performing SEO cleanups on your site. The most time-consuming way is to learn SEO principles, edit every page and generate thousands of links on your own. Many webmasters opt to have a SEO company edit their pages and use connections to create backlinks.

The final result of SEO is to have a natural, or organic, search engine ranking. Organic SEO is based on getting your link at the top of SERPs for certain keywords so you can generate “organic” traffic, or traffic stemming from keywords. Organic traffic is consistently the most likely to convert to sales because people searching for keywords are the most likely to be the ones wanting to buy products. (A friend who visits your site because you asked them to is less likely to buy than a person searching for “coffee in Los Angeles”.)

This primer on SEO is designed to help you get a general feel of SEO. It is by no means exhaustive and if you really want to learn SEO for your own design, you should find a good resource. Consider visiting www.eliteseomarketing.com if you are interested in what SEO can do for your page.