1-866-930-0367


How Google Places Is Changing Local Internet Marketing

It is quite incredible to think that these days there are around three billion local searches made on the internet every single month. This clearly means that if you are a company looking to make inroads into a local market, you absolutely have to have a focus on Local Internet Marketing. Of course, three billion searches are spread all around the world, but when you consider that there are only around 6 billion people in the whole world. This gives you some idea of just how many people are making local searches!

The great news about local searches is that you don’t have to spend a fortune to make sure you have a good presence when people are searching locally. The first thing you need to do is to look at your Google places profile.

This is a simple profile which can be accessed by signing your business into Google, and it only requires basic information. The key here is to make sure that the information you add to your profile matches the information that you may have on other directory sites. Synergy in this respect is going to do an awful lot for you in local search results. This consistency is going to be very helpful to you, so don’t just restrict it to copy. You can also make sure that you have the same images available on your multiple place pages, and you should also think about linking as many of these place pages together as possible. As well as where you are and how things look, make sure you force home your branding on all of your place pages too. You should also make sure that you fill out all of the required information too – even if it’s not compulsory. A belt and braces approach can never hurt.

Finally, you have to share the information, for a variety of reasons. People may already be aware of you, but you want those people liking you on Facebook, +1’s on Google aren’t going to hurt either, and some reviews are going to make a huge difference to the way you rank.
If you’re after First Page Placement in local search results and you don’t think you have the time to work at this yourself, find a great Organic SEO company to do it for you.