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How is Custom Blog creation a major marketing strategy?

Online businesses need to keep their clients and users up to date to retain loyalty and maintain their existing client base. All professional websites more often than not have a blog that is attached and associated with their website. Business owners, Internet marketers and online entrepreneurs who post to their blogs regularly ensure that their websites seem up-to-date and their referral and affiliate networks are also kept in the loop about various changes and updates through the blog.

Major search engines like Google and Yahoo! use algorithms to classify websites into various categories. These algorithm-based web crawlers or spider bots scan the web day in and day out. They index the websites that seem relevant and over a period of time, depending on user response and website popularity, the website improves its ranking on the Search Engine Results Pages (SERPs). A high quality website that has a blog where regular entries are made always has a better PageRank and a higher quality score when compared with a website that doesn’t have a blog. Custom blog creation is a very effective marketing strategy and most of the services associated with blog creation are also an integral part of the efforts made to improve the ranking of the website. All these attempts are white hat Search Engine Optimization (SEO) techniques. Setting up a blog is one of the many legitimate ways of promoting a good product or service.

Custom blog creation also helps the process of website branding and promotion. They enhance the visibility of the website and maximize the Return On Investment (ROI) by attracting and diverting large volumes of relevant online traffic to the main website. For marketing and sales based business to succeed in the long run, custom blog creation is imperative. The atmosphere of the online marketplace is dynamic and new strategies are constantly required. The combination of intense competition and dynamic content makes custom blog creation an integral element of the architectural framework of the website. Competitor analysis along with sufficient research can help create an informative blog that is highly relevant to a chosen business.