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How social bookmarking acts as a powerful marketing turnkey solution

Gone are those days when people stored their favorite pages in specific folders using the associated web browser. Not only is this process of bookmarking pages and storing information in folders highly cumbersome, but it also makes this stored data inaccessible to the user when they switch PCs. While the process described above is referred to as ‘bookmarking,’ today ‘social bookmarking’ is the way to bookmark pages and websites of your choice.

It’s a whole new way of accessing and organizing information. In social bookmarking, a user signs up for an account that is associated with a social bookmarking site. Once registered, the user can add their favorite pages directly to the bookmarking site. This enables them to access their bookmarks at any point in time and on any system that is connected to the Internet. Social bookmarking sites also allow users to categorize the pages of their choice by entering keywords or descriptive keyword phrases that aid the process of tagging the bookmarks, so the user can pick any page they choose to visit instantly. Just like online photo albums, users also have a choice of marking a specific bookmark either as a private or a public bookmark. This option allows the user to either share their bookmarks with their friends or enjoy their personal space and privacy. Some social bookmarking sites even alert their users if a particularly URL they chose to bookmark is no longer functional or available.

People can access these bookmarks based on a number of different categories. It could be a search based on a person, a specific tag or in terms of the classification and the popularity of the bookmarks. As these bookmarks are accessed by a large number of people and online communities on a daily basis, adding your website to well-known social bookmarking sites and tagging them with the appropriate keywords will not only help you reach a large audience of potential clients but also enhance the visibility of the products and services offered by you. This is how social bookmarking can be used by Internet marketers to promote their business.