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How to Achieve the Best Search Engine Rankings – Use Website SEO

If you want a visible, successful business on the internet, you need to know how to get your website ranked in the search engines. You need to use something called website SEO to do this; this is what the search engines look for when they are ranking your page or website.

To make sure your website SEO is successful, you need to consider 2 separate areas:
·On-site Optimization. This means making any relevant changes to the HTML code that is present on all of your web pages.
·Off-site Optimization. Making sure your backlinks are relevant and of quality – not covered here.

On-site web SEO is important. If changing the HTML code sounds complicated, you need to read this list otherwise you will not be able to achieve success in any format:
Keywords are vital. Knowing which ones a will achieve the best result involves using research tools. You need to know what search terms people are using to search for your business niche and using them in the correct manner.
Meta Tags – Title. Make sure your title Meta tag has the right amount of the requisite keywords – no more than 70 characters in total, including spaces.
Meta Tags – Description. Use a bit of your web page if you like but it must be a brief description of what you are offering – no more than 160 characters including spaces.
Webpage Content – Text. You should write a short piece of copy, between 150 and 30 characters in length that contains sufficient keywords. This is known as keyword density and is an essential part of website SEO. This is what is used to rank your page correctly.
Webpage Content – Image, Audio, Video. Self-explanatory, make sure you include this type of content as it is good for your rankings and it makes your website far more appealing.

Following these website SEO tips will ensure that your website is seen by the search engines. The more professional and unique your content, the more likely it is to be ranked highly, thus making it visible to potential customers.