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How to Continue Blog Posting For Years Without Running Out of Ideas

Blog posting is a discipline that many people lack the mental wherewithal to take on for more than a few months at a time — especially if they’re blogging for profit rather than for their passion. But like any task that must be done, there are ways to handle the demands of continuous blog posting, even in the very long term.

The first step is to maximize the effectiveness of your blog posts. That means hiring an SEO company for custom blog creation, so that every post is automatically optimized for impact on the SERPs. It means adding social buttons to your blog posts to allow others to market for you on the social media tip. It means learning the basics of on-page SEO so that you can work keywords naturally into your blog posts without sounding stilted.

Why is that important? Simple – the more effective your blog is at improving business, the more your impetus to keep blogging. After that, it’s less a matter of drive and more a matter of continuously coming up with new things to say.

The first and easiest way to do that is a cute little tool called Google. Between Google News, Google Alerts, and just plain Googling stuff up, there’s no need for anyone in any industry to be anything other than up-to-date on the subjects relevant to their business. And up-to-date news is always blogworthy.

The second easiest source of blog material is your own business. Don’t be shy! Blog about what you just did, what you’re about to do, and your long-term plans no matter how unreachable. (For one thing, just by putting them out there, you’re driving yourself toward the goal. For another, people love to read about crap like that.)

Finally, you’ll never run out of material if you read other people’s blogs about your business. Give them trackbacks and write counter-posts that explain in great detail why they’re wrong, even if they’re mostly right. Stirring up debate draws a crowd, and a crowd is what you want when you’re blogging.