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How to Drive Traffic to Your Website

What is the secret? That’s the question that everyone who has a web-based business asks when they first start out. How do you drive traffic to your website? The answer is probably a lot simpler than you imagined. You need to take your product or service and put it in front of the people that have an interest in buying it. Easy, right?

Ask yourself a few simple questions first. The most important of these is, “What are you selling and who would want to buy it?” If you’ve set your company up properly, you already know the answer to this. Most new businesses do a little market research before they launch a venture and there is probably someone else out there who is offering the same thing you are in a different package.

So now you know what you have and what the niche market is that you need to get to. Maybe it’s men or women, old or young, in a specific industry, or perhaps just those who have an interest in your particular field of expertise. Whatever your target demographic is, they are already out there on the Internet. Driving traffic to your website is a matter of tapping into the existing flow. Maybe we can help you. Here’s a few ideas to get you started:

Try using classified sites like Craig’s List to advertise your product or service directly. Classified sites already have the categories that you need to separate potential buyers. Go back to that first big question and put what you have in front of those that actually want it. This is one of the most direct ways to drive traffic to your website.

A similar method is shopping networks. Regardless of how big a network is and how lost you think your item will be in the sea of millions of sellers, shopping networks on the web can be valuable to you. You’ll get direct hits and also have another link for your site that will improve your page rank with the search engines.

Another direct approach is email marketing. Email marketing is rated the most effective way to drive traffic to your website behind only search marketing. Targeted opt in lists can be purchased or generated using squeeze pages, email sign-ins on your site, and webinars. Put something interesting out there for free and encourage people to sign up to be on an email list. Even if they don’t buy the first time out, you can establish communications and stay in touch with regular emails.

Getting quality traffic is all about being in the right place at the right time. The web is a global market, so there really is no wrong time, but the right place is where you can most likely find those who are looking for you. Social networks, another good way to drive traffic, can be a good place to find out who some of those people are. The broad prospect base on sites like My Space and Facebook can give you traffic from demographics you never considered, opening up new markets for you to target.