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How to Get Signups for Your Targeted Email Marketing Campaign

Signing up with an autoresponder and scheduling a year’s worth of amazing emails is a great step toward forming a long-term relationship with your customers and prospects…but how do you get those people to actually opt in to your email list?

Website Placement Strategies
One of the simplest ways to get signups is to put a place on your website that encourages people to sign up in exchange for some sort of bonus. It should be ‘above the fold’, or able to be seen on your website without any scrolling necessary. It should be easy, with no more than an email address and first name entered in order to sign up. And it should be on every page of your website, in the same place on every page.

Incentive is Everything
Few people are going to sign up for an email list no matter how amazing you make it sound — but if you give them a little extra incentive, you’ll find that they’re more than willing to sign up for your targeted email marketing scheme. Maybe the first email that they get when they sign up has a coupon or coupon code in it. Maybe they’re not signing up for “an emailing list”, but rather for a “seventeen part email course” on a subject related to your industry — and opting into receiving marketing emails just happens to be part of getting the course. Whatever you do, the stronger your incentive, the more signups you get. Just be careful that your initial emails are high-quality, useful-content emails or you’ll get just as many cancellations.

Offline Email Marketing?a
One of the least-used but most useful techniques for building readership is marketing your email list. Most cash registers, for example, allow you to put some short comment on the bottom of each receipt. Point out on your receipts that signing up to the email list will get you a coupon good for next visit. Or mention it in your newsletter. If you sell an eBook, mention in your eBook that more information on the subject can be had for free by signing up for the email newsletter.

The opportunities are limited only by your creativity — get your list built, and start profiting!