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If No News Is Bad News: Why You Need A Press Release Service

Most companies are well aware of just how important a good Press Release service is, but a bit of research soon tells you that is it something that plenty of online companies have not even come across. Most people think of something in their local paper when they consider a press release, so it’s perhaps no surprise that people aren’t totally aware of the fact that Press releases can make a huge positive difference to the way a website is marketed online.

An online Press Release Service is a godsend to any company looking to increase traffic, improve sales figures, and to improve awareness. Naturally it works in a similar way to a press release on dry land.

A good SEO company will look to create a press release using a range of your keywords along with a link back to your own site. This press release is not just there so people can find out about your latest offers, although there’s no reason why that shouldn’t be part of it too. An online press release can be a great tool to increase back links to a site, simply because it will be picked up by news sites, who will publish the press release, along with the link to your site.

If your press release is well written and has an interesting angle, all the better. There’s more chance of it being picked up all over the web, which ultimately means more backlinks. If it’s a bit mundane and people have heard it all before, then it may just be picked up by the auto-republishers, which is not in the same class as the newsworthy press release.

The quality of your press release is often down to the SEO Company that you use, so choose wisely. You should be looking for an Organic SEO company who try to take the right approach to internet marketing. Find a company who want to produce quality work for you in the hope that long term you will end up with a well performing site. A short tern view on Press release writing will see you pick a few new links. If you find a company who can produce excellent, incisive copy with great keyword research thrown in to boot, you will benefit enormously in the long term.