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Is SEO a Necessity?

Since your page ranking in a search engine largely determines the amount of traffic that your site generates, it is very important that your site is Search Engine Optimized. So what is SEO? It is a process that you can effectively use on your webpage to improve the quality and the content of the website.

Why is it necessary?

SEO makes your site search engine friendly, and ensures that your website gets a good page ranking when someone types in the relevant keywords. One of the most important factors about SEO is the content of the website. Popular search engines like Google, Yahoo! and others are largely content centric. This means that if you want your webpage to get enough visibility, get it Search Engine Optimized.

What happens otherwise?

If you have a website that is extremely relevant to the search, the search engine will throw up your webpage, even if it is not properly optimized. However, a 10th or 11th page ranking will do you no good, as people generally don’t tend to click that far. Thus, to remain on the top of your business in this competitive world, you will have to remain in the top of the search page – something that makes proper SEO extremely important.

What are the elements that are optimized in the site?

Some of the elements that are optimized in the site are the Meta Data like meta tags, titles, URLs, the articles and texts in the page and the information format, along with appropriate link farming. All these elements in the webpage should be search engine friendly, so that the search crawler can crawl and index the site – this will help to improve the search position ranking.

The quality of the content being used for your site is very important. A SEO company will help you with the articles and the content of your website, so that they are included with a good relevant keyword density. They will also help you with the research work and identify the most relevant keywords, which can help to improve your page ranking substantially. Most of the good SEO companies will have sophisticated software, meant to identify these keywords.

Organic or Natural SEO is something that no website can do without today. This is a very cost effective technique that can give your company huge returns. On the other hand, black hat SEO techniques or spamdexing may get you some initial traffic. But it will also result in your website being blacklisted by the popular search engines.