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Just Like Food: Organic SEO Is Better For Your Health

Have you ever talked to a nutritionist about the difference between organic food and non-organic food? They’ll tell you without hesitation that organic food has a lot of things going for it that non-organic doesn’t. It’s got more nutrients per bite, which means that you don’t have to eat as much for your body’s cravings to be satisfied.

Organic SEO is very much like organic food for your website. Websites don’t get hungry, of course, but all websites compete for space in the search engine results pages (SERPs) in the same way that living creatures compete for resources in the wild. The difference is that creatures evolve very slowly — but every organic backlink your website gains is like a new boost of energy it can use to climb up the SERPs and obtain alpha status.

You might be asking what the alternative is — if organic SEO is like homegrown tomatoes, what exactly is a McNugget in this increasingly tortured analogy? There are actually a few different answers.

Pay per click advertising is the equivalent of going out to a high-end restaurant to eat every day. You’ll probably see good results, and (especially if you get a good PPC management team) you’ll see them fast — but you’re paying an awful lot for that success.

Traditional advertising is like generic supermarket food. You’ll see good things…eventually. But it’s nothing special, and everyone is doing it. Email advertisement, banner ads, and similar tactics are everywhere — you’ll never get ahead using tactics like these.

Black Hat SEO is the worst of the worst. You know those companies that put stuff like hydroxypropylmethylcellulose and bisphenol-A in their food? That’s these guys. Their “nutrition” might sustain you for a few weeks apparent online dominance, but when it fails you, you’re out of business for good.

If you want your website to succeed, give it the tools it needs to go alpha. Get some organic SEO under your belt, one way or another, today.