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Local Internet Marketing And Receipt Tape: A Powerful Combination

Sometimes, success in local internet marketing has more to do with tiny, subtle details than it does the broad strokes. Don’t get me wrong — if you don’t do the broad strokes right (like getting your Los Angeles SEO company listed first for the keyword “LA SEO”), the other parts won’t ever fall into place. But there are times when you can take the success of a great local internet marketing campaign to an entirely new level by doing something so minor — and weird — that you’d probably never consider it.

Without revealing the name of the business or its owner, let me tell you a quick story about a client. EliteSEOMarketing.com had just finished getting her floral business on the top of the local listings for her hometown, and she could tell — her foot traffic was up just under ten percent, and sales were improving accordingly. Then, she had a long discussion with one of the salesmen that comes to every small business trying to sell those credit card swiping machines.

first page placementHe told her about a trick that not many business owners take advantage of: the ability of almost all receipt-printing devices to add a bit of customized text at the bottom of their receipts. Immediately, she wondered how she could use that to drive traffic. After a quick call to us, we put together a plan.

The florist added a large and very visible footer on her receipt. It simply said “For 15% off your next visit, go to and print off a free coupon.” The twist — on her website, in order to print off a free coupon, you had to Email an identical coupon to a friend.

The sales funnel created by her first page placement instantly doubled in it’s effectiveness. People looked for a florist online, found her, came in, loved the product, and in a burst of enlightened self-interest, they told their friends. The friends went to the website, saw the quality page she had put up online, printed off the coupon, came into the store, saw the product for the awesome stuff it was, and went to print off more coupons (and tell more friends!)

That’s the power of a clever entrepreneur that isn’t afraid to mix local internet marketing with offline business tactics — and it’s beautiful to behold.