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Local internet marketing for small and medium businesses

Research shows that an astonishing thirty to thirty five percent of user-based search queries on the major search engines like Yahoo! and Google are targeted towards local businesses. The percentage is increasing as mobile computing has become very popular and people have also become more open to the idea of buying stuff online. Small and medium businesses comprise the long tail of advertisers. Search engine giants need small and medium advertisers and businesses to try out their associated products and services not only to gain a market stronghold but also to increase their reach and popularity in the developing markets across the world.

If a user is searching for a book store in a specific area, the local search feature embedded in all the search engines helps the user locate products and services in a defined radius. Earlier, this search was specified to locate a service a user was looking for within the driving distance (WDD) of the users’ location. Recently, Google launched the ‘Nearby’ search feature that generates results based on user-generated local search queries. So, if you’re an online marketer or business owner who chooses to promote their small or medium business at a local level, the online marketplace still remains a great spot to promote your website on. Online search is now integrated into iphones and mobiles using the Android platform through the ‘Near Me Now’ mobile application. Using the Search Engine Results Pages (SERPs) is a great way of promoting local businesses. You can pitch your site using email marketing, blogs, online forums, videos, social networking sites, etc.

Local internet marketing can be more affective by establishing a good network of affiliated and referrals. An affiliate based system can enhance the visibility of your business and maximize your Return On Investment (ROI). Another way of promoting your business is by using the process of geo tagging. By linking your pages to Google Maps and defining your company’s or store’s location using either the latitude and longitude option or just the physical address, you can allow people to find your business when they type in local search queries. You can now go ‘glocal’ (Global and Local) using different Web 2.0 based products and software.