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Local Internet Marketing Is Good Small Business SEO

In the vast world of small business SEO, there are some practices that are obvious, and some that are overlooked by many small businesses. For example, it’s commonplace for small businesses to have a website and for that website to feature a blog. That’s just good SEO. But one thing that many businesses seem to completely overlook is the power of local internet marketing.

Local internet marketing is essentially the art of convincing Google and the other search engines that your business exists at a specific location. The result is that when people in your area search for a keyword related to your business, they see your website in the rankings. The second result is that when people someone else search for a keyword related to your business alongside a keyword related to your locale, they’ll get results that include your website.

The reason why local internet marketing is good small business SEO is simple: it’s easier to be a small fish if you’re in a small pond. A florist in remote Forks, Washington can reach the top of the local rankings with about twenty minutes of concentrated effort — compare that to the 55 million results for “floral delivery” without the location in mind. Even if you live in a big city like Los Angeles, local internet marketing can cut your competition by as much as 90% compared to the generic form of your chosen keyword.

Local internet marketing also has a bigger benefit to your business than generic internet marketing does. That’s because local internet marketing sends people through your front door. Broad-keyword internet marketing sends people to your website. The conversion rate from visitor-to-buyer on a website is excellent at about 5%. The conversion rate for visitor-to-buyer in a brick and mortar store is appalling at 5%; it’s average around 40%. So local internet marketing is easier to rank with and converts better.

If you own a small business, you have every reason in the world to look into local internet marketing — but just in case you need one more, here goes: most SEO companies charge less for local internet marketing than they do for broad-spectrum SEO work. Check it out for yourself, and jump on the bandwagon before someone else in your town takes the number one spot all for themselves!