Local Internet Marketing Means Finding a Local Internet

When you first start your business and you realize that you need an Internet presence to really compete in today’s market, there are two routes you can go: you can market world-wide, which totally works if you’ve got a product you can ship anywhere or a service you can offer via the Internet, or — much more likely — if you have a localized target audience, you can use local internet marketing.

But in order to use local internet marketing, you have to have a local internet…right? Some people are snickering here, because of course there’s no such thing as a local internet — or is there? No, no there’s not; but there’s something close: there’s a way to make a search engine only pay attention to the places near you. All you have to do is add an unambiguous location name to each of your small business’ SEO keywords.

The key here is “unambiguous” — unfortunately, if you’re a vehicle wrecker working in Toledo, Washington, you’re not going to be able use keywords like “scrap yard Toledo”, because there’s a much more famous Toledo that has wreckers that have that particular keyword under lockdown. You’ll have to either use “scrap yard Toledo WA” or even go a bit out of the way and use “scrap yard Chehalis”. (“scrap yard Castle Rock” is messed up because of the larger Castle Rock, Colorado!)

Once you’ve figured how to explain where you are to Google in a way that won’t confuse the poor titanic computational interface, you can get your SEO team to start the process of getting those newly-localized keywords linked to your landing pages. That part works just exactly like world-wide search engine optimization — the process is identical, just the keywords are different.

So there might not actually be anything called a ‘local internet’, but there’s certainly a way to put strict limits on what part of the broad Internet that a search engine pays attention