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Local Internet Marketing The Google Way: With Professional Help

The first thing that a small business owner needs to do to take advantage of the plethora of new Google-based local search marketing is to make sure that their website is in good standing with Google. Your Google Plus Local listing needs to match up with your details on your website perfectly, and your site needs to be abiding by all of the content rules of Panda and all of the linking rules of Penguin.

If you make a commonplace mistake, like keyword stuffing your site’s description, it can cost you valuable traction with Google’s ranking algorithm. That said, Google makes mistakes of its own surprisingly often, so make sure when your Places listing gets merged with it’s Plus Local page (which may have already happened) that it’s correct.

The most difficult problem to resolve — and yet, one of the most common — is having your business listed multiple times on Google Maps or within Google Places. This happens most often when Google finds a citation somewhere on the website that gives your business, but with a different phone number, address, or name. If you’re “Tea Leaf II” in Lacey, WA, but someone’s website lists you as “Tea Leaf 2” in Lacey, WA, you can end up with two separate listings for the same business. Google penalizes you for this even though it’s not in any way your fault. Even having your hours updated incorrectly can mess you up.

If you’re not following Google’s local internet marketing forum and their email list, a lot of these things can escape you. It’s a full-time job just to know what kinds of things could be causing problems, much less to keep them from actually penalizing your listings. Even many local search experts have been boggled by the rapid-fire changes and mistakes that Google has made — you could hardly be expected to keep up with them and run your business at the same time.

That’s why we suggest getting a professional to help you with your local online marketing — it’s just about the only way to do it right.