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Lose The Bounce with a Web Presenter

One of the worst feelings that can creep over a webmaster is logging on to their analytics page and seeing 1000 visits in 24 hours — with 984 bounces. A bounce, in this context, means a visitor who came to your webpage, stayed for less than ten seconds, and vanished without following a link away (usually by closing the window that was open to the page.)

Bounces are bad, because they tell you that something about your site is fundamentally flawed. It might be that you accidentally linked a forum post about the latest MLS game to your site about fly fishing, but more likely there’s something about your site that people are instinctively distrusting.

Fortunately, there are a few things you can do about it, one of which is to have a web presenter made for your site. A web presenter is nothing more than a pop-up video of a live person that talks your visitor about your business and your site. In some cases, they can be extraordinarily distracting (this is particularly true on modern adult sites) or annoying (if the ‘close’ button is particularly hard to find.) But that doesn’t need to be the truth.

Assuming you can avoid an irritating web presenter, you’ll find that having one reduces your bounce rate significantly. After all, a surfer who came to your site of his or her own volition had a reason to be there — they just decided against it. If you can capture their attention with a web presenter, you can get them past that initial reaction and get them interested again.

It works because of two factors. First, a web presenter has a voice, and it’s a lot harder to walk away from someone you believe is talking to you than it is to click away from a website. Second, the presenter will load and start talking while the surfer is still deciding whether to bounce or not, so having the presenter start with an intriguing or controversial statement can quelch the bounce reflex in it’s tracks.

All that you have to do is make sure that once they’ve decided to stay, they’ll go on to make you some money. We suggest targeted Email marketing.